Loyalty ecommerce email examples
Loyalty emails reward the customers who already buy. See how brands present points, member perks, tiers, and VIP access.
- Emails
- 50
- Brands
- 22
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Check Your Texts
This Penningtons email encourages shoppers to sign up for SMS messaging to receive offers, framing the benefit as early access to new drops, flash sales and fast-selling styles. It also promotes free standard shipping on orders over $75 within Canada, automatically applied at checkout after discounts and before taxes. The message highlights the recipient's loyalty status as INSIDER and invites them to get first dibs, visit a store, or contact customer service. Branding emphasizes that Penningtons is proudly Canadian and offers sizes 12 to 32. The tone is casual and conversational, opening with a playful line about giving a phone number. No specific percentage discount or coupon code appears; the main incentive is free shipping plus SMS-exclusive access to sales and new arrivals.
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For you and your friend today
This Round Lab email promotes a referral program rather than a direct product discount. The subject line 'For you and your friend today' and preheader 'Dokdo Toner, on us at $35+' frame the message around sharing rewards. The body explains that referring someone to Round Lab gives both the sender and the friend $15, and it walks readers through claiming a reward button and personal referral link. Four skincare products are featured with shop links: Birch Sun Serum SPF 50, Pine Cica Primer Sunscreen, Camellia Lifting Gua Sha Cream, and 1025 Dokdo Cleansing Balm. The email also notes the recipient's current rewards points balance of zero. The tone is friendly and conversational, using the phrase 'skincare besties' and social media links to Instagram and TikTok. No explicit percentage discount or coupon code appears.
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Last Day for 2X Points ✨
This Clarins marketing email promotes a loyalty program called Club Clarins, emphasizing a last-day opportunity to earn double points on purchases. The subject line highlights the urgency with 'Last Day for 2X Points,' and the body reinforces this with 'Your favourites are worth 2X the points* until tonight!' The email encourages sign-ups by offering 50 points for joining and details membership benefits like earning 10 points per dollar spent. Additional services mentioned include free shipping on orders over $50, three free samples per order, and a subscription service with 10% off and free shipping. The tone is friendly and urgent, targeting existing customers to drive immediate action. The email includes multiple calls to action such as 'JOIN NOW' and 'REGISTER NOW,' and features emojis and visual elements to engage readers. Overall, it focuses on loyalty rewards and time-sensitive incentives.
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Double Points. Two Days. Go! ✌
This promotional email from Clarins announces a two-day double-points event for Club Clarins members. The subject line urges recipients to act quickly, while the body explains that for two days only, shoppers earn double points on any order, helping them reach their next reward faster. The email highlights loyalty benefits such as earning 50 points on sign-up and a base rate of ten points per dollar spent. It also mentions free products and vouchers, and promotes free shipping on orders over fifty dollars. The tone is friendly and energetic, using emojis and short calls to action like register now and join now. The campaign focuses on loyalty and savings rather than new product launches, encouraging existing and prospective members to engage with the rewards program during a limited-time window.
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Become a PENN. Ambassador!
This Penningtons email recruits applicants for the PENN. Gals Club ambassador and affiliate program rather than pushing a direct product promotion. It opens by asking whether the reader is the next superstar, then explains requirements: at least 1,500 growing followers on Instagram or TikTok, receiving free clothes in exchange for authentic content featuring favourite PENN. looks, and earning commission on every sale with a chance to become an official PENN. Ambassador. A secondary section highlights new arrivals and invites shopping, while a recurring banner advertises free standard shipping on orders over $75 within Canada. The tone is friendly and community-focused, emphasising confidence, inspiration and belonging, with clear calls to apply now or shop new arrivals.
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Style Like a Pro. Shop Like One. ✨
This email from Hollywood Fashion Secrets invites licensed beauty professionals to join a dedicated pro program. It explains that professionals can find essentials at Pro Beauty Shops with special offers on bulk orders, and encourages recipients to create a pro account. Approved members receive 100 seed loyalty points plus a welcome coupon valid through December 31. The message also highlights free shipping thresholds, mentioning free shipping on orders of $49 or more while a banner references $35. The tone is friendly and aspirational, framing shopping as a professional experience. Social media links and standard footer options such as unsubscribe and manage preferences are included. No specific product names or percentage discounts appear in the content.
