Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,095
- Brands
- 14
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Limited Time: 20% Off Full Priced Items!
This NICCE marketing email promotes a limited-time 20% discount on full-priced styles, applied automatically at checkout with no code required. The subject line highlights the offer, while the preheader advertises free delivery over £60. The body features a hero message encouraging shoppers to refresh their everyday lineup, followed by six product cards including the NICCE Mens Mercury Hoodie in Circular Grey and Light Blue, the Mercury T-Shirt in Navy and Circular Grey, the Griffton Cap in Coal, and the Mercury Hoodie & Jogger Tracksuit Set in Black. Prices range from £19.99 to £89.99. Footer messaging reinforces free UK shipping over £60, recyclable packaging, and standard delivery at £4.99 for smaller orders. The tone is friendly and promotional, targeting general apparel shoppers with a clear savings angle.
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Introducing: Savvy II Pants
Penningtons introduces the Savvy II Pant, a reimagined version of its popular original workwear staple. The email highlights product improvements including heavier fabric for comfort and shape retention, enhanced stretch, and availability in three leg shapes and two fits. Featured styles include Straight Leg, Slim Leg, Curvy Straight Leg, and Bootcut Pant. The campaign also promotes free standard shipping on orders over $75 within Canada, and a teacher appreciation offer of 40% off almost everything in-store only. The email targets general subscribers with an insider loyalty status mention, uses a friendly and informative tone, and combines new product launch messaging with promotional savings for teachers.
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Biggest Summer Savings on TOP Brands
This promotional email from Gilt Groupe announces a summer savings campaign focused on top designer brands. The subject line highlights the biggest summer savings, while the preheader spotlights a $128 designer eyewear offer alongside Burberry and Reiss. The body is largely image-driven with navigation links for Women, Men, Kids, Home, and City categories, plus repeated calls to action such as Shop Now, Click Quick, Tap In, Score Now, Act Fast, and Hurry In. The message emphasizes urgency and bargain hunting rather than detailed product descriptions. No coupon codes, percentage discounts, or shipping offers appear in the visible text, though a fixed price point of $128 for designer eyewear is mentioned. The tone is energetic and deal-focused, targeting a general shopping audience during the summer season.
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Woven Check
This marketing email from a fashion brand highlights a fabric called Woven Check, described as a considered blend of silk and linen that is lightweight and softly transparent, creating an effortless sense of depth. The subject line is simply Woven Check, and the preheader is a browser view link. The email promotes complimentary express shipping on orders over 300 USD, which functions as a free-shipping threshold offer rather than a percentage discount. Calls to action include EXPLORE, SHOP NOW, and EXPLORE ACCESSORIES, alongside navigation links for New Arrivals, Loyalty, Our Boutiques, and Contact Us. The tone is minimal and premium, focusing on material quality and understated elegance rather than urgency or heavy promotion. No specific product names, coupon codes, or seasonal occasions are mentioned beyond the fabric name and the shipping threshold.
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Up to 75% Off New Reiss
This promotional email from Gilt announces a designer sale featuring Reiss with discounts of up to 75 percent off, alongside a broader offer of 55 to 70 percent off Reiss styles. The message highlights new arrivals and presents a curated selection of discounted luxury items based on the recipient's recently viewed products, including Rococo Sand, Jimmy Choo, Miu Miu, and La Fiorentina. Each product listing shows the original price, the sale price, and the percentage saved, emphasizing substantial markdowns. Navigation links direct shoppers to categories such as Women, Men, Kids, Home, and City. The email also promotes additional boutiques and includes standard account, customer service, and unsubscribe links. The overall tone is savings-focused and encourages immediate browsing of the discounted designer inventory.
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The Ultimate Run Bra colour palette.
This Shock Absorber marketing email promotes the Ultimate Run Bra, a high-impact sports bra, with a focus on its new colour palette for the upcoming season. The message highlights the bra's supportive design and its availability in five colourways, positioning it as a staple for runners. The email features the Ultimate Run Bra at £52, alongside a discounted price of £44.20 for the same product under a 'Going, Going... Almost Gone!' section, suggesting limited stock. It also mentions free delivery over £25, virtual fittings, and award-winning status. The tone is energetic and product-focused, encouraging immediate shopping through repeated 'SHOP NOW' calls to action. The campaign targets general athletic consumers interested in reliable running apparel.
