Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,097
- Brands
- 14
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Don’t forget about your special discount!✨
This EverPretty email is a short reminder-style marketing message urging recipients not to forget a special discount. The subject line uses a sparkle emoji and the preheader reads "WEDDING GUEST," signalling a focus on occasion wear. The body is largely navigational, listing categories such as wedding guest, bridesmaid, plus size, sale, formal dresses, bestsellers, reviews, blog and size guide, alongside social media links and policy pages. No specific product names, prices or discount codes appear in the visible text, so the exact offer value is unclear. The tone is friendly and reminder-oriented, with mild urgency implied by the phrase about not forgetting the discount. The email appears aimed at a general audience interested in formal and wedding-related dresses.
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All-New Carolina Herrera All 60% Off | Find One-Time Specials Inside
This promotional email from Gilt Groupe highlights steep discounts across multiple categories, including an all-new Carolina Herrera offer at 60% off, resortwear up to 80% off, pre-loved men's watches up to 70% off, and kitchen and dining deals. The message also features partner promotions such as Wolferman's Bakery with 20% off sitewide and 1-800-FLOWERS.COM with 25% off sitewide. Navigation links cover women, men, kids, home, and city sections. Repeated urgent calls to action like Hurry In, Click Quick, Act Now, Tap In, Shop Now, and Score Now create a fast-paced, time-sensitive tone. The email is aimed at a general bargain-seeking audience and emphasizes savings and limited-time opportunities rather than product education or brand storytelling. It is a multi-brand flash-sale style newsletter with no single product focus.
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Find ONE-TIME Specials Inside the Vault 🏦
This Gilt marketing email promotes a limited-time clearance event with extra 50% off and a selection of items priced at $49. The subject line references one-time specials inside the vault, while the preheader highlights the extra clearance discount, the $49 price point, and mentions Valentino. The body repeats these messages and includes navigation for women, men, kids, home, and city categories, along with repeated calls to action such as Click Quick, Act Fast, Score Now, and Shop Now. The email uses a bank vault metaphor and urgency-driven language to encourage immediate shopping. It is a promotional sale campaign aimed at a general audience, emphasizing savings and time-limited availability rather than product education or editorial content.
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Extra 20% off? Yes, please ✨
This promotional email from Foxcroft announces a sitewide sale with the subject line offering an extra 20% off, while the body highlights savings of up to 50% off. The message is visually driven, containing ten images and thirteen links but very little body text, with the main offer details appearing in the subject and a brief headline. A legal disclaimer specifies the promotion runs from June 29, 2026 to August 2, 2026, cannot be combined with other offers, and excludes final sale items from returns or exchanges. The email includes customer service contact options and standard preference management and unsubscribe links. It targets a general audience with a friendly, enthusiastic tone and creates urgency through limited-time discount language and the phrase yes, please. No specific products are named in the visible text.
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🗣️ EXTRA 50% Off Clearance
This Gilt marketing email promotes a clearance event with an extra 50% off, announced in the subject line. The preheader highlights Ferragamo, a Jet-Set Edit, and $49 picks, pointing to luxury fashion at reduced prices. The body is largely navigational, with category links for Women, Men, Kids, Home, and City, plus repeated call-to-action labels such as Act Fast, Click Quick, Score Now, and Tap In. No specific product names, brands beyond Ferragamo, or coupon codes appear in the visible text. The tone is urgent and deal-focused, encouraging quick browsing of discounted inventory. The message targets a general shopping audience rather than a loyalty segment, and it relies on scarcity and savings language to drive clicks to the sale pages.
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Parfums de Marly to Kérastase Up to 65% Off
This promotional email from Gilt highlights a wide-ranging designer sale with discounts advertised as up to 65 percent off on brands such as Parfums de Marly and Kérastase. The preheader also promotes an all-new BURRYCO selection, up to 85 percent off jewelry, and kate spade new york. The body is dominated by navigation links for women, men, kids, home, and city categories, plus repeated calls to action including Score Now, Tap In, Hurry In, Click Quick, and Act Fast. The tone is urgent and deal-focused, encouraging quick browsing across multiple product categories. No specific coupon code appears, and the message closes with standard account, customer service, privacy, and unsubscribe information.
