Health and Wellness ecommerce email examples
Health and wellness brands sell routines and trust. Browse emails that explain products, share science, and build habits.
- Emails
- 144
- Brands
- 6
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The Reviews Are In
This Beekeeper's Naturals email announces a new cooling lozenge line and builds its message around customer reviews rather than a discount. The subject 'The Reviews Are In' and preheader frame the launch as a product drop timed for peak cough season. The body splits the two flavors, Lemon Mint and Cherry Mint, into competing 'teams' and quotes four reviewers describing taste, menthol cooling and throat relief. Repeated calls to action invite readers to shop cooling relief or try each flavor. A perks section lists free shipping on orders over $60, a 15% subscribe-and-save discount, SMS signup for exclusive offers and a Hive Insider loyalty program with points and challenges. The tone is friendly and conversational, leaning on social proof and flavor choice to drive interest in the new lozenges.
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Better Together: The Art of Bath Pairing
This Bathorium email promotes curated pairings of bath products rather than a discount event. It highlights three suggested combinations: Ancient Oat Hydration Crush Soak with Milk Mineral Bath Soak, Northern Sage Recovery Crush Soak with Hinoki Magnesium Bath Flakes, and Snooze Bath Bomb with Hinoki Magnesium Bath Flakes. Each pairing includes short sensory copy describing notes such as oat, calendula, vanilla, cooling menthol, sage, and woodsy hinoki, plus a relaxation or post-workout use case. Prices are listed for individual items, including $40.00 for Milk Mineral Bath Soak and Hinoki Magnesium Bath Flakes, $10.00 for the Crush Soaks, and $12.00 for the Snooze Bath Bomb. The message uses a friendly, informative tone and a convenience-led angle, helping shoppers choose complementary products. No coupon, percentage discount, free shipping threshold, or limited-time urgency appears in the email.
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Yesterday: Launch, Today: Bestseller
This email from Beekeeper's Naturals announces new Cooling Relief Lozenges in Lemon Mint and Cherry Mint flavors, positioning them as an overnight sensation and bestseller. The message emphasizes radical transparency, noting the lozenges contain just 1g sugar each, no artificial dyes or sweeteners, and include bee propolis and real wildflower honey. It contrasts these with leading menthol lozenges that do not disclose inactive ingredient quantities. A section called Clean Thoughts with Carly Kremer discusses decoding the Drug Facts Panel. The email also promotes online shopping perks including free shipping on orders over $60, a subscribe-and-save 15% discount, SMS exclusive offers, and a Hive Insider loyalty program. Multiple calls to action encourage trying both flavors.
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NEW drop 🧊
Beekeeper's Naturals announces a new product drop in this English marketing email: an icy cool lozenge sensation designed to suppress coughing and soothe scratchiness. The message highlights two flavors, Lemon Mint and Cherry Mint, each with its own call-to-action button. Supporting perks include free shipping on orders over $60, a 15% subscribe-and-save discount, SMS signup for exclusive offers, and a Hive Insider loyalty program that awards points on every order and unlocks perks and challenges. The tone is friendly and product-focused, emphasizing cooling relief and brand values without making performance claims. The email closes with social media links, a customer reply invitation, and standard unsubscribe and copyright information.
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Creatine, minus the chalky shaker
Vitamin Planet sends an educational email about creatine, explaining what the supplement does and offering practical guidance on consistency, monohydrate form, and hydration. It notes that people eating little meat or fish may benefit. The brand then introduces its own product: 5,000mg creatine monohydrate gummies, one per day, zero sugar, natural strawberry, vegan and set with pectin, free from major allergens. The price is £12.99 for 45 gummies, roughly 29p a day, and it is rated 4.4 out of 5 by customers. The tone is friendly and informative, signed by Helen from Customer Services, with a reply invitation and an unsubscribe link plus a supplement disclaimer.
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Make This the Winter You Stay Healthy 🤧
This Beekeeper's Naturals email is an educational winter wellness newsletter built around five immune-health tips. It opens with a subject line about staying healthy in winter and a preheader promising a science-backed routine. The tips cover handwashing, sleep and diet basics, daily Propolis with Vitamin C, Vitamin D, Zinc and antioxidants, liposomal Vitamin C for white blood cell support, gut health via Complete Gut Health, and consistent routines. A founder story links to Substack, and a bundled immune hygiene routine is promoted with a shop call to action. Perks include free shipping over a threshold, subscribe-and-save 15%, SMS offers, and a Hive Insider loyalty program. No explicit discount code appears, though subscribe-and-save and free shipping are stated. Tone is friendly and informative with mild seasonal urgency.
