Black Friday ecommerce email examples
Black Friday is the busiest week of the ecommerce calendar. See how brands tease, launch, and extend their offers to stand out in crowded inboxes.
- Emails
- 20
- Brands
- 3
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Black Friday Sneak Peak 👀
This email from Slumber Cloud announces a Black Friday sneak peek, positioning an upcoming sitewide savings event ahead of the holiday shopping season. The subject line uses an eye emoji and the phrase 'Sneak Peak' to build anticipation, while the preheader and footer carry legal disclaimers noting that sale dates, pricing, discounts and offers may change, that sitewide savings cannot be combined with other discount codes, and that UltraCool Comforters are excluded from sitewide discounts. The body itself is largely link and image placeholders, with no visible product names, prices or coupon codes in the readable text. The message targets a general audience with a promotional, savings-oriented angle and a moderate sense of urgency tied to the Black Friday occasion and an expiration date. The remainder of the body contains unrelated filler text that is not part of the marketing message.
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25% off ends tonight
This BASMA Beauty marketing email announces a Pre-Black Friday Event with a headline offer of 25% off that ends tonight. The subject line emphasizes the deadline, while the preheader and body confirm the event has started and invite recipients to shop. The brand tagline, 'The Right Color Changes Everything,' frames the message around cosmetics and color. Fine print clarifies that discounts are not valid on sets or previously discounted items, which narrows the eligible assortment. The email is short and transactional, centered on a time-limited percentage discount rather than product storytelling or editorial content. It targets a general audience with a friendly but urgent tone, using the approaching Black Friday season as the seasonal hook. No specific products are named, so the message relies on the discount and deadline to drive shopping rather than highlighting individual items.
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Blush you can't overdo
This BASMA Beauty email announces a Pre-Black Friday Event and centers on a single hero product, The Cream Blush, which the subject line frames as forgiving and easy to wear. The message is short and visual, with repeated calls to shop the cream blush and a brand line stating that the right color changes everything. Social links to Instagram and Pinterest appear, along with a copyright notice and a disclaimer that discounts are not valid on sets or previously discounted items. No specific percentage, coupon code, price, or shipping threshold is stated, so the promotional pull rests on the event framing and the product itself rather than a quantified saving. The tone is confident and friendly, aimed at a general beauty audience, with moderate urgency created by the limited-time Pre-Black Friday event.
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Lip color that won't budge
This BASMA Beauty email promotes a Pre-Black Friday Event centered on the Lip Lock Liner, a long-wear lip product. The subject line promises lip color that will not budge, emphasizing durability and staying power. The body repeatedly directs readers to shop the Lip Lock Liner and includes a brand statement that the right color changes everything. A footer note clarifies that discounts are not valid on sets or previously discounted items, indicating some promotional pricing exists. The email uses a seasonal Black Friday angle combined with a specific product focus, aiming to drive immediate shopping during the pre-holiday sales period. It is a concise, product-led promotional message with minimal editorial content and a clear call to action.
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Your shade, 25% off
This BASMA Beauty email announces a Pre-Black Friday Event offering 25% off, as stated in the subject line. The message focuses on complexion products, directing readers to shop The Foundation Stick and Foundation, and to use a shade-finding tool. The body is short and visual, with eight images and eight links but only about 126 words, so most of the persuasion rests on the headline discount and the brand tagline that the right color changes everything. A footer note clarifies that discounts do not apply to sets or previously discounted items. The campaign leans on seasonal Black Friday anticipation and shade matching rather than product education or social proof, and it addresses a general beauty audience with a simple, direct call to shop.
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25% off everything starts now
BASMA Beauty sends a short promotional email announcing a Pre-Black Friday Event with 25% off everything. The subject line states the discount plainly, and the preheader repeats that the event starts now. The body is built around three product calls to action: Shop Foundation, Shop The Cream Blush, and Shop Lip Lock Liner, plus a Find Your Shade prompt. A brand line reads The Right Color Changes Everything. The footer notes that discounts are not valid on sets or previously discounted items, and includes the Toronto mailing address, a copyright notice, and an unsubscribe link. The email is image-heavy with nine images and nine links, and it uses one emoji in the body. It targets a general beauty audience with a savings-led, time-bound angle tied to the Black Friday shopping period.
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LAST DAY! 50% Off Almost Everything
Penningtons sends a final-day Black Friday in July promotional email aimed at its Insider loyalty members. The message leads with 50% off almost everything, free standard shipping on orders over $75 within Canada, and a semi-annual lingerie sale featuring select bras at $25 and matching panties at $10. It highlights summer categories such as tops, dresses, sleepwear, bottoms, activewear, and shoes and accessories, with repeated shop-now calls to action and a store locator. The tone is urgent and savings-focused, stressing that the event ends that day and that quantities are limited. The email is written in English for a Canadian plus-size apparel audience, sizes 12 to 32, and includes detailed legal terms, exclusions, and an unsubscribe option.