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Still Thinking About Sandstorm?
This TYR Sport marketing email uses a re-engagement subject line asking recipients whether they are still thinking about Sandstorm, a product name. The preheader promotes new men's and women's TYR+ items. The body highlights the CXT-3 Ambition shoe, repeated several times with multiple images and links, and reminds the reader of their loyalty points balance, encouraging them to keep shopping to earn rewards. Navigation options include the TYR+ Rewards Program, loyalty perks, a last-chance sale section, and new arrivals. Social media links for Instagram, Facebook, TikTok, YouTube, and X appear near the footer, along with company address, copyright notice, and unsubscribe information. The email is image-heavy with minimal descriptive copy, relying on visual merchandising and loyalty messaging rather than explicit discounts or promotional codes.
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You had your eye on this 👀
This TYR marketing email uses a re-engagement angle, urging recipients not to leave their gear behind and not to let favorites slip away. The subject line with an eye emoji suggests browsing abandonment. The body highlights a Women's CXT-3 Trainer in Jelly with a SHOP NOW call to action, followed by recommended products including Men's and Women's CXT-3 Trainer in Ambition, Men's CXT-2 Elite Carbon Trainer, and Men's Valkyrie Elite V2 Runners in Sun. It promotes the TYR+ loyalty program, promising points on all purchases and rewarding commitment. Navigation links include Shop Last Chance and Shop New Arrivals. No discount code, percentage off, free shipping, or explicit promotional offer appears. The tone is friendly and lightly urgent, focused on product discovery and loyalty rather than price savings. Social media links and standard footer information close the email.
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Double Points, Double the Rewards
This Liverpool Los Angeles email promotes a one-day loyalty event offering double points on purchases. The subject and preheader both read "Double Points, Double the Rewards," and the body urges shoppers to earn 2x points toward future rewards. It highlights new shades and styles, then showcases nine apparel items including a sherpa trimmed notch collar jacket, Kennedy straight jeans, a short sleeve V-neck dolman sweater, weekender wide leg pants, an embroidered crew neck tee, Brooke high rise wide leg trousers, a long sleeve woven top with ties, Maisie high rise vintage straight jeans, and a belted peplum blazer. Non-members are invited to join the loyalty club for $15 off. Free shipping applies over $150, with free returns and installment payment options mentioned. Navigation links cover women, men, petite, and plus categories.
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Still thinking about it?
This TYR Sport email uses a re-engagement subject line, "Still thinking about it?", to nudge shoppers back toward items they may have viewed. The body urges recipients not to let favorites slip away and spotlights a Women's CXT-3 Trainer in Jelly, followed by recommended men's CXT-3 Trainers in Fresh Grey, Black/Gum and La Flama Blanca, plus a Men's Maverick-V1 Runner in Stratosphere. It also promotes the TYR+ Rewards Program with loyalty perks and links to last-chance and new-arrivals sections. Payment options Apple Pay, Afterpay and PayPal appear alongside social links. No discount code, percentage off, free shipping threshold or giveaway is stated, so the message relies on product interest, loyalty membership and urgency rather than a concrete price promotion.
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A note from Claire, our CEO
This email from Fine Bedding Company is a personal note signed by CEO Claire, framed as a message from the company's family to the recipient's family. It thanks subscribers for being part of the community and highlights practical shopping benefits: free UK mainland delivery on orders over £85 and free returns within 30 days. Navigation links point to duvets, pillows, mattress enhancers and pillow protectors, and the message references the brand's B Corp story and eco factory status, signalling sustainability credentials. There is no discount code, percentage saving, countdown or deadline. The tone is warm, appreciative and community-focused rather than promotional, with social links to Facebook and Instagram and a standard unsubscribe footer. The email functions mainly as a loyalty and brand-values touchpoint rather than a direct sales push.
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I didn’t want you to miss this
Clarins sends a last-chance reminder about its Friends & Family offer for Club Clarins members. Shoppers who spend $200 or more before midnight earn 1,000 bonus points, enough to redeem a $25 voucher on a future order. The email highlights iconic products on sale, including Double Serum, Total Eye Lift, and the viral Double Serum Foundation, and invites non-members to join. A detailed footnote explains that the minimum spend is calculated after discounts and Club Clarins Dollars, that members must be logged in, and that gift card purchases are excluded. The message uses a personal, caring tone from Nelly at Clarins and stresses the same-day deadline.
