Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,095
- Brands
- 14
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Just arrived: Tammy's freshest shades
This email from Foxcroft announces the arrival of new shades from a collection referred to as Tammy's freshest shades. The subject line and preheader emphasize newness rather than discounts, and the body contains no promotional codes, prices, or shipping offers. The message is largely image-driven, with twelve images and fifteen links, and the visible text is minimal, consisting mainly of navigation links, a customer service section, and footer details. The tone is friendly and informative, inviting recipients to stay in touch and offering help via email or phone. There is no explicit urgency, seasonal occasion, or audience segmentation beyond a general subscriber list. The campaign angle centers on new arrivals and product discovery rather than savings or scarcity.
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The reviews are in 👀
This Shock Absorber marketing email promotes the AW26 collection of high-impact sports bras, leading with customer reviews and social proof rather than discounts. The subject line 'The reviews are in' and body copy invite readers to trust the women already wearing the products. Featured items include the Ultimate Run Bra and Ultimate Run Bra Padded at £52 each, plus the Multi Sports Support Bra at £43. A five-star customer quote about fit and support reinforces the message. The email also highlights free delivery over £25, award-winning status, virtual fittings, and returns, with calls to shop now and book a fitting. The tone is confident and friendly, aimed at a general audience of active women, with no explicit discount or coupon offered.
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DOUBLE UP: 85% Off & $85
This Gilt marketing email leads with a bold subject line promising a double offer of 85% off and $85, supported by a preheader highlighting Bottega Veneta, Valentino, a dress formula, and designer eyewear. The body is largely navigational, with category links for Women, Men, Kids, Home, and City, plus repeated call-to-action buttons such as Click Quick, Tap In, Score Now, and Act Fast. There is no editorial copy, storytelling, or product description beyond brand and category names. The message functions as a promotional sale announcement aimed at driving clicks to discounted designer fashion and accessories. Urgency is conveyed through short imperative phrases, while the overall tone is bold and savings-focused. The email targets a general shopping audience rather than a specific segment.
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The Dress Formula - Get the Look
This Gilt marketing email promotes a designer fashion sale under the subject line 'The Dress Formula - Get the Look.' The preheader advertises savings of up to 50% off Bottega Veneta and Valentino, and up to 60% off Martha Stewart to Tommy Hilfiger. The body repeats these headline discounts and then presents a personalized product grid titled 'Top Finds Based on Your Recently Viewed,' featuring discounted items from Tod's, Roger Vivier, Miu Miu, and Burberry with original and sale prices plus percentage-off labels. Navigation links cover Women, Men, Kids, Home, and City categories, and a 'Shop All' call to action appears twice. The email closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address and copyright notice. The overall angle is savings on luxury brands, aimed at a general shopping audience with a friendly, deal-focused tone.
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Your Long Weekend Edit
This promotional email from fashion brand Rat & Boa presents a curated edit for the August bank holiday weekend. The subject line invites recipients to a long weekend edit, and the body encourages them to dress up and stay out. The message highlights separates, statement dresses and jewellery pieces, framing them as items everyone wants. Featured products include the Rue Earring, Hibiscus Red, Valentina Dress, Jadis Necklace, Flores White, Navarra Lime, Sicily Jumpsuit and Alita Dress. A social proof section invites customers to tag the brand with the hashtag ratandboa for a chance to be featured. The email contains no discount code, no free shipping offer and no explicit price promotion, relying instead on seasonal styling inspiration and product discovery to drive interest.
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Last Chance - Extra 10% Off Sale!
This NICCE marketing email announces the final phase of its Summer Sale, offering an extra 10% off already-reduced styles with the code EXTRA10. The subject line and body emphasise urgency, stating the offer ends at midnight and urging shoppers not to miss out. Free UK delivery is promoted on orders over £60. The email showcases eight discounted menswear items, including a Comet sweatshirt and joggers set, Mercury and Powell t-shirts, Elevate shorts, Cresta t-shirt, Elossi trainers, Riviera hoodie, and Luxe Tech Stretch chinos, each with original and sale prices. It also highlights recyclable packaging and links to social channels. The tone is promotional and time-sensitive, targeting general shoppers seeking end-of-season savings on casual apparel and footwear.
