Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,091
- Brands
- 14
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After Hours Sale: $40 OFF Your Purchase 🌛
Penningtons sends a flash after-hours sale email promoting $40 off any purchase of $100 or more, valid online only from 6 PM to 9 AM. The subject line leads with the discount, while the preheader and body reinforce the limited overnight window with phrases like 'Shop before the sun comes up' and 'LATE NIGHT TREAT.' Free standard shipping on orders over $75 is also highlighted and repeated near the top. The email addresses an 'INSIDER' member status and links to category pages for tops, dresses, lingerie, bottoms, outerwear and footwear, plus a store locator. Fine print clarifies exclusions such as licensed brands, already-reduced merchandise, price-ending items and gift cards, and notes the discount applies automatically at checkout. The tone is urgent and playful, emphasizing scarcity of time rather than product detail.
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➤ EXTRA 50% Off ➤ Clearance ➤
This Gilt marketing email leads with a clearance message, announcing an extra 50% off and highlighting luxury shoes organized by size, TUMI items, and a selection priced at $100. The body is largely image-driven, with repeated call-to-action buttons such as Shop Now, Tap In, and Hurry In, plus navigation for Gifts, Women, Men, Kids, and Home. The preheader reinforces limited-time urgency and the $100 price point. The tone is promotional and direct, aimed at a broad shopping audience rather than a specific segment. No product names beyond brand references like TUMI and Gilt Luxe Shoes appear in the text, and no coupon codes are shown. The email emphasizes savings and time pressure to encourage immediate browsing of the clearance assortment.
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Get $40 OFF Your $100 Purchase!
Penningtons sends a time-limited promotional email built around an After Hours Sale running from 6 PM to 9 AM. The headline promise is $40 off any purchase of $100 or more, applied automatically at checkout, alongside free standard shipping on orders over $75 within Canada. The message addresses night owls and highlights current bestsellers, encouraging shoppers to fill their cart during the overnight window. It also notes the recipient's INSIDER status and points to in-store visits and customer support. Sizing from 12 to 32 is mentioned, reinforcing the brand's inclusive positioning, and the footer emphasizes that Penningtons is proudly Canadian. Fine print clarifies that the discount applies to select regular-priced merchandise only, excludes licensed brands, already-reduced items, price points ending in .97 or .99, gift cards and prior purchases, and cannot be combined with other offers. The tone is urgent and savings-focused, with a friendly, conversational framing.
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TUMI Featuring 50% Off The Vapor Collection
This Gilt marketing email promotes a curated fashion and lifestyle sale, headlined by a TUMI Vapor collection offer of 50% off in the subject line. The preheader highlights a fashion directors' edit and a luxe shoes-by-size shop, signaling an editorial, curated-shopping angle. The body is organized around category navigation for gifts, women, men, kids and home, followed by a personalized 'Top Finds Based on Your Recently Viewed' section. That section lists discounted items including Mac Duggal at 63% off, Birkenstock at 15% off, Parfums de Marly, and Rina Limor at 61% off, each with original and sale prices. A repeated product block and a 'More Boutiques That Match Your Style' section reinforce personalization and discovery. The tone is promotional and aspirational, aimed at a general fashion-conscious audience, with savings as the central appeal rather than urgency or scarcity.
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Luxe Shoes by Size | All $100 Inside: Limited Time
This Gilt marketing email promotes a limited-time luxury accessory and fashion sale under the subject line about luxe shoes by size and everything at $100. The body highlights a rag & bone offer of up to 60% off, new fall buyers' picks, and a curated autumn it list alongside a jewelry hall of fame section. Navigation links cover gifts, women, men, kids, and home categories. Repeated call-to-action buttons such as Shop Now, Hurry In, Act Fast, Tap In, and Score Now create a sense of urgency throughout. A single product mention references a 93-point Stags Leap Cabernet from Heir Apparent Winery. The email uses a promotional, fast-paced retail tone aimed at driving immediate shopping across multiple departments rather than a single product category.
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Your fall wardrobe wants in 👀
This email from Foxcroft announces a fall wardrobe update, using a subject line with an eye emoji to invite subscribers to explore new seasonal styles. The body is largely image-based, containing sixteen images and nineteen links, with most visible text consisting of navigation and footer elements such as a customer help line, email contact, preference management, and unsubscribe options. There is no explicit discount, coupon code, free shipping threshold, gift, bundle, or giveaway mentioned in the visible copy. The message functions as a seasonal new-arrivals style announcement rather than a promotional sale. Tone is casual and friendly, with a light sense of anticipation around fall fashion. The email targets a general audience of existing subscribers and carries no stated deadline or urgency. Product specifics are not described in text, so concrete items cannot be identified from the newsletter content alone.
