Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,091
- Brands
- 14
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An Evening in Paris
This email from a fashion brand announces an exclusive preview of its Resort '27 collection, presented during Paris Fashion Week at a private Parisian residence hosted by Stephanie Broek. The message highlights the intimate gathering with friends of the brand and notes the collection's global launch on October 15. A free express shipping offer applies to orders over 250 USD. The email includes navigation links to new arrivals, loyalty program, boutiques, and contact information, along with an unsubscribe option. The tone is aspirational and exclusive, focusing on the brand's presence at a major fashion event and the upcoming collection release rather than direct product sales or discounts. It serves as a brand awareness and early access communication.
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Up to 70% Off Burberry & More
This promotional email from Gilt advertises a luxury designer sale with discounts of up to 70% off, headlined by Burberry and Johnny Was. The body repeats a banner reading 'Gilt All 50 70% Off Johnny Was | Burberry & More' and then presents a grid of discounted fashion items from brands such as Sandro, Baldinini, Roberto Cavalli and Christian Lacroix, each shown with a struck-through original price and a percentage saving. Navigation links cover Gifts, Women, Men, Kids and Home, and a section labelled 'Top Finds Based on Your Recently Viewed' personalises the selection. The tone is direct and savings-focused, with no explicit deadline or countdown, and the message closes with standard account, customer service, privacy and unsubscribe links plus a Boston mailing address.
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Extra 25% Off | Tory Burch
This promotional email from Gilt advertises deep discounts across designer categories, leading with an extra 25% off Tory Burch. The preheader highlights savings of up to 85% off designer eyewear, up to 75% off designer shoes, and outerwear, while the body also mentions up to 75% off designer apparel and newly arrived luxe loafers and Faherty items. Navigation links cover gifts, women, men, kids, and home. Repeated calls to action such as Click Quick, Hurry In, Act Fast, Shop Now, Score Now, and Tap In create a sense of urgency throughout. The message is aimed at a general bargain-seeking audience and emphasizes savings and limited-time opportunity rather than product education or brand storytelling. It is a straightforward retail promotion with no loyalty or editorial framing.
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For Her Layered Life
This Liverpool Los Angeles email promotes women's apparel under the theme 'For Her Layered Life,' highlighting one versatile coat that can be styled many ways. The message opens with a lifestyle-oriented line about layering from first plans to last call, then directs readers to new arrivals and a best sellers section. Six named products appear as images, including a collarless lady jacket with faux fur cuff, Brooke high rise wide leg trouser, sleeveless woven top with lace, Hannah outlaw flare, sherpa denim jacket, and high rise flare trouser with cuff. The email offers free shipping over $150 and free returns, plus Shop Pay installments through Affirm with four interest-free payments. Navigation links cover women, men, petite, and plus categories, alongside help, returns, and shipping resources. The tone is friendly and aspirational, focused on styling convenience rather than discounts.
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Tory Burch Starting at 45% Off & New Styles
This promotional email from Gilt announces a major sale event, leading with the subject line that Tory Burch items start at 45% off alongside new styles. The preheader and body emphasize that everything on Gilt is 85% off for a limited time, urging recipients to find one-time specials inside. The message uses repeated urgency-driven calls to action such as Hurry In, Score Now, Tap In, Act Fast, and Click Quick, each linked to shopping pages. Navigation categories cover Gifts, Women, Men, Kids, and Home, indicating a broad assortment. The email also mentions new arrivals from N.Peal to NAADAM. Overall it is a time-sensitive discount campaign aimed at driving immediate browsing and purchases across multiple product categories.
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Sweaters You'll Live In at 40% OFF
Penningtons sends a promotional email titled "Sweaters You'll Live In at 40% OFF," headlining its Give Thanks Event with 40% off almost everything and an additional 20% off footwear brands. The message highlights a sweaters edit featuring cardigans, funnel necks and cable knits, plus footwear from Adidas, Skechers, Cole Haans, Clarks and Hunter in wide widths. Free standard shipping applies to Canadian orders over $75. The email addresses recipients as Insiders, promotes sizes 12 to 32, and directs readers to shop online or find a store. Discounts run until October 12, 2026, with exclusions for certain licensed brands, already-reduced items and gift cards. The tone is friendly and savings-focused, emphasizing comfort and inclusive sizing.