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Something new, luxurious and exciting is coming
This Bathorium email is a short teaser announcing that something new, luxurious and exciting is coming. The subject line builds anticipation without naming a specific product, collection or launch date, and the preheader simply reads Button Text. The body contains no descriptive copy, prices, discount codes or shipping terms, only a call-to-action button, social links including TikTok, and an unsubscribe notice with the brand's Ottawa, Ontario mailing address. Because the message reveals no concrete offer, product or occasion, it functions as a pre-launch awareness teaser rather than a promotional sale email. The tone is aspirational and minimal, relying on curiosity about an upcoming luxury bath and body release. No audience segment, urgency trigger or savings claim is stated, so the email's commercial intent remains implicit and unquantified.
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The Spine Support Hall of Fame
This email from Relax The Back promotes a curated selection of its most recommended back and spine support products, framed as a "Spine Support Hall of Fame." The subject line and repeated phrase "the ones we recommend" position the message as an editorial roundup of customer favorites rather than a discount-driven promotion. The body highlights product categories including pain relief, recliners, sleep, ergonomic office, massage, and recovery and fitness, and notes that financing is available. A prominent call to action invites readers to find a store. No coupon codes, percentage discounts, free shipping thresholds, or limited-time deadlines appear in the copy, so the campaign relies on product authority and brand trust rather than urgency or savings. The tone is informative and reassuring, aimed at a general audience seeking comfort and ergonomic solutions.
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Train Hard, Recover Easy 🐝
This email from Beekeeper's Naturals is a seasonal wellness guide tied to fall marathon training. It walks readers through a three-phase routine: Bee Pollen for energy before and during training, Superfood Honey as natural race fuel, and Propolis plus Vitamin C Liposomal for post-race muscle recovery and immune support. The message contrasts these whole-food options with processed gels and stimulant-heavy race fuel, positioning raw honey and bee pollen as nature-made energizers. A shop-the-routine call to action drives to the product line. Supporting perks include free shipping over a threshold, a subscribe-and-save discount, SMS offers, and a loyalty program called Hive Insider. The tone is encouraging and practical, aimed at runners preparing for fall races.
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Real People, Real Stories 💛
This Beekeeper's Naturals email is a social-proof and community-focused campaign built around customer testimonials for propolis products. The subject line promises real people and real stories, and the body delivers named testimonials from Danielle and Kalle about the Propolis Throat Spray, plus a founder-style story from Carly hosted on Substack. The email invites readers to join the Hive Insiders loyalty program, share their own story, and earn points redeemable for discounts and exclusive merchandise. Supporting perks include free shipping on orders over a stated threshold, a subscribe-and-save discount, SMS signup for offers, and points on every order. The tone is warm, personal, and community-driven rather than aggressively promotional, with no explicit coupon code or seasonal occasion referenced.
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Save Up to 33% on LiberNovo
This promotional email from Relax The Back announces a sale of up to 33% off LiberNovo products, centered on the LiberNovo Maxis chair. The message repeats the savings theme with phrases like "sit better. save more." and "shop the sale," while emphasizing comfort and ergonomic benefits such as "your chair should move with you" and "relax the back." It highlights practical shopping options including financing, in-store trials, and talking to an expert online. Navigation categories cover pain relief, recliners, sleep, ergonomic office, massage, and recovery and fitness. The tone is friendly and benefit-focused, urging recipients to take their time and explore the difference. No specific coupon code appears, only a percentage discount range, and the email targets a general audience with moderate urgency around the limited sale.
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Final Hours: 20% Off Ends Tonight
This promotional email from Beekeeper's Naturals announces the final hours of a sitewide 20% off sale called the Prime Savings event. The message stresses urgency, stating the discount ends tonight and encouraging shoppers to stock up. A free gift is offered when the cart reaches $45. The email highlights eight products, including Lemon Mint and Cherry Mint Cooling Relief Lozenges, Kid's Vitamin C Immunity Sour Pops, Kid's Propolis Immune Support Spray, a Daytime plus Nighttime 2-Pack Kid's Soothing Cough Syrup, Propolis Immune Support Spray, Propolis plus Vitamin C Liposomal, and Nasal Spray Max. Each product carries a SAVE 20% call to action. Additional perks mentioned are free shipping on orders over $60, a 15% subscribe-and-save discount, SMS offers, and a loyalty program called Hive Insider. The tone is urgent and friendly, with repeated calls to shop the sale before it ends.
