Welcome ecommerce email examples
Welcome emails are the first impression after a signup. See how ecommerce brands introduce themselves, set expectations, and turn a new subscriber into a first order.
- Emails
- 130
- Brands
- 57
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Welcome to the Anuschka Family + 15% Off?
This welcome email from Anuschka introduces new subscribers to the brand and offers a 15% discount on a first purchase using a provided coupon code. The message frames the recipient as a new insider in the Anuschka family and lists what they can expect: product announcements, exclusive deals, and seasonal promotions. It highlights hand-painted fashion as the brand's signature and invites readers to shop now. A curated selection of items is presented as a personal recommendation. The tone is warm and welcoming, with a clear incentive to make a first purchase. The email also includes standard footer links for privacy policy, terms of service, unsubscribe, and viewing in browser.
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Welcome to Verali
This welcome email from Verali Shoes greets new subscribers and introduces the brand as a footwear retailer. The message thanks recipients for joining and immediately presents a 15% discount on a next full-price purchase, accompanied by the code ZKJ8G6KJ. Navigation links point to new arrivals, best sellers, and the full shop, while footer links cover shipping, returns, and social channels including Instagram, Twitter, and Facebook. The tone is warm and inviting, focused on onboarding rather than urgency or scarcity. There is no mention of specific products, prices, or deadlines. The email functions as a standard welcome incentive designed to encourage a first purchase and familiarize recipients with the brand's main shopping categories and service information.
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Hi there, here's 10% off your first full price order!
This welcome email from Fine Bedding Company and Nightlark greets new subscribers and offers 10% off a first full-price order. It introduces the brand's bedding range, listing duvets, pillows and coverless duvets, and highlights practical benefits such as free UK mainland delivery over £85 and free returns within 30 days. Social proof appears through a Trustpilot mention and a short customer quote praising product quality. The message also references the company's B Corp story and eco factory status, positioning the brand as a force for good. The tone is warm and welcoming, aimed at new customers, with a clear introductory discount as the main incentive. No specific product names, prices beyond the delivery threshold, or deadlines are stated.
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Welcome to ALLEVEN!
This welcome email from ALLEVEN introduces the brand to new subscribers with a minimal, brand-focused layout. The subject line greets recipients directly, while the preheader simply states "SKINCARE." The body consists almost entirely of navigation links and images pointing to categories such as skincare, makeup, and tools, plus a shop call-to-action and a "MEET CELIA" link. There is no promotional copy, discount code, price, or deadline anywhere in the message. The email functions as an onboarding touchpoint rather than a sales push, relying on imagery and brand identity to orient the reader. No products are named or described in text, and no urgency or offer language appears. The footer provides a physical New York address and an unsubscribe option.
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Hi , welcome to Space NK!
This welcome email from Space NK introduces new subscribers to the brand, positioning itself as "The ultimate destination for beauty discovery." The message is a straightforward onboarding greeting with no promotional offers, discounts, coupons, or product listings. It contains a single call-to-action button labeled "SHOP NOW" that directs recipients to browse the retailer's beauty assortment. The email also includes standard footer elements such as delivery whitelisting instructions, an unsubscribe link, and company registration details. With roughly 70 words of body text and 28 images, the design relies heavily on visual branding rather than persuasive copy. There is no urgency, no deadline, and no explicit incentive. The tone is friendly and welcoming, aimed at a general audience of new customers being introduced to the Space NK brand and its beauty product range.
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Welcome To BASMA. Enjoy 10% off your order
This welcome email from BASMA Beauty introduces new subscribers to the brand with the tagline "Makeup that feels like skin." The message leads with a 10% discount on an order, then guides readers through key shopping categories including foundation, blush, bronzer, the Blurring Gloss Balm, sets, bundles, and tools and minis. A Shade Finder link supports product discovery. The email notes that discounts exclude sets and previously discounted items. Navigation links to Shop All appear repeatedly, alongside Instagram and Pinterest links. The tone is warm and inviting, positioning the brand around color meeting skin. The campaign targets new customers with a straightforward introductory offer rather than a seasonal or occasion-driven promotion.
