Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,092
- Brands
- 14
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Next Luxe Trends Featuring 40% Off Suede Bags to Relaxed Boots
This promotional email from Gilt highlights luxury fashion and beauty markdowns, leading with a subject line about 40% off suede bags and relaxed boots. The preheader promotes up to 65% off Johnny Was alongside standout skincare, including a $179.99 Creme de la Mer. The body repeats a personalized 'Top Finds Based on Your Recently Viewed' module featuring deeply discounted designer items such as Baldinini, Carla Ruiz, and Seychelles footwear, with savings ranging from 65% to 82%. Navigation links cover Women, Men, Kids, Home, and City categories. The message closes with account, customer service, privacy, and unsubscribe links plus a Boston mailing address. Overall it is a savings-driven retail newsletter aimed at a broad shopping audience, emphasizing steep percentage reductions on premium brands rather than newness or editorial storytelling.
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Upgrade Your T-Shirt Rotation
This NICCE marketing email announces the arrival of the AW26 T-shirt collection, positioning the range as a fresh update to the customer's everyday wardrobe. The message highlights new graphics, signature brand details and versatile fits, then presents eight specific t-shirt styles at £29.99 each, including the Overblur, Array, World Essentials, Soma, Nebula, Seren, Mercury and Tour designs. A 25% discount code, NEW25, is offered for the collection, and free UK delivery is promoted on orders over £60, with standard shipping otherwise costing £4.99. The email uses a friendly, direct tone with a clear call to shop now, supported by product imagery and links. It also mentions recyclable packaging and provides unsubscribe and preference centre options alongside company address details.
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New rag & bone from 60% Off | Best-Seller Blowout: Limited Time
This Gilt marketing email promotes a limited-time clearance sale across fashion and lifestyle categories. The subject line highlights new rag & bone arrivals at 60% off alongside a best-seller blowout, while the preheader advertises the dress formula, shoe and accessory shop, and an all-70%-off season. The body repeats aggressive discount messaging, including a changeover clear-out, leading luxe brands, and up to 85% off jewelry. Navigation links cover women, men, kids, home, and city sections. Numerous call-to-action buttons such as Hurry In, Score Now, Shop Now, Tap In, Act Fast, and Click Quick create urgency. The email targets a general shopping audience with a savings-focused, fast-moving promotional angle and no specific seasonal holiday tie-in beyond general seasonal clearance.
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Best. Seller. Blowout. 48 Hours.
This Gilt marketing email promotes a two-day best-seller blowout event with a headline price point of $59 steals. The subject line emphasizes urgency with a 48-hour window, while the preheader highlights limited-time $59 deals, a fall style shop, and designer brands ranging from Loewe to ALAÏA. Navigation links cover women, men, kids, home, and city categories. Repeated calls to action such as Score Now, Tap In, Hurry In, Act Fast, Click Quick, and Shop Now reinforce a fast-moving promotional tone. The email contains no explicit coupon code, instead relying on fixed $59 pricing and time pressure. It targets a general fashion audience with a savings-focused, high-urgency angle. The footer includes account, customer service, privacy, and terms links plus a Boston mailing address.
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$59 Steals (Only) 2 Days
This Gilt marketing email promotes a short-lived sale featuring luxury fashion brands Christian Louboutin, Faherty, and Loewe. The subject line advertises $59 steals available for only two days, creating urgency through repeated calls to action such as Hurry In, Click Quick, Act Fast, and Score Now. Navigation links cover Women, Men, Kids, Home, and City categories, indicating a broad multi-category retail offering. The email contains no explicit coupon code or percentage discount, instead emphasizing low price points and limited-time availability. The tone is bold and urgent, targeting general shoppers with a savings-focused angle. Standard footer elements include account management, customer service, privacy, and unsubscribe links, along with a Boston mailing address and copyright notice for Gilt Groupe.
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All 50 - 60% Off All-New Faherty
This Gilt email promotes a luxury designer sale headlined by an all-new Faherty offer of 50 to 60 percent off. The preheader highlights men's luxe brands including FENDI plus styles under $100, and the body invites shoppers to browse by trend across women, men, kids, home and city categories. A personalized section titled Top Finds Based on Your Recently Viewed shows discounted items from Baldinini, Dune London, FENDI and Dolce & Gabbana with original prices and percentage savings, followed by a shop-all call to action and a further boutique recommendation block. The message closes with standard account, customer service, privacy and unsubscribe links plus a Boston mailing address and copyright notice. The tone is promotional and savings-focused, aimed at a general fashion audience.
