Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,091
- Brands
- 14
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ALL 83% Off Inside (For 48 Hours)
This Gilt marketing email leads with a bold subject line promising 83% off for 48 hours, while the preheader highlights up to 70% off a designer shoe drop, an all-new Temperley London offering, and a wedding edit. The body is dominated by navigation links for GIFTS, WOMEN, MEN, KIDS, and HOME, interspersed with repeated urgency calls to action such as Shop Now, Hurry In, Tap In, Act Fast, and Click Quick. The message promotes discounted designer fashion and accessories across multiple categories, with a strong time-limited framing. It closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address and copyright notice.
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All 70% Off All-New Temperley London
This Gilt marketing email promotes a designer sale with discounts of up to 70% off, headlined by Temperley London and Jimmy Choo. The body highlights a designer shoe drop and a wedding edit, then presents personalized product recommendations based on recently viewed items. Featured brands include Baldinini, Carla Ruiz, Jason Wu, and Tiffany & Fred Paris, each shown with a sale price, original price, and percentage discount. Navigation links cover gifts, women, men, kids, and home categories. The message emphasizes savings and urgency through steep markdowns and limited-time framing. It targets general shoppers with a friendly, deal-focused tone and includes standard account, customer service, privacy, and unsubscribe links in the footer.
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Up to 70% Off Designer Shoe Drop | New Temperley London
This Gilt marketing email promotes a designer shoe and accessories sale with discounts of up to 70% off, alongside a new Temperley London arrival. The subject line highlights the shoe drop and the preheader points to a wedding edit, pre-loved Chanel, and Valentino by Mario. The body repeats urgent calls to action such as Shop Now, Act Fast, Hurry In, Tap In, Click Quick, and Score Now, driving a sense of limited-time opportunity. Navigation covers Gifts, Women, Men, Kids, and Home categories. The tone is bold and urgency-driven, aimed at a general fashion audience interested in luxury bargains. No specific coupon code appears, but percentage discounts and a new brand launch are the central commercial messages.
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The ✦Ultimate✦ Wedding Edit
This Gilt marketing email promotes a wedding-focused edit alongside a clearance event offering up to 90 percent off. The subject line highlights the ultimate wedding edit, while the preheader combines the clearance discount with a wedding registry message and one-time specials. The body consists largely of navigation links for categories such as gifts, women, men, kids, and home, plus repeated urgency calls to action including act fast, hurry in, score now, tap in, click quick, and shop now. There is no explicit coupon code, free shipping promise, or named product. The tone is urgent and promotional, aimed at a general shopping audience, with the main angle being savings on clearance merchandise and wedding-related gifting.
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The Locut x Andy Anderson is here
This email announces the launch of the etnies x Andy Anderson collaboration, specifically a new colorway of The Locut skate shoe. The message opens with the headline that the wait is over and presents the product as a skate icon since the early 2000s, now reinterpreted with Andy Anderson's personal style. It emphasizes heritage combined with new energy and durability for long skate sessions. The email includes a call to watch a video titled about the Locut colorway by Andy Anderson, repeated as a prominent visual element. There is no discount, coupon, free shipping, or other promotional offer mentioned. The tone is bold and product-focused, aimed at a general skate audience, with no urgency or time-limited language. The footer contains standard brand links and contact information.
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Our Best Jeans, Now $55
Penningtons, a Canadian plus-size apparel brand, promotes its denim collection with selected jeans priced at $55 and other pants and jeans at $59 for a limited time. The email highlights Straight Leg and Wide-Leg fits, offers free standard shipping on orders over $75 within Canada, and includes a buy-one-get-pair-half-off promotion. It addresses the common frustration of denim shopping by emphasizing inclusive sizing from 12 to 32 and reassuring customers that the fits are made differently. A denim guide and store locator are also featured. The tone is friendly and reassuring, with a clear savings angle and moderate urgency created by limited-time pricing and while-quantities-last language. The message targets general shoppers rather than a specific loyalty tier, though an INSIDER status label appears in the header.