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The etnies promo is live. Watch it now
This etnies marketing email announces that a promotional video, titled the etnies promo, is now live and available to watch. The subject line and preheader both emphasize that the promo has been released, and the body invites recipients to watch it now through repeated calls to action. The message describes the film as a team video shot over several months in Los Angeles, Barcelona, Sicily, Lisbon, and Chicago, featuring a roster of riders including Andy Anderson, Barney Page, Josef Skott Jatta, Julian Lewis, Kylie Frank, Malachi Gray, Nick Garcia, and Weronika Choromanska, while introducing Corey Glick to the etnies family. It credits Matt King as filmmaker and director. The email contains no discount, coupon, price, shipping offer, or product listing, functioning primarily as brand content and audience engagement rather than a direct sales promotion.
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The Luxe Closet Featuring Burberry | Everything $100 Inside: Limited Time
This Gilt marketing email promotes a limited-time designer sale under the subject line 'The Luxe Closet Featuring Burberry | Everything $100 Inside: Limited Time.' The preheader highlights clearing the designer rack, new neutrals, and up to 80% off swim to cover-ups. The body repeats these themes, adds a men's rack clearance and a big jewelry event, and includes category navigation for women, men, kids, home, and city. Several calls to action appear, such as Tap In, Score Now, Hurry In, Shop Now, Click Quick, and Act Fast. Additional offers mention up to 30% off stays at The Ranch at Emerald Valley and up to 42% off bags from Très Gelée. The email uses urgency and savings language throughout, with no explicit coupon code.
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⬇ PRICE DROPS ⬇ All $100 Inside
This Gilt promotional email announces a clearance event with major price reductions across multiple departments. The subject line highlights price drops and a $100 price point, while the preheader promotes new neutrals, up to 90% off clearance, and cuts on best-selling styles. The body repeats these messages and includes navigation for Women, Men, Kids, Home, and City categories. Multiple call-to-action buttons such as Shop Now, Hurry In, Act Fast, and Tap In create a sense of urgency. The email is clearly a limited-time sale campaign aimed at driving immediate purchases through deep discounts. It uses a bold, urgent tone with repeated emphasis on savings and speed, and it targets a general shopping audience rather than a specific loyalty segment.
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![Preview of Up to 90% Off Clearance [NEW Cuts]! by gilt.com](https://media.letterscout.com/newsletter-media/newsletter-previews/issue-2677-5ea1fb495611b42d-620x844.webp)
Up to 90% Off Clearance [NEW Cuts]!
This Gilt marketing email promotes a clearance sale with discounts of up to 90 percent off, highlighting luxury fashion brands such as Christian Louboutin, SIMKHAI, A.L.C., and alice + olivia. The subject line emphasizes new price cuts on most-sold styles, while the preheader stresses major reductions and that the event ends soon. The body uses repeated urgency-driven calls to action including Hurry In, Click Quick, Tap In, Act Fast, and Score Now, alongside category navigation for Women, Men, Kids, Home, and City. The tone is bold and promotional, targeting general shoppers with a savings-focused angle. No specific coupon codes, free shipping thresholds, or individual product names appear beyond brand mentions and category links.
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Up to 70% Off SIMKHAI, A.L.C., and alice + olivia
This Gilt marketing email promotes a designer fashion sale with discounts of up to 70% on brands such as SIMKHAI, A.L.C., and alice + olivia, as stated in the subject line. The preheader also highlights a lab-grown diamond event with 70 to 90% off and mentions Christian Louboutin. The body presents personalized product recommendations based on recently viewed items, including Brunello Cucinelli at $384.00 reduced from $1,210, Ariel Tesoro at $79.99 from $221, Tahari ASL at $69.99 from $159, and To My Lovers at $56.99 from $225. Navigation links cover women, men, kids, home, and city categories, plus a fall preview. The email closes with account, customer service, privacy, and terms links, and identifies itself as an email advertisement from Gilt Groupe.
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As Worn By You: The Best Of Summer
This Rat & Boa email is a community-focused summer roundup rather than a discount promotion. The subject line, "As Worn By You: The Best Of Summer," and the preheader, "The girls, the looks, the places," frame the message around customer styling. The body celebrates summer '26 looks worn by the brand's community, describing "sun-drenched days by water" and "nights under the stars." It highlights named styles such as Nilah Animal, Anessa Animal Dot, Adah Shirt and Rodeo Dress, and invites readers to shop now or discover more. A user-generated content call-to-action asks customers to tag the brand and use the hashtag #ratandboa for a chance to be featured. Navigation links point to New In, Shop All, Journal and Members. No coupon, percentage discount, free shipping threshold or limited-time deadline appears anywhere in the message.