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The Flip Side
This Liverpool Los Angeles marketing email promotes a versatile apparel assortment under the theme 'The Flip Side,' headlined by a Sleeveless Reversible Quilted Sweater Vest that offers two textures and two distinct looks in a choice of colors. The message also spotlights the Kennedy jean, described as a bestselling denim style worth knowing, and presents a grid of new arrivals including long sleeve turtleneck, mock neck and tulip hem sweaters alongside Stride wide leg, Lucy bootcut and Maisie high rise vintage straight jeans. Navigation links direct shoppers to women's, men's, petite and plus categories, plus a true fit finder. The email mentions free shipping over $150 and free returns, and highlights Shop Pay installments with Affirm for buy now, pay later flexibility. The tone is friendly and product-focused, emphasizing versatility, newness and convenience rather than a specific discount.
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Paper Taffeta Returns
This marketing email announces the return of Paper Taffeta, described as a signature fabrication, now offered in seasonal shades of Dark Vetiver and Fog. The message explains that the fabric is lightweight and airy, blending recycled technical fibres with silk to balance structure and fluidity. It highlights a range of garments including a parka, drawstring skirt, strapless drawstring top, and petticoat dress shown in the two colorways. A complimentary express shipping incentive applies to orders over 300 USD. The email is primarily product-focused, driving readers to explore and shop the Paper Taffeta collection through repeated calls to action. Navigation links point to new arrivals, loyalty, boutiques, and contact information. The tone is refined and descriptive, emphasizing material quality and seasonal color updates rather than aggressive discounting. Overall it functions as a new-arrivals style reintroduction of a known fabric line with a shipping threshold incentive.
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Cashmere RUSH 🏃 Only 48 Hours
This Gilt marketing email announces a fast-moving cashmere event framed as a 48-hour rush, with the subject line emphasizing urgency and limited time. The preheader and body name luxury and designer labels including Saint Laurent, Gucci, Max Mara, Michael Kors Collection, Adam Lippes and Missoni, positioning the message around premium fashion and gifting. A price point of $38 appears for a limited time, suggesting an entry-level deal within an otherwise high-end assortment. Navigation links point to Gifts, Women, Men, Kids and Home, indicating a broad multi-category retail audience. Repeated calls to action such as Tap In, Hurry In, Act Fast and Score Now reinforce time pressure and quick decision-making. The tone is bold and promotional, aimed at driving immediate browsing rather than explaining products in detail. No specific product names beyond brand references are described.
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Up to 85% Off Max Mara, Michael Kors Collection, Adam Lippes, & Missoni - Designer Spotlight
This Gilt marketing email promotes a designer spotlight sale with discounts of up to 85% off brands including Max Mara, Michael Kors Collection, Adam Lippes, and Missoni. The preheader highlights additional savings, citing up to 60% off Saint Laurent to Gucci and starting at 70% off a lab-grown diamond lineup. The body is organized around navigation categories such as Gifts, Women, Men, Kids, and Home, followed by a personalized section titled Top Finds Based on Your Recently Viewed. That section lists specific items with original and sale prices: a Mac Duggal dress at $180.00 from $498 (63% off), Birkenstock footwear at $99.99 from $117 (15% off), Parfums de Marly at $249.99 from $265, and Rina Limor jewelry at $389.99 from $1,010 (61% off). The email closes with a More Boutiques That Match Your Style section and standard account, service, and legal footer links.
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Saint Laurent to Gucci Up to 60% Off | $38 for a Limited Time
This Gilt marketing email promotes a broad pre-loved and designer sale spanning luxury brands such as Saint Laurent and Gucci, with headline discounts reaching up to 60% off and a secondary banner advertising up to 80% off. The subject line also highlights a $38 price point framed as available for a limited time. The body is largely a grid of promotional tiles and call-to-action buttons such as Shop Now, Score Now, Hurry In and Act Fast, organized around top-level categories including Gifts, Women, Men, Kids and Home. Additional merchandising themes include Pre-Loved Luxe by Color, a Special-Size Shoe Shop, dresses at up to 65% off, and Premier Holiday Home. The tone is urgent and deal-driven, aimed at a general bargain-conscious audience, with repeated scarcity-style prompts encouraging immediate browsing rather than a single featured product.
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$38 for 38 Hours. On NOW.
