Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,095
- Brands
- 14
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CELINE to Chloé: Get It for Less | All $100 Inside: Limited Time
This promotional email from Gilt Groupe highlights a limited-time designer sale spanning CELINE to Chloé, with handbags organized by hue and categories for women, men, kids, home, and city. The subject line promises getting designer items for less, while the preheader and body emphasize price tiers under $300, $500, and $700, plus an all-$100 section. Featured items include Gilt aviators, Splits59 activewear, and estate Pinot Noir from Inspiration Vineyards. A Thrive Market offer gives $100 toward the first four orders with a free gift. Repeated calls to action such as Act Fast, Shop Now, Hurry In, and Click Quick create urgency around the limited-time savings event.
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All $100 Inside. 4️⃣8️⃣ Hours.
This Gilt marketing email promotes a limited-time dress sale with steep price cuts. The subject line emphasizes that all $100 items are available for 48 hours, while the preheader highlights Gilt dress price cuts, a $25 limited-time offer, and the new Reiss brand. The body states prices start at 60% off and repeats the $25 limited-time message. Navigation links cover women, men, kids, home, and city categories. Multiple calls to action urge quick shopping, including Shop Now, Hurry In, Click Quick, and Score Now. The email uses strong urgency language and a savings-focused angle, targeting a general fashion audience with discounted apparel and accessories across several departments.
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Shopped our Warehouse Sale Event yet?
Penningtons sends a warehouse sale email headlined by up to 70% off almost everything, aimed at shoppers browsing their summer wishlist. The message highlights free standard shipping on orders over $75 within Canada and addresses recipients as INSIDER members, suggesting a loyalty tier. Copy is short and punchy, repeating the discount and a SHOP NOW call to action, plus a line about hand-picked sale finds. Sizes 12 to 32 are promoted, and the brand positions itself as proudly Canadian. The fine print sets an August 29, 2026 deadline, excludes PENN. Essentials, Hyba and select licensed brands, and notes the offer cannot combine with other coupons. No specific product names appear, only general merchandise categories and store-visit prompts.
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What's your fave AW26 shade? 👀
This Shock Absorber email promotes the AW26 sports bra collection by framing colour choice as a personality trait. The subject asks readers what their favourite AW26 shade says about them, and the body pairs five shades, Dark Purple, Deep Taupe, Pageant Blue, Bronze Green and Blue Bell, with playful character descriptions. Each shade links to a SHOP NOW call to action, and the email also invites readers to book a fitting and highlights virtual fittings. Supporting messages include free delivery over £25, award-winning status and returns. The tone is friendly and conversational, aimed at a general activewear audience, with no discount code or percentage saving. The main commercial hook is new-season product discovery rather than price promotion.
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Hurry In! MASSIVE PRICE CUTS on 👗
This promotional email from Gilt announces massive price cuts on women's fashion, highlighted by a subject line urging recipients to hurry in. The preheader promotes Gilt Valentino, the new FRAME collection, and an extra 25 percent off. The body consists largely of navigation links for categories including Women, Men, Kids, Home, and City, alongside repeated calls to action such as Shop Now, Score Now, Hurry In, and Click Quick. The message emphasizes urgency and savings rather than detailed product information, with no specific item names, prices, or coupon codes visible in the text. It is a general-audience sale campaign with a bold, time-sensitive tone, directing readers to browse discounted designer merchandise across multiple departments.
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Preview Part III
This email from a fashion brand previews Part III of its Fall Winter 26 collection, which arrives on August 13. The message invites recipients to register their interest so they can be the first notified when the new pieces become available. It also states that complimentary express shipping applies to orders over 300 USD. The tone is restrained and premium, with minimal copy and a single clear call to action. Navigation links point to new arrivals, a loyalty section, boutiques, and contact information, plus an unsubscribe option. The email functions as an early-access announcement rather than a direct discount promotion, relying on anticipation and exclusivity to drive interest in the upcoming seasonal drop.
