Loyalty ecommerce email examples
Loyalty emails reward the customers who already buy. See how brands present points, member perks, tiers, and VIP access.
- Emails
- 50
- Brands
- 22
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When's your Birthday?
This Shock Absorber email asks subscribers to share their birthday so the brand can send a birthday treat, using a playful, direct call to action. It then promotes shopping by activity, explaining that a supportive sports bra is needed for extreme or medium impact activities, and invites readers to take a sports bra quiz to find their correct fit under the #NoBounceNoBoundaries message. A social section highlights women from grassroots to elite sport wearing Shock Absorber and encourages followers to tag the brand for a possible feature. The email contains no explicit discount, coupon, free shipping or bundle; its main hooks are the birthday treat, fit-finding quiz and community content. It closes with preference management, unsubscribe and company address details.
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⏰ 3-Day Event: 2X Points+ FREE Mini Lip Oil
This Clarins email promotes a three-day Club Clarins loyalty event running May 13 to 15, headlined by a limited-time reward offer. Members are encouraged to redeem accumulated points for anti-aging favourites such as Extra-Firming Night and Double Serum at reduced point levels, framed as a limited-time reward. The message also highlights the loyalty programme mechanics, noting that one dollar spent equals ten points and that new sign-ups receive 100 points. Supporting service benefits are listed, including free shipping on orders over fifty dollars, three free samples with any order, and ten percent off plus free shipping with a subscription service. The tone is friendly and benefit-led, with moderate urgency created by the short event window and the phrase limited-time reward. No specific percentage discount or coupon code appears in the visible body copy.