Welcome ecommerce email examples
Welcome emails are the first impression after a signup. See how ecommerce brands introduce themselves, set expectations, and turn a new subscriber into a first order.
- Emails
- 130
- Brands
- 57
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Your £10 store credit expires soon
This promotional email from Away That Day Swimwear urges subscribers to use expiring store credit and a first-order discount. The subject line warns that a £10 store credit expires soon, while the preheader and body highlight a 10% off offer for a first order using code ATD10. A second code, HELLO10ATD, provides £10 store credit on a first order. The copy emphasizes timeless, eco-friendly, sustainable swimwear designed to last year after year and remain effortlessly chic. A single SHOP NOW call to action drives traffic to the store. Fine print states one use per customer, no combination with other offer codes, and exclusion of sale items. The tone is friendly and urgent, targeting new customers with savings-focused messaging around sustainable swimwear.
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, Welcome to Minimal. Check this out.
This welcome email from Minimal, a Toronto-based houseware brand, greets new subscribers and introduces the company's mission to replace low-quality plastic water bottles with eco-friendly alternatives. The co-founder Ed explains that Minimal has grown from a single product line into dozens of sustainable houseware collections for the kitchen. The email lists five benefits of choosing the brand: environmentally friendly products, money savings through durable items, user-friendly functionality, strong warranty coverage, and support for a small Canadian company. New customers are encouraged to use a welcome discount code, welcomeu15%off, on their first purchase, with a redemption link provided. The tone is warm and appreciative, thanking recipients for joining the community and offering customer service assistance if needed.
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A personal welcome from me.
This welcome email from Gilt introduces new members to the members-only fashion destination. The CEO personally greets the recipient and explains that Gilt partners directly with coveted brands and trusted suppliers to curate products and trends at deep discounts of up to 70% off. It emphasizes that new designers, styles and sales launch daily, encouraging frequent visits. Navigation links cover women, men, kids, home and city categories. The tone is warm and personal, focused on onboarding rather than a specific promotion. No coupon code, free shipping offer or seasonal occasion is mentioned. The message builds familiarity with the membership model and its limited-time discounted inventory.
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Meet the Ponies
Maison d'Etto sends a welcome email introducing its horse-inspired fragrance house. The subject 'Meet the Ponies' and preheader 'Welcome to Maison d'Etto' frame an editorial brand story rather than a promotion. The body explains that each fragrance is inspired by a moment with a horse, and invites readers to explore the collection and shop fragrances. Six scents are described with notes: Rotano, Karat EG, Durban Jane, Macanudo, Canaan and Noisette. The email highlights the Discovery Set as a way to sample scents at home and find a signature. No discount, coupon, free shipping or deadline appears, so the message is purely educational and brand-building, aimed at a general audience with a friendly, aspirational tone and no urgency.
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Your 15% Off is Waiting
Beekeeper's Naturals sends a welcome-style promotional email headlined by a 15% off offer. The message opens by asking why so many people reinvent their medicine cabinet with the brand, then lists differentiators: clean, thoughtfully sourced ingredients, no fillers or artificial sugars, third-party pesticide testing, formulas designed to make you feel better, good taste, support for bees and sustainable beekeeping, and a 100% satisfaction guarantee with refunds. A call to action invites readers to use their 15% off welcome offer. Additional perks include free shipping on orders over $60, subscribe-and-save 15%, and SMS signup for exclusive offers. Social links to Facebook, TikTok, YouTube and Instagram appear, along with a reply invitation, copyright notice, mailing address and unsubscribe link. The tone is friendly and benefit-focused, emphasizing trust, quality and savings rather than urgency or scarcity.
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👋I’m so excited to share this with you!
This welcome email from Squeeze De Citron is a founder-led introduction written by Lila, the brand's founder and creative director. She describes growing up in Mexico City and her lifelong love of color, then explains that the brand's bags are handcrafted by artisans in Mexico, Guatemala and Turkey, often using recycled materials. The message emphasizes social impact, noting that purchases help artisans support their families, give women financial independence, and keep teens in school. New subscribers are invited to shop with a 10% welcome discount using the code WELCOME10. The tone is warm, personal and story-driven rather than promotional, with a single call to action and a friendly sign-off from the founder.