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Up to 75% Off New FRAME
This Gilt marketing email promotes a designer sale headlined by up to 75% off new FRAME arrivals, with the preheader also citing Valentino fall arrivals and 55-65% off FRAME. The body repeats a curated product grid described as top finds based on recently viewed items, listing Eliza J, Linda Farrow and Pascale La Mode pieces with original and discounted prices and percentage savings. Navigation links cover women, men, kids, home and city categories, plus account, customer service, privacy and terms links. The tone is promotional and savings-focused, using percentage discounts and price comparisons rather than urgency language. No coupon code, free shipping promise, giveaway or loyalty program detail appears in the visible copy. The email targets a general shopping audience with a broad multi-category retail assortment.
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Verdala Wellness Hotel AX Privilege: A Malta Escape
This Gilt Groupe promotional email curates a list of partner deals under a "Today's Picks" heading, led by a Verdala Wellness Hotel AX Privilege offer of 27% off a three-night stay in Malta. Other featured merchants include Sanctuary Cap Cana with up to 58% off stays, WSJ Wine at 68% off, Thrive Market offering $100 toward the first four orders plus a free gift, Joanna Vargas facials, TushToners body contouring, 14th Night haircare, Mama Sol beauty, Nood hair removal, and Modern Liquors bottle sets. The layout is a simple deal roundup with category navigation for women, men, kids, home, and city, plus account and legal footer links. The tone is transactional and savings-focused, with no editorial storytelling or single-brand narrative.
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Valentino: Fall Arrivals | $25 for a Limited Time
This Gilt marketing email promotes fall arrivals and a limited-time offer, leading with Valentino and an extra 25% off the latest drop. The subject highlights Valentino fall arrivals and a $25 price point for a limited time, while the preheader emphasizes an extra 25% off the newest drop alongside brands such as Michael Stars and category shops for tops and bottoms. The body repeats the extra 25% off message, lists new-to-site pre-loved luxe items, and includes navigation for women, men, kids, home, and city. Multiple calls to action urge quick shopping, and a TushToners offer at 42% off appears near the end. The tone is urgent and savings-focused, aimed at a general shopping audience.
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Stripes, now in session ⭐⭐⭐
This Foxcroft marketing email announces a new collection of striped apparel, using the subject line "Stripes, now in session" with three star emojis to signal a fresh product arrival. The body is largely image-based, containing thirteen images and sixteen links but very little readable text, so no explicit discount, coupon, free shipping offer, or deadline appears in the copy. The message closes with standard customer-service contact options, a manage-preferences link, and an unsubscribe option, along with the brand's New York mailing address. The tone is brief and friendly, oriented toward newness rather than savings or urgency. Because the visible text is minimal, the email functions primarily as a visual new-arrivals announcement for the brand's striped clothing line rather than a promotional sale campaign.
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📣 $25 Picks. 25 Hours.
This Gilt promotional email announces a limited-time sale with the subject line "$25 Picks. 25 Hours." The preheader highlights an extra 25% off the latest drop and claims discounts up to 83% off. The body uses urgent calls to action such as "Hurry In," "Shop Now," "Score Now," "Click Quick," and "Tap In," alongside category navigation for Women, Men, Kids, Home, and City. The message is a flash-sale style promotion emphasizing deep savings and a short 25-hour window. It targets a general shopping audience with a bold, urgent tone. No specific product names are mentioned, only broad category links and repeated shop prompts. The email includes standard account, customer service, privacy, and unsubscribe links in the footer.
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Trendy Styles: Up to 70% Off
This Penningtons promotional email announces a sitewide sale with up to 70% off almost everything, aimed at a general audience of plus-size shoppers. The subject line highlights trendy styles and the discount, while the preheader mentions a $25 starting price. The body emphasizes wide-width footwear starting at $25, free standard shipping on orders over $75, and an INSIDER loyalty status. Bright colours and flattering silhouettes are promoted with a note that items may sell out. The offer is valid in-store and online until August 29, 2026, with exclusions for certain brands and already-reduced merchandise. The tone is friendly and urgent, encouraging immediate shopping. The email is text-heavy with multiple calls to action and store locator links.
