Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,093
- Brands
- 14
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Better Together, Great Apart
This Liverpool Los Angeles email promotes new arrivals with the theme "Better Together, Great Apart," suggesting pieces can be worn together or mixed into everyday outfits. It highlights a waist-defining fit-and-flare jacket and lists items such as a blazer with button sleeves, Kennedy high rise straight jeans with velvet cuff, a long sleeve button front woven shirt, Rowan high rise slim with comfort waist, a turtleneck sweater, Kit high rise relaxed wide leg, a dolman sweater, Bobbie baby boot, and a sleeveless woven top with lace. The email offers free shipping over $175 and free returns, plus Shop Pay installments through Affirm. It links to women, men, petite, and plus categories, and includes help, returns, and shipping resources. No explicit discount code appears.
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Burberry to Ferragamo 🍂 Fall Arrivals
This Gilt marketing email announces fall arrivals with a subject line referencing Burberry and Ferragamo, positioning the message around seasonal designer fashion. The preheader highlights three separate hooks: Officine Générale, a limited-time best-seller blowout, and an ultimate wedding theme. The body is largely navigational, with repeated category links for Women, Men, Kids, Home, and City, plus multiple call-to-action buttons such as Tap In, Score Now, Click Quick, Hurry In, and Shop Now. There is no explicit coupon code, percentage discount, free shipping threshold, or gift-with-purchase detail visible in the newsletter text. The tone is energetic and urgency-driven through repeated hurry and limited-time phrasing, targeting a general fashion-shopping audience interested in premium and designer labels during the fall season.
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Never Too Much Tops
Penningtons sends a promotional email titled "Never Too Much Tops" advertising 30% off a selection of blouses, sweaters and more as part of its Back to Work Event. The message highlights free standard shipping on orders over $75 within Canada and reminds recipients of their INSIDER status. Three lifestyle sections, A Day At The Office, A Slow Weekend and A Night Out, present styling ideas pairing tops with heels and sweaters for work, weekend and evening occasions. The brand emphasizes size inclusivity with sizes 12 to 32 and positions itself as proudly Canadian. The offer runs until September 11, 2026, applies to selected merchandise while quantities last, and excludes licensed brands, already-reduced items and gift cards. The tone is friendly and aspirational, aimed at a general female audience.
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Your fall color story starts here 🍁
This Foxcroft marketing email announces a fall color story, using a seasonal subject line with a maple leaf emoji to frame the brand's autumn assortment. The body is largely composed of image and link placeholders, so the visible text is limited to navigation, a stay-in-touch prompt, a button label, and customer service contact details. No specific garments, prices, discounts, or promotional codes appear in the readable copy. The message closes with standard preference management and unsubscribe links plus the Foxcroft corporate address in New York. Overall it functions as a seasonal brand and assortment awareness send rather than a direct promotional offer, with the visual content carrying most of the merchandising message.
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🖨️ UV or UV-DTF? Tell us everything!
This email is a short feedback request from a printing-related sender, asking recipients to share their thoughts on UV and UV-DTF printing. The subject uses a printer emoji and a direct question, while the preheader states the survey takes about three minutes and that responses shape future product development. The body repeats the same call to action and includes standard footer elements such as an HTML-only viewing note, address book reminder, unsubscribe link, and visit-site link. There is no product promotion, discount, coupon, free shipping, bundle, or seasonal angle. The message is purely editorial and research-oriented, aimed at gathering customer opinions rather than driving immediate purchases. Its tone is friendly and informative, with a low-pressure invitation to participate. The reference data notes twelve images, seventeen links, one subject emoji, and seventy-seven words, but no commercial offers.
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Best 💫 Seller 💫 BLOWOUT 💫 48 Hours
This Gilt marketing email announces a 48-hour best-seller blowout sale tied to Gilt Fashion Month, highlighting brands such as FENDI, alice + olivia and Ulla Johnson. The subject line uses sparkle emojis and the phrase BLOWOUT to signal a short, high-urgency promotional event. The body is dominated by repeated call-to-action buttons including Click Quick, Shop Now, Hurry In, Score Now, Tap In and Act Fast, alongside category navigation for Women, Men, Kids, Home and City. No specific discount code, percentage or price appears in the visible text, so the offer is framed purely as a limited-time sale event. The tone is bold and urgent, aimed at a general fashion-shopping audience, with no explicit audience segmentation or loyalty messaging present.