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Cream of the Crop.
This TYR marketing email welcomes new subscribers with a 15% discount on their first order, using the coupon code WELCOME159L9T5BGC. The subject line 'Cream of the Crop' frames the brand's top-tier athletic footwear, and the body organizes products into Training, Lifting, Barefoot, and Running Shoes categories. Featured models include the CXT-2 Elite Carbon, CXT-2, L-1 Lifter, TYRFORCE Elite Carbon, DropZero High Top, DropZero Laces, Valkyrie Elite Carbon, and SR-1 Tempo. The email notes the discount is not stackable, excludes the CXT-3 Trainers, and is invalid during sitewide sales. Navigation links cover Mens, Womens, Sale, and TYR+ sections, plus social channels and a Best Sellers area. The tone is promotional and direct, targeting first-time buyers with a clear incentive to shop.
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Welcome to TYR — Take 15% Off Your First Order
This welcome email from TYR Sport greets new subscribers and offers 15% off a first order using the coupon code WELCOME159L9T5BGC. The message states the discount is not applicable during sitewide sales, is not stackable, and excludes CXT-3 Trainers. It promotes TYR performance gear for lifting, running, and racing, and highlights a separate sale of up to 60% off. Navigation links cover mens, womens, sale, TYR+, footwear, apparel, swimwear, and accessories, plus a CXT-2 feature and an invitation to explore the technology behind TYR. Payment options include Apple Pay, Afterpay, and PayPal, and social links point to Instagram, Facebook, TikTok, YouTube, and X. The tone is welcoming and performance-focused, aimed at new customers with a clear first-purchase incentive.
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Welcome To Squeeze De Citron
This welcome email from Squeeze De Citron greets new subscribers and immediately offers a 10% discount to encourage a first purchase. The subject line welcomes the recipient, while the preheader and repeated body headings urge shoppers to claim the savings and explore the brand's collections. The email links to a shop-all page and a collections page, and includes social media and contact links. The body copy positions Squeeze De Citron as a luxury resort brand focused on hand-woven craft and material innovation, describing totes woven by hand over five to seven days from yarn spun from recycled plastic bottles. It emphasizes artisan communities in Mexico City, Taxco, Oaxaca, Guatemala, and Turkey, and frames the product as a durable beach bag that supports makers and the planet. The tone is welcoming and brand-story driven, with a clear savings incentive for new customers.
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Welcome to Minimal Community!
This welcome email from Minimal greets new subscribers and introduces them to the brand community. It offers a 15% discount on a first order using the code welcomeu15%off, with a stated minimum order value of $29.99. The message explains that subscribers will receive updates about sales, events and new product launches. A single call to action invites recipients to redeem the code now. The tone is warm and appreciative, focused on onboarding rather than urgency or scarcity. No specific products are featured, so the email centers on the introductory incentive and community membership. The footer includes subscription management and unsubscribe options along with a copyright notice for Minimal in Mississauga, Canada.
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Welcome to the Minimal Family
This welcome email from Minimal introduces new subscribers to the brand's eco-friendly product range. The message greets recipients as part of the "Minimal Family" and frames the brand around sustainability and everyday use cases such as bringing a bento lunch to work, staying hydrated during workouts, and brewing coffee at home. A welcome coupon code, WELCOME10%OFF, offers ten percent off a first purchase, giving new subscribers a concrete incentive to shop. The email also highlights a referral program that lets customers earn commission, encouraging word-of-mouth sharing. A single call-to-action button invites readers to browse all products. The tone is warm and community-oriented, positioning the brand as a partner in a better world rather than pushing aggressive sales. Overall it is a standard onboarding message combining brand story, first-purchase discount, and referral recruitment.
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Minimal : Please Confirm Subscription
This is a minimal double opt-in subscription confirmation email, not a commercial marketing campaign. The subject line reads "Minimal: Please Confirm Subscription" and the preheader is simply "96". The body asks the recipient to confirm their subscription with the call to action "Yes, I'm joining." It also explains that if the email was received by mistake, the recipient can delete it and will not be subscribed without clicking the confirmation link. There are no products, prices, discounts, coupons, or promotional offers of any kind. The message is purely transactional and functional, focused on list hygiene and consent verification rather than selling. Its tone is neutral and informative, with no urgency beyond the implicit need to confirm to complete signup.