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As Worn By You | The Global Edition
This Rat & Boa marketing email is a social-proof and product-focused campaign titled "As Worn By You | The Global Edition," with the preheader "Different destinations, one Rat & Boa state of mind." The body highlights the Sonni Trouser as an effortlessly undone take on tailoring, then presents bestsellers including the Amora Dress Green, Ozias Dress, Idalia Dress, and Bruna Dress, each with a Shop Now call to action. It also features the Nilah, Hibiscus, and Adah Shirt, described as a throw-on-and-go cover-up. A community section invites readers to tag the brand and use the hashtag #ratandboa for a chance to be featured. Navigation links cover New In, Shop All, Journal, and Members. No discount, coupon, free shipping, or other explicit offer appears in the email.
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Start with a Sweater
This Liverpool Los Angeles email promotes the season's sweater coats and soft knitwear, positioning them as an easy layering choice for cooler weather. The subject line and preheader both read "Start with a Sweater," and the body highlights soft knits, delicate details, and easy neutrals. Navigation links direct readers to jackets, denim, tops, and sweater coats, while fit options cover women, men, petite, and plus. The message advertises free shipping over $150 and free returns, plus Shop Pay installments through Affirm with four interest-free payments or longer monthly plans. It closes with help, returns, and shipping links, social channels, and a Commerce, California mailing address. The tone is friendly and seasonal, focused on wardrobe discovery rather than a hard discount.
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Christian Louboutin w/ $599.99 Pumps | Fall Style Shop
This Gilt marketing email promotes a fall style sale with luxury fashion and home goods. The subject line highlights Christian Louboutin pumps priced at $599.99 alongside a Fall Style Shop. The preheader mentions Gilt Loewe Eyewear, a Final-Few Luxe Sale, and a Final-Few Women's Sale. The body repeats these themes and adds Kitchen & Dining by Price and All Under $80 Wear-Now Wardrobe Updates. Navigation covers Women, Men, Kids, Home, and City categories. Numerous call-to-action buttons use urgent phrasing such as Act Fast, Hurry In, Click Quick, Tap In, Score Now, and Shop Now. The email emphasizes limited remaining inventory and luxury brands, targeting general shoppers interested in discounted designer and home products during the fall season.
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The Fall Style Shop 🍁
This promotional email from Gilt announces a major fall style sale under the subject line "The Fall Style Shop." The preheader highlights an offer of 79% off for a limited time, alongside mentions of a Thanksgiving shop and new Vince arrivals. The body is largely composed of navigation links and repeated calls to action such as "Tap In," "Act Fast," "Score Now," "Shop Now," and "Hurry In," directing recipients to shop categories for women, men, kids, home, and city. The message emphasizes urgency and deep savings, with a seasonal autumn theme reinforced by a leaf emoji. It also includes standard account, customer service, privacy, and unsubscribe links, plus a Boston mailing address and copyright notice. No specific product names beyond the brand Vince are detailed in the visible text.
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Fall Trend: Preppy Midi Skirts
This Penningtons email promotes a fall fashion trend centered on preppy midi skirts, highlighting that skirts get longer and boots get higher this season. The main featured product is the Plaid Circle Midi Skirt, presented as a confidence-boosting silhouette with a timeless pattern. The email suggests pairing it with The Denim Shirt and finishing with tall boots and accessories. A free shipping offer applies to orders over $75 shipped within Canada, automatically deducted at checkout. The message addresses an insider loyalty audience, uses a friendly and aspirational tone, and encourages shopping the trend through repeated calls to action. It also invites recipients to visit a store, contact support, and notes the brand is proudly Canadian.
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The outdoors are calling. etnies x Skate Wild
This etnies marketing email announces a collaboration with Skate Wild, presenting two skate shoes: the Emerson and the Loot x Skate Wild. The message emphasizes that both models remain in stock at etnies.com and at core skate retailers, and that both colorways are available while sizes last. The tone is casual and action-oriented, aimed at skaters who ride beyond the skatepark. The email includes calls to action to shop now and watch now, along with social media links and standard footer options for managing preferences and unsubscribing. No discount code, percentage off, free shipping threshold, bundle, or giveaway is mentioned, so the campaign relies on product availability and collaboration appeal rather than a price promotion. The content is short, visual, and focused on the two featured footwear styles.
