Giveaway ecommerce email examples
Giveaways trade a prize for attention and signups. Compare how brands explain entry mechanics, show the prize, and keep the rules clear.
- Emails
- 19
- Brands
- 8
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Win a Resort 27 Wardrobe
This marketing email from St. Agni announces a giveaway tied to the upcoming Resort 27 collection launch. The subject line invites recipients to win a Resort 27 wardrobe, and the body explains that to celebrate the launch, one entrant can win a $1,500 AUD St. Agni wardrobe. A call-to-action button reads ENTER NOW, and the competition deadline is stated as 11.59pm AEDT Wednesday 14 October 2026, with terms and conditions applying. The preheader and body also mention complimentary express shipping on orders over 300 USD. Navigation links point to New Arrivals, Loyalty, Our Boutiques, and Contact Us, plus an unsubscribe link. The email uses a promotional, contest-driven angle with a clear deadline to encourage immediate entry.
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Win Andy Anderson's new shoe before anyone else
This etnies marketing email announces an upcoming collaboration shoe with skateboarder Andy Anderson, teasing a product that cannot yet be shown. The message states the new etnies x Andy Anderson shoe drops on October 15th and invites recipients to enter a giveaway where one person receives a pair before everyone else. Subscribers are encouraged to enter now and share their link to increase their chances of being among the first to get the shoe. The email uses a bold, playful tone built around anticipation and exclusivity rather than discounts. It includes standard footer elements such as contact, preference management, unsubscribe options, and social media links. No prices, coupon codes, or percentage discounts appear in the content, making the campaign primarily a product launch and giveaway announcement aimed at a general audience of fans and skaters.
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Last chance to score a FREE QSP Otter!
This Blade HQ marketing email is a last-chance promotional message centered on a free QSP Otter knife giveaway, reinforced by a custom N1 Cornerstone giveaway also flagged as ending soon. The body lists several knife models, including the Vosteed Porcupine TiSlim, Kizer Durandal, Victorinox Classic SD Eagle, CJRB Lanky, Spyderco Shaman Lightweight, and discontinued Kershaw items, alongside a call to shop new arrivals. It also promotes the Blade Club loyalty program through Blade HQ Perks. The tone is urgent and direct, emphasizing scarcity with repeated last-chance phrasing. No explicit percentage discount, coupon code, or free-shipping threshold appears in the visible copy; the main incentive is the free product giveaway. The email targets a general knife-buying audience and uses product discovery plus loyalty signup as secondary angles.
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New knives from WE, CIVIVI, Vosteed, Flytanium, & more!
This Blade HQ marketing email announces new knife arrivals from brands including WE Knife, CIVIVI, Vosteed, Flytanium, GiantMouse, Tenable, and Benchmade. The subject line highlights fresh knives, and the body lists specific models such as the Flytanium Arcade Lite 20CV, GiantMouse GMF1-Texas, Tenable Deadite, Benchmade Shootout, and Vosteed Halloween Edition knives. It also promotes a N.U.M.B. Knifeworks N1 Cornerstone giveaway and invites readers to join Blade Club through the Blade HQ Perks loyalty program. A call to action directs recipients to shop new arrivals. The email contains no explicit discount code, percentage off, or free shipping offer, relying instead on product newness, brand variety, a giveaway, and loyalty membership to drive interest. The tone is straightforward and product-focused, with no stated deadline or time pressure.
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Out latest ZT exclusive is here!
This Blade HQ marketing email announces a new exclusive Zero Tolerance 0117 Glass Fiber knife alongside a curated lineup of other knives, including the G&G Hawk Talon, SENCUT Quirk, Spyderco Para 3 Lightweight, CJRB Pyrite Slip Joint, and Koenig Mini Arius. It also promotes an N.U.M.B. Knifeworks N1 Cornerstone giveaway and teases a coming-soon Flytanium Arcade Lite 20CV. The message drives readers to shop new arrivals and invites them to join Blade Club through the Blade HQ Perks loyalty program. The tone is brief and product-focused, relying on brand names and model numbers rather than discounts or urgency language. No coupon codes, percentage savings, free shipping thresholds, or limited-time deadlines appear in the visible content, so the email functions primarily as a new-product and giveaway announcement for knife enthusiasts.
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One of the most legendary folding knives ever made!
This Blade HQ email promotes a selection of folding knives and related gear, headlined by the Benchmade 940 Osborne, described in the subject line as one of the most legendary folding knives ever made. The body lists several specific models, including the Cold Steel Recon 1, Spyderco Bow River, Flytanium Zenith 2.0, Kizer Madrac AirTi, and Reate Dessert Warrior Series, alongside a N.U.M.B. Knifeworks N1 Cornerstone giveaway. A call to action invites readers to shop new arrivals, and a separate section encourages joining Blade Club, the retailer's perks program. The message carries no discount code, percentage off, free shipping threshold, or bundle pricing, so it functions primarily as a product spotlight and new-arrivals announcement rather than a promotional sale. Tone is enthusiast-oriented and product-focused, with no stated deadline or time pressure.