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Christian Louboutin w/ $699.99 Styles: Fall Preview
This Gilt marketing email promotes a limited-time sale on most-sold styles, headlined by Christian Louboutin footwear with prices starting around $699.99. The subject frames the message as a fall preview, while the preheader advertises major cuts and up to 75% off shoes and accessories. The body repeats the discount claim and adds a home organization shop plus category navigation for women, men, kids, home, and city. Several call-to-action buttons such as Click Quick, Tap In, Act Fast, Score Now, and Hurry In create urgency. Additional partner offers include 16% off stays at Hotel Rumbao, $100 toward the first four Thrive Market orders with a free gift, and Napa Valley Chardonnay from Beringer Vineyards. The tone is promotional and savings-focused, targeting general shoppers.
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Major Cuts ✂ Most-Sold Styles. 2 Days to Score.
This Gilt promotional email announces a major limited-time sale with deep discounts across most-sold styles. The subject line emphasizes major cuts and a two-day window to shop, while the preheader highlights Gucci items at $399.99 and under plus everything at 80% off. The body repeats the Gucci and 80% off messaging and includes a $26 price point. Navigation links cover Women, Men, Kids, Home, and City categories. Multiple calls to action such as Tap In, Shop Now, Score Now, and Act Fast drive urgency. The email targets a general fashion audience with a savings-focused, time-pressured angle and no specific seasonal occasion beyond summer scores. It is a straightforward percentage-discount promotion.
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Office Essentials For the Modern Muse
Penningtons sends a promotional email headlined "Office Essentials For the Modern Muse," built around its Back to Work Event. The message leads with 30% off bottoms, denim and tops, then presents a Modern Muse workwear edit described as tailored ease with refined textures. A second block promotes The Warehouse Sale Event with up to 70% off everything, and free standard shipping is repeated for orders over $75 within Canada. The email also highlights the recipient's INSIDER status, offers store-locator and contact links, and notes sizes 12 to 32. Fine print lists end dates, exclusions such as Hyba and licensed brands, and restrictions on already-reduced merchandise. The tone is friendly and aspirational, with moderate urgency from limited-time deadlines and while-quantities-last wording.
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Meet Bobbie!
This promotional email from Liverpool Los Angeles introduces a new product called Bobbie, a baby bootcut style described as slim through the leg with a subtle bootcut finish. The message centers on a new-arrivals angle, inviting shoppers to meet Bobbie and shop now, while also encouraging them to complete the look with effortless staples such as a collarless lady jacket, a long sleeve sweetheart neck sweater, a knit-to-woven top with smocking, and a high rise riding legging. The email highlights free shipping over $175 and free returns, and mentions Shop Pay installments through Affirm with four interest-free payments or longer monthly plans. Navigation links direct recipients to shop women, men, petite, and plus categories, alongside help, returns, and shipping resources. The tone is friendly and minimal, with no explicit discount code or percentage offer present.
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Everything 80% Off Inside: Ends Soon
This Gilt marketing email promotes a major clearance event with the subject line "Everything 80% Off Inside: Ends Soon." The preheader highlights luxury brands ISAIA, TOD's and Ferragamo alongside "$26 Summer Scores." The body consists largely of navigation links for Women, Men, Kids, Home and City categories, plus repeated urgency calls to action such as "Tap In," "Hurry In," "Score Now," "Act Fast," "Shop Now" and "Click Quick." The message emphasizes steep savings and limited time, targeting general shoppers interested in discounted designer fashion and home goods. It includes standard account, customer service, privacy and unsubscribe links, and identifies itself as an email advertisement from Gilt Groupe. No specific product names, coupon codes or shipping offers appear in the visible text.
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Back to Basics
This marketing email from a fashion retailer focuses on everyday wardrobe staples made from organic cotton and soft jersey, positioned as comfortable essentials. The subject line 'Back to Basics' signals a return to simple, foundational pieces rather than trend-driven fashion. The preheader and body highlight complimentary express shipping on orders over 300 USD, giving the message a clear commercial incentive. The email directs readers to shop the basics collection and also mentions new arrivals, a loyalty program, boutiques, and contact options in the footer navigation. The tone is calm and understated, emphasizing comfort and considered design. There is no explicit percentage discount or coupon code; the main promotional lever is the free express shipping threshold. The message targets a general audience with a savings-oriented angle and moderate urgency tied to the shipping offer.
