Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,093
- Brands
- 14
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All 55 - 70% Off New rag & bone
This promotional email from Gilt advertises steep discounts across multiple fashion brands, with the subject line highlighting 55-70% off new rag & bone items and the preheader promoting a luxe shoes-by-size shop plus 50-75% off Max Mara. The body features a navigation bar for women, men, kids, home, and city categories, followed by a personalized section titled 'Top Finds Based on Your Recently Viewed' showing discounted products from Julia Jordan, Bebe, Love Moschino, and Charles David with original and sale prices. A second similar section repeats several of the same items, and a 'More Boutiques That Match Your Style' area encourages further browsing. The email closes with account, customer service, privacy, and terms links plus a physical mailing address and copyright notice. The tone is savings-focused and personalized, targeting general shoppers with high urgency through limited-time percentage discounts.
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New Power Pieces
This email from fashion brand Rat & Boa announces the first drop of the autumn/winter season, titled Aftersun. The subject line reads New Power Pieces and the preheader introduces the key looks from the first AW drop. The body describes the collection as saturated colours, bold prints and separates designed to be lived in. Several named garments are highlighted, including the Cristi Skirt, Rosalba Dress, Sole Top Snakeskin, Sole Top Floral, Odessa Red, Willow Shirt Green, Livia Trousers, and the Iris Shirt and Iris Trousers. Multiple Shop Now calls to action direct readers to browse the new arrivals. The email contains no discount code, no percentage off, no free shipping threshold and no limited-time deadline, so it functions purely as a new-arrivals editorial announcement rather than a promotional sale message.
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Sale Ends Tonight!
This promotional email from Liverpool Los Angeles announces the final hours of an End of Season Sale. The subject line and preheader both stress that the sale ends tonight, creating urgency. Shoppers are told they can save up to 50 percent, and an additional 10 percent off all sale styles is available with the code EXTRA10. The body repeats this message and then presents numerous product images organized into four shopping categories: women, men, petite, and plus. Featured items include blazers, bootcut and skinny jeans, knit tops, maxi dresses, and denim styles. The email also mentions Shop Pay installments through Affirm, offering buy now, pay later options with four interest-free payments or longer monthly plans. Navigation links cover help, returns, shipping, and a true fit tool. The tone is urgent and savings-focused, aimed at driving immediate purchases before the promotion expires.
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Luxe Shoes by Size | Max Mara
This promotional email from Gilt announces a last-call summer clearance event featuring luxury fashion and accessories. The subject line highlights Luxe Shoes by Size and Max Mara, while the preheader promotes up to 70% off handbags alongside Tom Ford to Saint Laurent eyewear and a shoe and accessory shop. The body repeats the clearance messaging and includes a travel offer for Sanctuary Cap Cana with up to 58% off stays. Navigation links cover women, men, kids, home, and city categories. Numerous call-to-action buttons such as Tap In, Score Now, Click Quick, Act Fast, Hurry In, and Shop Now create a sense of urgency throughout. The email targets a general fashion and lifestyle audience with a savings-focused angle, emphasizing deep discounts on designer goods and vacation stays during an end-of-season sale.
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Max Mara. All 50 – 75% Off. Shop It.
This promotional email from Gilt Groupe announces a major markdown event on Max Mara merchandise, headlined by discounts of 50 to 75 percent off. The subject line leads with the brand name and the steep savings, while the preheader emphasizes limited-time gilt cuts on most-sold styles, up to 70 percent off handbags, and a $19 price point. The body repeats these urgency-driven phrases and uses repeated calls to action such as Shop Now, Hurry In, Click Quick, Score Now, and Tap In. Navigation links cover Women, Men, Kids, Home, and City categories. The message is a flash-sale style promotion aimed at driving immediate purchases through scarcity language and deep percentage discounts rather than product storytelling or editorial content.
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Labor Day Finale 🎉 Total Cuts on Most-Sold Styles
This Gilt email promotes a Labor Day finale sale with deep discounts on best-selling styles. The subject line announces total cuts on most-sold items, while the preheader highlights an extra 28% off for a limited time and $19 steals. The body repeats urgent calls to action such as Hurry In, Shop Now, Tap In, Click Quick, and Act Fast, driving recipients to browse categories including Women, Men, Kids, Home, and City. The design uses numerous images and links but little descriptive copy, relying on urgency and price appeal. The campaign targets a general audience with a savings-focused angle and a high sense of urgency, positioning the event as a final chance to capture markdowns before the holiday promotion ends.
