Loyalty ecommerce email examples
Loyalty emails reward the customers who already buy. See how brands present points, member perks, tiers, and VIP access.
- Emails
- 50
- Brands
- 22
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Old jewellery gathering dust?
Dower & Hall promotes its Gold Exchange scheme, inviting customers to recycle unwanted solid gold, platinum or sterling silver jewellery in return for store credit. The email explains that recycled metals are melted down and recast into new designs, supporting the brand's circular and sustainable approach to jewellery making in the UK. A customer story describes Irene, who exchanged three lots of old jewellery and, after a 5% processing fee, received £5,000 in Dower & Hall credit. The message highlights bestsellers including Octagon Blue Topaz Drop Earrings, the Diamond True North Talisman Pendant, the Diamond Cascade Ring, Waterfall Huggie Hoops, a Sculptural Pebble Photo Locket, bangle sets and the Nomad Nuggets Bracelet, encouraging readers to explore these pieces for inspiration.
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tubclub™ Double Points Weekend Starts Now
This Bathorium email announces a "Double Points Weekend" for members of its tubclub loyalty program. The subject line and preheader both use the phrase "Double Up" to signal that shoppers can earn twice the usual points during the promotional window. The body is largely image-based, with a single call-to-action button reading "Redeem My Points" directing recipients to the loyalty portal. There is no explicit discount code, percentage off, free shipping threshold, or product listing in the visible text. The message targets existing loyalty members rather than new customers, and it leans on exclusivity and urgency by framing the benefit as a limited weekend event. The tone is brief, friendly, and action-oriented, with minimal copy and a clear single next step.
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🏆 Meet the Clarins Champions
This Clarins marketing email promotes the brand's best-selling products through a 'Winning Lineup' or 'Champions' theme, framing popular items as consistent winners. The message highlights a loyalty program called Club Clarins, where members earn ten points for every dollar spent and receive 100 points for signing up. A gift set of six moisturizing essentials is mentioned as waiting for the recipient. The email also references a B Corp certification, noting the company meets high standards of social and environmental impact. The tone is aspirational and friendly, using competitive sports metaphors to position products as top performers. No explicit discount or coupon code appears in the visible newsletter content, though the reference data lists a coupon value. The primary call to action invites readers to shop the champions and join the loyalty program.
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Share your Roborock story — win exclusive products
Roborock sends a community-focused email marking its twelfth anniversary by inviting customers to share personal stories about their robot vacuum experiences. The message asks recipients to fill out a short form and record a 30 to 60 second vertical video, with submissions open from July 27 to August 7 and winners announced August 11. Five prizes of exclusive Roborock products are offered as incentives. The email uses warm, nostalgic language about floors, spills, paw prints and late nights to build emotional connection. Navigation links cover products, accessories, newsroom and support. There is no discount code, percentage off or free shipping offer; the primary call to action is participation in a storytelling contest rather than a direct purchase.
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When’s your birthday? 🎈
This Joma Jewellery email asks subscribers to share their birthday so the brand can send a special treat on the big day. The subject line poses the question "When's your birthday?" with a balloon emoji, and the preheader promises a special something. The body repeats that promise and invites readers to let the brand know their special day and watch their inbox. Navigation links cover A Littles, Personalisation and Gifts, and the copy frames jewellery as a memory to be treasured and a gift with meaning. There is no discount code, price, shipping offer or deadline. The message is a data-collection and relationship-building campaign aimed at a general audience, with a friendly, celebratory tone and no urgency. It closes with customer care, stockist and social links plus company details.
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there, Put Wellness on Autopilot with Subscriptions
This Plant Therapy email promotes a Subscribe & Save program for essential oils, framing recurring delivery as a way to put wellness on autopilot. The message repeats the Subscribe & Save call to action many times, then directs readers to browse new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household products. Navigation links for BROWSE, SALE, and REWARDS appear at the top, and a social row lists Facebook, Instagram, Pinterest, and YouTube. A press mentions section labeled As Seen In is included, along with a standard unsubscribe link and the company's Twin Falls, Idaho mailing address. The email is largely navigational and subscription focused, with no specific discount code, percentage, price, or deadline stated in the visible copy.