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Win Andy Anderson's new shoe before anyone else
This etnies marketing email announces an upcoming collaboration shoe with skateboarder Andy Anderson, teasing a product that cannot yet be shown. The message states the new etnies x Andy Anderson shoe drops on October 15th and invites recipients to enter a giveaway where one person receives a pair before everyone else. Subscribers are encouraged to enter now and share their link to increase their chances of being among the first to get the shoe. The email uses a bold, playful tone built around anticipation and exclusivity rather than discounts. It includes standard footer elements such as contact, preference management, unsubscribe options, and social media links. No prices, coupon codes, or percentage discounts appear in the content, making the campaign primarily a product launch and giveaway announcement aimed at a general audience of fans and skaters.
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‼ 85% Off ‼ This Weekend Only ‼
This Gilt marketing email leads with a bold subject line advertising 85% off for a single weekend, signalling a time-limited flash sale. The preheader names alice + olivia and FENDI alongside one-time specials, positioning the message around designer fashion at steep reductions. Navigation links organise the catalogue into gifts, women, men, kids and home categories, while repeated calls to action such as Score Now, Hurry In, Tap In and Click Quick push recipients toward immediate browsing. The tone is urgent and energetic, relying on scarcity and deadline pressure rather than product storytelling. No specific item names, prices or coupon codes appear in the visible copy, so the offer rests on the headline percentage and the weekend window. The email targets a broad general audience of deal-seeking shoppers rather than a loyalty or membership segment.
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New FENDI Featuring 33% Off Styles
This Gilt marketing email promotes discounted luxury fashion and accessories from brands including FENDI, alice + olivia, Baldinini, Gucci, and Savvy Cie. The subject line highlights new FENDI arrivals with 33% off styles, while the preheader advertises FENDI and more starting at 50% off, alongside new alice + olivia pieces. The body repeats a personalized section titled Top Finds Based on Your Recently Viewed, listing specific products with original and sale prices and percentage savings, such as Baldinini at 71% off, Gucci at 71% off, and Savvy Cie at 65% off. Navigation links cover GIFTS, WOMEN, MEN, KIDS, and HOME categories. The email uses a savings-driven, urgency-light promotional angle aimed at a general fashion audience, with no explicit coupon code or shipping offer mentioned.
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The only sports bra you’ll need this season.
This Shock Absorber marketing email promotes the Multi Sports Support Bra as a versatile high-impact sports bra suitable for many activities. The subject line frames it as the only sports bra needed this season, and the body highlights reliable support, availability up to an HH cup, and a price of £43. The email encourages shopping the AW26 range and booking a free virtual fitting with a sports bra expert, including a sizing tip to try a band size up. It also mentions free delivery over £25, award-winning virtual fittings, and returns. The tone is friendly and confident, using a waving emoji and simple calls to action. No discount code or limited-time promotion appears; the main commercial emphasis is the product itself plus complimentary fitting support and shipping threshold.
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New alice + olivia from 50% Off | Find One-Time Specials Inside
This Gilt marketing email promotes a broad flash-sale assortment spanning fashion, beauty, and home. The subject line highlights new alice + olivia arrivals at 50% off and promises one-time specials inside. The preheader lists new-to-site pre-loved luxury, autumn aesthetic, home investments, top sunglasses, and brands from Estée Lauder to LELO. The body is dominated by repeated call-to-action buttons such as Shop Now, Hurry In, Click Quick, Act Fast, Score Now, and Tap In, alongside category navigation for Gifts, Women, Men, Kids, and Home. The tone is urgent and deal-focused, encouraging quick browsing of limited-time offers. No specific coupon code, free shipping threshold, or loyalty program detail appears in the visible text. The email targets a general shopping audience interested in discounted designer and lifestyle goods.
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These $89 Jackets Stole the Show
Penningtons sends a promotional email for its Give Thanks Event, headlined by jackets priced at $89 that 'stole the show.' The message leads with 40% off almost everything, then highlights selected outerwear styles reduced from $149.95 or $159.95 down to $89. A separate section offers 20% off footwear brands including adidas, Hunter and Skechers. Free standard shipping applies to orders over $75 within Canada. The email addresses recipients as INSIDER members and emphasizes sizes 12 to 32. Copy is friendly and conversational, urging shoppers not to miss out, with a clear deadline of October 12, 2026. Multiple exclusions apply, including PENN. Essentials, StyleSteals, licensed brands and already-reduced merchandise.
