New Arrivals ecommerce email examples
New-arrival emails keep the catalogue feeling fresh between big campaigns. See how brands curate drops, pick hero products, and lay out the grid.
- Emails
- 391
- Brands
- 38
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The Swimwear Edit
This marketing email from fashion brand Rat & Boa announces a new swimwear collection under the subject line 'The Swimwear Edit'. The preheader and body emphasise that the range is both sustainable and sexy, highlighting a high summer drop featuring barely-there bikinis, featherlight sarongs and slinky post-beach coverups. A key message is that the brand has worked closely with its swimwear factory to reduce environmental impact, and for the first time bikinis and swimsuits are made from 100% recycled materials. The email showcases four named products: the Matea Swimsuit, Arlo Bikini, Vasara Short and Vasara Short Zebra, each with repeated calls to shop. Navigation links cover New In, Shop All, Journal and Members. No discount, coupon, free shipping or other promotional offer appears in the content.
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Rhythm & hues—made washable
Revival Rugs introduces Jazz, a new washable rug collection made from a polyester and cotton blend that balances structure with spontaneity while keeping a feel-good texture and everyday durability. The email highlights two named designs, Bossa Rug with hand-drawn motifs, a thick border and a contrasting waving field, and Ripple Rug with an all-over pattern of sound waves in motion and hand-drawn details. A prominent call to action invites readers to shop the collection. The message also promotes free design services, explaining a three-step process: share your interior style and inspiration, upload room and furniture photos, then receive customized rug options and mockups. Navigation links cover categories such as One of a Kind, Jute, Runners, Washable, Kid's rugs and Rug Pads, plus Latest Arrivals and a Help Center. A text opt-in and unsubscribe option are included.
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The Libre Collection
This email from fashion brand Rat & Boa announces the launch of its SS26 collection, titled Libre. The subject line reads The Libre Collection, while the preheader and body both state that SS26 is live. The body copy describes the collection in evocative, sensory language, referencing afternoon sun, heat before night, bold prints, clinging silhouettes and the spirit of high summer. A SHOP NOW call to action and a SHOP SS26 link direct readers to the new range. Four named styles are highlighted: Rosela Zebra, Amarae Abstract, Navarra Yellow and Sabine Floral. Navigation links cover New In, Shop All, Journal and Members. No discount, coupon, free shipping offer or deadline appears anywhere in the message, so the campaign is purely a new-arrivals announcement with no explicit commercial incentive.
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Now Trending: Stripes
This Liverpool Los Angeles email promotes a summer collection centered on stripes, featuring cream and teal tones across easy layers, summer dresses, and separates designed to mix and match. The message highlights the Golden Glow Collection and directs shoppers to women's, men's, petite, and plus categories. A free shipping threshold of $175 and free returns are mentioned, along with Shop Pay installment options through Affirm offering four interest-free payments or longer monthly plans. The tone is friendly and seasonal, emphasizing easy styling and endless combinations rather than discounts. No coupon codes or percentage discounts appear. The email is a general-audience fashion promotion focused on new trending product styles and convenient shopping benefits.
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New Arrivals: The Nantucket Clutch
This marketing email announces a new product arrival, the Nantucket Clutch, positioning it as a top seller of the week with limited availability. The message highlights the bag's chic shape and adjustable leather strap, noting it can be worn throughout the day or styled as an evening clutch by tucking the strap inside. Social proof is included through mentions of tastemaker favorites Rocky Barnes and Meeghan Mullin. The email also references a resort 2026 collection and features additional handbag styles such as the Origami Scallop, Harbour Island Bucket, Anna Clutch, and Josie Knot Bag. The tone is enthusiastic and fashion-focused, with urgency created by claims of being almost sold out and limited quantities. No discounts, coupons, or promotional offers are present in the content.
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171+ one-of-a-kind Turkish rugs await
Revival Rugs announces a new batch of over 171 one-of-a-kind Turkish rugs, mixing new and vintage pieces with experimental and heritage designs. The email highlights two construction styles: flatweaves such as kilims, woven without pile for high-traffic areas, and hand-knotted rugs sourced from Isparta, Dermici and Anatolian regions, featuring floral and traditional motifs suited to dens and living rooms. A kids rug design contest invites submissions by May 31, with three winners receiving custom rugs based on their artwork. Shoppers can browse by color, explore categories including jute, runners, washable and kids rugs, and access free design services. The tone is friendly and urgent, encouraging quick action on limited one-of-a-kind inventory.
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Meet The Forever Loves
This Rat & Boa marketing email introduces the brand's "Forever Loves" capsule collection, described as a curated edit of signature pieces designed to be styled and restyled across seasons. The email notes the collection was shot in Brazil, where heat and rhythm capture its spirit, and emphasizes timelessness over novelty. It includes calls to action to shop the collection and specifically to shop maxi dresses, with numerous product images and links. The tone is aspirational and brand-focused, positioning the pieces as enduring wardrobe staples rather than trend-driven items. No discounts, coupons, free shipping, or other promotional offers appear in the message. The email targets the general subscriber list and carries no urgency or time-limited messaging, functioning primarily as a new-arrivals and brand identity announcement.