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Dress Code
This fashion email from an apparel brand announces a new dress collection under the subject line "Dress Code." The body highlights elongated silhouettes, fluid movement and asymmetric detailing that define the season's dresses, inviting readers to discover and shop the selection. A shipping incentive offers complimentary express shipping on orders over 300 USD, adding a practical reason to purchase. Navigation links point to new arrivals, a loyalty program, boutiques and contact information, suggesting a multi-channel retail presence. The tone is elegant and aspirational rather than urgent, with no countdown or deadline mentioned. The message targets a general fashion audience interested in contemporary womenswear silhouettes and positions the dress assortment as the central seasonal focus, supported by a free-shipping threshold rather than a percentage discount or coupon code.
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Time's Almost Up... 30% OFF Everything*
This Penningtons email promotes a Labour Day Sale offering 30% off everything, paired with free standard shipping on all orders. The subject line stresses limited time with 'Time's Almost Up,' while the body labels the event 'LAST HOURS,' creating strong urgency. The message targets a general audience and highlights the brand's inclusive size range of 12 to 32. It also references an 'INSIDER' loyalty status, suggesting some segmentation. The offer applies to selected regular-priced merchandise in-store and online, with exclusions for certain brands and already-reduced items. The tone is direct and promotional, focused on savings and convenience. The email includes store locator and contact links, plus a proudly Canadian brand statement. No specific product names are featured; the emphasis is on the sitewide discount and shipping benefit.
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Your Secret Extra 28% Off Only for Labor Day
This Gilt marketing email promotes a Labor Day sale with a headline offer of an extra 28 percent off, framed as a secret deal for recipients. The preheader highlights up to 50 percent off Gucci and $19 long weekend steals available for 48 hours only, establishing both brand prestige and urgency. The body repeats a personalized section titled Top Finds Based on Your Recently Viewed, listing discounted fashion items from Julia Jordan, ESTELLINA, Bebe, and Love Moschino with original and sale prices plus percentage savings. Navigation links cover Women, Men, Kids, Home, and City categories, and a boutique recommendation section appears near the end. The tone is promotional and savings-focused, targeting general shoppers with time-limited discounts across apparel and accessories.
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Machu Picchu, Cusco, Lima, & More: Up to 33% Off Travel Packages from Kaypi Peru
This promotional email from Gilt highlights a curated selection of travel, wellness, beauty, and hospitality deals under a 'Today's Picks' heading. The subject line leads with Kaypi Peru travel packages offering up to 33% off, mentioning Machu Picchu, Cusco, and Lima. Other featured offers include Joanna Vargas facials at up to 32% off, Verdala Wellness Hotel at 27% off a three-night stay, RapidLash lash serum at up to 50% off, Thrive Market with $100 toward the first four orders plus a free gift, Modern Liquors bottle sets, and several resort stays discounted between 16% and 58%. Two pre-owned luxury watches, an OMEGA Constellation and a Rolex Datejust, are also listed. The email uses category navigation for women, men, kids, home, and city, and includes standard account, service, privacy, and unsubscribe links.
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Gucci Up to 50% Off | $19 Steals: Limited Time
This Gilt promotional email leads with luxury markdowns, advertising Gucci at up to 50% off and $19 steals for a limited time. The preheader highlights pre-loved Louis Vuitton, Chanel and Hermès pieces alongside up to 85% off women's items, while another line promotes lab-grown diamonds starting at 70% off. Navigation covers women, men, kids, home and city categories, and a travel offer for The Ranch at Emerald Valley appears at up to 30% off stays. Repeated calls to action such as Shop Now, Tap In, Score Now, Click Quick, Hurry In and Act Fast create a fast-moving bargain-hunting tone. The message is aimed at a broad deal-seeking audience and leans heavily on urgency and savings rather than product education or brand storytelling. No specific coupon code is presented.
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Up To 60% Off Continues...
This Liverpool Los Angeles email promotes the continuation of an End of Season Sale, headlined by up to 60% off. The message repeats a single call to action: take an extra 10% off already-marked-down styles using code EXTRA10. The body is largely image-driven, showcasing women's apparel such as a faux double breasted blazer, LUCY BOOTCUT jeans, a sleeveless shirred detail knit top, ABBY SKINNY SILKY SOFT denim, a sleeveless woven maxi dress with self belt, a collarless fray edge jacket with velvet trim, a flutter sleeve knit-to-woven top, STRIDE CROP WIDE LEG pants, and a peplum blazer. Navigation links direct shoppers to women's, men's, petite, and plus categories. Shop Pay installments through Affirm are highlighted, along with fit guidance and standard help, returns, and shipping links. The tone is urgent and savings-focused, targeting general shoppers during a seasonal clearance event.
