Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,093
- Brands
- 14
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Labor Day. Up to 60% off.
This etnies marketing email announces a Labor Day sale with up to 60 percent off sitewide. The subject line and preheader both state the discount, and the body confirms the promotion is live across shoes, apparel, and the full lineup. The message urges recipients to shop before sizes sell out, noting the sale ends September 7 and applies to etnies.com only. Calls to action include Shop The Sale and Explore Our Sales, alongside links to collections, contact, preferences, and unsubscribe. The tone is direct and promotional, emphasizing savings and limited availability. No specific product names, coupon codes, or prices appear beyond the maximum discount figure. The email targets a general audience with a seasonal Labor Day angle.
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Labour Day Sale: 30% OFF Everything*
Penningtons sends a Labour Day Sale email headlined 30% off everything, supported by a $39 essential sweaters price and $59 denim offer. The message frames the promotion as a fall wardrobe refresh, encouraging shoppers to reset their closets before returning to routine. Category links cover sweaters, denim, workwear, activewear, footwear and bras, with sizes 12 to 32 highlighted. Free standard shipping applies on orders over $75 within Canada. The email also references an INSIDER loyalty status and store locator. Fine print states the 30% discount runs until September 7, 2026, excludes certain brands and already-reduced items, and cannot combine with other coupon promotions. The tone is friendly and savings-focused, with moderate urgency from the limited-time framing.
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🍂 Cozy Fall Crafts with HTVRONT
This HTVRONT email uses a fall-themed subject line to promote craft materials and blank items for DIY projects. The preheader and body highlight custom cushions, hats, mugs and more, positioning HTVRONT as a source for creative supplies. The message is primarily editorial and inspirational rather than discount-driven, with no coupon code, percentage discount, free shipping threshold or limited-time sale mentioned. It appears aimed at a general crafting audience interested in seasonal projects. The tone is friendly and approachable, using the autumn season as a soft creative hook. There is no explicit urgency, scarcity or promotional deadline. The email is HTML-only and includes standard footer elements such as unsubscribe and address book instructions. Overall, it functions as a seasonal product-awareness and inspiration message rather than a direct-response promotion.
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The End of Season Sale is Live
This marketing email from Liverpool Los Angeles announces an end-of-season sale. The subject line states the sale is live, and the preheader and body repeat the message that shoppers can save up to 50 percent and then take an extra 10 percent off all markdowns using code EXTRA10 at checkout. The body features a SHOP NOW call to action followed by images of numerous women's apparel items, including jackets, pants, blouses, crop pants, knit tops, a maxi skirt, a sleeveless top, and pleated shorts. Navigation links direct recipients to shop women, men, petite, and plus categories. The email also promotes Shop Pay installments with Affirm, offering four interest-free payments or longer monthly plans, and includes help, returns, and shipping links plus social media icons.
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Up to 90% OFF SUMMER SALE ☀️
This promotional email from Gilt announces a summer sale with discounts advertised as up to 90% off, supported by a preheader highlighting Lafayette 148 New York, brand-new luxe items, and a $38 long weekend kickoff. The body is largely navigational, featuring repeated category links for Women, Men, Kids, Home, and City, plus multiple call-to-action buttons such as Tap In, Click Quick, Shop Now, Hurry In, and Score Now. There is no explicit coupon code, free shipping promise, or gift-with-purchase detail. The message leans on urgency and savings language, targeting a general fashion and lifestyle audience. It is a straightforward seasonal markdown campaign rather than an editorial or loyalty communication.
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Brand. New. Luxe. - High Sellout Risk
This promotional email from Gilt highlights deeply discounted designer fashion, framed by the subject line "Brand. New. Luxe. - High Sellout Risk." The preheader mentions ASTR the Label and The Diamond Shop. The body presents a "Top Finds Based on Your Recently Viewed" section featuring Bebe at $69.99 reduced from $129 (45% off), Hugo Boss at $59.99 from $284 (78% off), Burberry at $99.99 from $314 (68% off), and The Kooples at $59.00 from $295 (80% off). Navigation covers Women, Men, Kids, Home, and City categories. The message emphasizes steep markdowns on premium labels and encourages immediate shopping through scarcity language about sellout risk. It closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
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$38 for 38 Hours: Long WKND Kickoff
This Gilt marketing email announces a limited-time weekend sale event titled "$38 for 38 Hours: Long WKND Kickoff." The subject line and preheader highlight one-time specials, pre-loved luxury items from Louis Vuitton and Chanel, and UGG products. The body consists largely of navigation links for Women, Men, Kids, Home, and City categories, along with repeated calls to action such as Shop Now, Score Now, Hurry In, Act Fast, and Click Quick. The email emphasizes urgency through its 38-hour window and scarcity language. It targets a general shopping audience interested in discounted designer and pre-owned luxury goods. No specific coupon codes appear, but the $38 price point anchors the promotion. The footer includes standard account, customer service, privacy, and unsubscribe links.