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Unlock Our Latest Reward 🎁
This Clarins email promotes a loyalty reward for Club Clarins members, inviting them to redeem accumulated points for a full-size Body Fit Active product described as an iconic limited drop. The message highlights the loyalty program mechanics, noting that one dollar spent equals ten points and that new sign-ups receive 100 points. A prominent call to action urges recipients to redeem their reward in the Club Clarins boutique while supplies last, creating a sense of limited availability. The email also includes a brief corporate social responsibility note about meeting high social and environmental impact standards, with a learn-more link. Overall the campaign blends loyalty-program engagement with a time-limited product reward, aimed at encouraging members to use their points and possibly attracting new members to join the program.
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Be a Part of Our Family ✨
This Plant Therapy email invites recipients to join the brand's community, framing the message around family and belonging rather than a specific promotion. The subject line uses a sparkle emoji and the phrase 'Be a Part of Our Family,' while the preheader simply names the sender. The body offers navigation links to browse, sale, and rewards sections, plus social channels including Instagram, TikTok, Facebook, Pinterest, and YouTube. It highlights a rewards program, a safe essential oil recipes group, and several shopping categories: new arrivals, best sellers, sale, essential oils, hair and skin care, and household. The email closes with a press mentions section, unsubscribe link, and the company's Twin Falls, Idaho mailing address. No discount code, percentage, price, or shipping offer appears in the visible content.
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New Month, New Challenges
Beekeeper's Naturals sends a loyalty-focused email to its Hive Insiders community, inviting members to earn Propolis Points through monthly challenges. The message lists quick wins such as subscribing to Carly's Substack and following the brand on Instagram and TikTok, alongside featured challenges like reading and reacting to a Substack post or trying the new Sour Pops product. Additional earning options include helping bees through a Save the Bees toolkit, photographing the brand on store shelves at Target, Whole Foods or Walmart, spotting pollinators, and sharing travel bag essentials. Points can be redeemed for discounts, free products and exclusive Save the Bees merchandise. The email notes that July offers 975 points and encourages non-members to become Insiders. The tone is friendly and community-oriented, with no explicit discount code or purchase promotion.
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A $150 thank you for 5 minutes
Mansur Gavriel sends a customer feedback invitation rather than a typical product promotion. The email asks a select group of customers to complete a short survey taking five to seven minutes, framed as part of refining how the brand designs, communicates, and serves its community. As an incentive, everyone who completes the survey receives a $150 Mansur Gavriel gift voucher applicable to a future full-price order. The message emphasizes confidentiality, stating responses are used only in aggregate. The tone is appreciative and relationship-focused, signed by the Mansur Gavriel Team. There is no product catalog, no seasonal sale, and no shipping promotion. The primary call to action is taking the survey, supported by a clear voucher reward and a note about the brand's ongoing customer understanding efforts.
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Join Ever Pretty Rewards
This Ever Pretty email invites recipients to join the Ever Pretty Rewards loyalty program, as stated in the subject line. The preheader and body highlight a wedding guest theme, with navigation categories including wedding guest, bridesmaid, plus size, and sale. The message also links to bestsellers, FAQ, formal dresses, blog, bridesmaid dresses, size guide, and reviews, and encourages following the brand on Facebook, Twitter, Instagram, YouTube, and TikTok. No specific discount code, percentage, price, free shipping threshold, or product name is stated in the visible text. The email functions primarily as a loyalty and rewards sign-up prompt combined with category browsing, using a friendly, aspirational tone suited to occasion wear shoppers.
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Why thousands of customers trust Vitamin Planet
This Vitamin Planet email is a trust-focused brand message rather than a promotional campaign. The subject line asks why thousands of customers trust the retailer, and the body opens with a personal thank-you note from the team. It highlights GMP-certified UK manufacturing, a catalogue of over 10,000 carefully selected products, expert nutritional advice, and a claim of more than 100,000 customers. The email explains the company's quality promise, noting that the supplement industry is largely unregulated and that many products contain fillers or untested ingredients. It lists four trust pillars: certified manufacturing, curated brands, personalised advice, and customer numbers. The tone is warm, reassuring, and educational, with no discount, coupon, or deadline. The call to action simply invites readers to explore supplements, positioning the message as relationship-building and brand reassurance rather than a sales push.