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Up to 90% Off DEEPER Cuts on Clearance
This Gilt marketing email promotes a clearance sale with discounts advertised as up to 90 percent off, described as deeper cuts on clearance. The preheader highlights luxury fashion brands including Prada, Gucci and Bottega Veneta, positioning the message around one-time specials. Navigation categories cover gifts, women, men, kids and home, suggesting a broad assortment of designer goods. Repeated calls to action such as Act Fast, Tap In, Click Quick, Shop Now, Hurry In and Score Now create a strong sense of urgency and encourage immediate browsing. The tone is bold and promotional, aimed at a general shopping audience rather than a specific segment. No individual product names, coupon codes or fixed prices appear in the visible text, so the offer rests on the percentage discount claim and the clearance framing.
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Let's Start with Great Jeans
This Liverpool Los Angeles email targets first-time customers with a welcome-style denim offer. The subject line invites recipients to start with great jeans, and the preheader highlights a first pair of jeans for $75 using code DENIM75. The body presents five fits: slim, straight leg, relaxed, bootcut, and wide leg, encouraging shoppers to find a new favorite. The offer is exclusive to first-time customers, eligible for exchange only with no returns. The email also promotes new arrivals with product images including a collarless lady jacket, wide leg trousers, turtleneck sweater, flare jeans, woven shirt, and faux fur jacket. Free shipping over $150 and free returns are mentioned, along with Shop Pay installment options through Affirm. Navigation links cover women, men, petite, and plus categories.
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Introducing Resort 27
This email introduces a new fashion collection called Resort 27 from an apparel brand. The subject line announces the collection launch, while the preheader promotes complimentary express shipping on orders over 300 USD. The body describes the collection's design philosophy, contrasting past and present, structure and fluidity, formality and ease, with architectural silhouettes softened by organic forms and romantic references balanced by modern restraint. A call-to-action button invites recipients to discover the collection, followed by navigation links for new arrivals, loyalty, boutiques, and contact. The email targets a general audience with a premium, aspirational tone and emphasizes newness rather than discounts. No coupon codes or percentage discounts appear; the only commercial incentive is free express shipping above a spending threshold.
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New Gucci to Bottega Veneta Featuring $139.99 Styles - Designer Icons
This promotional email from Gilt highlights discounted designer fashion, leading with the subject line about new Gucci and Bottega Veneta arrivals and styles priced at $139.99. The preheader mentions Prada shoes at $799.99 and one-time specials. The body presents a curated selection of markdowns, including Eliza J at $36.00 reduced from $198 (81% off), Gucci at $139.99 from $385 (63% off), Bebe at $69.99 from $145 (51% off), and Marchesa Notte at $359.99 from $795 (54% off). Navigation links cover Gifts, Women, Men, Kids, and Home categories. The message emphasizes personalized recommendations based on recently viewed items and encourages shoppers to browse all deals. It is a straightforward savings-focused retail campaign aimed at driving immediate purchases of luxury and contemporary apparel and accessories.
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Prada w/ $799.99 Shoes | Find One-Time Specials Inside
This Gilt marketing email promotes new-to-site pre-loved designer finds alongside a broad mix of discounted luxury goods. The subject line highlights Prada shoes priced at $799.99 and promises one-time specials inside. The body references brands such as Sandro, Maje, Ramy Brook, Palm Angels, and Off-White, and advertises up to 75% off diamonds. Navigation links cover Gifts, Women, Men, Kids, and Home categories. Repeated calls to action include Tap In, Click Quick, Hurry In, Shop Now, Act Fast, and Score Now, creating a sense of urgency and encouraging quick browsing. The email is a promotional sale campaign aimed at a general audience, emphasizing savings and limited-time opportunities rather than editorial content or product education. It closes with standard account, customer service, privacy, and unsubscribe links.
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The Reveal ⭐ Find One-Time Specials Inside
This Gilt marketing email leads with a headline promising one-time specials and a 76% off event, reinforced by a preheader mentioning limited time, a niche gift edit, and the Valentino brand. The body repeats the 76% off message and adds 50% off styles, then presents category navigation for gifts, women, men, kids, and home. Numerous call-to-action buttons such as Click Quick, Act Fast, Hurry In, Score Now, Shop Now, and Tap In create a fast-paced, urgency-driven shopping experience. The email is a promotional sale campaign aimed at a general audience, using percentage discounts and time pressure rather than editorial content or product storytelling. It closes with standard account, customer service, privacy, and membership links plus a Boston mailing address and copyright notice.
