Ecommerce email examples, organized by idea

Real campaigns grouped by the season, offer, goal, or industry you're planning for. Every idea collects emails from several brands.

Seasons and moments

  1. Back to School 43 emails · 13 brands
  2. Christmas and Holiday 38 emails · 9 brands
  3. Father's Day 22 emails · 10 brands
  4. Halloween 18 emails · 6 brands

Offers

  1. Percentage Discount 1,586 emails · 61 brands
  2. Free Shipping 313 emails · 22 brands
  3. Gift with Purchase 217 emails · 18 brands
  4. Fixed Discount 158 emails · 27 brands
  5. Early Access 28 emails · 10 brands
  6. Buy One Get One 27 emails · 7 brands
  7. Giveaway 19 emails · 8 brands
  8. Bundle 16 emails · 9 brands

Campaign goals

  1. Promotion or Sale 1,987 emails · 61 brands
  2. New Arrivals 390 emails · 38 brands
  3. Product Launch 261 emails · 38 brands
  4. Editorial 170 emails · 37 brands
  5. Welcome 130 emails · 57 brands
  6. Last Chance 111 emails · 37 brands
  7. Loyalty 50 emails · 22 brands
  8. Educational 49 emails · 15 brands
  9. Back in Stock 44 emails · 22 brands
  10. Social Proof 40 emails · 19 brands
  11. Gift Guide 20 emails · 7 brands

Industries

  1. Apparel 1,091 emails · 14 brands
  2. Home and Decor 522 emails · 8 brands
  3. Beauty 426 emails · 13 brands
  4. Sports and Outdoor 397 emails · 6 brands
  5. General Retail 170 emails · 4 brands
  6. Accessories 156 emails · 7 brands
  7. Health and Wellness 144 emails · 6 brands
  8. Jewelry and Watches 129 emails · 3 brands
  9. Footwear 127 emails · 3 brands