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Up to 70% Off alice + olivia to Ulla Johnson
This Gilt marketing email promotes a designer fashion sale with discounts of up to 70 percent, headlined by alice + olivia and Ulla Johnson. The preheader highlights a wedding edit and back-in-stock FENDI styles at 30 percent off. The body presents a personalized product grid of recently viewed items, including Jimmy Choo at 29 percent off, Dolce & Gabbana at 39 percent off, Marchesa Notte at 54 percent off, and Love Moschino at 59 percent off, each showing original and sale prices. Navigation covers women, men, kids, home, and city categories. The tone is promotional and savings-focused, urging shoppers to browse boutiques matching their style. No explicit coupon code appears; discounts are applied directly to listed prices. The email targets general shoppers with a medium sense of urgency around limited designer markdowns.
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Behind The Scenes Of Our A/W Shoot
This Rat & Boa email offers a behind-the-scenes look at the styling preparation for the brand's Aftersun autumn/winter campaign. It explains that the design team and Creative Directors gather in the London atelier to build seasonal looks before the shoot, framing the message as editorial storytelling rather than a direct sales push. The email then presents a curated selection of products, including the Rheta Scarf Floral, Corrine Floral, Lover Necklace, Seraphi Earrings, Cristi Skirt, Livia Trousers, Nilah Dress Green and Rosalba Dress Floral, each with a Shop Now call to action. Navigation links point to New In, Shop All, Journal and Members sections. No discount code, percentage saving, free shipping threshold or limited-time deadline appears anywhere in the message, so the campaign relies on newness and brand narrative.
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FENDI w/ 30% Off Styles | Ultimate Wedding Edit
This Gilt marketing email promotes a broad luxury flash sale spanning multiple categories. The subject line highlights FENDI with 30% off styles alongside an ultimate wedding edit, while the preheader advertises up to 80% off women's items, up to 65% off luxe goods, and up to 75% off shoes and accessories. The body repeats these percentage discounts and adds a special-size shoe shop plus a Fairmont Grand Del Mar resort stay offer of up to 50% off. Navigation links cover women, men, kids, home, and city sections. Numerous calls to action such as Shop Now, Hurry In, Act Fast, Score Now, and Click Quick create a strong sense of urgency. The tone is promotional and savings-focused, targeting general shoppers with time-sensitive discount messaging across fashion, accessories, and travel.
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etnies x Skate Wild. Available now.
This etnies marketing email announces the launch of a collaboration with Skate Wild, a collective focused on outdoor skateboarding adventures. The subject line and preheader both state the collection is available now. The body describes Skate Wild's ethos of camping, hiking, and skating in nature, and highlights two new shoes built around that energy. The email directs readers to explore the collection and watch a video about the etnies x Skate Wild Summer Camp, which involved camping, cooking over fires, hiking to lakes, and skating along the way. It notes availability at etnies.com and core skate retailers, and warns customers to plan for a quick sell-out. The tone is energetic and adventurous, targeting skateboarders interested in outdoor exploration and limited-edition footwear.
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The ULTIMATE Wedding Edit
This Gilt marketing email promotes a clearance sale with discounts of up to 90 percent off, alongside curated categories such as luxe shoes organized by size and Italian linens from Frette to Dea. The subject line frames the message as the ultimate wedding edit, suggesting a bridal or wedding-related shopping theme. Navigation links cover women, men, kids, home, and city sections. Repeated calls to action include hurry in, tap in, shop now, click quick, act fast, and score now, creating a sense of urgency. The email is a promotional sale campaign aimed at a general audience, emphasizing savings and limited-time clearance rather than new arrivals or editorial content. No specific product names beyond brand references appear in the visible text.
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Your Next Denim Fit is at $59
This Penningtons email promotes a denim campaign called Denim Dares, offering jeans at a fixed price of $59. The message encourages shoppers to try a new trend, wash or silhouette and highlights inclusive sizing from 12 to 32. It also advertises free standard shipping on orders over $75 within Canada. A denim guide is presented as a tool to help customers find their perfect fit, with calls to shop now or discover the guide. The email addresses recipients as Insiders, suggesting a loyalty or membership framing, and includes store locator and contact links. The tone is playful and daring, built around the repeated phrase 'Will you dare to pick something new?' The offer is valid until September 11, 2026, on selected merchandise while quantities last.