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The Jet-Set Style Edit ✈️
This Gilt marketing email promotes a jet-set style edit with discounted designer fashion for women, men, kids, and home. The subject highlights travel-inspired style, while the preheader names Valentino, $25 picks ending soon, and brands from Stuart Weitzman to Alexandre Birman. The body repeats curated product recommendations based on browsing, showing steep markdowns such as Hemant & Nandita at 77% off, ba&sh at 80% off, Laura Ashley at 88% off, and GVIBI at 65% off. Calls to action include Tap In, Score Now, Act Fast, Click Quick, and Shop Now, creating urgency around limited-time pricing. Navigation covers Women, Men, Kids, Home, and City categories. The email is a promotional sale campaign aimed at a general audience, using a friendly but fast-moving tone and a savings-focused angle. No coupon code appears; discounts are shown as percentage reductions and prices.
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Shop Must-Have Items from £7.99!
This NICCE marketing email promotes a summer sale with a budget-focused shopping angle. The subject line highlights must-have items starting from £7.99, while the preheader and body emphasise free delivery on orders over £60. The message encourages shoppers to browse the sale by price brackets, offering dedicated links for items under £15, £20, £30 and £40. It stresses affordability and style, telling recipients they can find everyday essentials, fresh layers or statement styles without overspending. Urgency is introduced with the phrase that the deal will not last long. Supporting messages mention recyclable packaging and free UK shipping over £60, with standard delivery at £4.99 below that threshold. The email closes with social media links, brand address details and unsubscribe options.
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New Blue 💙🌊🫐
This Shock Absorber marketing email announces a new blue colorway across the brand's sports bra range, framing the shade as a fresh seasonal update for summer. The message highlights two products: the D+ Max Support Sports Bra at £43 and the Ultimate Run Bra at £52, both linked to shop pages. Supporting elements include a five-star customer testimonial from Erica praising fit, comfort and gym support, plus a claim that the D+ Max reduces breast movement by up to 78 percent. The email also promotes free delivery over £25, award-winning design, virtual fittings and returns. The tone is friendly and energetic, using emojis and repeated SHOP NOW calls to action. No discount code or percentage promotion appears; the emphasis is on newness, product benefits and social proof rather than price savings.
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World of Ferragamo Up to 70% Off | Everything $49 Inside: Limited Time
This promotional email from Gilt advertises a wide-ranging designer sale with discounts of up to 70 percent off, headlined by the Ferragamo brand. The subject line emphasizes both the maximum discount and a flat price point of everything at 49 dollars, creating a strong savings message. The body lists multiple categories including women, men, kids, home, and city, alongside brand names such as Waterford, BergHOFF, and Ferragamo. Several call-to-action phrases repeat throughout, including Shop Now, Score Now, Hurry In, Act Fast, and Click Quick, which reinforce urgency. Additional featured offers include water filters at 48 percent off and a 93-point Napa red blend from Keenan Winery. The tone is energetic and deal-focused, targeting general shoppers seeking limited-time markdowns across fashion, home, and wine products.
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Your floral refresh has arrived 🌸 Say hello to Vivienne!
This Foxcroft marketing email announces a floral-themed refresh with the subject line introducing a new style named Vivienne. The body is largely composed of image links and a customer-service footer, with the main commercial message being an up-to-50-percent-off promotion valid from June 29 to August 2, 2026. The email includes terms stating the offer cannot be combined with other promotions or applied to prior purchases, and that final-sale items are not returnable. It also provides contact options by email and phone, plus preference management and unsubscribe links. The message targets a general audience with a friendly, seasonal tone and a savings-focused angle, though specific product details are limited in the visible text.
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$49 for 48 HRS ⏱️
This promotional email from Gilt Groupe announces a limited-time price cut event, headlined by a $49 offer valid for 48 hours. The subject line and preheader emphasize urgency and highlight designer brands including Maurizio Italy, Anne de Solène, Waterford, and BergHOFF, alongside a peak summer theme. The body repeats short calls to action such as Click Quick, Score Now, Shop Now, Act Fast, and Tap In, directing shoppers to category pages for Women, Men, Kids, Home, and City. Navigation and account links appear alongside standard footer information about email preferences, customer service, and the company's Boston mailing address. The message is aimed at a general audience of bargain-seeking shoppers and leans heavily on scarcity and savings language rather than product education or editorial storytelling.