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Welcome to Bedsure—Your Softest Start Begins Here
This welcome email from Bedsure greets new subscribers and introduces the brand as a destination for comfort, positioning softness as the core promise. The message immediately rewards signup with an exclusive 15% discount on a first order, redeemed through the code GENTLESOFT, and drives readers to a Shop Now call to action. Beyond the offer, the email builds brand presence through repeated social follow prompts for Instagram, Facebook, YouTube, TikTok and Pinterest, plus contact details, a physical address, and standard footer links for browsing preferences, unsubscribing, FAQs, returns and privacy. The tone is warm and inviting rather than urgent, with no deadline or scarcity language. The campaign is a straightforward onboarding welcome paired with a first-purchase percentage discount, aimed at converting new subscribers into first-time buyers while establishing ongoing social channels.
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Your 15% Off is Waiting
This welcome email from Beekeeper's Naturals introduces new subscribers to the brand through a founder letter from Carly, who describes founding the company in 2016 after discovering bee propolis in Italy. The message explains the brand's mission to reinvent the medicine cabinet using hive-based remedies validated by modern science and sustainable beekeeping partners. It then directs readers to two starter products: Propolis Immune Support Throat Spray and Propolis + Vitamin C Liposomal. A coupon code, HIVEWELCOME, gives 15% off a first order. Additional perks mentioned include free shipping on orders over $60, a subscribe-and-save option with 15% savings, and SMS signup for exclusive offers. The tone is warm and personal, blending founder storytelling with clear first-purchase incentives and product recommendations for immune support.
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10% off your first order ✨
This welcome email from Beauty Pie thanks new subscribers for signing up and delivers a promised incentive: 10% off a first order of £60 or more. The message is short and transactional, centered on a single coupon code, UK10-WTBP, which recipients can apply whether they shop as a guest or join the Beauty Pie+ membership for insider pricing. A prominent call-to-action button invites immediate shopping. Fine print clarifies that the discount applies only to first-time purchases, excludes taxes and shipping, cannot be combined with other promotions, and is limited to one use per customer. The email also includes unsubscribe and view-in-browser links plus a registered office address, reflecting standard compliance elements. The tone is appreciative and friendly, with a light sparkle emoji in the subject line, and the primary angle is savings for newly acquired customers.
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🎉Welcome To Your Most Colorful Obsession
This welcome email from Squeeze De Citron greets new subscribers with a colorful, celebratory tone and a clear incentive: 10% off. The subject line frames the brand as an obsession, while the preheader and repeated body calls to action urge recipients to claim the discount and shop collections. The email introduces the brand as a luxury resort label focused on hand-woven craft and material innovation, describing totes woven by artisan communities in Mexico City, Taxco, Oaxaca, Guatemala, and Turkey over five to seven days using yarn spun from recycled plastic bottles. It emphasizes durability, ethical support for makers, and environmental responsibility. Navigation links cover all products, collections, and contact, plus social channels. The message closes with an unsubscribe option, positioning the discount as the primary conversion driver for new subscribers.
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Welcome to Our Squeeze Community!
This welcome email from Squeeze De Citron greets new subscribers with a simple onboarding message and a single incentive: 10% off the next order. The subject line welcomes recipients to the Squeeze community, while the preheader and body repeat the same 10% discount message, making the offer the central focus. There is no product imagery described in text, no deadline, and no coupon code shown, so the discount appears to be applied automatically or through a linked account. The email closes with a standard unsubscribe link and a 2026 copyright notice. Overall it is a short, low-pressure welcome message aimed at encouraging a first purchase rather than promoting specific merchandise or a seasonal event.
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A discount just for you!
Blade HQ sends a welcome email offering 10% off its Welcome Collection of knives. The message highlights a unique one-time-use coupon code, BHQ3D5VJP, which shoppers can apply on the cart or checkout page. The code works with any number of knives from the Welcome Collection category within a single order. The email also invites recipients to join Blade Club, the brand's membership program. The tone is friendly and direct, aimed at new subscribers with a savings-focused angle. The subject line promises a discount just for the recipient, reinforcing personalization. The email includes a clear call to action to shop the collection, plus standard footer information and an unsubscribe link. No shipping, bundle, or gift offers appear beyond the percentage discount.