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Let's be Besties
This email from Feeling Sexy Perfume is a short brand-engagement message rather than a hard product promotion. The subject line "Let's be Besties" and preheader "Feeling Sexy" set a casual, affectionate tone. The body asks readers whether they follow the brand on social media and invites them to click through to its social profiles, where product news and promotions are shared. Navigation links point to Brands, Sale, New Arrivals, Men and Women sections. Supporting trust elements include a mention of 2000+ Google reviews, free delivery on orders over $150, 30-day hassle-free returns, and a Melbourne warehouse. There is no explicit discount code, coupon, or product listing in the message, so the primary commercial hook is free shipping above a spend threshold combined with social-follow encouragement.
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You're invited to join SoftClub 🛏️
This Bedsure email invites recipients to join the SoftClub loyalty program, highlighting that the reader already has 50 points waiting to be claimed. The subject line uses a bed emoji and a friendly invitation tone, while the preheader simply greets the reader. The body centers on a single call to action, "CLAIM YOUR COZY COINS," linking to the rewards area. No specific products, prices, discounts, or shipping offers appear in the message. The email also includes social media follow prompts for Bedsure's Instagram, Facebook, YouTube, TikTok, and Pinterest accounts, plus standard footer links for FAQs, returns, privacy, browser viewing, unsubscribe, and preference management. The campaign is a loyalty-focused retention message aimed at existing customers rather than a product promotion or seasonal sale.
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Still Want a Birthday Gift? 🎁
This email from TYR Sport invites recipients to share their birth date in exchange for a birthday reward, positioning the brand as celebrating customers' fitness efforts. The message leads with a birthday gift hook and a call-to-action button to add a birthday. It then promotes a sale offering savings of up to 60 percent off, with category links for footwear, apparel, swimwear, and accessories. Payment options such as Apple Pay, Afterpay, and PayPal appear alongside social media links. The tone is friendly and motivational, referencing hard training and a podium moment. No specific product names, prices, or coupon codes are mentioned, and the email closes with standard company, privacy, and unsubscribe information.
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Let’s Celebrate You—Tell Us When🎉
This TYR marketing email invites subscribers to share their birthday so the brand can send a celebratory reward, positioning the message around the idea of celebrating personal wins. The subject line and preheader both use the word celebrate, and the body repeats the theme with a friendly, upbeat tone. A prominent call-to-action button asks recipients to add their birthday, while a secondary banner promotes savings of up to sixty percent off sale items. Category links point to footwear, apparel, swimwear and accessories, and payment options such as Apple Pay, Afterpay and PayPal appear near the footer. The email closes with standard brand, privacy and unsubscribe information, plus a contact phone number. No specific discount code, shipping offer or product name is stated beyond the general sale reference.
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You're invited to join SoftClub 🛏️
This Bedsure email invites recipients to join SoftClub, a loyalty-style program, by claiming 50 Cozy Coins that are described as waiting for them. The message is built around a single repeated call to action, "CLAIM YOUR COZY COINS," and uses a warm, cozy tone tied to bedding and home comfort. There is no explicit discount, coupon code, free shipping threshold, bundle, or giveaway mentioned in the visible copy. The email also includes social follow links for Bedsure's Instagram, Facebook, YouTube, TikTok, and Pinterest accounts, plus standard footer links for FAQs, return policy, privacy policy, browser viewing, unsubscribe, and preference management. The primary commercial intent appears to be encouraging loyalty program enrollment or reward redemption rather than a direct product promotion.
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🎁 Father's Day Offer: 1000 bonus points
This Clarins email promotes a Father's Day Bonus Points Event aimed at Club Clarins members. The subject line highlights a 1000 bonus points offer, and the preheader notes the last day to receive a 4-piece gift of bestselling men's skincare essentials. The body explains that members can earn 1,000 bonus points by following three steps, then redeem $25 in Club Clarins dollars toward a future Clarins.com purchase. It stresses that the exclusive offer is available today only, creating urgency. The email also invites non-members to join Club Clarins, mentioning 100 points for signing up and a loyalty scheme where $1 spent equals 10 points. A B Corp-style social and environmental impact message appears near the footer. The tone is friendly and promotional, focused on loyalty rewards and gifting for Father's Day.