This Gilt marketing email announces a limited-time flash event framed as "$38 for 38 Hours. On NOW." The subject and preheader emphasize urgency and exclusivity through phrases like "Ultra-Coveted Deals" and "Limited Time," while also highlighting new-to-Gilt brands Helly Hansen and Rossignol. The body is largely image-driven, with repeated call-to-action buttons such as "Score Now," "Act Fast," "Hurry In," and "Tap In" directing shoppers to category pages for Gifts, Women, Men, Kids, and Home. A brief mention of a Fashion Month street-style recap adds editorial flavor. The email targets a broad general audience with a bold, savings-oriented promotional angle, using a fixed price point of $38 rather than a percentage discount. No coupon codes, free shipping thresholds, or bundle mechanics are stated explicitly, and product specifics are not described in the visible text.
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New Boots of the Season
This Penningtons email promotes a seasonal footwear sale, headlined by a 30% discount on the bootshop collection. The subject announces new boots of the season, while the preheader highlights the 30% off message. The body showcases four specific styles: a lace-up hiker bootie, a pointed-toe tall boot, a wedge bootie with sherpa, and a chunky Chelsea bootie. It also notes wide width and wide calf options and invites shoppers to find their perfect fit. Free standard shipping applies to orders over $75 within Canada. The email addresses recipients as Insiders, reinforcing a loyalty framing, and includes store locator and contact prompts. The tone is friendly and conversational, with playful phrasing such as 'Psst!' and 'You want them?' The offer is time-limited, valid until October 21, 2026, on selected regular-priced merchandise only.
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Access App Weekend Exclusives NOW 🔓
This Gilt marketing email promotes an app-only weekend sales event, positioning the message around early access and special savings available exclusively through the retailer's mobile app. The subject line announces 'Access App Weekend Exclusives' with an unlock emoji, while the preheader emphasizes first dibs, special savings, and a deadline of 10/18. The body is largely navigational, with category links for gifts, women, men, kids, and home, plus repeated calls to action such as 'Act Fast' and 'Shop Now.' The email targets a general audience with a sense of urgency created by the limited-time window and app-only restriction. No specific product names, prices, or coupon codes appear in the visible text, so the offer is framed as exclusive access rather than a stated discount. The tone is bold and promotional, encouraging immediate app engagement before the deadline.
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2-Day ULTRA Coveted Deals
This Gilt marketing email promotes a two-day flash sale featuring newly added Helly Hansen and Rossignol brands, alongside an extra 25% off for friends and family. The subject line emphasizes urgency with '2-Day ULTRA Coveted Deals,' while the preheader highlights both the new brand arrivals and the additional discount. The body uses repeated calls to action such as 'Shop Now,' 'Act Fast,' and 'Hurry In' to drive immediate engagement. Navigation links cover categories including gifts, women, men, kids, and home. The email targets a general audience with a friendly yet urgent tone, focusing on savings and limited-time availability. No specific product names or prices are listed beyond the brand mentions and the percentage discount.
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Silk Wool Jacquard
This email from a fashion brand introduces a new Silk Wool Jacquard collection inspired by the decorative richness of 18th-century tapestries. The message highlights several garments in the line, including a strapless dress, a coat, minimal pants, and a cami, shown in Talco and Black colorways. It also announces the return of the Petit Origami Bag in silk-wool jacquard, available for pre-order. A complimentary express shipping offer applies to orders over 300 USD. The email directs readers to discover the collection and explore new arrivals, with navigation links to loyalty, boutiques, and contact pages. The tone is elegant and product-focused, emphasizing craftsmanship and newness rather than discounts.
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Brand. New. Arrivals. - High Sellout Risk
This Gilt marketing email announces new arrivals with a strong sellout-risk framing and a friends-and-family promotion. The subject line emphasizes brand-new items and limited availability, while the preheader highlights an extra 25% off for friends and family plus new-to-Gilt brands Helly Hansen and Rossignol. The body repeats a personalized "Top Finds Based on Your Recently Viewed" section featuring discounted products from Mac Duggal, Birkenstock, Parfums de Marly, and Rina Limor, with percentage savings shown. Navigation links cover gifts, women, men, kids, and home categories. The message blends newness, savings, and scarcity to drive clicks, and it targets a general shopping audience with a friendly, promotional tone. No performance or engagement claims are made.
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These colours on you >>>
This Shock Absorber email promotes the AW26 collection with a colour-focused angle, inviting subscribers to refresh their sports bra wardrobe. It highlights new shades including dark purple, bluebell and bronze green, framed as colours customers will want to wear repeatedly while keeping the support they already trust. The message drives traffic to shop new arrivals and offers a fitting booking option, plus virtual fittings. A free delivery threshold over £25 is mentioned near the footer alongside award-winning and returns messaging. The tone is friendly and conversational, opening with a playful line about a bra wardrobe calling. There is no explicit discount code or percentage saving; the main commercial incentive is free shipping above the stated spend. The email targets a general audience with a seasonal newness and colour refresh angle.
