Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,095
- Brands
- 14
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Fall Shoe Trends Have Arrived
Penningtons sends a fall footwear roundup email aimed at shoppers needing wide-width shoes in sizes 12 to 32. The subject announces fall shoe trends, and the body highlights three trend edits: feminine ballet flats and heels, western boots, and preppy loafers. A prominent 30% off footwear offer appears twice, supported by free standard shipping on orders over $75 within Canada. The message references the recipient's INSIDER loyalty status and invites store visits and contact. The tone is friendly and seasonal, emphasizing fit and style rather than urgency. The email is a promotional campaign combining a percentage discount with a shipping threshold incentive, targeting general customers with an interest in wide-fit seasonal footwear.
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The new shirt jacket for fall 🖤
This Foxcroft marketing email announces a new shirt jacket for the fall season, positioning it as a fresh seasonal wardrobe addition. The subject line uses a black heart emoji to convey a stylish, friendly tone, while the preheader and body are largely composed of placeholder links and navigation elements. The message includes a customer service section inviting recipients to email or call a support line, along with standard preference management and unsubscribe options. There is no discount code, percentage off, free shipping threshold, bundle, giveaway, or other explicit promotional offer present in the visible content. The email primarily functions as a product launch or new arrivals announcement aimed at a general audience, with no stated deadline or urgency. Product details, pricing, and direct calls to action are absent from the provided text, limiting the commercial information available for analysis.
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Your Fall Color Palette, Upgraded
This Liverpool Los Angeles email announces new fall shades and styles, positioning the collection as easy to mix and effortless to wear. The subject line promises an upgraded fall color palette, while the preheader states that fall neutrals just got better. The body highlights lightweight sweaters as a trending item and drives clicks to new arrivals. Product imagery features named apparel pieces including a pleated sleeve button front shirt, a high rise slim pant with comfort waist, a relaxed open front jacket, a wide leg pant with trapunto stitching, a peplum jacket, a baby boot, a long sleeve knit henley top, a kick flare pant with button hem, and a patch pocket fitted jacket. The email also promotes free shipping over $175, free returns, and Shop Pay installments through Affirm, with navigation for women, men, petite, and plus categories.
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Lab-Grown 💎 STEALS. 48 HRS Only.
This Gilt marketing email announces an end-of-summer sale event framed as limited-time steals, with the subject line highlighting lab-grown diamonds and a 48-hour window. The preheader references brands including Jacquemus, ALAÏA and ba&sh, suggesting a designer fashion assortment. Navigation covers women, men, kids, home and city categories. Repeated calls to action such as Click Quick, Hurry In, Act Fast, Shop Now, Score Now and Tap In emphasize speed and urgency rather than specific discounts. No coupon codes, percentages, prices, free shipping thresholds or named products appear in the visible copy. The message targets a general shopping audience with a bold, urgent promotional tone centered on savings and scarcity during a seasonal clearance moment.
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Jacquemus to ALAIA - It List Designers
This Gilt marketing email promotes discounted designer fashion under the subject line highlighting designers such as Jacquemus and ALAIA. The preheader and body repeat the slogan Dress Like You Mean It and invite shoppers to browse by style across women, men, kids, home and city categories. A personalized section titled Top Finds Based on Your Recently Viewed presents four marked-down items: To My Lovers at $56.99 from $225, Baldinini at $149.99 from $430, Mac Duggal at $89.99 from $298, and Dolce & Gabbana at $699.99 from $1,150, with percentage savings shown. The email also mentions more boutiques and includes account, customer service, privacy and unsubscribe links. It is a promotional sale message aimed at a general fashion audience, emphasizing savings and designer labels.
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The Art Of Being Ella
This Rat & Boa email is an editorial-style brand newsletter built around an interview with artist, model and poet Ella Eckersley, who invites readers into her London studio. The subject line 'The Art Of Being Ella' and preheader frame the message as a conversation series about women who inspire the brand. The body discusses how creativity, travel and modelling shape one another, and how dressing by instinct can be an art form. Product placements follow the editorial: the Ravenna Dress, Angelita Dress, Gaia Dress, Vida Earring and Bijou Necklace, each with a Shop Now call to action. Navigation links point to New In, Shop All, Journal and Members. No discount, coupon, free shipping or other promotional offer appears anywhere in the message.
