Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,092
- Brands
- 14
-
Bra Days: Your Favs, Starting at $35
This Penningtons promotional email announces a "Bra Days" event with bras starting at $35 and all other bras at $45. It highlights free standard shipping on orders over $75 for Canadian customers and identifies the recipient as an INSIDER member. The message features two main product groupings: Unlined Bras at $35, described with delicate lace, soft mesh, or comfy cotton options, and All Other Bras at $45, including the popular Second Skin style. The email promotes in-store visits and customer support contact options, emphasizes the brand's Canadian identity, and includes detailed terms noting the offer runs until September 23, 2026, with exclusions for certain brands and already-reduced merchandise.
-
83% Off ONLY for 48 Hours
This Gilt promotional email advertises a limited-time sale with the subject line "83% Off ONLY for 48 Hours" and a preheader highlighting Prada, Hugo Boss, and items priced at $22. The body consists mainly of navigation links for Women, Men, Kids, Home, and City categories, alongside repeated call-to-action buttons such as Shop Now, Hurry In, Click Quick, and Tap In. The message emphasizes deep discounts and a short 48-hour window to drive immediate action. It targets a general fashion and lifestyle audience with a bold, urgent tone. No specific product names beyond brand mentions appear in the visible text, and the email includes standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
-
All 60% Off New Hugo Boss
This promotional email from Gilt highlights steep markdowns on designer fashion, leading with the subject line advertising 60% off new Hugo Boss. The preheader mentions new Prada arrivals priced to buy alongside Hugo Boss price drops. The body features a navigation bar for women, men, kids, home, and city categories, then presents a personalized product grid titled top finds based on recently viewed items. Four discounted products appear: Baldinini at 69% off, Seychelles at 54% off, Taylor at 77% off, and Colette Rose at 80% off, each showing original and sale prices. A second grid repeats three of these items. The email closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
-
New Prada | All $22 Inside: Limited Time
This Gilt marketing email promotes a limited-time summer clearance sale with discounts of up to 85% off, alongside new pre-loved luxury items and a color-themed edit. The subject line highlights a new Prada offer with everything at $22 inside, while the preheader emphasizes summer clearance savings, pre-loved luxe arrivals, and the color shift. The body repeats the up-to-85%-off clearance message and adds up to 75% off buyers' picks and best sellers. Navigation links cover women, men, kids, home, and city categories. Numerous call-to-action buttons such as Shop Now, Act Fast, Hurry In, and Score Now create urgency. The email targets a general audience with a savings-focused, time-sensitive promotional angle and no specific seasonal holiday beyond summer clearance.
-
New Prints Just Landed
This Liverpool Los Angeles email announces newly arrived printed apparel, framing the drop as "New prints, new possibilities" and encouraging shoppers to find pieces they will wear repeatedly. The body highlights specific garments such as a button front woven blouse, a double ruffle v-neck woven blouse, long sleeve woven tops, and several denim styles including the Rowan high rise slim with comfort waist, Hannah high rise flare, weekender wide leg with side slit, and Bobbie baby boot. It also promotes versatile blazers styled for workdays and weekends. Navigation links direct readers to shop denim, tops, and jackets, plus women, men, petite, and plus categories. The email mentions free shipping over $150 and free returns, and notes Shop Pay installments through Affirm with four interest-free payments or longer monthly plans. A true fit guide is also referenced. The tone is friendly and product-focused, with no explicit percentage discount or coupon code.
-
ALL $22 Inside. ONLY 2 Days.
This Gilt promotional email announces a two-day flash sale with all items priced at $22, highlighted in the subject line. The preheader and body name luxury fashion brands including Gucci, Saint Laurent, Ferragamo, Chloé, TOD's, and Dolce & Gabbana, positioning the offer as access to coveted designer goods. A secondary banner advertises 20% off doorbusters alongside ultra-coveted limited-time deals. Navigation links cover women, men, kids, home, and city categories, while repeated calls to action such as Shop Now, Click Quick, Tap In, and Score Now drive clicks. The message emphasizes urgency through the two-day window and limited-time language, and it targets a general fashion audience interested in discounted premium labels. No specific product names, sizes, or colors appear in the visible copy.