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Last Chance: 20% Off Full Priced Styles
This NICCE marketing email announces a last-chance promotion offering 20 percent off full-priced styles, with the discount applied automatically at checkout and no code required. The subject line and body both emphasise urgency through the phrase last chance. The email also promotes free delivery on UK orders over 60 pounds, while noting a 4.99 pound standard shipping charge for smaller orders. Six menswear products are featured with prices: the Mercury Hoodie, Mercury Joggers, Mercury T-Shirt in light blue, Mercury Sweatshirt, Mercury Oversized Hoodie, and Mercury T-Shirt in navy. Additional messaging highlights recyclable packaging and social media links. The tone is direct and promotional, aimed at driving immediate purchases before the offer expires.
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This is Our Best Active Set Ever
Penningtons promotes its Butter-Soft activewear set as its best active set ever, offering 30% off selected regular-priced activewear both in-store and online. The email highlights the set's double-knit, quick-dry fabric suited to relaxed days and hot yoga, then features three individual pieces: the Flex Wire Sports Bra, the Yoga Legging, and the Mock-Neck Zipper Jacket. Free standard shipping applies to Canadian orders over $75. The message addresses Insider loyalty members and emphasizes inclusive sizing from 12 to 32. The promotion runs until September 2, 2026, excludes licensed brands and already-reduced merchandise, and cannot be combined with other coupon promotions. The tone is friendly and benefit-focused, with a clear savings angle and a moderate sense of urgency created by the limited-time window.
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The best-dressed edit has arrived ✨
This Foxcroft marketing email announces a new curated selection of clothing with the subject line 'The best-dressed edit has arrived'. The body is largely composed of image and link placeholders, so the specific garments, prices, and any promotional terms are not visible in the extracted text. The message includes a customer-service contact line with a phone number and an email link, plus standard preference-management and unsubscribe options. No discount code, percentage saving, free-shipping threshold, bundle, giveaway, or early-access language appears in the readable content. The tone is upbeat and fashion-oriented, positioning the send as a fresh style edit rather than a hard-sell promotion. Because the visible copy contains no explicit offer, the email is best classified as a new-arrivals style announcement aimed at a general audience with no stated urgency.
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One-Time Specials Unlocked 🔓
This Gilt marketing email announces one-time specials with a subject line about unlocked offers and a preheader listing Saint Laurent, Chloé, new arrivals and UGG. The body is largely navigational, with repeated category links for Women, Men, Kids, Home and City, plus several call-to-action buttons such as Score Now, Act Fast, Hurry In, Shop Now and Click Quick. No specific discount amount, coupon code, price or free-shipping threshold appears in the visible text. The message emphasizes urgency and limited-time access rather than concrete savings, and it promotes designer fashion and accessories across multiple departments. The tone is bold and fast-paced, aimed at a general shopping audience, with no explicit audience segmentation or loyalty framing beyond the account and membership links in the footer.
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New Arrivals - Shop the Latest
This Gilt marketing email promotes new arrivals and steep designer discounts, headlined by UGG for fall and up to 60% off brands from Saint Laurent to Chloe. The body repeats a personalized module titled Top Finds Based on Your Recently Viewed, showing four discounted items: Estellina at $43.99 from $165 (73% off), Bebe at $49.99 from $129 (61% off), Love Moschino at $93.99 from $260 (63% off), and a second Estellina at $47.99 from $202 (76% off). Navigation covers Women, Men, Kids, Home and City, plus a Shop All call to action and a boutiques recommendation section. The tone is promotional and savings-focused, with no coupon code, free shipping promise, or explicit deadline stated in the visible copy.