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Welcome to TYR — Take 15% Off Your First Order
This welcome email from TYR Sport greets new subscribers and offers 15% off a first order using the coupon code WELCOME159L9T5BGC at checkout. The message frames the brand around world-class innovation and peak performance, inviting athletes chasing personal records or podium ambitions to explore the range. Product highlights include the L-2 Lifter, CXT-2, Valkyrie Speedworks and Techsuits, alongside category links for footwear, apparel, swimwear and accessories. A separate banner promotes savings of up to 60% off sale items. The discount excludes CXT-3 Trainers and cannot be combined with sitewide sales. Payment options such as Apple Pay, Afterpay and PayPal are shown, plus social links. The tone is motivational and aspirational, aimed at performance-driven newcomers.
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Welcome to St. Agni
This welcome email from St. Agni, an independent Australian design studio founded in Byron Bay, greets new subscribers and introduces the brand's philosophy of functionally refined pieces between progressive contemporary and nonchalance. The message leads with a complimentary express shipping benefit on orders over 300 USD, then presents a 15% discount on a first purchase via a unique checkout code valid for 14 days, excluding third party and sale items. The email closes with brand story content, navigation to new arrivals, loyalty, boutiques and contact pages, plus an unsubscribe link. It is a straightforward onboarding message combining a shipping incentive, a first-purchase coupon and light brand education to encourage an initial order.
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Welcome to AWAY THAT DAY
This welcome email from AWAY THAT DAY SWIMWEAR greets new subscribers and introduces the brand's ongoing communications. It promises exclusive updates on latest products, sneak peeks, and early notification when items return to stock. The main incentive is a £10 discount on a first order, redeemable with the code HELLO10ATD. The email directs readers to shop via a prominent call to action and includes terms stating the offer is limited to one use per customer, cannot be combined with other offers, and excludes sale items. The tone is warm and inviting, aimed at general recipients, with no explicit seasonal or holiday tie-in. The message focuses on savings and future product news rather than a specific product range.
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Thank You For Signing Up To Click Golf! 😉🔜
This welcome email from Click Golf thanks new subscribers for joining its email list and introduces the benefits of membership. It outlines access to a loyalty reward scheme, new product launch information, exclusive offers and discount codes, and early access to sale events. The email details three loyalty tiers based on spending over the past 365 days: Bronze for over £300 with a 5% discount, Silver for over £650 with a 7.5% discount, and Gold for over £1000 with a 10% discount. It also promotes a trade-in and trade-up program allowing customers to exchange old golf equipment for online credit toward clubs, clothing, shoes, balls, and accessories. Trustpilot reviews are referenced, and navigation links to shop, social media, watch, and blog content are included.
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Welcome to NICCE!
This welcome email from NICCE greets newly subscribed recipients and confirms their sign-up to receive email updates. It thanks them with a 20% discount code, FirstC9MTZCDF, valid on full-price items, and invites them to redeem it immediately. The message then showcases best sellers, including the Mens Cresta Hoodie & Jogger Set in Coal at £99.99, the Mens Comet Sweatshirt & Joggers Set in Black at £84.99, the Mens Griffton Cap in Coal at £19.99, and the Mens Flavur T-Shirt in Blue Aura reduced from £29.99 to £19.99. It also highlights free UK delivery on orders over £60 and recyclable packaging, with social links and standard footer information. The tone is friendly and appreciative, aiming to introduce the brand and encourage a first purchase.
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Welcome to Ulike | $140 OFF 😘
This welcome email from Ulike greets new subscribers and offers a $140 discount as a new user gift, highlighted in both the subject line and body. The message also promotes the Ulike Referral Program, inviting recipients to invite friends to shop and earn $50 cash. The tone is congratulatory and friendly, using an emoji and the phrase 'Congrats!' to reinforce the reward. There is no specific product featured; the focus is on the discount and referral incentive. The email includes standard footer elements such as privacy policy, terms of service, and unsubscribe information. It targets newly registered users or recent purchasers, aiming to encourage first purchases and word-of-mouth sharing through the referral offer.