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Up to 90% Off Clearance C-U-T-S
This Gilt clearance email promotes a limited-time sale with discounts advertised as up to 90% off, alongside a fixed price point of all items at $40. The subject line emphasizes clearance savings, while the preheader highlights designer brands including MOTHER, TOTEME, and Jacquemus. The body uses repeated calls to action such as Shop Now, Score Now, Act Fast, and Hurry In to drive immediate browsing across women's, men's, kids, home, and city categories. The tone is urgent and savings-focused, targeting a general fashion audience. No specific coupon code appears, but the message clearly centers on steep markdowns and a uniform price offer during a limited promotional window.
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Introducing St. Agni Cotton Socks
This email from St. Agni announces the launch of their new Cotton Socks, made in Italy with a soft hand feel and fine rib detailing. The socks are available in five colorways: Charcoal, Black, Cocoa, Grey Marle, and Pearl. The message also highlights complimentary express shipping on orders over 300 USD, adding a shipping incentive for higher-value purchases. The layout is minimal, with a short product description, a prominent SHOP call to action, and navigation links to New Arrivals, Loyalty, Our Boutiques, and Contact Us. The tone is understated and premium, focusing on craftsmanship and everyday wearability rather than discounts or urgency. The email targets a general audience interested in new product arrivals and brand discovery.
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TOTEME to Jacquemus Featuring 30% Off Styles
This promotional email from Gilt highlights discounted designer fashion, with the subject line advertising 30% off styles and featuring brands such as TOTEME and Jacquemus. The preheader promotes an all-new MOTHER collection priced at $40 for two days only. The body presents a curated selection of top finds based on recently viewed items, including Baldinini, Love Moschino, and Bebe products with markdowns ranging from 48% to 68% off original prices. Navigation links cover women, men, kids, home, and city categories. The message emphasizes savings through percentage discounts and fixed pricing, using a friendly, direct tone with moderate urgency from the limited-time two-day offer. It targets general shoppers with personalized product recommendations and multiple calls to shop all boutiques.
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You've Got Great Taste Letterscout
Liverpool Los Angeles sends a browsing-abandonment style email titled "You've Got Great Taste Letterscout" with the preheader promoting free shipping on orders over $175 and free returns. The body greets the reader with "You've Got Great Style!" and highlights the ABBY SKINNY jean, noting it is still available and asking how long that will last. A five-star customer quote from Tanya T. supports the product. A "Recommended for You" section shows the KENNEDY STRAIGHT and THE GIA GLIDER SLIM styles, followed by a "Find Your True Fit" prompt and navigation for women, men, petite and plus categories. The email closes with help, returns and shipping links plus social channels and a Commerce, California mailing address.
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Escape to the Mountains: The Ranch at Emerald Valley Up to 30% Off Stays
This Gilt marketing email promotes a curated selection of discounted travel stays, beauty products, apparel, and pre-owned luxury watches. The subject line highlights The Ranch at Emerald Valley with up to 30% off stays, while the preheader promotes RapidLash lash serum savings. The body lists numerous deals including travel packages, resort stays, facials, and watches from brands such as OMEGA and Rolex. Discounts range from 16% to 58% off. The email uses a promotional, savings-focused angle with a friendly tone and a clear sense of urgency through limited-time offers. It targets a general audience interested in luxury travel, beauty, fashion, and accessories. Navigation links for women, men, kids, home, and city categories are included, along with account and customer service links.
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New MOTHER | All $40 Inside: Limited Time
This Gilt marketing email promotes a limited-time sale with all items priced at $40, alongside a women's sale offering up to 70% off and an outerwear guide. The subject line emphasizes the $40 price point and urgency, while the preheader highlights the outerwear guide, timeless luxury, and final-few women's sale. The body includes repeated calls to action such as Shop Now, Act Fast, Hurry In, and Score Now, creating a sense of urgency. A travel offer for Verdala Wellness Hotel AX Privilege with 27% off a 3-night stay is also featured. The email targets a general audience with a friendly yet urgent tone, focusing on savings and limited availability across women's, men's, kids, home, and city categories.