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Bottega Veneta & Valentino Up to 50% Off | Find One-Time Specials Inside
This Gilt marketing email promotes a designer sale spanning apparel, handbags, shoes, and travel. The subject highlights Bottega Veneta and Valentino at up to 50% off, while the preheader advertises pre-loved handbags starting at 65% off designer and shoes-by-size. Body copy references a designer apparel shop and swim under $50, plus wellness hotel stays such as Rancho La Puerta at up to 18% off and Verdala Wellness Hotel at 27% off a three-night stay. Repeated calls to action include Tap In, Score Now, Shop Now, Hurry In, and Act Fast, creating urgency. Navigation covers Women, Men, Kids, Home, and City categories. The email is a broad promotional sale with percentage discounts and no single coupon code.
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One-Time Specials Await ▶
This Gilt marketing email promotes a limited-time extra 20% off event across its shoes-by-size shop, with a headline price point of all items at $32. The subject line urges recipients to act on one-time specials, while the preheader combines the extra discount, the luxe shoes-by-size positioning, and the $32 price. The body repeats the same offer and uses short urgency-driven calls to action such as Tap In, Act Fast, Score Now, Click Quick, and Hurry In. Navigation categories cover Women, Men, Kids, Home, and City. The message is a straightforward promotional sale email aimed at a general shopping audience, emphasizing savings and time pressure rather than product storytelling or editorial content.
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The Scoop: This Week's Best Offers
Penningtons sends a promotional email headlined "The Scoop: This Week's Best Offers" to its Insider loyalty members, highlighting a back-to-work event with 30% off denim, tops and dresses, plus an extra 60% off sale items. Free standard shipping applies to Canadian orders over $75. The email emphasizes inclusive sizing from 12 to 32 and describes denim as ranging from on-trend to timeless, tops as adding a vibrant pop of colour, and dresses as flowy and flattering silhouettes for every occasion. It directs readers to shop online or find a store, and includes detailed terms stating offers end August 26 or 29, 2026, exclude certain brands and already-reduced merchandise, and cannot be combined with other coupon promotions. The tone is friendly and savings-focused, with repeated calls to action and a proudly Canadian brand sign-off.
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Fall patterns have arrived 🍂
This Foxcroft marketing email announces the arrival of fall patterns, using a seasonal subject line with a leaf emoji to signal the autumn collection. The body is largely composed of image and link placeholders, with eighteen images and twenty-one links, suggesting a visually driven product showcase rather than a text-heavy message. A customer service section invites recipients to email or call a support line, and standard footer options for managing preferences and unsubscribing are included. No discount codes, prices, free shipping offers, or other explicit promotions appear in the visible text. The tone is friendly and seasonal, aimed at a general audience, with no stated deadline or urgency. The email functions primarily as a new-arrivals announcement for fall apparel patterns.
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Shh… EXTRA 20% OFF Secret Steals
This promotional email from Gilt announces a flash sale featuring an extra 20 percent off described as secret steals. The subject line uses a conspiratorial tone with the word shh to create intrigue, while the preheader highlights new arrivals from luxury brands Max Mara, Loewe, and TUMI. The body is dominated by navigation links for women, men, kids, home, and city categories, along with repeated calls to action such as Act Fast, Tap In, Shop Now, and Score Now. The email emphasizes urgency and savings rather than product detail, with no specific items described beyond brand names. It targets a general shopping audience and closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
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Silk
This email from a fashion brand introduces its Silk collection, emphasizing the fabric's quiet luminosity and soft hand feel. The message highlights complimentary express shipping on orders over 300 USD, giving a clear purchase incentive. Featured items include the Silk Wrap Dress in Soft Ash and Washed Black, the Silk Halter Wrap Top in the same two colorways, the Silk Drape Back Midi Dress in Black, and the Silk Adjustable Balloon Pants in Soft Ash. A separate section promotes the Opanka Heel, now available in Black, Almond and Savannah. Navigation links cover New Arrivals, Loyalty, Boutiques and Contact Us. The tone is refined and minimal, positioning silk as a premium material while keeping the call to action simple and direct.