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Let's Connect on Socials | Anuschka Leather
This Anuschka Leather email is a social-engagement and loyalty message rather than a product promotion. The subject invites recipients to connect on social media, and the body encourages followers to share moments using the hashtag MyAnuschka. It highlights Instagram, Facebook and Pinterest as channels for inspiration and updates, and it promotes the Anuschka Reward Program, noting that members earn points with every social share. Navigation links point to new arrivals, bestsellers, sale and rewards sections, but no specific products, prices or discounts appear in the message. The tone is friendly and community-oriented, focused on staying connected and inspired. No urgency, deadlines or promotional offers are present, and the email closes with standard privacy, unsubscribe and mailing address information.
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Get summer-ready skin
This Ulike email carries the subject line "Get summer-ready skin" and a preheader that only shows the number 96, suggesting a promotional hook. The body is largely padding characters, with the visible content inviting readers to join the Ulike Referral Program and earn $50 cash by inviting friends to shop. There is no explicit product catalogue, discount code, or seasonal sale detail beyond the referral reward. The message closes with standard footer information, an unsubscribe note, and a reminder that it is an advertising email. Overall it functions as a referral and loyalty prompt rather than a traditional product promotion, with a friendly, incentive-driven angle aimed at existing subscribers.
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You Earned 50 Cozy Coins —Ready to Redeem?
This Bedsure newsletter welcomes new subscribers by confirming they have earned 50 Cozy Coins after signing up. It explains the loyalty currency value, stating that 20 Cozy Coins equal one dollar, and shows the recipient's current balance of 50 Cozy Coins. The email invites the reader to redeem those coins, with repeated call-to-action links placed throughout the message. It also promotes social following across Instagram, Facebook, YouTube, TikTok and Pinterest, and provides customer contact details including phone, email and a New York mailing address. The tone is warm and appreciative, focused on rewarding the new subscriber rather than pushing a specific product. No product catalog, discount code, free shipping threshold or seasonal event is featured, making this primarily a loyalty and onboarding communication.
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☀️ Today Only: 500 Bonus Points
This Clarins marketing email promotes a one-day Sunscreen Protection Day event tied to the brand's loyalty program, Club Clarins. The subject line highlights 500 bonus points available today only, while the body explains that members earn 500 bonus points when purchasing any product from the sun protection selection. The email also mentions that new members receive 100 points for signing up and that every dollar spent equals ten points. The tone is friendly and seasonal, encouraging subscribers to stock up for summer. The message emphasizes urgency through the today-only framing and the limited-time bonus points offer. No specific product names are featured, only a general sun protection category. The email targets existing loyalty members and potential new members, using a points-based incentive rather than a direct percentage discount.
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⏰ Last day: 2X points + free gift
This Clarins marketing email promotes a last-day loyalty and gifting campaign tied to a long weekend. The subject line emphasizes urgency with a clock emoji, promising double points and a free gift. The body invites subscribers to stock up on beauty favourites, whether escaping for the weekend or enjoying a reset at home. It highlights the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new members receive 100 points upon signing up. A prominent call to action encourages shopping now. The email also includes a brief corporate social responsibility message about meeting high standards of social and environmental impact. Overall, the message blends loyalty rewards, a free gift incentive, and seasonal long-weekend convenience to drive purchases of beauty products.
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Follow us on Social Media!
This email from jewellery brand Dower & Hall is a community-building message rather than a sales promotion. The subject line invites recipients to follow the brand on social media, and the body explains that customers can stay connected across several channels. It highlights what followers can expect, including sneak peeks of new launches and behind-the-scenes content from the workshop. The message contains no discount codes, prices, free shipping offers, bundles or giveaways, and it does not promote specific products for purchase. Its main purpose is to encourage audience engagement on social platforms and strengthen the relationship between the brand and its subscribers. The tone is warm and conversational, with no urgency or time-limited call to action. A single call-to-action button appears, alongside standard branding and an unsubscribe link in the footer.