Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,097
- Brands
- 14
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Best Sellers Back In Stock
This ecommerce marketing email announces that best-selling styles have returned and are available online again. The subject line states "Best Sellers Back In Stock," and the body invites readers to discover the returning styles. A complimentary express shipping threshold of 300 USD is highlighted near the top. The email showcases nine product images, including a cotton circle hem skirt, a woven tote in chestnut, a cocoon zip leather jacket, a woven mini tote, canvas flight jackets, a suede mule, a slim woven tote, and a fine merino V-neck sweater. Navigation links point to new arrivals, loyalty, boutiques, and contact pages. The tone is minimal and informative, with no explicit discount code or percentage promotion mentioned.
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Roberto Cavalli, Saint Laurent, & Versace Eyewear
This promotional email from Gilt highlights luxury eyewear brands including Roberto Cavalli, Saint Laurent, and Versace in its subject line, while the preheader announces swim savings and up to 70% off sandals. The body repeats the swim savings message and presents a personalized product feed titled Top Finds Based on Your Recently Viewed, featuring discounted items from Tiffany & Fred Paris, JL LUXE, Laura Ashley, and ESTELLINA with prices and percentage-off figures. Navigation links cover Women, Men, Kids, Home, and City categories. The email closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address. Overall it is a broad discount-driven retail newsletter aimed at driving clicks to deeply reduced fashion and home merchandise.
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Zazá Pecego’s Guide To Paris
This Rat & Boa email is an editorial travel guide rather than a sales promotion. Titled "Zazá Pecego's Guide To Paris," it presents creative and tastemaker Zaza Pecego sharing her personal Paris recommendations during Fashion Week. The email is organized into sections covering where to shop, eat, and people-watch, naming boutiques such as L'Obscure and Gaijin, the Italian café Paolina in Le Marais, and spots like La Perle, Café Charlot, and Le Progrès. A pull quote emphasizes that her inspiration comes from curiosity rather than clothing. The message closes by inviting readers to explore the latest travel editorial and to wander without a rigid itinerary. There are no discounts, coupons, prices, or product offers mentioned, and the content focuses on brand storytelling, lifestyle positioning, and driving traffic to editorial content.
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WSJ Wine: Rosé All Summer - 12 Bottles for $79.99
This promotional email from WSJ Wine announces a summer rosé offer: a curated collection of 12 bottles for $79.99, comprising 10 bottles plus 2 bonus bottles of rosé. The subject line frames the campaign as a seasonal summer rosé push, while the preheader repeats the curated collection and bonus bottle structure. The body is largely navigational, with links to women's, men's, kids', home, and city sections, plus account, customer service, privacy, and terms links, suggesting a retail brand footer. The only concrete commercial detail is the $79.99 price for the 12-bottle bundle. There is no explicit coupon code, percentage discount, or free shipping claim. The email targets a general audience with a friendly, seasonal savings angle and moderate urgency implied by the limited summer framing.
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The New Neutrals
Liverpool Los Angeles sends a seasonal fashion email titled "The New Neutrals," promoting a curated edit of timeless neutral-hued apparel that pairs with everything. The message highlights elevated essentials meant to be worn today and for seasons to come, directing readers to shop new arrivals. Six featured product images include a collarless moto jacket, a slouchy girlfriend cuffed jean, a long sleeve lace up woven blouse, a straight leg jean with cuff, a frayed flounce jacket, and high rise flare jeans with patch pockets. The email also promotes free shipping over $175 and free returns, plus Shop Pay installments through Affirm offering buy now, pay later with four interest-free payments. Navigation links cover women, men, petite, and plus categories, alongside fit guidance and help resources. The tone is calm, aspirational, and seasonally focused rather than discount-driven.
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Loewe to KHAITE (High Sellout Risk) | All 70 – 90% Off Summer Savings
This Gilt marketing email promotes a large summer clearance event with discounts ranging from 70% to 90% off, positioning the sale as high sellout risk. The subject line highlights designer brands Loewe and KHAITE, while the preheader and body emphasize lab-grown diamonds starting at 70% off, dresses up to 80% off, and a special-size shoe shop. Additional featured offers include Maje, Sandro, and ba&sh, plus Mama Sol beauty products up to 40% off and Solawave skincare and tools up to 53% off. The email uses repeated urgent calls to action such as Shop Now, Hurry In, Score Now, Click Quick, and Act Now. Navigation covers Women, Men, Kids, Home, and City categories. The tone is promotional and urgency-driven, aimed at driving immediate purchases during a limited-time seasonal savings event.