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End-of-Summer Steals: Limited Time | All-New ba&sh
This Gilt marketing email promotes an end-of-summer clearance sale with steep discounts across multiple fashion and beauty categories. The subject line highlights limited-time steals and the brand ba&sh, while the preheader lists 80% off women's items, up to 70% off Jimmy Choo, up to 65% off, and up to 75% off shoes and accessories. The body repeats these offers and adds up to 40% off beauty products from Mama Sol. Navigation links cover Women, Men, Kids, Home, and City. Numerous call-to-action buttons such as Hurry In, Act Fast, Shop Now, Click Quick, Tap In, and Score Now create urgency. The email targets a general audience with a savings-focused, time-pressured promotional angle. No specific coupon codes appear; discounts are stated as percentage reductions.
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ba&sh 👉 ALL NEW
This promotional email from Gilt announces an all-new assortment alongside a clearance event. The subject line highlights new arrivals, while the preheader promotes an extra 50% off clearance, top 200 sunglasses, and accessories ranging from silk scarves to leather belts. Navigation links cover women, men, kids, home, and city categories. Multiple call-to-action buttons use urgent phrasing such as Act Fast, Score Now, Shop Now, Hurry In, and Click Quick. A travel offer for Sanctuary Cap Cana advertises up to 58% off stays. The email is image-heavy with eighteen images and forty-one links, and it closes with standard account, customer service, privacy, and unsubscribe information plus a Boston mailing address.
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Your Next Active Look at 40% OFF*
This Penningtons promotional email leads with a 40% off activewear offer, framed around butter-soft fabrics and sculpted fits designed for movement from yoga studio to gym. It also promotes a Warehouse Sale Event with up to 70% off almost everything, plus free standard shipping on orders over $75 within Canada. The message addresses recipients as INSIDER members and highlights inclusive sizing from 12 to 32. Both discounts are time-limited, with stated end dates in late August 2026, and exclusions apply to select licensed brands and already-reduced merchandise. The tone is energetic and body-positive, emphasizing comfort, movement and savings rather than product specifics. The email mixes a focused activewear promotion with a broader clearance event, encouraging both online shopping and in-store visits.
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etnies PROMO IS LIVE
This etnies marketing email announces that the etnies PROMO is now live, using a short subject line and preheader to drive attention to the campaign. The body introduces Werka as the featured collaborator and highlights two limited-run shoe colorways she designed herself, described as purple suede with her own hand-lettered logos. The message directs readers to watch the promo and to purchase the shoes while sizes remain, noting availability through etnies.com and core skate retailers only. It closes with links to explore collections, contact information, preference management, and social channels. The tone is casual and skate-culture oriented, emphasizing exclusivity and limited availability rather than a stated discount. No explicit percentage, fixed amount, coupon code, or free shipping threshold appears in the visible copy, so the commercial emphasis rests on the limited collaboration product and its restricted distribution.
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![Preview of EXTRA EXTRA [50% Off Clearance] by gilt.com](https://media.letterscout.com/newsletter-media/newsletter-previews/issue-2789-a42f732eb4a6da84-620x844.webp)
EXTRA EXTRA [50% Off Clearance]
This promotional email from Gilt Luxe Shoe Shop announces a clearance event with 50% off, highlighted in the subject line as "EXTRA EXTRA [50% Off Clearance]". The preheader names Proenza Schouler White Label and Proenza Schouler and shows a $37 price point. The body repeats the brand names and price, then uses urgent calls to action such as "Score Now", "Hurry In", "Click Quick" and "Shop Now" alongside navigation for Women, Men, Kids, Home and City. The message emphasizes limited-time savings and quick action, with repeated price references and a clearance framing. It targets a general shopping audience with a friendly but urgent tone, focusing on discounted designer footwear and accessories rather than introducing new products or editorial content.
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The Outerwear Edit
This email from a fashion retailer presents an outerwear edit focused on transitional layers for the changing season. The body highlights materials such as supple leather, lightweight wool and technical cotton, and invites readers to shop outerwear through repeated calls to action. A shipping incentive offers complimentary express shipping on orders over 300 USD, which functions as the main commercial hook rather than a percentage or fixed discount. Navigation links point to new arrivals, loyalty, boutiques and contact pages. The tone is restrained and premium, with no explicit urgency or deadline. The message targets a general audience interested in seasonal wardrobe updates, positioning the collection as a practical response to shifting weather rather than a limited-time sale event.