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Extra 25% Off for Friends & Family | New-to-Gilt Helly Hansen & Rossignol
This Gilt marketing email promotes a friends-and-family event offering an extra 25 percent off, alongside new arrivals from Helly Hansen and Rossignol. The subject line highlights the additional discount and the fresh brand additions, while the preheader lists Stuart Weitzman, suede to tweed styles, and new slip to Skin Gym items. The body emphasizes first-time price reductions and savings of up to 65 percent on leather handbags through gloves. Repeated calls to action such as Hurry In, Shop Now, Act Fast, and Score Now create a sense of urgency throughout. Navigation links cover Gifts, Women, Men, Kids, and Home categories. The email targets a broad shopping audience with a savings-focused, time-sensitive promotional angle and a friendly, energetic tone.
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New-to-Gilt ‼ Helly Hansen & Rossignol
This Gilt marketing email announces new arrivals from Helly Hansen and Rossignol, framed as a limited-time opportunity. The subject line highlights the two brands, while the preheader promotes an 83% off event alongside a wedding edit and Prada. The body is largely navigational, with repeated category links for Gifts, Women, Men, Kids and Home, plus calls to action such as Shop Now, Act Fast, Tap In and Score Now. A price point of $799.99 appears near the top, likely tied to a premium item. The email targets a broad shopping audience with urgent, deal-focused language and emphasizes breadth of assortment across fashion, home and gifting categories rather than a single product story.
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Trend Spotlight: Faux Fur Coats
This Penningtons email spotlights faux fur coats as a seasonal trend, positioning them as soft, classy and elegant for colder days. The message leads with a 30% discount on coats and jackets, supported by free standard shipping on orders over $75 within Canada. It addresses an insider loyalty audience, referencing the recipient's INSIDER status, and highlights inclusive sizing from 12 to 32. The email mixes trend-led editorial framing with direct promotional calls to action, including shop-now links, a shop-all section for more coats, and store locator and contact options. The tone is friendly and aspirational, emphasizing style and warmth rather than technical product detail. A limited-time deadline of October 26, 2026 adds urgency, while the fine print clarifies exclusions such as PENN. Essentials, StyleSteals, licensed brands and already-reduced merchandise.
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Sale Items From Just £7.99!
This promotional email from the apparel brand NICCE announces a sale with items starting from just £7.99, supported by a free delivery threshold of £60 for UK orders. The message highlights reduced prices across multiple clothing categories including t-shirts, hoodies, joggers, jackets, pants, footwear, jeans and underwear. It uses a casual, direct tone with phrases like 'Don't sleep on these deals' to encourage immediate browsing. The email also mentions recyclable packaging and provides standard shipping details for orders below the free delivery threshold. Navigation links cover new season, best sellers and sale sections, while social media icons for Facebook, Instagram, TikTok and YouTube appear near the footer. The overall structure is a straightforward retail sale campaign aimed at driving traffic to discounted product listings.
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The piece you viewed? It deserves a spotlight
This Liverpool Los Angeles email is a personalized retargeting message that follows up on a previously viewed item. It reminds the recipient about a long sleeve band collar woven top with pintuck, describing it as the style that spoke to them and still available. The email then presents three handpicked complementary pieces: a puff sleeve trucker jacket with ruffle collar, a fit and flare blazer, and a three-quarter sleeve frayed flounce jacket. Navigation links direct shoppers to women's, men's, petite, and plus categories. A banner promotes free shipping on orders over $150 plus free returns. The tone is warm and complimentary, emphasizing styling inspiration and completing a look rather than discounts. No coupon codes or percentage savings appear, and urgency is minimal.
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Here’s Your First Look at Holiday 🎁
This Gilt email announces an early holiday shopping preview, inviting recipients to browse gift ideas across multiple categories. The subject line promises a first look at holiday offerings, while the preheader frames the message around giving and getting. Navigation links point to GIFTS, WOMEN, MEN, KIDS, and HOME sections, suggesting a broad assortment of merchandise. Several call-to-action buttons appear, including Shop Now, Tap In, and Act Fast, the last implying limited availability. No specific discount code, percentage, or price is stated in the visible copy, though terms and conditions are referenced. The tone is upbeat and seasonal, aimed at a general audience of shoppers preparing for holiday gifting. The email functions primarily as a discovery and traffic-driving piece rather than a direct promotional offer.