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Your Exclusive First Look: The Aftersun Collection
Rat & Boa announces The Aftersun Collection, its AW26 lookbook, in this preview email. The brand describes the season as an exploration of instinct, contradiction and dressing for oneself, celebrating a woman led by feeling rather than expectation. Tactile fabrics, expressive prints and fluid silhouettes define a new everyday mood, while the label's signature sensuality remains. The collection is positioned as more than occasionwear: a complete wardrobe built to be lived in, turning everyday dressing into ritual. The email invites subscribers to preview now and offers an SMS reminder signup so customers are messaged the moment they can sign in and shop. Navigation links cover New In, Shop All, Journal and Members. No discount, coupon, free shipping or other explicit commercial incentive appears in the message.
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Up to 60% Off Saint Laurent to Chloé | UGG
This Gilt marketing email promotes a last-chance clearance event spanning luxury fashion and accessories. The subject line highlights savings of up to 60% off brands such as Saint Laurent and Chloé, while the preheader mentions new luxury eyewear with styles priced at $199.99. The body repeats urgency-driven calls to action like Act Fast, Hurry In, Click Quick and Tap In, alongside category navigation for women, men, kids, home and city. Additional featured promotions include up to 44% off haircare and up to 42% off bags. The message targets general shoppers with a savings-focused, time-sensitive angle, emphasizing deep discounts across designer labels and multiple product categories rather than a single product launch or editorial theme.
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UGG Is IN.
This promotional email from Gilt announces a limited-time sale with up to 75% off, highlighted in the subject line and preheader. The message emphasizes urgency through repeated calls to action such as "Hurry In," "Score Now," and "Act Fast." It also promotes new arrivals from Johnny Was and new luxury eyewear, alongside a price point of $199.99 for certain styles. Navigation links direct shoppers to categories including Women, Men, Kids, Home, and City. The design uses a bold, deal-focused tone aimed at driving immediate shopping. The email is a retail advertisement with a clear discount-led angle and no explicit coupon code, relying instead on percentage savings and time pressure to encourage clicks.
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Polka Dots, Reimagined
Penningtons sends a fall fashion email titled "Polka Dots, Reimagined," presenting polka dots as a returning seasonal trend with a subtle twist. The message highlights three named blouses: the Extended-Sleeve Silky Blouse, the Knotted Buttoned-Down Blouse, and the Cape Flutter-Sleeve Silky Blouse, each with a shop link. A footwear section advertises 30% off selected regular-priced styles, and free standard shipping applies to orders over $75 within Canada. The email also notes the recipient's INSIDER status, promotes in-store visits and a store finder, and emphasizes the brand's Canadian identity. Sizes 12 to 32 are mentioned. The tone is friendly and trend-focused, with moderate urgency from the limited-time footwear discount and shipping threshold. No customer response or performance claims appear.
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Just landed: new arrivals for fall
This Foxcroft marketing email announces new arrivals for the fall season, as stated in its subject line. The body is largely composed of images and links, with minimal visible text beyond navigation and footer elements. It includes a customer support section inviting recipients to email or call a provided phone number, along with standard manage preferences and unsubscribe options. No promotional codes, discounts, free shipping offers, or specific product names appear in the visible text. The message functions as a straightforward new-arrivals announcement rather than a discount-driven campaign. Its tone is neutral and service-oriented, focusing on product discovery and customer assistance. The email targets a general audience with no explicit urgency or time-limited incentive mentioned in the readable content.
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75% Off 🔥 Summer Price Scorch
This Gilt marketing email promotes a summer clearance event with a headline discount of 75% off and a featured price point of $59 for items across several designer brands. The subject line uses fire imagery and the phrase 'Summer Price Scorch' to signal a steep, time-limited markdown. The preheader names Vince, Loewe and Isabel Marant and stresses that the offer ends soon. Navigation covers Women, Men, Kids, Home and City categories. Repeated call-to-action buttons such as Score Now, Act Fast, Click Quick, Hurry In and Tap In reinforce urgency without describing specific products. The message is a broad promotional sale aimed at a general shopping audience, with no loyalty or editorial framing, and it closes with standard account, service, privacy and unsubscribe links plus a Boston mailing address.