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NEW Fall Energy
This Penningtons email announces the Fall/Winter collection with the subject line "NEW Fall Energy" and a preheader reading "Something to make you happy." The message highlights four themed shopping sections: Warm Layers with essential coats and bold jackets, After Dark featuring lace and sparkle, Sweater Weather with soft layering pieces, and Get Cozy with relaxing sleepwear. A recurring incentive offers free standard shipping on orders over $75 within Canada, automatically applied at checkout. The email also references an INSIDER loyalty status, links to the Penningtons size range of 12 to 32, and invites recipients to visit a store or contact support. The tone is warm and celebratory, emphasizing seasonal style, comfort, and a proudly Canadian brand identity.
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Don’t Let These Slip Away
This Liverpool Los Angeles email is a browse-abandonment reminder aimed at shoppers who previously viewed items. The subject line, "Don't Let These Slip Away," and the body copy, "We Noticed You Browsing – Here's a Quick Reminder," frame the message around returning to saved favorites before they disappear. The preheader and header both promote free shipping on orders over $150 plus free returns. Recommended products include a puff sleeve trucker jacket with ruffle collar and a Kayla wide leg pull-on trouser, alongside a long sleeve band collar woven top. Navigation links cover women's, men's, petite and plus categories, and a fit guide is offered. The tone is friendly and lightly urgent, with no explicit discount code or percentage off mentioned.
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EVERYTHING 76% Off Inside (48 Hours Only)
This Gilt marketing email leads with a subject line advertising 76% off for 48 hours only, signalling a short, high-urgency flash sale. The preheader highlights rag & bone, boots and booties by size, and a niche gift edit, pointing to fashion and gifting categories. The body is largely navigational, with repeated category links for gifts, women, men, kids and home, plus multiple call-to-action buttons such as Act Fast, Tap In, Click Quick, Shop Now and Hurry In. There is no named coupon code, only a broad percentage discount claim. The tone is urgent and promotional, aimed at a general shopping audience, and the email mixes designer fashion with gift-oriented merchandising.
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Arriving Tomorrow
This marketing email announces the arrival of a new collection called Resort 27, which will be available both in stores and online starting tomorrow. The message opens with a complimentary express shipping offer on orders over 300 USD, giving recipients a clear incentive to shop. The primary call to action is a "REGISTER INTEREST" button, encouraging subscribers to signal their interest before the launch. Navigation links point to New Arrivals, Loyalty, Our Boutiques, and Contact Us, supporting browsing and brand engagement. The tone is brief and understated, leaning on anticipation rather than heavy promotion. The email targets a general audience with a newness-focused angle, highlighting the imminent availability of the collection and the added value of free express shipping for qualifying orders.
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Boots & Booties to Own - Shop by Size
This Gilt marketing email promotes a designer footwear and fashion sale, headlined by boots and booties shoppable by size. The subject highlights rag & bone styles starting at 60% off, while the preheader advertises an extra 20% off for 48 hours and doorbuster deals. The body repeats a personalized section titled Top Finds Based on Your Recently Viewed, listing discounted items from Bebe, Jason Wu, lab grown diamonds, and Loewe with original and sale prices plus percentage savings. Navigation links cover gifts, women, men, kids, and home categories. The message uses savings-led language, short promotional phrases, and repeated calls to shop all, positioning the campaign around deep discounts and limited-time urgency rather than editorial storytelling or product education.
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The Suit Update
This marketing email from Liverpool Los Angeles is titled "The Suit Update" and focuses on versatile suiting and layering pieces. It highlights styling a suit multiple ways, featuring blazers, tailored trousers, statement jackets, and a bold pop of color. The email promotes new arrivals with a grid of product images including a woven bomber jacket, baby boot, button-front woven shirt, Kelsey trouser, peplum jacket, and several Hannah flare styles. It offers free shipping over $150 and free returns, plus Shop Pay installments through Affirm with four interest-free payments. Navigation links direct shoppers to women, men, petite, and plus categories. The tone is friendly and aspirational, encouraging mix-and-match styling rather than a hard discount push.
