Christmas and Holiday ecommerce email examples
Holiday emails run from gift guides to shipping cut-offs and last-minute e-gift cards. See how brands plan the season, week by week.
- Emails
- 38
- Brands
- 9
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Christmas Gifts Under £20
This email from Joma Jewellery is a Christmas gift guide built around the headline 'Christmas Gifts Under £20'. The subject and preheader repeat the same price-led promise, and the body positions the selection as 'Personalised stocking fillers they'll love'. Navigation links point to Personalisation and Gifts sections, while the visible copy is dominated by layout filler and footer material such as shipping FAQs, contact details, stockist finder and legal links. The only concrete commercial signal is the £20 price ceiling, repeated three times, which frames the range as affordable gifting rather than a discount event. There is no coupon code, no percentage saving, no free-shipping claim and no countdown or deadline. The tone is warm and helpful, aimed at shoppers seeking low-cost personalised presents for the holiday season, with product imagery carrying most of the merchandising weight.
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Your Holiday Gift Guide Is Here 🎄
This Plant Therapy email is a holiday gift guide that leads with editorial content rather than a hard sell. The subject announces a gift guide, and the body presents ten gifting ideas, such as starting with who the recipient is and making practical gifts feel personal, then invites readers to read the blog. Navigation and call-to-action links direct shoppers to new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household products. The tone is warm and helpful, framing gift selection around thoughtfulness and knowing the recipient. No coupon code, percentage discount, free shipping threshold, bundle, or giveaway is stated in the copy, so the commercial emphasis is on browsing curated categories and the sale page rather than a specific promoted offer.
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Here’s Your First Look at Holiday 🎁
This Gilt email announces an early holiday shopping preview, inviting recipients to browse gift ideas across multiple categories. The subject line promises a first look at holiday offerings, while the preheader frames the message around giving and getting. Navigation links point to GIFTS, WOMEN, MEN, KIDS, and HOME sections, suggesting a broad assortment of merchandise. Several call-to-action buttons appear, including Shop Now, Tap In, and Act Fast, the last implying limited availability. No specific discount code, percentage, or price is stated in the visible copy, though terms and conditions are referenced. The tone is upbeat and seasonal, aimed at a general audience of shoppers preparing for holiday gifting. The email functions primarily as a discovery and traffic-driving piece rather than a direct promotional offer.
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POV: It's 1st December…
This Joma Jewellery email uses a first-person perspective subject line, "POV: It's 1st December…", to build anticipation around the opening of its 2026 Advent Calendar. The body is largely image-based, with navigation links for A Littles, Personalisation and Gifts, plus standard footer links covering Shipping FAQs, Contact us and Find a stockist. No discount code, price, free shipping threshold or other explicit commercial incentive appears in the visible text, so the message functions as a seasonal brand and product awareness send rather than a hard promotional offer. The tone is playful and conversational, leaning on the festive date to create a sense of occasion. The email targets a general audience and carries no stated deadline or scarcity language, though the Advent Calendar framing implies a seasonal, limited-window product.
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Christmas Has Arrived
Wildsmith Skin's Christmas email announces The Cordovan Collection, a curated edit of seven hand, body and home fragrance favourites presented for gifting in deep brown matte wrapping inspired by Cordovan leather and winter arboretum bark. The message leads with free delivery on orders over £85, then highlights individual products with prices: mineral-rich Bath Salts at £56, a Hand and Body Duo at £68, and a Stillness Pillow Mist at £32. A second product grid lists Ceramic Hand Wash at £85, Ceramic Hand Lotion at £90, and Stillness Nourishing Body Butter at £48. The tone is calm, premium and nature-focused, emphasising craftsmanship, botanicals and seasonal gifting rather than discounts. Navigation links cover shop, wellbeing and about, with contact, delivery and approach links in the footer. No coupon codes or percentage discounts appear.
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Your daughter's gift guide is here 💌
This Joma Jewellery email is a Christmas gift guide aimed at shoppers buying for daughters. The subject line promises a personalised gift guide, and the body highlights meaningful jewellery pieces such as the A Little 'Wonderful Daughter' bracelet, laboratory grown diamond bracelet, clover hoop earrings, pearl stud earrings, and heart chain bracelet. Navigation links point to A Littles, Personalisation, Gifts, Trending Gifts, Stocking Fillers, Bracelets, and Necklaces. A Design Bar section promotes bespoke charm bracelets, and Klarna availability is mentioned. The tone is warm and sentimental, emphasising gifts with meaning and marking treasured moments. No discount code, percentage saving, free shipping threshold, or limited-time deadline appears in the copy, so the message relies on seasonal gifting inspiration rather than a hard promotional offer.