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Ends Tomorrow: 50% Off*
Penningtons sends a last-chance promotional email headlined "Ends Tomorrow: 50% Off*" with the preheader "Your last." The body urges recipients to save on almost everything before the offer expires, promotes free shipping on orders over $75, and highlights the recipient's INSIDER status. A "BLACKFRIDAY in July" banner repeats the 50% off almost everything message with repeated SHOP NOW calls to action. The email organizes shopping by size ranges from 0X-X (12-16) through 5X-6X (30-32), noting popular sizes are selling fast. A "Now on Sale" section promotes selected summer styles for sunny vacations or weekend getaways. Fine print states the offer runs until August 2nd 2026, applies to selected regular-priced merchandise, and excludes several brands and already-reduced items.
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Complete Looks Under $100 ⭐
Penningtons sends a promotional email headlined "Complete Looks Under $100" with a Black Friday in July theme offering 50% off almost everything. The message highlights free standard shipping on orders over $75 and presents styled outfit pieces including a necklace, dress, sandals, hat, skirt, top, pant, cami and sunglasses, each shown with a sale price and original price. The email addresses recipients as INSIDER members and emphasizes building repeatable looks. It includes store locator and contact links, a Canadian brand signature, and detailed terms noting the offer runs until August 2nd 2026 on selected regular-priced merchandise, with exclusions for certain brands and already-reduced items. The tone is friendly and savings-focused, targeting a general plus-size apparel audience.
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Escape in Style: 50% Off Everything*
Penningtons sends a promotional email headlined "Escape in Style: 50% Off Everything*" with the preheader "Vacation-ready looks for every destination." The message frames the sale as "BLACKFRIDAY in July" and repeats "50% OFF ALMOST EVERYTHING*" alongside a "Pack for Paradise" section. It highlights vacation categories such as swimwear, breezy cover-ups, activewear, sandals and effortless vacation outfits, and notes sizing from 12 to 32. Free standard shipping applies on orders over $75 within Canada. The fine print states up to 50% off selected regular-priced merchandise until August 2nd 2026, excluding several brands and already-reduced items. The email also promotes in-store visits, a contact link, and an INSIDER loyalty status, closing with Canadian branding.
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More Ways to Wear Your Dress
Penningtons, a Canadian plus-size women's apparel retailer, sends a promotional email headlined "More Ways to Wear Your Dress" with the preheader "Enjoy 50% OFF." The message announces a "BLACKFRIDAY in July" event offering 50% off almost everything for a limited time, plus free standard shipping on orders over $75 within Canada. It highlights versatile dresses that can be layered, styled and accessorized, and invites shoppers to visit a store or contact support. The email addresses recipients as INSIDER members and emphasizes sizes 12 to 32. Fine print states the offer runs until August 2nd 2026, applies to selected regular-priced merchandise only, and excludes several brands and already-reduced items. The tone is friendly and savings-focused with moderate urgency from the limited-time framing.
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It's Black Friday in July!
Penningtons, a Canadian plus-size apparel retailer, sends a Black Friday in July promotional email offering up to 50% off almost everything for a limited time, plus free standard shipping on orders over $75 within Canada. The email highlights the recipient's INSIDER loyalty status and organizes merchandise into categories including tops, dresses, intimates, bottoms, activewear, and shoes and accessories, framed as curated styles for every occasion. The offer is valid in-store and online until August 2, 2026, with exclusions for certain brands and already-reduced items. The tone is bold and savings-focused, using repeated discount messaging and urgency cues such as limited time and while quantities last to drive immediate shopping.
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50% OFF Activewear Sets You’ll Love*
Penningtons sends a promotional email headlined "BLACKFRIDAY in July" offering up to 50% off activewear, including matching sets, camis and shorts. The subject line promises 50% off activewear sets, while the preheader reads "Move More. Save More." Free standard shipping applies to Canadian orders over $75. Featured categories include coordinated tops and bottoms plus everyday essentials priced at $19 for camis and $29 for shorts. The email addresses recipients as "INSIDER" members and promotes sizes 12 to 32. The offer runs until August 2nd 2026 and excludes several brands and already-reduced merchandise. The tone is upbeat and motivational, emphasizing comfort, movement and repeat wear. Calls to action include shopping activewear, finding a store and contacting support. The footer notes the brand is proudly Canadian.