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The Reveal: Gilded Bloom ✨ "
This Ever Pretty marketing email announces a reveal titled "Gilded Bloom," using a subject line with a sparkle emoji to build curiosity around a new product or collection. The body is largely composed of images and social media links rather than substantial text, directing recipients to follow the brand on Facebook, Twitter, Instagram, YouTube, and TikTok. There is no explicit discount, coupon, free shipping offer, or price mentioned in the visible content. The email functions primarily as a brand awareness and social engagement piece, encouraging subscribers to connect on social platforms and view the reveal. No specific products, occasions, or audience segments are clearly identifiable from the available text, and the message relies on visual assets to convey its main promotional content.
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You’re IN: Extra 25% Off Our Latest Drop
This promotional email from Gilt announces an exclusive members-only sale with an extra 25% off the latest designer drop. The subject line emphasizes that the recipient is already "IN," creating a sense of insider access. The preheader highlights luxury brands including Saint Laurent and ALAÏA, with discounts advertised as up to 83% off. The body uses repeated urgency-driven calls to action such as Shop Now, Score Now, Hurry In, Tap In, Act Fast, and Click Quick. Navigation categories cover Women, Men, Kids, Home, and City. The email targets existing customers with a savings-focused angle, combining deep discount messaging with time pressure. No specific product names are listed beyond brand references, and the offer centers on percentage-based savings across a curated luxury assortment.
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It’s ALL 83% OFF Inside (48 HRS)
This Gilt marketing email promotes a flash sale with a headline claiming 83% off across merchandise for a 48-hour window. The preheader highlights New Reiss, luxe by price, and a best-seller blowout, signaling discounted designer fashion. Navigation links cover Women, Men, Kids, Home, and City categories, indicating a broad multi-category assortment rather than a single product. Repeated calls to action such as Shop Now, Act Fast, Click Quick, Score Now, and Tap In create a sense of urgency and encourage immediate browsing. The email contains no specific product names, prices, or coupon codes beyond the percentage claim. It is a general-audience promotional campaign with a bold, time-pressured tone focused on savings and limited availability. The footer includes standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
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Nina Gordon New Arrivals
This email from Nina Gordon announces new arrivals of jewelry, featuring specific pieces like the Ridgeline Lighter Necklace, Eclipse Earrings, Cusp Onyx Earrings, and Versus Collar Necklace. It highlights free express shipping on orders over 250 USD, encouraging both online shopping and in-store visits. The message is concise and product-focused, using model names to showcase the items. The tone is friendly and inviting, with a clear call to action to discover and shop the collection. The email also includes navigation links for new arrivals, loyalty, boutiques, and contact, plus an unsubscribe option. Overall, it serves as a straightforward product launch announcement with a shipping incentive.
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Luxe by Price - $299 & Under, $599 & Under, $999 & Under, and Investment Styles
This Gilt marketing email promotes a luxury fashion sale organized around price tiers of $299, $599, and $999 and under, alongside investment styles. The preheader announces a Gilt starting at 60% off new Reiss and a best-seller blowout with 48-hour prices. The body repeats a personalized section titled Top Finds Based on Your Recently Viewed, listing discounted designer items from Tiffany & Fred Paris, Love Moschino, Mikael Aghal, and Valentino, each with original and sale prices plus percentage savings. Navigation covers Women, Men, Kids, Home, and City categories. The message emphasizes deep markdowns, limited-time pricing, and curated designer boutiques, closing with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
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Verdala Wellness Hotel AX Privilege: 27% Off Malta Retreat
This promotional email from Gilt highlights a curated selection of limited-time deals across travel, wellness, beauty, wine, and gifts. The lead offer is a 27% discount on a three-night stay at Verdala Wellness Hotel AX Privilege in Malta. Other featured merchants include Thrive Market, which offers $100 toward a first four orders plus a free gift when joining for $60, and Mama Sol with up to 40% off beauty products. Additional picks span WSJ Wine, Joanna Vargas facials, Nood hair removal, TushToners body contouring, 14th Night haircare, Tres Gelee bags, Modern Liquors bottle sets, Wolfermans Bakery, Harry & David, and 1-800 Flowers. The email uses a simple deals-roundup format with category navigation and membership footer links.