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Iconic designs, proudly built in Oregon!
This Blade HQ email highlights knives that are described as iconic designs proudly built in Oregon, with a prominent call to shop Benchmade. The message promotes a Benchmade Crooked River giveaway whose entries end tonight, creating a clear deadline. It also features several specific knife models, including the Spyderco Delica 4, Jack Wolf Knives Gunslinger Jack, Chaves Liberation Street, REMETTE RT-Cool Whale, and CJRB Pyrite Series, plus a coming-soon GEO Knife Dessert Warrior Ethereal Cutter. A call to shop new arrivals and an invitation to join Blade Club round out the content. The tone is enthusiastic and product-focused, aimed at knife enthusiasts, with urgency driven by the giveaway deadline rather than a price discount.
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The latest Dessert Warrior drops from Kizer are here!
This Blade HQ marketing email announces new Kizer Dessert Warrior knife drops and highlights several other knife models, including the CRKT CEO, Leatherman Rebar, Flytanium Arcade, Piranha DNA, and Microtech Combat Troodon. It also promotes a Benchmade Crooked River giveaway and links to a YouTube video about a new Spyderco Tanto. The message directs recipients to shop new arrivals and invites them to join Blade Club, the retailer's perks program. The tone is product-focused and informational, aimed at knife enthusiasts and existing customers. No discount codes, percentage savings, free shipping thresholds, or limited-time price reductions appear in the email. The primary commercial hooks are new product availability, a giveaway, and loyalty program membership rather than direct price promotion.
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Microtech & Hogue are on sale!
This Blade HQ marketing email announces a Microtech sale and a Hogue sale that ends tonight, positioning the retailer as a destination for discounted premium knives. The message highlights several specific models, including the Kershaw Launch 4, WE Knife Capstan, Daggerr Knives Arrow, Vosteed Porcupine, and Microtech Hera II Mini, alongside prompts to shop Chris Reeve and browse new arrivals. A Benchmade Crooked River giveaway is also promoted, adding a sweepstakes element to the campaign. The email further encourages loyalty signups through Blade Club and Blade HQ Perks. The tone is urgent and promotional, emphasizing limited-time savings and product discovery. No explicit coupon code or percentage discount appears in the visible copy, so the offer centers on sale pricing and a giveaway rather than a stated numeric discount.
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Want to Win $500? 🤑
This Plant Therapy email promotes a giveaway in which customers can enter to win a $500 Plant Therapy shopping spree, announced in the subject line and headline. The message also highlights best sellers, a 4.9-star average rating, free shipping on orders over $25, and a claim of over one million happy customers. Navigation links point to browse, sale, and rewards sections, and social icons link to Facebook, Instagram, Pinterest, and YouTube. A brief note states that sale terms and conditions apply. The email closes with preference management and unsubscribe links plus the company's Twin Falls, Idaho mailing address. The overall approach mixes a sweepstakes incentive with trust signals and a shipping threshold offer rather than a direct percentage discount.
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Share your Roborock story — win exclusive products
Roborock sends a community-focused email marking its twelfth anniversary by inviting customers to share personal stories about their robot vacuum experiences. The message asks recipients to fill out a short form and record a 30 to 60 second vertical video, with submissions open from July 27 to August 7 and winners announced August 11. Five prizes of exclusive Roborock products are offered as incentives. The email uses warm, nostalgic language about floors, spills, paw prints and late nights to build emotional connection. Navigation links cover products, accessories, newsroom and support. There is no discount code, percentage off or free shipping offer; the primary call to action is participation in a storytelling contest rather than a direct purchase.
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Full-size performance, half the footprint!
This Blade HQ email promotes a range of full-size folding knives and balisongs from brands including Pro-Tech, Benchmade, Spyderco, Kunwu, Demko and JF-Knifeworks. The subject line highlights full-size performance in half the footprint, positioning the featured knives as compact yet capable. The body lists specific models such as the Pro-Tech Runt 5, Benchmade Griptilian, Spyderco Tenacious, Kunwu Compadre and Demko Nano Shark, alongside Blade HQ Dessert Warrior Knife Rolls. A Benchmade Crooked River giveaway is also mentioned, and readers are directed to shop new arrivals. The email invites recipients to join Blade Club, the retailer's membership program, and includes standard footer information with an unsubscribe link and company address. No explicit discount, coupon code or shipping offer appears in the content.
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New giveaway! Enter for a chance to win a custom Benchmade!
This Blade HQ marketing email leads with a giveaway announcement, inviting recipients to enter for a chance to win a custom Benchmade Crooked River knife. The body then lists a series of featured knife models, including the Microtech LUDT Journeyman, Petrified Fish Flavorist, Kershaw Launch 22, Kizer Dessert Warrior Drops, Benchmade Mini SOCP, CIVIVI Dessert Warrior Jencks, and N.U.M.B. Knifeworks N1A Cornerstone. A coming-soon item, the ZT 0117 Glass Fiber, is also teased. The email promotes shopping new arrivals and encourages joining Blade Club through the Blade HQ Perks loyalty program. The tone is enthusiastic and product-focused, with no explicit discount code or percentage offer present, relying instead on the giveaway and new product lineup to drive interest.