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Luxe Just Landed with Loewe
This Gilt marketing email announces newly arrived luxury fashion and home pieces, headlined by Loewe, with a preheader promising up to 70% off new Max Mara and highlighting Michael Aram's Butterfly Ginkgo collection. The body repeats a personalized 'Top Finds Based on Your Recently Viewed' module featuring discounted Burberry, Mikael Aghal, Alexander McQueen and Moonsea items, each shown with a struck-through original price and a percentage saving. Navigation links cover Women, Men, Kids, Home and City categories, and a 'More boutiques we think you'll love' section extends discovery. The tone is promotional and savings-led, using steep markdowns and designer names to drive clicks, while footer content covers account, service, privacy and membership terms. No explicit coupon code appears; discounts are expressed as prices and percentages.
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Prints Worth Talking About
This Liverpool Los Angeles marketing email promotes a new arrivals collection centered on statement prints and distinctive garment details. The subject line, "Prints Worth Talking About," and the preheader, "Prints With Personality," frame the assortment as conversation-starting fashion. The body highlights nine named apparel pieces, including woven blouses, knit tops, straight-leg jeans, and wide-leg trousers, each shown as an image. The message encourages buying more than one item and directs readers to shop now. It also mentions free shipping over $175 and free returns, plus Shop Pay installment payments through Affirm. Navigation links cover women, men, petite, and plus categories, alongside help, returns, and shipping resources. The tone is friendly and aspirational, with no explicit discount code or percentage promotion stated.
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New Max Mara Up to 70% Off | All $32 Inside: Limited Time
This promotional email from Gilt advertises a wide-ranging flash sale spanning fashion, home, and travel. The subject line highlights Max Mara at up to 70% off and a $32 price point, while the preheader promotes the shoe and accessory shop, luxe items at up to 60% off, and major markdowns of 65 to 85%. The body repeats these discount tiers and adds kitchen electrics and cutlery at up to 70% off. Category navigation covers women, men, kids, home, and city. Several calls to action such as Tap In, Click Quick, Score Now, Act Fast, and Hurry In create urgency. Featured offers include stays at The Ranch at Emerald Valley at up to 30% off and Très Gelée bags at up to 42% off. The tone is energetic and deal-focused, aimed at a general bargain-seeking audience.
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$32 for 32 HRS. Fill your cart.
This Gilt marketing email promotes a clearance sale with up to 90 percent off and limited-time price cuts on most-sold styles. The subject line highlights a $32 price for 32 hours, signaling a short flash event. The body repeats urgency-driven calls to action such as Act Fast, Hurry In, Tap In, and Shop Now, alongside category navigation for Women, Men, Kids, Home, and City. A Prada mention appears as a priced-to-buy highlight. The message targets a general shopping audience with a bold, savings-focused tone and strong time pressure. No specific coupon code is present; the offer centers on percentage discounts and fixed price points. The email is a promotional sale campaign rather than an editorial or loyalty message.
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Up to 90% Off DEEPER CUTS *Just Taken*
This Gilt marketing email announces limited-time price cuts with a subject line promising up to 90% off, described as deeper cuts just taken. The preheader highlights a luxe shoes-by-size shop, Canada Goose, and limited-time price cuts. The body is largely navigational, with repeated category links for women, men, kids, home, and city, plus multiple call-to-action buttons such as Score Now, Hurry In, Act Fast, Click Quick, and Shop Now. There is no explicit coupon code or named product beyond the brand Canada Goose and the shoes-by-size shop concept. The tone is urgent and savings-focused, aimed at a general audience. The email relies on repeated urgency phrases rather than detailed product descriptions or editorial content.
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Canada Goose - First Look
This Gilt marketing email promotes discounted luxury footwear from brands including TOD's, Roger Vivier, Moonsea and Santoni. The subject line references Canada Goose with a first-look framing, while the preheader highlights a luxe shoes-by-size shop. The body presents a personalized selection of top finds based on recently viewed items, showing original prices and steep percentage reductions ranging from fifty-one to seventy-four percent off. Navigation links cover women, men, kids, home and city categories. The message closes with account, customer service, privacy and terms links plus a physical mailing address in Boston. The tone is promotional and savings-focused, aimed at a general shopping audience with no explicit coupon code, deadline or countdown mentioned.