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✦ $19 ✦ Long Weekend Steals for 48 Hours
This promotional email from Gilt announces a 48-hour long weekend sale featuring steep discounts. The subject line highlights a $19 price point alongside "Long Weekend Steals," while the preheader promotes lab-grown diamonds starting at 70% off. The body repeats the diamond offer and adds a "90% Off & $90" limited-time message. Navigation links cover Women, Men, Kids, Home, and City categories, suggesting a broad lifestyle assortment. Multiple call-to-action buttons such as "Shop Now," "Hurry In," "Act Fast," and "Score Now" reinforce urgency. The email uses a bold, savings-driven tone aimed at general shoppers, with no specific product names beyond the diamond category. It is a time-limited sale campaign emphasizing deep percentage discounts and low entry prices.
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LAST DAY! Labour Day Sale is almost over...
This Penningtons email announces the final day of a Labour Day Sale offering 30% off everything, combined with free standard shipping on all orders. The message leads with urgency through its subject line and repeated LAST DAY framing, then presents category navigation links for tops, activewear, bras, denim, workwear and footwear. A secondary New Now section highlights new arrivals including boho styles, statement prints and workwear essentials. The brand positions itself as proudly Canadian and addresses an insider loyalty status. Fine print specifies the sale ends September 7, 2026 at 11:59 PM ET, applies to selected regular-priced merchandise only, excludes certain brands and already-reduced items, and cannot be combined with other coupon promotions. Free shipping applies to Canadian orders only.
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Outfit? Solved. Meet the Tammy dress
This email from Foxcroft introduces the Tammy dress as a solution to outfit planning, using the subject line "Outfit? Solved. Meet the Tammy dress" to frame the product as an easy styling answer. The body is largely composed of image and link placeholders, with little descriptive copy about fabric, fit, or price. A customer service section offers an email contact and a phone number, plus preference management and unsubscribe links. The footer identifies Foxcroft at 35 W. 36th Street, New York, NY 10018. There is no visible discount code, percentage off, free shipping threshold, or limited-time deadline in the available text. The message reads as a straightforward new-product announcement aimed at a general audience, with a helpful and friendly tone rather than urgency or promotional pressure.
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LONG WKND Specials (IN HERE)
This Gilt email promotes a long weekend luxury sale featuring ISAIA merchandise. The subject line announces "LONG WKND Specials" while the preheader highlights "Luxury Savings" with "90% Off & $90" and an "Ends Soon" warning. The body repeats the same savings message and uses repeated urgency calls to action such as "Hurry In," "Act Fast," "Click Quick," and "Tap In." Navigation links cover Women, Men, Kids, Home, and City categories. The email contains no named products, only category-level browsing and repeated promotional links. The tone is bold and urgent, leaning on scarcity and deep discount framing rather than product storytelling. It targets a general shopping audience with a limited-time savings angle.
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((90% Off & $90)) Labor Day Doorbusters
This Gilt promotional email announces a Labor Day doorbuster sale with steep discounts across luxury fashion brands. The subject line highlights 90% off and $90 price points, while the preheader and body emphasize extra 50% off and lower prices on top brands ranging from Jimmy Choo to Roger Vivier. Navigation links cover women, men, kids, home, and city categories. Multiple call-to-action buttons such as Hurry In, Shop Now, Score Now, and Tap In drive urgency. The email targets a general audience with a savings-focused angle, using bold discount messaging and repeated urgency cues. It is a classic seasonal sale campaign built around deep markdowns rather than newness or editorial content.
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The Sale Continues
This Liverpool Los Angeles email announces the continuation of an End of Season Sale, urging recipients that the promotion is still active and still worthwhile. Shoppers can take an extra 10% off already-marked-down styles using the code EXTRA10. The message highlights a broad assortment of womens, mens, plus, and petite apparel, including blazers, bootcut and wide-leg pants, sweaters, polos, camp shirts, and knit tops. It also promotes Shop Pay installment payments through Affirm, offering four interest-free payments or longer monthly plans, plus a fit-finding tool. Navigation links direct customers to shop each category, and footer links cover help, returns, shipping, preferences, and unsubscribe options. The tone is friendly and promotional, with moderate urgency from the continuing limited-time sale framing.