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Your Fall Throat Care Routine Is 20% Off
This promotional email from Beekeeper's Naturals announces a flash sale offering 20% off throat care products, ending tomorrow, plus a free gift on orders over $45. It highlights two propolis-based sprays: an immune support spray for daily use and a throat soother for scratchy throats, presenting them as a two-step routine. Customer testimonials praise both products, emphasizing daily immune defense and soothing relief for sore throats, even for children. The email explains propolis benefits, including vitamins C, D, zinc, and antioxidants. It encourages stocking up with a discounted four-pack and mentions loyalty perks like free shipping over $60, subscription savings, SMS offers, and a rewards program called Hive Insider.
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Last Chance: Save 30% + Get 5 Entries
This Bathorium email is a last-chance promotional campaign offering 30% off and five entries into a giveaway or sweepstakes. The subject line combines urgency with savings, while the preheader reinforces the 30% discount. The body is short and action-oriented, using repeated calls to action such as Get 30% Off and Enter Now. The email contains ten images and eleven links, suggesting a visually driven layout with multiple clickable elements. It is addressed to a general audience and uses a friendly, direct tone. The campaign angle centers on savings and scarcity, since the message emphasizes that this is the final opportunity. No specific product names or categories are mentioned in the visible text, so the offer remains broad rather than tied to individual items.
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Your Immunity Relies on Your Gut Health
This Beekeeper's Naturals email promotes gut health supplements with a sitewide 20% discount and a free gift on orders over $45. The message centers on the connection between digestion and immunity, claiming that 70% of immune cells reside in the gut. It highlights a 3-in-1 Complete Gut Health product that balances the microbiome, strengthens the gut barrier, and delivers propolis antioxidants. Additional benefits listed include reduced bloating, better digestion, mood balance, and clearer skin. A customer testimonial from Tracey F supports the product's immunity and wellness claims. The email encourages building a routine with a three-month supply at 20% off, and mentions free shipping over $60, a 15% subscribe-and-save option, SMS offers, and a loyalty program called Hive Insider. Social media links and contact details appear at the bottom.
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Casper Friends & Family Sale Starts Now
This promotional email announces a Casper Friends & Family Sale, using a subject line and preheader that repeat the event name to drive opens. The body is largely a grid of repeated call-to-action links such as shop casper sale, casper mattresses, and casper pillow sale, alongside navigation categories like pain relief, recliners, sleep, ergonomic office, massage, and recovery and fitness. Branding references Relax The Back and a 2026 copyright. The message emphasizes savings through the Friends & Family framing but provides no explicit discount code, percentage, or price in the visible text. The tone is direct and commercial, aimed at a general audience, with moderate urgency implied by the limited-time sale wording.
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📣 20% Off Prime Savings
This promotional email from Beekeeper's Naturals announces a Prime Savings Event offering 20% off sitewide for a limited time, plus a free gift with orders over $45. The message highlights fall bestsellers and several propolis-based wellness products, including an immune support throat spray, a new mixed berry kids' version, liposomal propolis with vitamin C, Crayola-branded throat soothing lozenge pops, nasal spray max, and sinus support capsules. It encourages subscribers to fill their cart and shop the sale. Additional perks mentioned include free shipping on orders over $60, a 15% subscribe-and-save discount, SMS exclusive offers, and a loyalty program called Hive Insider. The tone is friendly and urgency-driven, using emojis and repeated calls to action to drive purchases during the limited-time event.
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Is It Really Just “Getting Older”?
This email from Relax The Back promotes a self care month theme, highlighting new product arrivals such as Libernovo office chairs, a TheraTec vibration plate, LED technology, Perfect Chair recliners, Human Touch models, the Vest ZG chair, and the Cozzia Fusion Pro massage chair. It also references Super Novo and Vesta zero gravity options. The message invites recipients to explore what's new and to speak to an expert, positioning the brand around comfort, pain relief, sleep, ergonomic office setups, massage, and recovery and fitness. The tone is calm and reassuring, with the subject line questioning whether aches are simply part of getting older. No discount, coupon, free shipping offer, bundle, giveaway, or early access is mentioned, so the email functions as a product discovery and expert consultation prompt rather than a promotional sale.