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◀ $40 ▶ On for 2 Days
This Gilt marketing email promotes a limited-time designer sale featuring EILEEN FISHER and Max Mara merchandise. The subject line highlights a $40 price point available for two days, while the preheader advertises 72% off for a limited time. The body consists mainly of navigation links for women, men, kids, home, and city categories, plus repeated urgency calls to action such as Act Fast, Hurry In, Score Now, Tap In, Shop Now, and Click Quick. There is no editorial content, storytelling, or product description beyond brand names and discount framing. The message relies on scarcity and savings language to drive immediate clicks, with a short two-day window emphasized. It targets a general shopping audience rather than a specific segment.
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Hello, New Arrivals 🍂
Penningtons sends a fall new-arrivals email aimed at a general plus-size audience, sizes 12 to 32. The message highlights the Fall '26 collection, denim priced at $59, office-ready elevated essentials, and sweaters at 30% off. Free standard shipping applies to orders over $75 within Canada. A separate in-store-only promotion gives teachers 40% off almost everything with valid proof of employment. The email also references an INSIDER loyalty status and invites readers to find a store or contact support. Deadlines are stated as September 11 and September 13, 2026, and the brand positions itself as proudly Canadian. The tone is friendly and seasonal, mixing newness with savings and a teacher-appreciation angle.
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Your Exclusive 25% Off Starts Now
This NICCE marketing email announces an exclusive 25% discount on new Autumn/Winter arrivals for subscribers. The subject line promises the offer starts now, while the preheader highlights free delivery over £60. The body invites readers with private access to shop the latest styles using code NEW25, emphasizing that the code is time-limited. Eight products are featured, including hoodies, t-shirts, joggers and cargo pants, each with a price in GBP. The email also promotes free UK delivery on orders over £60 and recyclable packaging. The tone is friendly and urgent, aimed at driving immediate purchases from the general subscriber list.
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🎨 Family DIY: Create Together
This marketing email from HTVRONT promotes family-oriented DIY crafting projects, inviting recipients to create custom family projects together. The subject line uses a paint palette emoji and the phrase 'Family DIY: Create Together' to set a creative, collaborative tone. The preheader mentions a special offer and urges the reader to shop now, though the visible body text is minimal and largely consists of administrative content such as unsubscribe links and an address-book reminder. The email is HTML-only, with a fallback link to view it in a browser. There are fourteen images and nineteen links according to reference data, suggesting a visually rich template. No specific discount code, percentage, or product name appears in the visible text, so the exact nature of the special offer remains unspecified in the extractable content.
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A L L 72% Off (Inside) for 48 Hours
This Gilt marketing email promotes a limited-time luxury sale with a headline offering 72% off for 48 hours. The preheader highlights a shoes-by-size shop and designer brands including Tom Ford, Saint Laurent, and Max Mara. The body is largely image-based, with repeated navigation links for Women, Men, Kids, Home, and City categories, plus multiple call-to-action buttons such as Score Now, Tap In, Hurry In, Shop Now, and Act Fast. The message emphasizes urgency and deep savings on premium fashion and accessories. It targets a general shopping audience rather than a specific segment, and the tone is bold and promotional. No individual product names, prices, or coupon codes appear in the visible text, so the offer is communicated mainly through the subject line and repeated urgency-driven calls to action.
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Final Hours to Save
This Liverpool Los Angeles promotional email announces a final-hours sale with discounts of up to 50 percent plus an extra 10 percent off already-reduced styles using code EXTRA10 at checkout. The message repeats its urgency-driven headline and directs shoppers to four category sections: womens, mens, petite, and plus. Featured items include a flutter sleeve boat neck knit top, Morgan cuffed wide leg pants, a double flutter sleeve woven blouse, a short sleeve camp shirt, Sutton loose straight jeans with slash pockets, a Johnny collar sweater knit polo, petite popover woven tops, petite stride wide leg crops, and Kennedy crop straight jeans. The email also highlights Shop Pay installment payments through Affirm, a fit-finding tool, and standard help, returns, and shipping links. The tone is urgent and savings-focused, aimed at general shoppers during a limited-time markdown event.