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Your Christmas gift guide is here 💌
This email from Joma Jewellery is a Christmas gift guide aimed at helping shoppers find presents for loved ones. The subject line announces the guide with a heart emoji, and the preheader promises thoughtful picks for everyone on the list. The body highlights personalised gifting, festive favourites, and a curated selection of jewellery including bracelets, earrings, and gift sets such as the Christmas A Little 'Merry Christmas' bracelet and the Signature Clover Collection. It also promotes a Design Bar for bespoke charm bracelets and mentions Klarna availability. The tone is warm and celebratory, emphasising meaningful, memory-making gifts. No discount code, percentage saving, or free shipping offer appears in the content, so the email relies on seasonal inspiration and product curation rather than a price promotion.
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Your sister's gift guide is here 💌
This email from Joma Jewellery is a Christmas gift guide aimed at shoppers looking for presents for their sisters. The subject line announces a personalised gift guide, and the body highlights keepsake jewellery such as bracelets, earrings and necklaces, including the Signature Clover Collection and laboratory grown diamond pieces. It also promotes a Design Bar for bespoke charm bracelets and mentions Klarna as a payment option. The tone is warm and sentimental, emphasising meaningful gifts and sparkle. There is no discount code, percentage saving or free shipping offer in the content, so the email relies on product discovery and seasonal inspiration rather than a price promotion. Navigation links cover trending gifts, stocking fillers, bracelets and necklaces.
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Mum's gift guide is here 💌
This Joma Jewellery email is a Christmas gift guide aimed at shoppers looking for presents for their mothers. The subject line announces that a gift guide has arrived, and the preheader promises thoughtful jewellery to make her Christmas special. The body presents a curated selection of bracelets, earrings and necklaces, including gold and silver plated pieces, laboratory grown diamond earrings and personalised options. It highlights categories such as trending gifts, stocking fillers, bracelets and necklaces, and promotes a Design Bar for bespoke charm bracelets. Klarna payment availability is mentioned, and the tone is warm and affectionate, emphasising meaningful gifts and treasured memories. No discount code or percentage saving appears in the message.
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The little ones' gift guide is here 💌
This email from Joma Jewellery announces a Christmas gift guide aimed at shoppers buying jewellery for children. The subject line highlights that the little ones' gift guide has arrived, and the preheader describes the products as elf-approved jewellery for kids. The body presents a curated selection of children's bracelets and gift sets, including festive designs such as the Kids' A Little Jomees 'It's Christmaasss!' bracelet, a Christmas cracker bracelet, a stocking bracelet gift set, and a snowglobe bracelet. It also promotes personalisation, inviting customers to create their own kids' A Little bracelet with meaningful charms. Navigation links point to trending gifts, stocking fillers, bracelets, and necklaces. Klarna payment availability is mentioned. The tone is warm and festive, emphasising making Christmas magic and gifting with meaning. No discount code or explicit price promotion appears in the email.
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Your VIP gift guide awaits 💌
This email from Joma Jewellery invites recipients to engage with a personalised Christmas gift guide, positioning the message as a VIP experience. The subject line and preheader both read 'Your VIP gift guide awaits', signalling exclusivity and a seasonal gifting focus. The body asks the reader to tell the brand who is on their list so a personalised Christmas edit can be sent. Navigation links reference personalisation, gifts and a 'A Littles' section, suggesting jewellery products. There is no discount code, percentage saving, free shipping promise or bundle offer present. The tone is warm and inviting, aimed at a general audience during the Christmas holiday period, with a convenience and gifting angle rather than a savings-driven promotion.
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rag & bone from 60% Off | The Niche Gift Edit
This Gilt marketing email promotes a wear-now shoe and accessory sale alongside a curated gift edit. The subject line highlights rag & bone merchandise at up to 60% off, while the preheader points to holiday tablescapes, hosting style, and a luxe shoe and accessory shop. The body is dominated by repeated call-to-action buttons such as Shop Now, Tap In, Hurry In, Score Now, Act Fast, and Click Quick, organized under navigation categories including Gifts, Women, Men, Kids, and Home. The tone is energetic and urgency-driven, encouraging immediate browsing rather than explaining specific products. No individual product names, prices, or coupon codes appear in the visible text. The email targets a general shopping audience interested in discounted designer fashion, accessories, and home goods during a seasonal gifting period.