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Time for an Activewear Refresh
Penningtons sends a promotional email headlined "Time for an Activewear Refresh" with a Black Friday in July theme. The main hook is up to 50% off activewear, supported by free standard shipping on orders over $75 within Canada. A secondary semi-annual lingerie sale offers select bras at $25 and matching panties at $10. The message highlights mix-and-match activewear, easy layers and versatile everyday comfort, and notes sizing from 12 to 32. It also reminds recipients of their INSIDER status, invites them to shop online or find a store, and states the brand is proudly Canadian. Offers run until August 2, 2026, with exclusions for certain brands and already-reduced items.
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Don't Miss our Black Friday in July
Penningtons, a Canadian plus-size apparel retailer, sends a Black Friday in July promotional email offering up to 50% off dresses, 40% off swimwear and sandals priced at $29, plus free standard shipping on orders over $75 within Canada. The message highlights the retailer's size range of 12 to 32 and addresses recipients as INSIDER loyalty members. Copy emphasizes finding the right dress and choosing among options, with repeated calls to shop now, shop dresses, and find a store. The offer runs until August 2, 2026, applies to selected regular-priced merchandise while quantities last, and excludes certain brands and already-reduced items. The tone is friendly and savings-focused, with a mid-summer seasonal framing rather than a true November Black Friday event.
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Swimwear Made for Every Body
Penningtons sends a promotional swimwear email headlined "Swimwear Made for Every Body," emphasizing comfort, support and confidence for sizes 12 to 32. The message announces a "BLACKFRIDAY in July" event with 40% off swimwear, plus free standard shipping on orders over $75 within Canada. Body copy highlights thoughtful design details such as quick-dry cups, supportive hook and eye closures, sun protection and flattering fits for all-day comfort. The email also promotes in-store visits, a store locator, contact options and an INSIDER loyalty status. Fine print notes up to 50% off selected regular-priced merchandise until August 2, 2026, with exclusions for certain brands and already-reduced items. The tone is friendly and inclusive, targeting a general audience with a savings-focused, seasonal mid-summer campaign.
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50% OFF Dresses for Every Moment*
This Penningtons email promotes a Black Friday in July event offering up to 50% off dresses, aimed at a general plus-size audience with sizes 12 to 32. The subject highlights half-price dresses for every moment, while the preheader and body repeat the Black Friday in July framing. Free standard shipping applies to orders over $75 within Canada, automatically deducted at checkout. The message emphasizes a broad dress assortment, from timeless favourites to occasion-ready styles, and encourages shopping online or visiting a store. An INSIDER loyalty status is displayed, and the footer notes the brand is proudly Canadian. The offer runs until August 2nd, 2026, with exclusions for certain brands and already-reduced merchandise.
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Up to 40% OFF All New Arrivals*
Penningtons sends a promotional email headlined by up to 40% off new arrivals, paired with free standard shipping on orders over $75 within Canada. The message highlights fresh styles, vibrant colours, playful prints and accessories for a summer wardrobe, and repeats a 'Black Friday in July' section listing tops and bottoms at $39 and $29. The brand positions itself as proudly Canadian and offers in-store visits plus a contact link. The offer is valid until August 2, 2026 on selected regular-priced merchandise while quantities last, with exclusions for Hyba, licensed brands and already-reduced items. The tone is upbeat and savings-focused, using repeated calls to shop today's deals and new arrivals.
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Extra 60% OFF Markdowns* ✨
Penningtons, a Canadian plus-size apparel retailer, sends a promotional email headlined "Extra 60% OFF Markdowns" with the preheader "More savings." The message frames the event as "BLACKFRIDAY in July," offering an extra 60% off already-reduced sale items plus free standard shipping on orders over $75 within Canada. Body copy urges shoppers to "Find your next wardrobe staples before they're gone," emphasizing final markdowns and limited quantities. Navigation links let recipients shop by size ranges from 0X-X (12-16) through 5X-6X (30-32), and a store locator plus contact link are included. The fine print states the offer runs until July 13, 2026, excludes certain sale footwear brands and items priced ending in $0.97, and cannot be combined with other promotions. The tone is savings-focused and urgent, targeting a general plus-size womenswear audience.
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Black Friday in July Starts Now
This Penningtons email announces a "Black Friday in July" promotion offering an extra 60% off already-reduced sale items, alongside free standard shipping on orders over $75 within Canada. The message targets a general audience of shoppers with a friendly, savings-focused tone and a strong sense of urgency, urging recipients not to wait. It highlights inclusive sizing from 12 to 32 and encourages customers to complete their looks and shop sales. The offer is valid in-store and online until July 13, 2026, with exclusions for certain footwear brands and items priced ending in $0.97. The email also includes store locator and contact options, and identifies the brand as proudly Canadian.