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💌 Today Only: Unlock 1,000 Bonus Points
This Clarins marketing email promotes a loyalty program called Club Clarins with a time-limited incentive. The subject line announces that today only, subscribers can unlock 1,000 bonus points, and the preheader reinforces earning $25 in Club Clarins Dollars. The body explains that members earn 10 points per dollar spent, receive 50 points for signing up, and can gain 1,000 bonus points with a $200 or more purchase, worth $25 toward a future order. It also advertises Friends and Family savings and a free four-piece gift valued at $92 with any $250 or more order using code GIFTFF26. The email targets general shoppers, uses friendly and urgent language, and centers on savings, loyalty rewards, and gifting incentives.
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What Makes the L-2 Different?
This TYR Sport email promotes the brand's TYR+ loyalty rewards program alongside its swimwear and athletic apparel lines. The subject line asks what makes the L-2 different, positioning a specific product as the focal point, while the preheader highlights new men's and women's arrivals. The body encourages subscribers to keep shopping to earn rewards points, noting the recipient currently has zero points. It also advertises an exclusive price available in the cart on select colors, directing shoppers to shop last-chance items and new arrivals. Navigation links to Instagram, Facebook, TikTok, YouTube and X support social engagement. The tone is promotional and loyalty-focused, with no explicit percentage discount, coupon code or shipping offer stated in the visible copy. The email targets existing customers already enrolled in the marketing communications list.
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Double Points Day is Coming
This Liverpool Los Angeles marketing email announces an upcoming Double Points Day tied to its loyalty program, encouraging recipients to join so their next purchase earns extra rewards. The message also highlights new shades and styles across women's and men's apparel, listing specific items such as a fringe zip jacket, Rowan slim, puff sleeve trucker jacket, Lucy bootcut, flared half sleeve knit top, Abby skinny, Bryce bootcut, flap pocket overshirt, and Kingston modern straight. A limited-time free shipping offer applies to orders of $150 or more, and Shop Pay installments through Affirm are promoted for flexible payment. The email closes with fit-finding navigation, help links, and standard footer information. The tone is friendly and promotional, blending loyalty incentives, newness, and a shipping threshold offer to drive shopping across multiple categories.
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Psst… your extra savings are waiting💙
Bedsure sends a Labor Day email inviting past shoppers to join SoftClub, its members-only loyalty program. The message opens by referencing the recipient's last Bedsure find and notes they are missing members-only offers. The core pitch is up to 25% off plus 5% back in Store Credit, framed as exclusive to members. Four bedding products are featured with Shop now calls to action: the BareNights Viscose Derived from Bamboo Sheet Set, the Ruched Sheet Set, the Cotton Waffle Weave Blanket, and the Retro Botanical Comforter Set. The email closes with social media links, a phone number, a New York mailing address, and standard footer links for browsing, unsubscribing, managing preferences, FAQs, returns, and privacy. The tone is friendly and conversational, using a playful 'Psst' subject line and a blue heart emoji to create a sense of insider access and seasonal savings.
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Get your VIP Access ✨
This Clarins marketing email invites recipients to join Club Clarins, the brand's loyalty program, in order to gain early VIP access to an upcoming Friends & Family sale offering up to 30% off skincare favourites. The message emphasizes membership benefits, including earning 100 points upon signup and a points system where every dollar spent equals ten points. It outlines a simple three-step account creation process and repeatedly encourages readers to become a member. The tone is friendly and aspirational, highlighting exclusivity and year-round perks. The email targets general subscribers rather than existing members, using urgency around early access to drive signups before the sale opens to everyone else.
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What's your sleep style? 🛌
This Bedsure email uses a sleep-style question in the subject line to invite subscribers to explore bedding options, supported by a preheader promoting SoftClub Rewards with 50 Cozy Coins. The body is largely composed of image and link placeholders, so the visible text is limited to the rewards message, social media follow prompts for @bedsurehome, and standard footer details including contact phone, email, address, and policy links. No explicit discount, coupon, free shipping offer, or product name appears in the readable text. The message leans on loyalty rewards and a conversational, curiosity-driven hook rather than a hard promotional push, with no stated deadline or urgency. The email appears aimed at a general audience of existing subscribers within a rewards program.