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It’s ALL 79% Off Inside – Limited Time Only
This Gilt marketing email leads with a bold subject line promising 79% off during a limited-time event, positioning the message as a high-urgency flash sale. The preheader highlights one-time specials and designer brands such as Loewe, ALAÏA and Vince, signalling a luxury off-price assortment. The body is dominated by repeated calls to action like Act Fast, Click Quick, Hurry In and Tap In, alongside category navigation for Women, Men, Kids, Home and City. There is no explicit coupon code or named product; the discount is expressed as a percentage claim in the subject. The tone is urgent and promotional, aimed at a general shopping audience, with the core angle being savings on limited-time designer offers.
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Self Portraits by Bella Thomas
This email from a fashion brand announces a new editorial feature titled Self Portraits by Bella Thomas, showcasing pieces from a new season Pointelle Organic Cotton collection. The message opens with a shipping incentive offering complimentary express shipping on orders over 300 USD, then directs readers to shop the Pointelle line and explore basics. Navigation links point to new arrivals, a loyalty program, boutiques, and contact information. The tone is minimal and brand-focused, blending a seasonal product spotlight with a modest free-shipping threshold offer. There is no explicit percentage discount, coupon code, or countdown deadline. The email targets a general audience of existing subscribers and emphasizes newness and convenience rather than aggressive savings or scarcity.
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Loewe to ALAIA Featuring 30% Off Styles
This promotional email from Gilt highlights steep designer discounts across fashion and home categories. The subject line advertises 30% off styles from Loewe to ALAIA, while the preheader promotes 60-75% off A.L.C. and a Dior logo focus. The body repeats a personalized section titled 'Top Finds Based on Your Recently Viewed,' listing discounted items from Baldinini, Valentino, Carla Ruiz, and Taylor with original and sale prices plus percentage savings. Navigation links cover Women, Men, Kids, Home, and City. The message closes with account, customer service, privacy, and unsubscribe links plus a Boston mailing address and copyright notice. The overall angle is savings-driven, urging recipients to shop limited-time markdowns on premium brands.
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Spruce It Up In Our Best Seller
This Liverpool Los Angeles marketing email promotes the brand's best-selling Puff Sleeve top, which has returned in new colors and is positioned as suitable for work, travel, or a night out. The message also encourages shoppers to complete the look by shopping denim jeans. A free shipping threshold of $150 and free returns are highlighted, along with Shop Pay installment options through Affirm offering four interest-free payments or longer monthly plans. Navigation links direct recipients to shop women, men, petite, and plus categories, plus a true fit finder. The tone is upbeat and action-oriented, using repeated shop now calls to action. No explicit percentage discount or coupon code appears; the primary incentives are free shipping over the stated amount and flexible payment plans. The email targets a general apparel audience.
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Find One-Time Specials Inside | New Vince
This promotional email from Gilt Groupe highlights a wide range of limited-time sales across multiple categories. The subject line urges recipients to find one-time specials, while the preheader and body advertise steep discounts, including 70 to 90 percent off lab-grown diamonds, up to 85 percent off dresses, and up to 85 percent off a sale roundup. Brand mentions include Birkenstock, Vince, and Pasargad Home. Navigation links cover women, men, kids, home, and city sections. Repeated calls to action such as Act Fast, Shop Now, Click Quick, and Hurry In create a sense of urgency. The email targets a general audience with a savings-focused, fast-moving promotional angle and no explicit coupon code.
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All 50 – 70% Off Vince (with New Styles)
This Gilt marketing email promotes limited-time discounts on Vince merchandise, advertising 50 to 70 percent off with new styles included. The subject line leads with the Vince discount, while the preheader highlights $31 finds, Birkenstock, and Vince men's items. The body is largely composed of image links and repeated calls to action such as Act Fast, Tap In, Shop Now, Click Quick, and Hurry In, organized under navigation categories for Women, Men, Kids, Home, and City. No specific coupon code appears, but the percentage discount and $31 price point are the central commercial messages. The tone is urgent and deal-focused, encouraging quick browsing and purchase. The email targets a general shopping audience interested in discounted designer and lifestyle brands.
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In Your Outdoorsy Era?