-
3 Work Pants Everyone Loves
This Penningtons email highlights three workwear pants for the season: the Pleated Wide-Leg Pant, the Barrel Trouser, and the Savyy II Pant. The subject line promises "3 Work Pants Everyone Loves," and the preheader stresses quality pieces that do not compromise on style. The message promotes free standard shipping on orders over $75 within Canada, automatically applied at checkout. It also references an INSIDER loyalty status and offers in-store visits plus contact options. The tone is friendly and aspirational, focusing on comfort, flattering fits, and wardrobe longevity. No percentage discount or coupon code appears; the main incentive is the shipping threshold. The email targets a general audience of shoppers interested in sizes 12 to 32 and seasonal tailoring.
-
Wool Tailoring
This email from a fashion retailer presents its wool tailoring collection, framing the pieces as versatile garments that move between structure and ease. The body highlights considered layers with precise lines and relaxed proportions suited to everyday wear. A complimentary express shipping offer applies to orders over 300 USD, giving a modest incentive to spend more. The message lists numerous product images, including a moto jacket, wrap rouleau pants, wool cap sleeve top, halter top, pleat pants, asymmetric skirt, sarong pants, wrap dress, and a pillow wool wrap jacket. Navigation links point to new arrivals, loyalty, boutiques, and contact pages. The tone is calm and editorial rather than urgent, with no countdown, deadline, or percentage discount mentioned. The campaign centers on the seasonal appeal of wool tailoring and a shipping threshold rather than a price reduction.
-
Extra £10 Off Skyline Jackets!
This NICCE marketing email promotes the Skyline Jacket, a new-season outerwear piece designed for everyday wear with a street-ready look. The message highlights two colourways, Jet Grey and Black, both priced at £49.99 reduced from £99.99. Shoppers are encouraged to use the code SAVE10 for an extra £10 off at checkout. The email also advertises free UK delivery on orders over £60, with standard shipping at £4.99 below that threshold. Supporting messages mention recyclable packaging and social media channels. The tone is casual and direct, aimed at a general fashion audience interested in seasonal layering and savings. The campaign combines a product spotlight with a coupon incentive and a shipping threshold offer, positioning the jacket as an easy transitional layer for cooler weather.
-
Shop the Ultimate Run Bra Padded 🤍
This Shock Absorber marketing email promotes the Ultimate Run Bra Padded, a high-impact sports bra priced at £52. The message opens by referencing colder mornings and evenings, framing the product as a supportive layer for running in cooler conditions. It highlights padded cups for extra coverage and claims the design reduces bounce by up to 78 percent. Feature bullets list an Infinity 8 support system, a dry action system, a soft seamless inner that reduces friction, and a double back fastening. The email also showcases the standard Ultimate Run Bra at the same price. Calls to action include shopping the AW26 collection, booking a fitting, and free delivery over £25. Footer elements mention award-winning products, virtual fittings, returns, and social media links. No discount code or percentage promotion appears in the content.
-
Gucci, Saint Laurent, Ferragamo, Chloé, TOD’s, and Dolce & Gabbana
This Gilt marketing email promotes a limited-time designer sale featuring luxury fashion brands such as Gucci, Saint Laurent, Ferragamo, Chloé, TOD’s, and Dolce & Gabbana. The subject line leads with brand names, while the preheader announces an extra 20% off doorbusters, ultra-coveted deals, and items all under $100, including cashmere. The body uses repeated calls to action like Shop Now, Tap In, Click Quick, and Hurry In, alongside navigation for Women, Men, Kids, Home, and City categories. The message emphasizes urgency through phrases such as limited time and hurry in, and it targets a broad shopping audience interested in discounted premium goods. No specific product names beyond brand and category references appear in the visible text.
-
ULTRA-Coveted Deals ✦ Limited Time
This Gilt marketing email promotes a limited-time luxury sale spanning women's, men's, kids, home, and city categories, with Canada Goose outerwear and a shoes-by-size shop highlighted in the preheader. The subject line calls the offers ultra-coveted and limited time, while repeated calls to action such as Click Quick, Act Fast, Score Now, Hurry In, and Tap In create a sense of urgency throughout the body. Holiday gifting is also referenced through first holiday gifts. The message is image-heavy with many links and minimal explanatory copy, relying on short imperative phrases rather than detailed product descriptions. No explicit coupon code, percentage discount, or price is stated in the visible text, so the promotion is conveyed mainly through urgency and category navigation rather than concrete savings figures.