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Top of the List
This promotional email from Liverpool Los Angeles leads with the subject line "Top of the List" and a preheader announcing best selling styles. The body repeats that headline and offers category navigation for jackets, jeans, and tops, plus shopping paths for women, men, petite, and plus. A free shipping threshold over $175 and free returns are highlighted, alongside Shop Pay installment messaging through Affirm for buy now, pay later. The email is a straightforward sales push built around popular merchandise rather than a single product launch. It closes with help, returns, and shipping links, social channels, a physical address, and unsubscribe options. No specific discount code or percentage off appears in the content.
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Your Exclusive Invitation: 20% Off Selected Styles
This email from St. Agni invites subscribers to an exclusive End Of Season Sale. The subject line announces 20% off selected styles, and the body explains that the offer applies to a curated edit of full-priced and sale pieces, available only to St. Agni subscribers. A unique link is provided for access, and shoppers must use the code 20OFFEDIT at checkout. The email also mentions complimentary express shipping on orders over 300 USD. The tone is friendly and exclusive, emphasizing that the offer is limited in time and reserved for subscribers. Navigation links to new arrivals, loyalty, boutiques, and contact are included, along with an unsubscribe option. The message focuses on savings and subscriber exclusivity rather than product specifics.
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Loewe to Isabel Marant Featuring $399.99 Styles
This Gilt marketing email promotes a flash sale with the headline "Gilt Its All $59 - 48 Hours" and "All 50 70% Off Vince with New Styles." The subject line highlights luxury brands Loewe and Isabel Marant alongside styles priced at $399.99. The body presents a personalized product grid titled "Top Finds Based on Your Recently Viewed," featuring discounted items from Bebe, Isabel Marant, Rococo Sand, and Valentino with original and sale prices plus percentage savings. Navigation links cover Women, Men, Kids, Home, and City categories. The email emphasizes deep markdowns, limited-time urgency, and designer labels to drive clicks, ending with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
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Be Back-to-School Ready with Snacks from Thrive Market
This promotional email from Gilt Groupe highlights a curated selection of travel and lifestyle deals under the heading Today's Picks. The subject line references back-to-school snacks from Thrive Market, while the preheader promotes discounted stays at the Fairmont Grand Del Mar. The body lists numerous offers, including up to 50 percent off resort stays, up to 58 percent off stays at Sanctuary Cap Cana, and up to 42 percent off bags from Tres Gelee. Thrive Market offers 100 dollars toward a customer's first four orders plus a free gift. Additional discounts cover lash serum, facials, liquor bottle sets, haircare, travel packages, and wellness hotel stays. Navigation links for women, men, kids, home, and city categories appear near the footer, along with account, customer service, privacy, and membership terms links. The email is a multi-brand deal roundup aimed at driving purchases across travel, beauty, and retail categories.
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All 50 – 70% Off New Vince | $59 Finds: Limited Time
This Gilt promotional email leads with steep designer discounts, advertising 50 to 70 percent off new Vince merchandise and highlighting $59 finds during a limited-time event. The preheader stacks further savings claims, including up to 85 percent off designer goods and up to 60 percent off luxe shoes and accessories, plus a weekend retreat style and fine jewelry shop. The body is dominated by repeated call-to-action buttons such as Act Fast, Click Quick, Score Now, Tap In, Hurry In and Shop Now, alongside category navigation for Women, Men, Kids, Home and City. A travel offer for The Ranch at Emerald Valley with up to 30 percent off stays also appears. The tone is urgent and savings-focused, pushing quick action on time-limited markdowns across fashion, accessories, jewelry and travel.
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$59 Finds 🔎 48 Hours Only
This Gilt promotional email announces a 48-hour flash sale on best-selling styles, with headline pricing starting at $59 and discounts up to 70% off new Brunello Cucinelli merchandise. An extra 50% off clearance is also highlighted. The message is organized around shop-by-category navigation for women, men, kids, home, and city, each paired with short calls to action such as Act Fast, Tap In, Shop Now, Score Now, and Hurry In. The subject line and preheader emphasize limited-time urgency and deep markdowns on popular items. The tone is energetic and deal-focused, aimed at a broad general audience of bargain-seeking shoppers. No loyalty program, personalization, or customer-specific messaging appears in the content.