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Summers Top Brands - Every Price Now Lower
This promotional email from Gilt highlights discounted designer fashion during a Labor Day markdown event. The subject line promises lower prices across top summer brands, while the preheader advertises an extra 50% off Labor Day markdowns and names Dior among featured labels. The body presents a personalized product feed titled Top Finds Based on Your Recently Viewed, showing four women's fashion items from Julia Jordan, ESTELLINA, Bebe, and Love Moschino, each with a sale price, original price, and percentage discount ranging from 58% to 67%. Navigation links cover Women, Men, Kids, Home, and City categories. The message closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address. The overall angle is savings-driven, urging shoppers to act on limited-time markdowns.
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Up to 70% Off Jimmy Choo to Roger Vivier | Extra 50% Off
This Gilt promotional email leads with luxury footwear markdowns, advertising up to 70% off brands such as Jimmy Choo and Roger Vivier alongside an extra 50% off. The preheader highlights eyewear starting at 50% off, matching sets, and a sneaker shop, while the body adds home items starting at $24.99 and first-time price reductions. Navigation covers women, men, kids, home, and city categories. Repeated calls to action include Shop Now, Hurry In, Score Now, Click Quick, and Act Fast, creating a clearance-driven tone. Additional featured items include a 92-point Napa Pinot Noir from Martellotto Winery and hotel stays at Hotel Rumbao with 16% off. The email is a broad multi-category sale aimed at general shoppers seeking discounted designer and lifestyle goods.
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The Aftersun Collection
This email from fashion brand Rat & Boa announces the arrival of its AW26 Aftersun Collection, framed as an exclusive early access moment for subscribers. The copy positions the line around contradiction, sensuality and dressing for yourself, highlighting tactile fabrics, expressive prints and fluid silhouettes as a complete everyday wardrobe. Featured pieces include the Willow Shirt, Rosalba Dress Floral, Rheta Scarf Floral, Odessa Dress Red, Iris Shirt, Livia Trousers and Cova Dress, each paired with a shop call to action. The message carries no discount code, price reduction, free shipping or gift incentive; its appeal rests on newness, exclusivity and editorial brand storytelling rather than savings. The tone is aspirational and confident, aimed at a general fashion audience, with mild urgency created by the early access framing.
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The fall catalog has arrived!
This email from Foxcroft announces the arrival of the fall catalog, using the subject line "The fall catalog has arrived!" to signal new seasonal merchandise. The body is largely composed of image and link placeholders, with little visible text beyond navigation, a customer-service line offering email and phone contact, and standard footer options for managing preferences or unsubscribing. There is no explicit discount code, percentage saving, free-shipping promise, bundle, giveaway, or early-access language in the visible copy. The message therefore functions primarily as a new-arrivals or catalog announcement rather than a promotional sale. Its tone is straightforward and service-oriented, with no stated deadline or scarcity cue. The audience appears to be general subscribers of the Foxcroft brand.
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⬇ LDW Markdowns: EXTRA 50% OFF ⬇
This Gilt marketing email promotes a limited-time markdown event with the subject line advertising an extra 50% off. The preheader highlights deep discounts including 83% off, $27 steals, and an ISAIA promotion, while the body repeats 70% off messaging. The email is organized around shopping categories for women, men, kids, home, and city, each paired with short calls to action such as Shop Now, Score Now, Tap In, Click Quick, and Act Fast. The tone is urgent and savings-focused, using repeated limited-time phrasing to encourage quick browsing. No specific product names, brands beyond ISAIA, or detailed item descriptions appear in the visible text, so the campaign centers on broad category navigation and percentage-based price reductions rather than individual merchandise storytelling. It is a promotional sale email aimed at a general audience.
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Labour Day Sale: 30% OFF Everything!
Penningtons sends a Labour Day promotional email headlined by a 30% off everything sale and essential sweaters priced at $39. The message highlights soft cotton and Tencel blend sweaters and a 30% discount on bra favourites, aimed at a general audience of shoppers. Free standard shipping applies to orders over $75 within Canada. The email uses a friendly, savings-focused tone with a clear deadline of September 7, 2026, creating medium urgency. It promotes in-store and online shopping, store locator and contact links, and identifies the brand as proudly Canadian with sizes 12 to 32. The layout is product-led, featuring sweaters and bras as the main merchandise categories.