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TODs to Ferragamo Featuring $299.99 Styles
This Gilt marketing email promotes discounted luxury fashion and accessories, leading with the subject line about TOD's and Ferragamo styles at $299.99. The preheader highlights an ISAIA offer at 70% off and a $26 deal available for 48 hours, framing the message around limited-time savings. The body presents a personalized product grid titled 'Top Finds Based on Your Recently Viewed,' featuring Miu Miu, Gucci, TOD's and Moonsea items with original prices, sale prices and percentage discounts. Navigation links cover Women, Men, Kids, Home and City categories, and a 'More boutiques we think you'll love' section encourages further browsing. The tone is promotional and deal-focused, using markdowns and a short deadline to drive clicks, while footer links provide account, service and unsubscribe options.
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The Getaway Edit: Where to Go Next
This Gilt Groupe promotional email, titled "The Getaway Edit: Where to Go Next," curates discounted travel and wellness offers. It highlights resort stays at Rancho La Puerta, The Ranch at Emerald Valley, Fairmont Grand Del Mar, Sanctuary Cap Cana, and Hotel Rumbao, with savings ranging from 16% to 58% off. Beauty and lifestyle brands also appear: RapidLash lash serum, Joanna Vargas facials, WSJ Wine, and Thrive Market, which offers $100 toward the first four orders plus a free gift. The layout uses a "Today's Picks" grid of image tiles linking to each deal, followed by category navigation for Women, Men, Kids, Home, and City. The tone is friendly and savings-focused, with no explicit deadline or countdown, though the discount framing implies limited-time value. It targets a general shopping audience interested in travel and lifestyle deals.
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ISAIA All 70% Off | $26 Summer Scores: Limited Time
This Gilt marketing email promotes a limited-time luxury sale featuring pre-loved designer goods and steep discounts. The subject line highlights ISAIA at 70% off and $26 summer scores, while the preheader announces new-to-site pre-loved luxe and up to 80% off. The body includes repeated urgency calls to action such as Hurry In, Score Now, Click Quick, Tap In, and Act Fast, alongside category navigation for Women, Men, Kids, Home, and City. Featured brand mentions include Chloé, with luxe totes to ballet flats, plus Modern Liquors bottle sets and Kaypi Peru travel packages at up to 33% off. The email targets a general shopping audience with a savings-driven, fast-moving promotional angle and no explicit coupon code.
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Trending: fall's new neutrals 🤎
This Foxcroft marketing email announces fall's new neutral color trend, using a subject line with a brown heart emoji to signal the seasonal palette. The body is largely image-based, containing fourteen images and seventeen links, with minimal visible text beyond navigation, a customer support section, and footer details. No explicit discounts, coupons, free shipping offers, or product names appear in the readable text. The message functions as a trend-focused editorial or new-arrivals style promotion rather than a direct sales push. It invites recipients to view the email in a browser, contact customer service by email or phone, manage preferences, or unsubscribe. The tone is friendly and brand-oriented, emphasizing seasonal style discovery rather than urgency or savings.
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$26 Scores 🔥 Seize the Summer NOW.
This Gilt marketing email promotes a summer flash sale under the subject line "$26 Scores" with a preheader highlighting an extra 20% off top styles and mentions of The Uptown Edit and Chloé. The body is dominated by navigation links for Women, Men, Kids, Home and City, plus repeated call-to-action buttons such as Score Now, Tap In, Act Fast, Shop Now and Click Quick. A deterministic price of $26 appears in the subject, anchoring the promotional hook. The tone is energetic and urgency-driven, urging recipients to seize the summer immediately. No specific product names, sizes or categories are described beyond broad shopping departments, so the email functions mainly as a traffic-driving sale announcement rather than a detailed product showcase.
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RSVP Dresses: 30% OFF*
Penningtons, a Canadian plus-size retailer, sends a promotional email headlined "RSVP Dresses: 30% OFF*" with the preheader "A complete outfit for every occasion." The message highlights 30% off dresses, tops, accessories, shoes and jewelry, plus free standard shipping on orders over $75 within Canada. A warehouse sale event advertises up to 70% off almost everything. The email addresses recipients as "INSIDER" members and emphasizes sizes 12 to 32. Copy encourages shoppers with last-minute wedding invitations or anyone who likes to dress up to browse the latest selection. Discounts apply to selected regular-priced merchandise only, exclude certain brands and already-reduced items, and carry stated expiry dates in 2026. The tone is friendly and savings-focused, with repeated calls to shop now and find a store.