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Crack the Vault 🔓 Long Weekend Specials Inside
This Gilt marketing email promotes a long weekend sales event under the playful headline about cracking a vault. The preheader highlights limited-time price cuts on lab-grown diamonds alongside Christian Louboutin and new arrivals. The body is largely navigational, with repeated category links for Gifts, Women, Men, Kids and Home, plus call-to-action buttons such as Tap In, Click Quick, Hurry In and Shop Now. The message emphasizes urgency and savings through phrases like limited time and price cuts, while the vault metaphor suggests exclusive access to special deals. No specific coupon code, percentage discount or fixed price appears in the visible text, so the offer is framed as a general promotional sale rather than a concrete discount. The tone is energetic and friendly, aimed at a broad shopping audience.
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Leather Ready To Wear
This marketing email from a fashion retailer announces a leather ready-to-wear collection positioned as a durable wardrobe staple. The subject line reads "Leather Ready To Wear," and the body describes leather garments as becoming a "wardrobe hero" defined by durability and quiet permanence that deepens with wear. The email promotes complimentary express shipping on orders over 300 USD, a threshold-based shipping incentive rather than a percentage discount or coupon. Calls to action include "EXPLORE" and "SHOP LEATHER," directing readers to browse the collection. Navigation links cover New Arrivals, Loyalty, Our Boutiques, and Contact Us, suggesting an established brand with physical retail presence and a loyalty program. The tone is aspirational and premium, emphasizing craftsmanship and longevity rather than urgency or price cuts. No specific product names, sizes, or prices beyond the shipping threshold appear in the message.
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★ $33 for 33 Hours ★ Long Weekend Specials
This Gilt promotional email announces a long weekend sale with the headline offer of $33 for 33 hours, positioning it as a limited-time event. The preheader highlights premium brands including CELINE and UGG alongside lab-grown diamond price cuts. The body is dominated by repeated call-to-action buttons such as Score Now, Act Fast, Click Quick, Shop Now, Hurry In, and Tap In, all pointing to the sale. Navigation links cover Gifts, Women, Men, Kids, and Home categories. The message emphasizes urgency and speed rather than detailed product descriptions, with no specific item names or discount codes beyond the $33 price point. It targets a general shopping audience interested in designer and luxury goods during a brief promotional window.
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UGG
This Gilt marketing email promotes discounted designer fashion and accessories, framed as personalized picks based on the recipient's recently viewed items. The subject line reads simply UGG, while the preheader mentions Gilt Boho Revival and Designer Home Showroom. Navigation links cover Gifts, Women, Men, Kids, and Home. The main body highlights four products with original and sale prices: Dolce & Gabbana at $469.99 from $600, Gianvito Rossi at $199.99 from $795, Baldinini at $229.99 from $820, and ADORNIA at $21.99 from $75, each showing percentage savings. A repeated section and a More Boutiques block encourage browsing. The tone is promotional and savings-focused, with no explicit coupon code, deadline, or shipping offer mentioned.
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The Marcela: As Seen On Maya Jama
This Rat & Boa marketing email announces that the Marcela Dress is back in stock, positioning it as the most anticipated dress of the season and highlighting that it was seen on Maya Jama. The message describes the Marcela as a bestselling butterfly print maxi dress that is sensual but never precious, framing it as a piece that makes every moment an event. The email includes a prominent shop now call to action and then presents a trending dresses section featuring the Thalia, Giada, Olympia, Lorela and Gaia dresses. Navigation links point to new arrivals, the full shop, the journal and membership. No discount, coupon, free shipping offer or other promotion appears in the content, so the campaign relies on restock news, celebrity association and product discovery rather than price savings.
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Fresh Sets For Autumn 🍂
This NICCE marketing email announces the new AW26 tracksuit collection for autumn, positioning the range as fresh seasonal sets that blend understated essentials with statement-making styles. The message leads with a 25% discount on all AW26 sets using the code NEW25, supported by free UK delivery on orders over £60. Six men's hoodie and jogger sets are showcased with prices ranging from £74.99 to £99.99, each carrying the same promotional code. The tone is friendly and aspirational, emphasising effortless everyday style. Supporting elements include recyclable packaging messaging and social media links. The email targets a general audience with a savings-focused angle and moderate urgency through the limited seasonal offer.