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New Reiss Starting at 60% Off | Limited-Time Best-Seller Blowout
This promotional email from Gilt announces a limited-time sale with new Reiss items starting at 60% off, alongside a final-few sale and several brand highlights. The message features medicube, Pepa London, an at-home spa theme, cookware to tabletop, and a luggage shop, with repeated calls to action such as Shop Now, Click Quick, Hurry In, Score Now, and Act Fast. Additional offers include savings on Modern Liquors bottle sets and up to 44% off Nood hair removal products. The tone is urgent and savings-focused, targeting general shoppers with a broad mix of fashion, beauty, home, and lifestyle categories. The email uses a short subject line and preheader to emphasize limited-time discounts and best-seller blowout messaging.
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The girlies wore AW26 🤳
This Shock Absorber email promotes the AW26 collection of women's high-impact sports bras, framed around community styling and social proof. It opens with a call to shop AW26 and book a fitting, then highlights what a community member wore. Two products are featured with prices: the D+ Max Support Sports Bra at £43 and the Ultimate Run Bra at £52, the latter supported by an Instagram quote about secure support for running. The email repeats shop calls to action, invites followers to Instagram, and notes free delivery over £25 alongside award-winning virtual fittings and returns. The tone is friendly and confident, aimed at a general activewear audience, with no discount code or limited-time promotion present.
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Too Good to Miss: Up to 70% Off
This Penningtons promotional email announces a sitewide clearance event offering up to 70% off almost everything, with category-specific starting prices for pants and denim, dresses, knit tops, and bras. It also promotes free standard shipping on Canadian orders over $75. The message emphasizes urgency with phrases like 'These deals won't last long' and 'be quick,' and highlights the recipient's INSIDER loyalty status. The brand positions itself as proudly Canadian and offers sizes 12 to 32. The email includes detailed terms and conditions, noting exclusions for certain brands and already-reduced merchandise, and provides links to shop online, find a store, or contact customer service.
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Find Your Summer Sale Favourites
This NICCE marketing email promotes a Summer Sale featuring further markdowns across multiple apparel categories. The subject line invites recipients to find their summer sale favourites, while the preheader highlights free delivery on orders over £60. The body encourages shoppers to refresh everyday essentials, prepare for getaways, or pick up last-minute summer outfits, and it organises the sale by category including t-shirts, shorts, hoodies, joggers, sweatshirts, and pants. A prominent call to action directs readers to shop the summer sale. The email also mentions free UK delivery over £60, recyclable packaging, and standard shipping at £4.99 for smaller orders. Social media links and unsubscribe options appear in the footer. The tone is friendly and savings-focused, with moderate urgency created by the seasonal sale framing.
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Your new work uniform, solved.
This Liverpool Los Angeles email promotes a workwear collection built around polished suit separates, poplins, and versatile denim designed to mix and match. The subject line frames the assortment as a solution to a new work uniform, while the body highlights a desk-to-dinner styling concept for effortless looks from nine to whenever. Featured items include a belted peplum blazer, ankle flare trouser with slit hem, a three-quarter sleeve knit-to-woven top with smocking, a Brooke high rise wide leg trouser, and the Gia Glider slim. The message also invites readers to become a Loyalist and offers free shipping over one hundred seventy-five dollars plus free returns. Shop Pay installments through Affirm are mentioned, along with fit and shopping links for women, men, petite, and plus.
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From Check-In to Golden Hour, Pack the Dress That Keeps Up.
This Ever Pretty marketing email promotes wedding guest and bridesmaid dresses, including plus size options, with a sale section highlighted. The subject line frames the dresses as versatile enough to move from check-in to golden hour, suggesting all-day wear for wedding events. The body is largely composed of linked images and navigation categories rather than long-form copy, with prominent labels for Wedding Guest, Bridesmaid, Plus Size, and Sale. Social media follow links for Facebook, Twitter, Instagram, YouTube, and TikTok appear near the bottom, along with privacy and cookie policy links. The email targets shoppers seeking occasion wear, particularly wedding attendees, and leans on a promotional sale angle without stating specific discount amounts or coupon codes in the visible text.