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Starting at 60% Off All-New Proenza Schouler White Label & Proenza Schouler
This Gilt marketing email promotes a broad designer sale spanning fashion and beauty. The subject line highlights an all-new Proenza Schouler White Label and Proenza Schouler offer starting at 60% off, while the preheader advertises up to 80% off need-now handbags and up to 60% off brands from YSL to Caudalie. The body repeats these headline discounts and then presents a personalized product grid titled Top Finds Based on Your Recently Viewed, featuring discounted footwear from Baldinini, Gianvito Rossi, Ferragamo and Colette Rose with original and sale prices shown. Navigation links cover women, men, kids, home and city categories, and a boutique recommendation section appears near the end. The tone is promotional and savings-focused, with no explicit coupon code, deadline or countdown mentioned.
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Treat Your Skin Right with Mama Sol & Joanna Vargas
This Gilt promotional email curates a multi-brand sale roundup under the subject line about treating skin right with Mama Sol and Joanna Vargas. The body lists discounted offers across beauty, wellness, spirits, travel, and accessories, including Mama Sol beauty products up to 40% off, Joanna Vargas facials and treatments up to 32% off, Modern Liquors bottle sets, Thrive Market credit plus a free gift, Tres Gelee bags up to 42% off, 14th Night haircare up to 44% off, RapidLash lash serum up to 50% off, and several resort and travel discounts. Navigation links cover women, men, kids, home, and city categories. The tone is promotional and savings-focused, with no explicit deadline or countdown, relying on stacked percentage discounts and a headline credit offer to drive clicks.
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The Luxe Shoes-by-Size Shop | The Luxe Accessory Shop
This Gilt marketing email promotes a multi-category flash sale spanning women's, men's, kids', home, and city sections. The subject highlights a special-size shoe shop and a luxe accessory shop, while the preheader advertises $37 scores, up to 85% off dresses, and coveted summer brands. The body repeats urgency-driven calls to action such as Score Now, Tap In, Hurry In, Act Fast, and Click Quick, signaling limited-time inventory. Additional offers include up to 75% off luxe sheets to electrics, up to 44% off haircare, and a 27% discount on a three-night stay at Verdala Wellness Hotel AX Privilege. The email uses a promotional, savings-focused angle with no explicit coupon code, relying instead on percentage discounts and price points to drive clicks across fashion, beauty, travel, and home goods.
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$37 Scores 💥 Only 37 Hours
This Gilt marketing email uses a flash-sale format built around a $37 price point and a 76% discount claim. The subject line emphasizes a countdown of only 37 hours, while the preheader highlights one-time specials and a new Reiss arrival. The body is dominated by navigation links for Women, Men, Kids, Home, and City categories, plus repeated urgency calls to action such as Hurry In, Score Now, Click Quick, Shop Now, Tap In, and Act Fast. There is no editorial content, product description, or lifestyle storytelling; the message relies entirely on scarcity, deep discounting, and rapid clicking. The tone is bold and urgent, aimed at a general bargain-seeking audience rather than a specific segment.
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LAST DAY: The Back to Work Event
Penningtons sends a last-chance promotional email for its Back to Work Event, offering 30% off selected regular-priced bottoms, denim, skirts, tops and dresses, plus free standard shipping on Canadian orders over $75. The subject line stresses the final day, and the body repeats LAST DAY alongside category-specific 30% off blocks for denim, blouses, bottoms, tops and dresses. The message frames the offer as a seasonal wardrobe refresh as summer ends and routines resume, and it highlights inclusive sizing from 12 to 32. It also notes the recipient's INSIDER status and invites shoppers to visit a store or contact support. Fine print sets an August 26, 2026 deadline, excludes Hyba, Atelier dresses, licensed brands and already-reduced items, and states the offer cannot be combined with another coupon promotion.
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Tap In to Reveal ✦ One-Time Specials ✦
This Gilt marketing email promotes a limited-time designer sale with up to 76% off across luxury brands including Moncler, Herno, Dolce & Gabbana and Roger Vivier. The subject line urges recipients to tap in for one-time specials, while the preheader highlights the brand range and the steep discount. The body repeats the 76% off message and adds urgency with phrases such as Ends Soon, Click Quick, Act Fast and Hurry In. Navigation links cover Women, Men, Kids, Home and City categories, and multiple Shop Now calls to action direct readers to the sale. The email targets a general fashion audience with a savings-focused, time-pressured promotional angle and no personalized or loyalty messaging.