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New In: Understated by NICCE
This NICCE marketing email announces new understated arrivals for the AW26 season, featuring neutral tones and clean branding across hoodies, sweatshirts, t-shirts and joggers. The subject line highlights the new collection, while the preheader promotes free delivery over £60. A prominent offer gives an extra 25% off orders with code NEW25, shown alongside discounted prices for several menswear items. The email also mentions free UK shipping over £60, recyclable packaging, and links to social media. It targets general shoppers with a friendly, savings-focused tone and moderate urgency through the limited-time code. The layout includes product images, prices, and clear calls to action, positioning the brand around everyday comfort and effortless style.
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Bestsellers Are Back
This Rat & Boa marketing email announces that bestsellers have returned to stock, framing the message around a back-in-stock restock rather than a discount. The subject line states that bestsellers are back, and the preheader repeats that the hottest pieces of the season just restocked. The body highlights two specific looks, the Julietta Blue and the Rheta Skirt, noting they have restocked in limited sizes, and urges recipients to shop, style, and make them theirs. Several product names appear, including the Rheta Skirt, Evi Dress Red, Antheia Dress, and Sirena Red, each paired with a Shop Now call to action. Navigation links cover New In, Shop All, Journal, and Members. No coupon, percentage discount, free shipping threshold, or other explicit monetary offer is presented anywhere in the email.
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rag & bone from 60% Off | The Niche Gift Edit
This Gilt marketing email promotes a wear-now shoe and accessory sale alongside a curated gift edit. The subject line highlights rag & bone merchandise at up to 60% off, while the preheader points to holiday tablescapes, hosting style, and a luxe shoe and accessory shop. The body is dominated by repeated call-to-action buttons such as Shop Now, Tap In, Hurry In, Score Now, Act Fast, and Click Quick, organized under navigation categories including Gifts, Women, Men, Kids, and Home. The tone is energetic and urgency-driven, encouraging immediate browsing rather than explaining specific products. No individual product names, prices, or coupon codes appear in the visible text. The email targets a general shopping audience interested in discounted designer fashion, accessories, and home goods during a seasonal gifting period.
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The Niche Gift Edit 🎁 Find the one thing they don’t have.
This Gilt marketing email promotes a limited-time gift-focused sale under the subject line "The Niche Gift Edit," encouraging shoppers to find something unique for recipients. The preheader and body highlight an extra 20% off doorbusters and a $27 price point, both framed as limited-time offers. Navigation links cover GIFTS, WOMEN, MEN, KIDS, and HOME categories, while repeated calls to action such as "Hurry In," "Shop Now," "Click Quick," "Score Now," and "Act Fast" create urgency. The message also references designer brands Roger Vivier and Giuseppe Zanotti. The tone is friendly and promotional, aimed at a general audience of gift buyers. No performance or engagement claims are made, and the email closes with standard account, customer service, privacy, and unsubscribe information.
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Check Your Texts
This Penningtons email encourages shoppers to sign up for SMS messaging to receive offers, framing the benefit as early access to new drops, flash sales and fast-selling styles. It also promotes free standard shipping on orders over $75 within Canada, automatically applied at checkout after discounts and before taxes. The message highlights the recipient's loyalty status as INSIDER and invites them to get first dibs, visit a store, or contact customer service. Branding emphasizes that Penningtons is proudly Canadian and offers sizes 12 to 32. The tone is casual and conversational, opening with a playful line about giving a phone number. No specific percentage discount or coupon code appears; the main incentive is free shipping plus SMS-exclusive access to sales and new arrivals.
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((Extra 20% Off)) 48-Hour Doorbusters
This Gilt promotional email announces a 48-hour doorbuster event with an extra 20% off, highlighting luxury brands Valentino and Moncler alongside items priced at $27. The subject line emphasizes urgency with a countdown framing, while the preheader reinforces limited-time availability. Navigation links cover gifts, women, men, kids, and home categories, suggesting a broad assortment. Multiple call-to-action buttons such as Shop Now, Hurry In, Score Now, Tap In, and Click Quick drive immediate engagement. The email uses a bold, urgent tone with repeated time-sensitive language. No specific product names beyond brand mentions appear in the visible text, and the offer centers on percentage savings and fixed low prices. The footer includes standard account, privacy, and unsubscribe links, confirming it is a commercial advertisement from Gilt Groupe.