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Don't forget your discount!
This welcome email from Dower & Hall greets new subscribers and confirms their enrollment in a loyalty-style program that grants early access to new collection releases, brand new items, and sales. The central call to action reminds recipients to use an exclusive 10% discount on their first full-price order, with the code DHW772486 displayed prominently and terms and conditions noted. The message also invites readers to discover the brand's collections through a link. The tone is warm and appreciative, focused on onboarding rather than a seasonal event, and it combines a welcome message with a first-purchase incentive to encourage initial engagement with the jewelry brand.
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Thanks for signing up!
This welcome email from home goods retailer Annie Selke thanks new subscribers and offers a 10% discount on a first purchase using code NWS10-4JBBQ4LM, alongside free ground shipping on all contiguous US orders. The message highlights product categories including rugs, bedding, and furniture, with emphasis on outdoor, wool, and washable rugs plus the Marie Flanigan Collection. The tone is warm and friendly, using phrases like 'Good taste looks so good on you' and 'A fresh start, on us.' The email functions as an onboarding and promotional piece, combining a first-purchase incentive with free shipping to encourage initial browsing and purchase across the brand's home decor catalog. It also includes social media links and footer navigation such as Contact Us and Store Locator.
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Welcome to Hyland's Naturals
This welcome email from Hyland's Naturals greets new subscribers and delivers a first-purchase incentive. The subject line welcomes recipients to the brand, while the preheader offers a browser view link. The body opens with a friendly "Welcome to the family!" greeting, then presents a coupon code, PJX4CT63, described as a free discount. Recipients are told to enter the code at Hyland's to save 15 percent on their first purchase. Restrictions note the offer cannot be combined with another offer and is not valid on subscriptions. Navigation categories cover babies, kids, adults, and athletes, and a prominent shop now call to action follows. Footer links include about, help, contact, FAQ, shipping, and privacy policy, plus unsubscribe and preference management options.
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Welcome to Relax The Back!
This welcome email from Relax The Back greets new subscribers and introduces the brand's comfort-focused product range. The main message offers 10% off a first purchase using the code community10, with exclusions noted for select brands and specialty items, and it cannot be combined with other promotions. The email highlights featured best sellers and organizes shopping into categories such as Sleep, Office, Fitness, and Recliners, with a Shop All option. A Shop Now call to action drives traffic to the store. The tone is friendly and welcoming, aiming to onboard new customers while encouraging an initial purchase. The footer includes social media links and brand messaging about working better, living better, and feeling better every day.
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Confirm Your Subscription
This is a transactional double opt-in confirmation email from Relax The Back, a retailer, asking the recipient to confirm their newsletter subscription. The subject line reads "Confirm Your Subscription" and the preheader repeats "Subscribe to Relax The Back." The body contains a single call to action, "Yes, I want to subscribe," plus reassurance that the recipient will not be subscribed unless they click the confirmation link. It also offers a fallback: recipients who did not subscribe can delete the message, and questions can be answered by replying or contacting the brand. There is no product merchandising, pricing, discount code, shipping offer, or promotional angle of any kind. The message is purely administrative, focused on list hygiene and consent verification rather than selling goods.
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Confirm Your Subscription
This is a transactional double opt-in confirmation email from the brand Hyland's, not a promotional newsletter. The subject line reads "Confirm Your Subscription" and the preheader simply states the brand name. The body asks the recipient to click a link confirming they want to subscribe, and explains that deleting the email without clicking means they will not be subscribed. It also offers a way to reply or contact Hyland's with questions. There are no products, prices, discounts, coupons, or seasonal references. The message is purely functional and compliance-oriented, focused on list hygiene and consent verification rather than marketing or selling anything. Its tone is plain, informative, and reassuring, with no urgency or promotional angle beyond completing the subscription step.