Penningtons sends a fall activewear and cozy-loungewear campaign headlined "In Your Outdoorsy Era?" with the reassuring preheader "We've got you." The email highlights the Beyond The City active collection, described as built for mountain trails and cottage weekends, plus fleece and sherpa jackets and new soft knit pants. Free standard shipping applies on orders over $75 within Canada, and a footnote advertises 30% off activewear and active accessories plus select fleece at $49, valid until September 23, 2026. The message also reminds readers of their INSIDER loyalty status, promotes sizes 12 to 32, and invites shoppers to find a store or contact support. The tone is friendly and seasonal, leaning on savings and comfort rather than urgency.
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Get It for $31 ONLY for 48 Hours
This Gilt promotional email leads with a headline offering an item for $31 for only 48 hours, signalling a short, price-driven flash sale. The preheader highlights specially priced cashmere alongside an extra 50 percent off clearance, reinforcing a savings-focused message. Navigation links cover women, men, kids, home and city categories, while repeated calls to action such as Tap In, Score Now, Click Quick and Hurry In push immediate browsing. The tone is urgent and casual, aimed at a general bargain-seeking audience rather than a specific segment. No individual product names are stated, so the email functions as a broad clearance and limited-time pricing announcement rather than a single-item promotion. It closes with standard account, service, privacy and unsubscribe links plus a Boston mailing address and copyright notice.
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Specially Priced Cashmere - Limited Time Only
This Gilt marketing email promotes a limited-time luxury sale under the subject line about specially priced cashmere. The preheader highlights CELINE and other brands at 35% off, plus an everything 83% off event with a 48-hour window. The body repeats these offers and presents product recommendations based on recently viewed items, including Gianvito Rossi, Burberry, Italian Leather, and Dolce & Gabbana pieces with original and discounted prices. Navigation links cover women, men, kids, home, and city categories. The message emphasizes deep discounts, brand names, and a short deadline to encourage immediate shopping. It is a promotional retail campaign aimed at a general fashion audience, using savings and urgency as its main persuasive angles.
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CELINE & More w/ 35% Off Styles | Extra 50% Off Clearance
This promotional email from Gilt highlights a wide range of discounted luxury and lifestyle goods. The subject line advertises 35% off select styles alongside an extra 50% off clearance items. The preheader mentions brands such as BYREDO and SkinCeuticals, a sneaker shop, and leather bags priced at $99.99. The body repeats these offers and adds further discounts, including up to 80% off jewelry and up to 60% off home brands. Navigation links cover women, men, kids, home, and city categories. Multiple calls to action such as Shop Now, Score Now, Act Fast, and Hurry In create urgency. A wine offer from Chappellet also appears. The email is a broad multi-category sale with no single product focus.
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E-X-T-R-A 50% Off Clearance
This Gilt marketing email promotes a clearance sale with an extra 50% off, headlined by luxury brands such as BYREDO, SkinCeuticals, Gucci, Saint Laurent, Ferragamo, Chloé, TOD's, and Dolce & Gabbana. The subject line emphasizes the extra discount, while the preheader claims everything is 83% off for a limited time. Navigation links cover Women, Men, Kids, Home, and City categories. Multiple call-to-action buttons use urgent phrasing like Click Quick, Score Now, Shop Now, Tap In, and Act Fast. The message is a promotional clearance campaign aimed at a general audience, using a bold, savings-driven angle with high urgency. No specific product names, coupon codes, or prices appear beyond the percentage discounts. The footer includes account, customer service, privacy, and unsubscribe links plus a Boston mailing address.
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Double Points, Double the Rewards
This Liverpool Los Angeles email promotes a one-day loyalty event offering double points on purchases. The subject and preheader both read "Double Points, Double the Rewards," and the body urges shoppers to earn 2x points toward future rewards. It highlights new shades and styles, then showcases nine apparel items including a sherpa trimmed notch collar jacket, Kennedy straight jeans, a short sleeve V-neck dolman sweater, weekender wide leg pants, an embroidered crew neck tee, Brooke high rise wide leg trousers, a long sleeve woven top with ties, Maisie high rise vintage straight jeans, and a belted peplum blazer. Non-members are invited to join the loyalty club for $15 off. Free shipping applies over $150, with free returns and installment payment options mentioned. Navigation links cover women, men, petite, and plus categories.