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Your Pre-Holiday Prep List 🗒️
This Plant Therapy email is a pre-holiday preparation guide for essential oils. The subject line invites readers to a "Pre-Holiday Prep List," while the body promotes a free gift with purchase valued at $30.98. It highlights seasonal wellness categories such as on-the-go defenses, everyday immune support, and household essentials, with calls to shop defense, immune, home, new arrivals, best sellers, sale, essential oils, and hair and skin care. The tone is warm and caring, emphasizing that a good holiday season means the customer is cared for too. Navigation links include browse, sale, and rewards, and the footer offers preference management and unsubscribe options. The email positions essential oils as practical holiday wellness and home supplies rather than a single discounted product.
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Holiday Hosting Sorted 🎄 Malmo Dining Table ONLY $199 (44% OFF Standard Retail Price)
This Brosa email promotes holiday hosting furniture, headlined by the Malmo Dining Table at $199, described as 44% off the standard retail price. The subject line uses a festive tree emoji and the phrase Holiday Hosting Sorted, positioning the message around seasonal entertaining. Navigation links cover sofas, dining, homewares, bedding, storage and decor. A footnote explains that prices marked with a FIRST logo or asterisk are exclusive to FIRST members, and the email invites non-members to try 14 days of membership free before an annual fee of $129. Discounts are framed against reference prices such as Was, Standard Retail Price, competitor advertising or RRP, and all offers are stated as while stocks last. The tone is promotional and savings-focused, aimed at a general subscriber list.
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Meet RetroFlame and the NEW Christmas Tree diffuser.
This Plant Therapy email announces two new diffusers, the Retro Flame Diffuser and the Christmas Tree Passive Diffuser, under a retro holiday theme. It leads with a free gift with purchase valued at $30.98, then highlights two percentage discounts: 40% off Frankincense and 30% off Harvest Moon. Navigation links cover new arrivals, best sellers, sale, essential oils, hair and skin care, and household items. The message closes with brand trust signals, social media links, preference management, and a physical address. The tone is warm and seasonal, blending product launch news with savings and a gifting angle suited to holiday shoppers.
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A New Keepsake for Christmas 2026
Dower & Hall announces its handcrafted pewter Christmas tree decorations for 2026, headlined by the new limited-edition Guiding Compass design engraved with the year on the reverse. The email notes the decorations are handmade by the brand since 1998, with casting now in Worcester and gold and silver plating still done in Birmingham. Returning favourites such as Herald Angel, Guiding Star, Alphabet, Tree of Life, Bell, Stag, Snowflake and Happiness Heart are also shown. A festive promotion offers a fourth decoration free when any three are bought, and the new Guiding Compass piece is available to pre-order. The message highlights craftsmanship, collectability and the tradition of adding a new design each year, positioning the range as keepsake gifting for the holiday season.
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The Holiday Shop is Open 🎄
This Clarins holiday marketing email announces that the Holiday Shop is open, inviting recipients to browse festive gifting options. The message highlights Double Serum sets, beauty favourites, festive exclusives, and gifts for everyone, ranging from little luxuries to iconic skincare. A loyalty section promotes Club Clarins, explaining that one dollar spent earns ten points and that new members receive fifty points upon signing up, with a join call to action. The email uses a warm seasonal tone with a Christmas tree emoji in the subject line and a Clarins preheader. It is aimed at a general audience of shoppers looking for holiday gifts and skincare sets, with no explicit percentage discount or coupon code visible in the newsletter body text.
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Your Christmas DIYs Start Here 🎄
This Plant Therapy email promotes Christmas-themed essential oil blends and festive DIY ideas. The subject line invites recipients to start their Christmas DIYs, while the preheader identifies the brand. The body highlights three seasonal blends: Christmas Tree, Sugar Plum Fairy, and Vanilla Spice, framed as three scents with three ways to celebrate. A free gift with purchase valued at $30.98 is advertised prominently. Two percentage discounts appear: 40% off Frankincense and 30% off Harvest Moon. Navigation links cover new arrivals, best sellers, sale, essential oils, hair and skin care, and household items. The email also references rewards, social media channels, and press mentions. It closes with preference management, unsubscribe information, and the company's Twin Falls, Idaho address. The tone is friendly and seasonal, emphasizing holiday savings and gifting.