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Welcome To Beretta
This welcome email from Beretta USA introduces new subscribers to the brand rather than pushing a specific product or discount. The subject line simply reads "Welcome To Beretta," and the body is dominated by navigation links and placeholder characters. It highlights service-oriented sections such as Our Services, Warranty Registration, User Manuals, and Service, alongside calls to explore the Beretta world, discover the nearest store, and join the community. There is a Shop link, but no featured merchandise, pricing, or promotional code appears. The message closes with corporate address details and standard subscription management options. Overall it functions as an onboarding and brand-orientation email with no explicit commercial offer, aimed at a general audience in a friendly, informative tone.
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Welcome To Slumber Cloud 🤍
This welcome email from Slumber Cloud introduces new subscribers to the brand's bedding range, which uses Outlast textile technology certified as Space Technology by NASA. The copy claims the material reduces night sweats by up to 50% and improves deep sleep by 20%, positioning the products as a solution for hot, restless sleepers. The email lists four product categories: sheets, pillows, duvet covers and comforters. It highlights free shipping and a 60-night trial as reassurance for first-time buyers. No coupon code is required, and the fine print states discounts are applied automatically before items are added to the cart. The tone is warm and welcoming, focused on brand education and product benefits rather than a hard sell, with no explicit percentage or fixed-amount discount stated in the visible copy.
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Welcome to Roborock
This welcome email from Roborock greets new subscribers and introduces them to the brand's marketing communications. It thanks recipients for joining the Roborock family and promises they will be the first to hear about the latest offers, new products and more. As a token of appreciation, the email includes a 5% discount on Roborock robot vacuum products, redeemable with the code ROBOROCKS at checkout. The message directs readers to the Roborock Store and provides 24/7 customer support contact details along with social media links. It also includes standard subscription management options such as updating preferences and unsubscribing. The tone is warm and appreciative, aiming to build an early relationship with new customers while encouraging a first purchase through a modest introductory incentive.
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Welcome to the Roborock Community
This welcome email from Roborock thanks new subscribers for joining the newsletter and offers a thank-you gift in the form of an exclusive one-time discount code. The message greets the recipient by name, presents the code MKKOL20260618190500HFOIH, and explains that it provides 5% off an order at checkout. It notes the code is valid for one-time use only and cannot be combined with other promotions. The email also promises future content such as early access to sales, cleaning tips, product news, and surprises, and includes a shop now call to action plus standard footer links for preferences and unsubscribing. The tone is warm, appreciative, and community-focused, aimed at general subscribers rather than a specific product category. No specific products are featured.
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Thank you for signing up
This welcome email from the skincare brand Round Lab thanks new subscribers and offers a 15% discount to be applied by tapping a claim button. The message highlights the Birch Moisturizing Sunscreen, noting that NBC tested 100 sunscreens and theirs came out on top, and that the product has won multiple awards. It encourages recipients to add the brand to their contacts so the discount is not lost in the inbox, and states the offer is for new customers only, valid for 14 days from signup, and cannot be combined with other offers. The tone is friendly and appreciative, with a light, conversational style and a clear call to action centered on claiming the welcome discount.
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Welcome to Aramore: NAD+ for Skin
This welcome email from Aramore Skincare introduces new subscribers to the brand's NAD+ skincare line. The subject line frames the message as a welcome, while the preheader and body highlight free shipping on orders over $75. A 15% welcome discount is also mentioned, encouraging first purchases. The email directs readers to shop bestsellers, explore the brand's science, and browse all products. Navigation links cover the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal. Social links to Instagram and Facebook appear, along with an unsubscribe option. The tone is friendly and informative, blending a warm welcome with a clear savings incentive. No specific product names beyond the NAD+ line are featured, and the message emphasizes brand discovery over urgency or scarcity.