-
Great Denim Doesn't Stand Still
This Liverpool Los Angeles email promotes the brand's best-selling denim silhouettes under the headline 'Moves With You Denim.' It highlights fit variety, from fitted and flared to straight and wide leg, and stresses comfort and quality with details like No-Gap Waist and Holds Shape. Featured items include the Kennedy Straight with vertical seaming, Stride Wide Leg with trouser details, Stride High Rise Wide Leg, a Peplum Jacket with tab detail, a Sherpa Trimmed Notch Collar Jacket, and a Classic Trucker Jacket with velvet details. The message offers free shipping over $150 and free returns, plus Shop Pay installments through Affirm with four interest-free payments. Navigation links direct shoppers to women's, men's, petite, and plus categories, and a Find Your True Fit section supports sizing. The tone is friendly and product-focused, with no explicit percentage discount or coupon code.
-
The Holiday Preview - Get First Gifts
This Gilt marketing email previews holiday gifting with steep discounts on designer fashion and home goods. The subject line announces a holiday preview and invites shoppers to get first gifts, while the preheader highlights up to 80% off new Badgley Mischka to Mac Duggal and gathering in style. The body promotes $39.99 serveware alongside personalized product recommendations based on recently viewed items, featuring brands such as Colette Rose, ESTELLINA, Tiffany & Fred Paris, and Jason Wu with prices and percentage savings shown. Navigation covers women, men, kids, home, and city categories. The tone is promotional and savings-focused, using urgency around early holiday shopping and personalized picks to encourage browsing and purchase. No coupon codes appear; discounts are reflected directly in listed prices.
-
Luxe Shoes by Size | New & Restocked Canada Goose
This promotional email from Gilt highlights a final summer sale with cuts on women's fashion, alongside new and restocked Canada Goose items and luxe shoes organized by size. The subject line emphasizes size-based shoe shopping and fresh Canada Goose inventory, while the preheader promotes Reiss and Theory brands plus a luxe accessory shop. The body repeats urgent calls to action such as Act Fast, Hurry In, Score Now, Tap In, and Click Quick, driving shoppers toward the spring and summer sale. Navigation covers Women, Men, Kids, Home, and City categories. The tone is urgent and savings-focused, targeting general shoppers with a time-limited seasonal clearance event rather than a specific holiday or loyalty campaign.
-
Canada Goose ((New & Restocked Styles))
This marketing email from Gilt Groupe promotes newly arrived and restocked Canada Goose apparel alongside a limited-time offer on lab-grown diamonds. The subject line highlights new and restocked styles, while the preheader mentions Gilt lab-grown diamond specials and Australia. The body consists largely of navigation links for women, men, kids, home, and city categories, plus repeated call-to-action buttons such as Shop Now, Hurry In, Act Fast, Click Quick, and Score Now. The tone leans on urgency and scarcity rather than detailed product descriptions. No specific discount codes, prices, or percentages appear in the visible text, so the offer is framed as a limited-time special without explicit savings figures. The email targets a general fashion and luxury audience.
-
Psst! This Bra is Now $35
Penningtons sends a promotional email headlined "Psst! This Bra is Now $35," with a preheader noting all other bras at $45. The message promotes a "BRA DAYS" event where selected bras start at $35, highlighting the Unlined Bra at that price and an everyday bra collection now at $45. Free standard shipping applies to orders over $75 within Canada. The email addresses recipients as "INSIDER" members and emphasizes inclusive sizing from 12 to 32. It directs readers to shop online or find a store, and includes detailed terms stating the offer runs until September 23, 2026, excludes certain brands and already-reduced items, and cannot combine with other coupons. The tone is friendly and conversational, with mild urgency from the limited-time framing.
-
48-Hour Lab-Grown Diamond Deals
This promotional email from Gilt announces a 48-hour flash sale on lab-grown diamond deals, with the subject line emphasizing time-limited offers. The preheader highlights cashmere items under $100, eyewear from CELINE to FENDI, and Brunello Cucinelli. The body uses urgent calls to action such as Act Fast, Shop Now, Click Quick, and Tap In, directing shoppers to women's, men's, kids, home, and city categories. The email is image-heavy with 41 links and 18 images, typical of a retail newsletter. It targets general shoppers with a savings-focused angle, leveraging scarcity through the 48-hour window. No specific coupon codes appear, but price points like under $100 anchor the value proposition. The tone is bold and urgent, encouraging immediate browsing rather than long-form reading.