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Up to 60% Off Dolce & Gabbana to Roger Vivier
This Gilt marketing email promotes a summer designer sale with discounts of up to 60% off brands including Dolce & Gabbana and Roger Vivier. The subject line leads with the maximum discount, while the preheader highlights last-look summer dresses and price drops starting at 70% off. The body repeats a personalized product grid titled Top Finds Based on Your Recently Viewed, listing Tahari ASL, Jimmy Choo, Bebe, and Miu Miu with original and sale prices plus percentage savings. Navigation links cover women, men, kids, home, and city categories. The message closes with account, customer service, privacy, and unsubscribe links plus a Boston mailing address and copyright notice. The tone is promotional and savings-focused, targeting general shoppers with time-limited summer markdowns.
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Easy Fall Foundations
This email from Liverpool Los Angeles introduces fall wardrobe essentials, focusing on a new lightweight short-sleeve dolman sweater designed for easy everyday wear and layering into cooler months. The message highlights a "now trending" section featuring blazers and directs readers to shop across multiple fit categories including women, men, petite, and plus. A free shipping threshold of $175 and free returns are promoted, alongside Shop Pay installment options through Affirm offering four interest-free payments or longer monthly plans. The email also includes a true fit finder tool and standard help, returns, and shipping links. The tone is clean and minimal, emphasizing convenience and newness rather than aggressive discounting, with no explicit coupon or percentage discount present.
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Your Loyalty Perks
This loyalty-focused email from fashion brand Rat & Boa reminds members about the perks of their rewards programme after they missed a recent Members Only event. It explains that every £1 spent earns one point, with 100 points worth £5 toward a future order. It also highlights priority access, where higher loyalty levels grant earlier entry to new drops, and exclusive access that unlocks birthday vouchers, personalised offers and other benefits as members progress through tiers. The message uses a friendly, appreciative tone aimed at existing customers, emphasising belonging and ongoing value rather than a specific product promotion. Navigation links point to New In, Shop All, Journal and Members sections, and the email closes with standard subscription and unsubscribe information.
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Moncler to Herno: New Season, New Styles | 76% Off for a Limited Time
This Gilt marketing email promotes a new-season luxury assortment spanning brands such as Moncler, Herno, GreenPan and Ninja, alongside pre-loved luxury neutrals and swimwear. The subject line highlights new styles and a 76% off limited-time offer, while the preheader mentions up to 85% off swimwear and new Moncler men's arrivals. The body is dominated by repeated call-to-action buttons such as Click Quick, Hurry In, Act Fast, Tap In, Score Now and Shop Now, plus navigation for Women, Men, Kids, Home and City. No specific coupon code, price or product-level detail appears in the visible text, so the email relies on broad discount framing and urgency language to drive clicks to category pages.
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The indigo edit: your new neutral 💙
This Foxcroft marketing email announces an indigo-themed product edit, positioning indigo as a new neutral shade for the brand's apparel assortment. The subject line highlights the color story with a blue heart emoji, while the preheader simply offers a browser view link. The body is dominated by image and link placeholders, indicating a visually driven layout typical of fashion retail newsletters, with seventeen images and twenty links recorded. A customer service section provides an email contact and a phone number, plus preference management and unsubscribe options. There is no discount code, percentage off, free shipping threshold, bundle, giveaway, or early access mentioned anywhere in the visible copy, so the message functions as an editorial or new-arrivals style color edit rather than a promotional sale. The tone is friendly and brand-focused, aimed at a general audience of existing subscribers.
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76% Off (!) Here for 48 HRS
This promotional email from Gilt announces a limited-time sale with the subject line claiming 76% off for 48 hours. The preheader highlights hottest brands, lowest prices yet, and all $128 designer eyewear. The body includes a $100 inside message and repeated calls to action such as Hurry In, Tap In, Shop Now, Score Now, and Click Quick. Navigation categories cover Women, Men, Kids, Home, and City. The email emphasizes urgency through the 48-hour window and phrases like Limited Time. It targets a general shopping audience with a savings-focused angle, using a bold, urgent tone. No specific product names are mentioned beyond category navigation and designer eyewear. The message is a flash-sale style promotion rather than an editorial or loyalty communication.