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CELINE & More w/ 40% Off Styles | Lab-Grown Diamond Price Cuts: Limited Time
This promotional email from Gilt Groupe highlights a wide-ranging designer sale spanning fashion, jewelry, and accessories. The subject line advertises 40% off select styles alongside limited-time price cuts on lab-grown diamonds, while the preheader promotes handbags at up to 75% off, outerwear under $200, and brands such as Hervé Léger and Theia. The body repeats these offers and adds navigation categories for gifts, women, men, kids, and home. Numerous call-to-action buttons use urgent phrasing like Act Fast, Click Quick, Hurry In, and Shop Now, reinforcing a time-sensitive discount message. The email is image-heavy with many links and a single emoji, and it closes with standard account, customer service, privacy, and unsubscribe information. Overall it is a broad multi-category flash-sale promotion aimed at driving immediate purchases.
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2-Day Cuts on Lab-Grown Diamonds 💎 Long Weekend Kickoff
This promotional email from Gilt announces a two-day flash sale on lab-grown diamonds, framed as a long weekend kickoff. The subject line highlights steep cuts, and the preheader promises 76% off across brands such as Hervé Léger and Theia, alongside best-sellers. The body is dominated by navigation links for Gifts, Women, Men, Kids, and Home, plus repeated call-to-action buttons like Act Fast, Click Quick, and Tap In, which create urgency without describing individual items. No specific product names, prices, or coupon codes appear in the visible text. The message targets a general shopping audience with a savings-driven, time-limited angle, and the footer includes standard account, service, privacy, and unsubscribe links.
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$25 Sweaters Ends Today!
This promotional email from Liverpool Los Angeles leads with a $25 sweater price point and states the offer ends today, creating urgency. The body encourages shoppers to buy gifts or stock up, then highlights denim as the perfect pairing with sweaters and invites clicks to shop jeans. A new arrivals section follows with product images including a fit and flare trucker jacket, Hannah crop flare with buttoned slit, long sleeve mock neck sweater, Rowan high rise slim with comfort waist, long sleeve wrap neck knit top, and weekender wide leg with side slit. Free shipping over $150 and free returns are promoted, along with Shop Pay installments through Affirm offering four interest-free payments or longer monthly plans. Navigation links cover women, men, petite, and plus categories, plus help, returns, and shipping. The tone is friendly and savings-focused.
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Surprise! 40% OFF for Thanksgiving🍂
This Penningtons email promotes a Thanksgiving-themed "Give Thanks Event" offering up to 40% off almost everything, framed as a thank-you to loyal customers. The message highlights free standard shipping on orders over $75 and repeatedly references the recipient's INSIDER status, suggesting a loyalty or membership angle. Product categories featured include activewear, tops, bottoms, dresses, outerwear, lingerie, denim and footwear, with sizes 12 to 32 emphasized. The tone is warm and appreciative, using phrases like "our way of saying thank you" and "Shop Canadian." The email includes detailed terms and conditions, noting exclusions such as PENN. Essentials, StyleSteals, $89 outerwear and select licensed brands, and states the offer is valid until October 12, 2026. It also provides store locator and contact options, reinforcing an omnichannel retail approach.
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ALL 76% Off Inside. 48 Hours ONLY.
This Gilt marketing email leads with a bold subject line advertising 76% off for a 48-hour window, signalling a time-limited flash sale. The preheader highlights Christian Louboutin, new Oscar de la Renta arrivals and a best-seller blowout. The body is largely image-driven, with repeated calls to action such as Act Fast, Hurry In, Tap In and Shop Now, plus navigation for Gifts, Women, Men, Kids and Home. There is no explicit coupon code or named product beyond brand mentions. The tone is urgent and promotional, aimed at a general fashion audience. The message emphasises deep savings and scarcity rather than editorial content or loyalty benefits.
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Starting at 60% Off Oscar de la Renta - New Arrivals
This Gilt marketing email promotes discounted luxury fashion and accessories, leading with a subject line advertising Oscar de la Renta new arrivals starting at 60% off. The preheader references Christian Louboutin and Chanel beauty. The body repeats a personalized section titled Top Finds Based on Your Recently Viewed, showing four products with original and sale prices: Carla Ruiz at 78% off, Bebe at 51% off, Savvy Cie at 62% off, and Ferragamo at 66% off. Navigation links cover Gifts, Women, Men, Kids, and Home. The message emphasizes savings and personalization, encouraging recipients to shop all discounted items. It is a promotional sale campaign aimed at a general audience with a friendly, savings-focused tone and no explicit urgency or deadline.