-
Up to 70% Off Brunello Cucinelli
This Gilt marketing email promotes a luxury fashion sale with discounts of up to 70 percent off Brunello Cucinelli. The subject line leads with the maximum discount, while the preheader highlights Golden Goose styles at $449.99, On Running at $139.99, and HOKA at $129.99. The body repeats these brand and price points and adds a Cartier to OMEGA vintage theme. A personalized section titled Top Finds Based on Your Recently Viewed shows discounted items from TOD's, Oleg Cassini, Abbey, and Bebe, each with original and sale prices plus percentage savings. Navigation covers women, men, kids, home, and city categories. The email closes with account, customer service, privacy, and terms links plus a Boston mailing address and copyright notice. The tone is promotional and savings-focused, aimed at a general fashion-shopping audience.
-
Back In Stock
This Rat & Boa marketing email announces that previously sold-out bestsellers have returned to stock. The subject line reads "Back In Stock" and the preheader states "The bestsellers of the season are back." The body explains that the bestselling styles of the summer, sold-out looks, and viral pieces are available again, describing the moment as a sign to shop. The email highlights several named dresses, including the Hibiscus Dress, Nina Dress, Thalia Dress, Gina Dress, Ivy Dress, The Evi Green Dress, and Ozias Dress, each with a Shop Now call to action. Navigation links point to New In, Shop All, Journal, and Members sections. No discount code, percentage off, free shipping threshold, or limited-time promotion appears anywhere in the message, so the campaign is purely a restock announcement rather than a price-driven sale.
-
CELINE to FENDI Eyewear w/ $149.99 Styles | Extra 20% Off Our Latest Drop
This Gilt marketing email promotes a designer sale spanning eyewear, handbags, shoes, apparel and accessories. The subject highlights CELINE to FENDI eyewear with $149.99 styles plus an extra 20% off the latest drop. The preheader and body advertise day and night handbags, up to 65% off designer shoes and accessories, and up to 75% off designer apparel. Numerous call-to-action buttons such as Shop Now, Click Quick, Score Now, Hurry In, Tap In and Act Fast drive urgency. A travel offer for Kaypi Peru with up to 33% off travel packages also appears. Navigation covers Women, Men, Kids, Home and City categories. The tone is promotional and savings-focused, aimed at a general luxury bargain-hunting audience.
-
You’re IN. Extra 20% Off Our Latest Handpicked Drop.
This Gilt marketing email announces a members-only style promotion with an extra 20% off a handpicked product drop. The subject line welcomes the recipient as already enrolled and highlights the additional discount, while the preheader promotes a sale of up to 90% off plus a limited-time best-seller blowout. The body is dominated by navigation links for women, men, kids, home, and city categories, along with repeated call-to-action phrases such as Click Quick, Tap In, Act Fast, Hurry In, and Score Now. Brand mentions include Michael Aram and Jonathan Adler. The message emphasizes urgency and savings through limited-time language and steep discount claims, targeting a general shopping audience with a promotional, fast-paced retail tone. No specific product names, prices, or coupon codes appear in the visible text.
-
Office Outfits Under $100
Penningtons sends a promotional email titled Office Outfits Under $100, promoting its Back to Work Event with office-appropriate apparel. The message highlights shirts priced at $39 and pants at $49, alongside free standard shipping on orders over $75 within Canada. It emphasizes stylish yet practical pieces, timeless essentials, and top pant fits suitable for both office and after-work wear. The email addresses recipients as INSIDER members and notes available sizes from 12 to 32. It includes store locator and contact links, plus detailed terms stating offers run until September 20, 2026, apply to selected styles only, and cannot be combined with other coupon promotions. The tone is friendly and savings-focused, targeting general shoppers seeking affordable workwear.
-
Locut 2K Heritage lines. New colorways.
This etnies marketing email announces new colorways for the Locut 2K and Locut Vulc heritage skate shoe lines. The subject line highlights the Locut 2K Heritage lines and new colorways, while the preheader simply repeats the Locut 2K name. The body lists updated build details including a cut-and-buff EVA midsole, 400NBS rubber outsole, and triple-stitched toe cap. Calls to action include Shop Now and Explore Collection, with a note that products are available now at etnies.com and all good skate shops. A promotional video is also referenced. The email contains no discount codes, prices, or shipping offers, focusing instead on product newness and technical specifications for skate footwear. It closes with standard brand, contact, preference, and social links.