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New To The Nice List 🎄
This Plant Therapy email announces a new Christmas Tree Naturally Scented Candle, described as smelling like cedarwood, clove, and fresh trimmings, positioning it as a new addition to the brand's holiday lineup. The message also highlights a limited-time gift and a Home Trio Set offered at 30% off for this week only, creating a seasonal savings angle. Navigation links direct readers to browse new arrivals, best sellers, sale items, essential oils, hair and skin care, and household products, while a rewards section and social media links round out the layout. The tone is warm and festive, leaning on holiday imagery and a playful 'Nice List' phrase rather than aggressive discounting. The email targets a general audience with a short, clearly time-bound promotional window.
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Christmas Cheer Is Officially Live
This Plant Therapy Essential Oils email announces that the Christmas Cheer collection is officially live. The subject line builds seasonal excitement, while the preheader simply names the brand. The body highlights a free seasonal gift with any purchase of $85 or more, then presents three featured holiday scents: Christmas Tree, Sugar Plum Fairy, and Vanilla Spice. Navigation links invite subscribers to browse new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household products. The email also includes a welcome message, social media links, a press mentions section, and standard preference management and unsubscribe options. The overall approach is friendly and festive, combining a gift-with-purchase incentive with seasonal product discovery to encourage holiday shopping across multiple categories.
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The countdown to cosy Christmas nights starts now
This marketing email from Fine Bedding Company announces the arrival of its Christmas collection, positioning the brand around cosy festive nights. The subject line builds anticipation with a countdown framing, while the body highlights seasonal designs such as Pink Santa, Nordic Christmas, Scandi Christmas Tree and Festive Dogs. It promotes coverless duvets, new arrivals and bestsellers, and mentions a new colour drop plus soft throws. A free delivery threshold of £85 applies, alongside free 30-day returns and a five-star Trustpilot rating. The tone is warm and playful, using a 'Ho, ho ho-so soft' pun and a 'Have yourself a cosy Christmas' message. Social links to Facebook and Instagram invite community engagement, and the footer provides unsubscribe details and company registration information.
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➤ $59 Steals ➤ 2 Days to Shop It All ➤
This Gilt marketing email promotes a limited-time sale with prices starting at $59, framed as a two-day shopping event. The subject line emphasizes urgency with the phrase "2 Days to Shop It All," while the preheader highlights designer brands including Lafayette 148 New York, Versace, and Isabel Marant alongside a holiday guide. The body consists largely of navigation links and repeated calls to action such as "Shop Now," "Tap In," "Click Quick," "Act Fast," and "Hurry In." Category tabs cover Gifts, Women, Men, Kids, and Home. The email targets a general audience with a savings-focused, time-pressured angle, though no explicit coupon code or percentage discount appears in the visible text.
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Lafayette 148 New York from 70% Off | Your Holiday Guide
This Gilt marketing email promotes a holiday shopping event with steep discounts across fashion and beauty categories. The subject line highlights Lafayette 148 New York at up to 70% off alongside a holiday guide, while the preheader advertises up to 75% off shoes and accessories and up to 80% off dresses. The body repeats these percentage discounts and lists navigation categories including gifts, women, men, kids, and home. Numerous call-to-action buttons such as Shop Now, Tap In, Hurry In, Act Fast, and Score Now create a sense of urgency throughout. Brands mentioned include Crème de la Mer and HigherDOSE. The email targets a general audience with a promotional, savings-focused angle and a friendly but urgent tone, encouraging immediate browsing of discounted seasonal merchandise.
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Your Holiday Guide, with Luxuries Straight from Her Wish List (In case you missed it!)
This Gilt marketing email promotes a holiday gift guide alongside clearance savings, headlined by an extra 50% off clearance and major drops on most-sold styles. The subject frames the message as a holiday guide featuring luxuries drawn from a wish list, and notes it is a resend for those who missed it. Navigation links cover GIFTS, WOMEN, MEN, KIDS and HOME categories, suggesting a broad assortment of apparel, accessories and home goods. Repeated calls to action such as Click Quick, Tap In, Act Fast, Hurry In and Score Now create a sense of limited-time urgency. The email is text-light with many image and link placements, typical of retail promotional design. No specific product names, brands or prices appear in the visible copy, so the offer centers on the clearance discount and category browsing rather than individual items.