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September Weddings, Sorted
This Rat & Boa marketing email is titled "September Weddings, Sorted" and focuses on wedding guest dressing for September ceremonies. The body invites readers to shop "stop-and-stare dresses made for ceremonies, champagne and dancing long after dark." It highlights two named products, The Silvana Dress and The Aris Dress, and links to several curated edits: The Colour Edit, The Print Edit, The Floral Edit, and Maximum Impact Edit. Navigation links point to New In, Shop All, Journal, and Members sections. The email contains no discount code, percentage off, free shipping threshold, bundle, giveaway, or early access offer. Its tone is aspirational and occasion-driven, using seasonal wedding imagery rather than price-based urgency. The message targets a general subscriber audience interested in occasion wear.
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The Luxe Shoes-by-Size Shop | New Teri Jon by Rickie Freeman
This Gilt Groupe promotional email highlights a luxury fashion and lifestyle sale with the subject line focusing on a shoes-by-size shop and new Teri Jon by Rickie Freeman arrivals. The preheader promotes most-sold styles with limited-time price cuts and eyewear brands from Burberry to CELINE. The body features repeated urgency calls to action such as Act Fast, Hurry In, Click Quick, and Tap In, alongside category navigation for Women, Men, Kids, Home, and City. Specific partner offers include Hotel Rumbao at 16 percent off stays, Thrive Market with 100 dollars toward the first four orders plus a free gift, and Napa Valley red wine from Rutherford Ranch Winery. The email uses a savings and scarcity angle aimed at a general audience with a friendly but urgent tone.
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Prices CUT ✂ on Most-Sold Styles
This promotional email from Gilt announces deep price cuts on best-selling styles, leading with an 81% off message and a limited-time framing. It highlights an all-new alice + olivia selection starting at 55% off, plus a $22 price point inside. The body is dominated by navigation links for Women, Men, Kids, Home, and City categories, interspersed with repeated calls to action such as Act Fast, Score Now, Tap In, Hurry In, and Shop Now. There is no coupon code; the appeal rests on percentage reductions and low fixed prices. The tone is urgent and savings-focused, aimed at a general bargain-seeking audience. The email is image-heavy with many links and minimal editorial copy, functioning as a straightforward discount-driven sales blast.
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LAST DAY: $20 OFF your purchase!
Penningtons sends a flash-sale email headlined by a last-day extra $20 off purchases of $100 or more, with code PLUS20 valid in-store and online. Alongside this, the retailer promotes 30% off bras, sleepwear and denim, plus free standard shipping on Canadian orders over $75. A separate in-store-only offer gives teachers 40% off almost everything with valid proof of employment. The message addresses recipients as INSIDER members and emphasizes size inclusivity from 12 to 32. Urgency is built through repeated LAST DAY and Flash Offer wording and dated expiry terms. The email mixes percentage discounts, a fixed-dollar coupon, free shipping and a teacher-targeted promotion, positioning savings and inclusivity as the main appeal.
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Tap into 81% Off EVERYTHING Inside
This Gilt marketing email promotes a broad flash sale with the subject line advertising 81% off everything, supported by a preheader highlighting Prada, sandal and swim savings, and $22 picks. The body is dominated by repeated call-to-action buttons such as Score Now, Hurry In, Tap In, Click Quick, Act Fast and Shop Now, alongside category navigation for Women, Men, Kids, Home and City. The tone is urgent and savings-focused, pushing shoppers toward immediate action. No specific product names beyond brand and category references appear, and the offer is framed as a percentage discount rather than a coupon code. The email targets a general fashion and lifestyle audience with a time-sensitive promotional angle.
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Your Next Power Move
Liverpool Los Angeles sends a back-to-class themed email promoting a sharper seasonal wardrobe with polished, modern essentials. The message repeats a call to shop now and highlights best-selling trousers, tops, jackets, and denim, with dedicated shopping links for women, men, petite, and plus sizes. Free shipping is offered on orders over $175, alongside free returns. The email also promotes Shop Pay installments through Affirm, allowing four interest-free payments or longer monthly plans. A fit-finding section encourages customers to discover their true size. The tone is confident and fashion-forward, targeting general shoppers preparing for the new season. No explicit percentage discount or coupon code appears; the main incentives are free shipping, free returns, and flexible payment options.