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Why I started etnies
This welcome email from etnies is a personal, founder-written introduction rather than a promotional campaign. Signed by Pierre-André Senizergues, it recounts nearly fifty years of passion for skateboarding and frames the brand's shoes as tools for pushing limits, expressing creativity, and strengthening skate culture and community. It also highlights a commitment to sustainability, describing durable shoes that tread lightly on the planet, and invites the reader to make a difference while enjoying the journey. The tone is warm, grateful, and community-oriented, ending with thanks for joining the journey. There is no discount code, price, free shipping, bundle, giveaway, or deadline. The only call to action is an unsubscribe link, so the email functions purely as brand storytelling and relationship building for new subscribers.
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Welcome to Wildsmith
This welcome email from Wildsmith Skin introduces new subscribers to the brand's philosophy of radical botany, blending science and nature for skin health and wellbeing. It highlights the brand's inspiration from 19th century botanist William Walker Wildsmith and the Heckfield Estate arboretum. The email offers 10% off a first order with code WELCOME10, valid for seven days, and mentions free delivery on orders over £85. It sets expectations for community membership, including expert guidance, early access to new launches, and curated offers. A bestsellers section showcases eight skincare and body products such as cleansing balm, copper peptide cream, hand wash, body lotion, gel cleanser, treatment mist, and body oil. The tone is warm and welcoming, with a clear call to shop now.
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Your welcome gift is waiting...
This Gilt marketing email welcomes subscribers with a free-shipping incentive and a curated selection of discounted designer goods. The subject line promises a waiting welcome gift, while the preheader positions the brand around designer sales and insider prices. The body opens with a friendly greeting and offers free shipping for thirty days on any order, framed as a $0.00 credit. A 'NAB THESE NOW' section then highlights six marked-down items, including Mac Duggal gowns, a Valentino Rockstud camera bag, an On Running Cloud 6 sneaker, and Reiss formal trousers. Discounts range from twelve to sixty-seven percent off original prices. Navigation links cover women, men, kids, home, and city categories. The email closes with account, customer service, privacy, and terms links plus a physical mailing address.
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Welcome to Maison d'Etto
This welcome email from Maison d'Etto introduces the brand as a luxurious collection of artisanal gender-neutral fragrances and candles. The copy emphasizes inspiration, connection, reflection and well-being, and explains that the scents are inspired by horses seen as a totem of vitality and freedom. The message invites readers to shop fragrances and discover the collection through repeated calls to action, and it lists social channels including Instagram, TikTok, Pinterest and Facebook. There is no discount, coupon, free shipping threshold, bundle, giveaway or early access mentioned, so the email functions purely as a brand introduction and product discovery piece for new subscribers rather than a promotional sale. The tone is aspirational and premium, with no deadline or scarcity language.
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Thanks For Subscribing - 5% OFF Your First Order Coupon Code
This welcome email from The Futon Shop thanks new subscribers and offers a 5% off coupon code for a first order. The message promotes a sale with up to 50% off chemical free mattresses and highlights organic mattresses, futons, futon frames, futon covers, pillows, and platform beds. Navigation links point to sale, locations, blog, and account pages. The tone is friendly and savings-focused, with a stay home safe sale theme. The email includes social media links and a physical address in San Francisco. It is a promotional welcome message aimed at new subscribers, combining a first-order incentive with a broader mattress and futon sale.
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Welcome to MYWALIT
This welcome email from MyWalit introduces new subscribers to the brand and offers a 15% welcome discount with no minimum spend required. The message centers on a coupon code, MYWEL15, which shoppers can apply at checkout, though it cannot be combined with other offers. Beyond the promotion, the email presents MyWalit's brand story: founded in 2005 in Lucca, Italy, the company designs and hand-makes wallets, handbags, purses, and accessories from 100% genuine Nappa leather in an ethical workshop. It emphasizes colorful, durable craftsmanship and quality. The email includes repeated shop-now calls to action, social media links to Instagram, Facebook, and LinkedIn, and standard footer options for unsubscribing or updating subscription preferences. The tone is welcoming and friendly, aimed at converting new subscribers with an immediate incentive while building brand familiarity.