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Extra 60% OFF Markdowns* ✨
Penningtons, a Canadian plus-size apparel retailer, sends a promotional email headlined "Extra 60% OFF Markdowns" with the preheader "More savings." The message frames the event as "BLACKFRIDAY in July," offering an extra 60% off already-reduced sale items plus free standard shipping on orders over $75 within Canada. Body copy urges shoppers to "Find your next wardrobe staples before they're gone," emphasizing final markdowns and limited quantities. Navigation links let recipients shop by size ranges from 0X-X (12-16) through 5X-6X (30-32), and a store locator plus contact link are included. The fine print states the offer runs until July 13, 2026, excludes certain sale footwear brands and items priced ending in $0.97, and cannot be combined with other promotions. The tone is savings-focused and urgent, targeting a general plus-size womenswear audience.
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(PEAK) Summer Price Cuts ☀️ 2 Days
This Gilt marketing email announces a two-day summer sale under the subject line about summer price cuts. The preheader highlights Valentino, a seasonal dress formula, and $25 picks, pointing to discounted fashion merchandise. The body is largely navigational, with repeated category links for women, men, kids, home, and city, plus several call-to-action buttons such as Act Fast, Score Now, Click Quick, and Shop Now. The message emphasizes urgency through the two-day window and action-oriented language. No specific coupon code appears, but the $25 price point and price-cut framing indicate markdowns on apparel and accessories. The email targets a general fashion-shopping audience with a savings-focused, time-limited promotional angle.
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Just Landed, Already Loved.
This Liverpool Los Angeles email announces newly arrived apparel styles under the headline "Just Landed, Already Loved," positioning them as current favorites shoppers should not delay buying. The body repeats the message "In the Mix. Shop new arrivals styles for right now and beyond" and drives clicks with a SHOP NOW call to action. Navigation links let recipients shop by department: women, men, petite, and plus. The email promotes free shipping on orders over $175 and free returns, and it highlights Shop Pay installment payments through Affirm, offering four interest-free payments or longer monthly plans. A "Find Your True Fit" section supports sizing confidence. The tone is friendly and lightly urgent, focused on newness and convenience rather than discounts, coupons, or seasonal occasions. Footer links cover help, returns, shipping, preferences, and unsubscribe.
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![Preview of kate spade new york & more [NEW Low Prices] by gilt.com](https://media.letterscout.com/newsletter-media/newsletter-previews/issue-1162-b28590f313b25b4d-620x844.webp)
kate spade new york & more [NEW Low Prices]
This Gilt marketing email promotes discounted designer fashion and accessories, highlighting brands such as kate spade new york, EILEEN FISHER, Logo Eyewear and Oscar de la Renta. The subject line announces new low prices, while the body uses repeated calls to action including Shop Now, Tap In, Click Quick and Score Now. Navigation links cover Women, Men, Kids, Home and City categories, indicating a broad multi-category retail assortment. The message is a promotional sale campaign aimed at a general audience, with a friendly but urgent tone built around savings and quick action. No specific coupon code, percentage, fixed amount or free shipping threshold appears in the visible newsletter text, so the offer is classified as no explicit offer. The email also includes standard account, customer service, privacy and unsubscribe links.
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The Vacation Edit
This marketing email from a fashion retailer presents a curated vacation-themed product edit. The subject line reads "The Vacation Edit," and the body describes a thoughtfully assembled selection for an upcoming vacation, highlighting breathable cotton essentials, light layers for cooler evenings, and refined accessories. The email promotes complimentary express shipping on orders over 300 USD, which serves as the primary commercial incentive. Navigation links point to new arrivals, a loyalty program, boutiques, and contact information. The tone is aspirational and polished, targeting general shoppers interested in travel-ready apparel and accessories. No specific discount codes or percentage reductions appear; the main offer is the free express shipping threshold. The email includes multiple images and links but no videos or emoji, keeping the presentation clean and editorial in style.
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This Season’s Dress Formula: Get the Look
This promotional email from Gilt highlights a seasonal dress formula and designer markdowns. The subject invites shoppers to get the look, while the preheader names luxury brands such as Saint Laurent, CELINE, Loewe, Jacquemus, TOD's, and Burberry, noting the sale ends soon. The body emphasizes lab-grown diamond specials and picks up to 80% off. A curated recommendations section shows discounted items from Byblos, Christian Van Sant, Bebe, and Roger Vivier with original and sale prices. Navigation covers women, men, kids, home, and city categories. Repeated calls to action urge quick shopping. The tone is urgent and savings-focused, targeting general fashion shoppers with percentage discounts on premium goods.