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Our Ingredients Go Beyond “Clean” 🐝
This Beekeeper's Naturals email focuses on ingredient sourcing and transparency rather than a seasonal sale. The subject line promises ingredients that go beyond "clean," and the body explains that partner hives sit in biodiverse, glyphosate-free environments and follow regenerative, low-intervention beekeeping. It lists what is excluded from formulas, including refined sugars, GMOs, glyphosates, artificial sweeteners, flavors, colors, dyes, and antibiotics. The message then presents a routine featuring Propolis Immune Support Throat Spray, superfood honey, and Bee Pollen, with a call to clean out the medicine cabinet and shop bestsellers. Loyalty and convenience perks appear near the end: free shipping over a threshold, subscribe-and-save, SMS offers, and a Hive Insider points program. The tone is informative and friendly, emphasizing quality and bee welfare.
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Find Your Crush: 30% Off The Discovery Set
This promotional email from Bathorium announces a 30% discount on a Discovery Set, framed with the playful headline "Find Your Crush." The message is short and visually driven, relying on repeated "Get 30% Off" calls to action and a sweepstakes-style "Enter Now" prompt. The subject line pairs the discount with the word "Crush," suggesting a Valentine's Day or romantic gifting angle, though no explicit holiday is named. The body contains minimal text, with most content delivered through images and links. The offer is a straightforward percentage discount rather than a coupon code, free shipping, or bundle deal. The tone is friendly and lightly playful, with moderate urgency created by the limited-time framing of the promotion. The email targets a general audience of shoppers interested in bath and body products.
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Propolis is Nature's Defender
This email from Beekeeper's Naturals promotes propolis as a daily immune-support supplement, framing it as "Nature's Defender." It explains what propolis is, noting it is made by bees and naturally contains Vitamin C, Vitamin D, Zinc, and antioxidants, and describes how bees use it to protect and sterilize their hive. The message emphasizes consistency, encouraging customers to build a daily routine. Two main offers appear: save 10% on a 4-pack and subscribe for auto-delivery every 30, 60, or 90 days to save 15% plus free shipping. Additional perks include free shipping on orders over $60, SMS offers, and a Hive Insider loyalty program. The tone is friendly and educational, with moderate urgency around not running out of the product.
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Propolis Changes Lives 💛
This Beekeeper's Naturals email uses customer testimonials to promote its Propolis Spray. Three named users, Sarah, Riley and Diana, describe how the product supported their health, with each story followed by a read-more call to action. The message invites readers to share their own story and join the Hive Insiders loyalty program to earn points redeemable for discounts and exclusive merchandise. A perks section lists free shipping on orders over $60, a 15 percent subscribe-and-save discount, SMS offers, and points on every order. The tone is warm and personal, leaning on social proof rather than a hard sell, and the email closes with social media links and a customer-service reply invitation.
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Last Chance to Save an Extra 20% on New Subscriptions
This Beekeeper's Naturals email promotes a last-chance subscription offer with an extra 20% off subscriptions priced 35 and above. It highlights propolis-based immune support products, describing how propolis defends the hive and supports the body with B vitamins, vitamin C and D, zinc, iron and antioxidants. The message encourages shoppers to build a routine through subscription, listing perks such as 15% off subscriptions, 10% off add-ons, free shipping, a free gift, rewards and early access to new products and deals. Additional elements include free shipping on orders over 60, an SMS signup for exclusive offers, and a Hive Insider loyalty program with points, perks and challenges. The tone is friendly and urgent, emphasizing savings and convenience for general shoppers.
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Better isn’t one-size-fits-all
This email from Relax The Back promotes the brand's ergonomic and recovery-focused products with the tagline "Better isn't one-size-fits-all." The body repeats short wellness-oriented phrases such as "support that moves with you," "recovery matters," and "invest in tomorrow, today," alongside a "pro tip from the wellness council" and "trusted icons." A prominent "SHOP" call to action and a "Find a Store" link direct readers to browse or visit retail locations. The message emphasizes comfort, back support, and long-term wellbeing rather than a specific discount or deadline. No coupon, percentage discount, free shipping offer, or product name is stated in the visible text. The tone is calm, reassuring, and health-focused, positioning the brand around self-care and recovery rather than urgency or price savings.