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A brand new limited edition Benchmade is here!
This Blade HQ email announces a new limited edition Benchmade Mini Adira knife as its headline item, supported by a lineup of other knives including the Leatherman Rebar, Kershaw Launch 4, Benchmade Mini Bushcrafter, Pro-Tech Godfather, and Advanced Knife Bro Stump Lifter. It also promotes a Spyderco PM2 Tanto giveaway and teases upcoming Kizer Dessert Warrior knives. A Blade Club membership call-to-action appears near the end, encouraging subscribers to join the loyalty program. The message is short, product-focused, and aimed at knife enthusiasts, with no explicit discount code or percentage offer present. Its main angles are newness and exclusivity around the limited edition release, plus a giveaway and a coming-soon teaser. The tone is straightforward and enthusiast-oriented rather than urgent or promotional.
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Prime Day Livestream: 4 Free Product Giveaways & Exclusive Prime Day Savings
This Roborock promotional email announces a Prime Day livestream event featuring four free product giveaways alongside exclusive Prime Day savings. The subject line highlights both the giveaway element and the savings opportunity, positioning the campaign around a live shopping event. The body is largely composed of navigation links to Products, Accessories, Newsroom, and Support sections, plus numerous image and tracking links, with minimal visible prose text. The footer identifies Roborock as the sender, based in Shenzhen, China, and explains that recipients opted in to receive marketing information and special offers. It also provides standard preference, privacy policy, and unsubscribe options. The email targets a general audience of existing subscribers with a time-sensitive, event-driven promotional angle tied to Amazon Prime Day, emphasizing free products and exclusive discounts rather than specific product details.
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The Benchmade Bugout is on sale!
This Blade HQ marketing email announces that the Benchmade Bugout is on sale, placing the knife at the top of a list of featured products. The body highlights several other knives, including the Benchmade Bugout Taiga Green, The James Brand The Carter, the Kershaw Launch 16, the Pro-Tech FlyFather 2, the RoseCraft Blades Tanasi Lake, the N.U.M.B. Knifeworks N7 The Cantilever, and Pro-Tech Blade Show Atlanta drops. It also mentions Spyderco PM2 Tanto giveaways and invites readers to join Blade Club through the Blade HQ Perks loyalty program. The message is short, product-focused, and aimed at knife enthusiasts, with a clear promotional angle around a specific discounted item and additional new releases.
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It's World Bee Day 🐝
This Dower & Hall email celebrates World Bee Day by spotlighting the brand's Queen Bee jewellery, offered in Sterling Silver and Gold Vermeil. The message highlights two main pieces, the Bee Talisman Necklace and the Queen Bee Photo Locket, noting that both are engravable or can hold a photo. It explains that bees pollinate a third of the world's food supply and frames the jewellery as a reminder to protect nature. The email then promotes the wider Talisman collection, listing pendants such as Tree of Life, Pegasus, Men's St Christopher, Diamond True North, Fire Horse and Flying Swallow. A separate section invites readers to enter a competition tied to the UK tour of Allegra, starring Maureen Lipman, with prizes including flowers, jewellery, a millinery gift card, shoes, a meal and show tickets. No discount code or sale price appears.
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171+ one-of-a-kind Turkish rugs await
Revival Rugs announces a new batch of over 171 one-of-a-kind Turkish rugs, mixing new and vintage pieces with experimental and heritage designs. The email highlights two construction styles: flatweaves such as kilims, woven without pile for high-traffic areas, and hand-knotted rugs sourced from Isparta, Dermici and Anatolian regions, featuring floral and traditional motifs suited to dens and living rooms. A kids rug design contest invites submissions by May 31, with three winners receiving custom rugs based on their artwork. Shoppers can browse by color, explore categories including jute, runners, washable and kids rugs, and access free design services. The tone is friendly and urgent, encouraging quick action on limited one-of-a-kind inventory.
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Get inspired and up to date!
This Shock Absorber email invites subscribers to follow the brand's social media channels to see women from grassroots to elite level benefiting from Shock Absorber sports bras, and encourages followers to tag the brand for a chance to be featured. It also announces that exclusive competitions and giveaways will run on social media, urging subscribers to connect so they are first to know. The second half promotes restocking a kitbag with best-selling extreme support styles, showcasing three specific bras: the Shaped Support Bra in Slate Grey, the Ultimate Run Bra Padded in Tibetan Red/Peach, and the Ultimate Run Bra in Petal Pink. Each product has a shop now call to action. The email closes with social links, preference management, unsubscribe information, and the company's postal address. No discount code or price promotion appears in the content.