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Your Caribbean Escape to Casa de Campo Won’t Last
This promotional email from Gilt advertises a travel deal to Casa de Campo in the Caribbean, offering a three-night stay at up to 64 percent off. The offer is available as all-inclusive or room-only and is valid for bookings through May 2027. The subject line emphasizes urgency by stating the escape won't last, while the preheader highlights the discount and travel flexibility. The body is largely navigational, featuring category links for women, men, kids, home, and city, along with account, customer service, privacy, and terms links. The email targets a general audience with a savings-focused angle and a friendly but urgent tone. No specific coupon codes or product names appear beyond the destination and stay details.
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Valentino: New Price Drops | $25 Picks: Limited Time
This Gilt marketing email promotes a limited-time sale on new-to-site pre-loved luxury items, with discounts advertised as up to 85% off women's and up to 65% off other categories. The subject line highlights new price drops and $25 picks, while the preheader names brands such as Valentino, GV2, Sol de Janeiro and Dolce & Gabbana. The body uses repeated urgency calls to action including Act Fast, Hurry In, Click Quick and Shop Now, alongside navigation for Women, Men, Kids, Home and City. The message targets a general shopping audience with a savings-focused, time-sensitive angle. No specific coupon code appears, but percentage discounts and a fixed price point are clearly stated.
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$25 Picks. 2️⃣5️⃣ Hours.
This Gilt marketing email promotes a limited-time best-seller blowout with everything advertised at 80% off. The subject line highlights $25 picks and a 25-hour window, reinforcing urgency and low price points. The body names fashion brands ViX, Melissa Odabash, and Solid & Striped, and includes category navigation for women, men, kids, home, and city. Multiple call-to-action buttons such as Click Quick, Score Now, Shop Now, and Hurry In drive clicks. A travel offer for Divi Aruba Phoenix Beach Resort appears with up to 48% off stays. The tone is bold and promotional, aimed at a general bargain-seeking audience, with no loyalty or editorial framing. The email is a flash-sale style promotion centered on savings and time pressure.
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Up to 50% off is on. Need we say more? 🤔
This Foxcroft marketing email announces a seasonal sale with up to 50 percent off, using a short subject line and a brief body that emphasizes the discount. The message includes a validity window from June 29 to August 2, 2026, and notes that the offer cannot be combined with other promotions or applied to prior purchases. It also states that final sale items are not eligible for return, exchange, or store credit. The email provides customer service contact options and standard unsubscribe and preference management links. The tone is direct and promotional, relying on the headline discount rather than detailed product descriptions. No specific products are named in the visible text, and the email focuses on the savings event itself.
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Black Friday in July Starts Now
This Penningtons email announces a "Black Friday in July" promotion offering an extra 60% off already-reduced sale items, alongside free standard shipping on orders over $75 within Canada. The message targets a general audience of shoppers with a friendly, savings-focused tone and a strong sense of urgency, urging recipients not to wait. It highlights inclusive sizing from 12 to 32 and encourages customers to complete their looks and shop sales. The offer is valid in-store and online until July 13, 2026, with exclusions for certain footwear brands and items priced ending in $0.97. The email also includes store locator and contact options, and identifies the brand as proudly Canadian.
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Meet Dark Purple 💜
This marketing email from Shock Absorber introduces a new Dark Purple colourway for two sports bras: the Ultimate Run Bra Padded at £52 and the D+ Max Support Sports Bra at £43. The message leads with the idea of newness and highlights high-impact support, moulded breathable cups, fuller coverage and a flattering rounded shape. It notes that the Ultimate Run Bra Padded won Editor's Choice in the 2025 Women's Running Awards, adding third-party recognition. Supporting trust signals include free delivery over £25, award-winning positioning, virtual fittings and returns. The call to action is a repeated SHOP NOW button. The tone is friendly and product-focused, with a single cherry emoji. No discount code, percentage saving or limited-time deadline appears, so urgency is low and the primary angle is newness rather than savings.