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Your Loyalty Perks
This loyalty-focused email from fashion brand Rat & Boa reminds members about the perks of their rewards programme after they missed a recent Members Only event. It explains that every £1 spent earns one point, with 100 points worth £5 toward a future order. It also highlights priority access, where higher loyalty levels grant earlier entry to new drops, and exclusive access that unlocks birthday vouchers, personalised offers and other benefits as members progress through tiers. The message uses a friendly, appreciative tone aimed at existing customers, emphasising belonging and ongoing value rather than a specific product promotion. Navigation links point to New In, Shop All, Journal and Members sections, and the email closes with standard subscription and unsubscribe information.
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💸 Limited Time: Earn a $100 Reward
This Clarins marketing email promotes the Club Clarins loyalty program with a limited-time reward offer. The subject line highlights earning a $100 reward, and the body explains that members can redeem 10,000 points for $100 in Club Clarins Dollars to use on a future order, valid until August 28. It also encourages new sign-ups with 100 bonus points and explains the earning rate of 10 points per $1 spent. The email features several skincare products, including Double Serum anti-aging serum, Extra-Firming Night cream, a refillable Extra-Firming Energy moisturizer, and Double Serum Eye concentrate. The tone is friendly and benefit-driven, emphasizing loyalty rewards and product discovery rather than a direct percentage discount. A B Corp certification message appears near the footer.
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No More Starting & Stopping Your Routine 🤧
Beekeeper's Naturals sends a subscription-focused email urging readers to put their wellness routine on auto-pilot ahead of peak immune support season. It highlights three hero products: Propolis Immune Support Throat Spray, Propolis + Vitamin C Liposomal, and Superfood Honey, each framed for daily proactive support or for days when you are not feeling great. Subscribers are promised 15% off subscription items, 10% off add-ons, free shipping, punch card rewards, and early access. A loyalty ladder rewards the 2nd, 4th, 6th, and 10th orders with gifts and extra discounts. A cross-brand Koala Eco free sample with orders over $75 adds a limited-time incentive, alongside SMS signup and Hive Insider points. The tone is friendly and seasonal, with moderate urgency around the busy season and limited-time sample.
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Still sleeping on “good enough”? 🥱💤
This Bedsure email uses a playful subject line asking whether recipients are still sleeping on something merely "good enough," paired with a preheader showing loyalty program status. The body is dominated by a VIP tier notice stating the recipient is not enrolled, alongside a points balance of 50 and a prompt to join and start earning. It explains that 20 Cozy Coins equal one dollar, framing the loyalty currency in simple terms. The message includes numerous links and social follow prompts for Bedsure's Instagram, Facebook, YouTube, TikTok and Pinterest accounts, plus contact details, a New York address, and standard footer options for viewing in browser, unsubscribing, managing preferences, FAQs, return policy and privacy policy. No specific product, discount code or shipping promotion appears in the visible text.
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✨ Your 1,000 Bonus Points Are Waiting — Last Day
This Clarins email promotes the Club Clarins loyalty program and a cleansing routine. The subject line announces that 1,000 bonus points are waiting and that it is the last day, creating urgency around a loyalty reward. The body explains the brand's two-step cleansing approach, encouraging readers to find a cleanser and toner pair suited to their skin type. It also highlights the loyalty scheme, stating that one dollar spent equals ten points, and offers 100 points for signing up. The message is aimed at a general audience with a friendly, informative tone, blending skincare education with a membership incentive. No specific product names, prices, or discount codes appear in the visible content, so the primary commercial hook is the points-based loyalty offer rather than a direct price promotion.
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1,000 Bonus Points Are Waiting
This Clarins marketing email promotes the Club Clarins loyalty program, offering 1,000 bonus points to members who make a purchase of $100 or more between August 13 and 15. The subject line highlights the bonus points as the main hook, while the preheader mentions seven skincare favourites in a reusable bag. The email encourages sign-ups with 100 points for joining and explains the earning structure of ten points per dollar spent. It also references the brand's social and environmental impact certification. The tone is friendly and incentive-driven, targeting existing or prospective loyalty members with a time-limited points promotion rather than a direct percentage discount.