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The Leopard Edit
This Penningtons marketing email promotes a leopard print trend edit alongside two concurrent promotions. The subject line, "The Leopard Edit," frames the campaign around the season's hottest print, described as bold yet timeless and available across bottoms, tops, swimwear, and more. Two discounts are highlighted: 30% off new arrivals and up to 50% off almost everything, presented under a "BLACKFRIDAY in July" banner. Free standard shipping applies to Canadian orders over $75. The email also references an "INSIDER" loyalty status and encourages store visits. It targets a general audience with a friendly, trend-focused tone, using moderate urgency through limited-time offer language and expiry dates in August 2026. Products span plus-size apparel in sizes 12 to 32.
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We sorted the sale for you ✔️Up to 70% off your size!
This Foxcroft promotional email announces a sale with up to 70% off, framed as a curated selection sorted by size for the shopper's convenience. The subject line uses a checkmark emoji and emphasizes that the sale has been organized for the recipient, while the body repeats the headline discount and provides detailed terms. The offer runs from June 29, 2026 to August 2, 2026, cannot be combined with other promotions, and excludes prior purchases from price adjustments. Final sale items are not eligible for return, exchange, or store credit. The email includes customer service contact options and standard unsubscribe and preference management links. The tone is friendly and helpful, with a clear savings angle and moderate urgency created by the limited promotional window and deep discount. No specific product names appear in the visible text.
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Fos x etnies. Available now.
This etnies marketing email announces a collaboration with artist Mark "Fos" Foster, a longtime skate culture figure and founder of Heroin Skateboards. The subject line and preheader both declare the Fos x etnies collection is live and available now. The body explains Foster's background as a former art director for Baker, Deathwish and Altamont, then states his illustrations appear on two etnies shoes. Both colorways are described as available now, exclusively at core skate retailers and etnies.com. The email emphasizes a limited run and restricted availability, reinforcing exclusivity rather than discounting. Two Shop Now calls to action appear, alongside social links and standard footer elements. No prices, coupons, discounts, free shipping or promotional codes are mentioned anywhere in the message. The tone is bold and brand-focused, celebrating skate heritage and artistic collaboration to drive immediate product interest.
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![Preview of The Reveal [!!!] One-Time Specials by gilt.com](https://media.letterscout.com/newsletter-media/newsletter-previews/issue-1802-7f5aa9abd2e33b1d-620x844.webp)
The Reveal [!!!] One-Time Specials
This Gilt marketing email promotes a limited-time sale on the retailer's newest arrivals, headlined by an extra 20% off the latest drop. The subject line frames the message as a reveal of one-time specials, while the preheader highlights the extra discount alongside new SIMKHAI and Burberry merchandise. Navigation links cover women, men, kids, home and city categories, indicating a broad multi-category assortment. Repeated call-to-action phrases such as Act Fast, Click Quick and Score Now create a sense of urgency and encourage immediate browsing. The email is a promotional campaign aimed at a general audience, using a friendly but time-pressured tone. No specific product names beyond the two brands are given, and no prices, coupon codes or shipping offers appear in the visible copy.
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Burberry
This Gilt marketing email promotes limited-time discounted prices on designer eyewear and other fashion items. The subject line highlights Burberry, while the preheader mentions Tom Ford Eyewear and a Women's Gifting Suite. The body features a personalized section titled Top Finds Based on Your Recently Viewed, listing steep markdowns on FLY London, Melissa Shoes, Christian Van Sant, and Taylor products, with discounts ranging from 66% to 78% off original prices. Navigation links cover Women, Men, Kids, Home, and City categories. The email also references additional boutiques and includes standard account, customer service, privacy, and unsubscribe links. The overall angle is savings-driven, using limited-time pricing and personalized recommendations to encourage immediate shopping across multiple product categories.
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Mama Sol: Up to 40% Off Sun Protection Essentials
This promotional email from Gilt Groupe highlights a curated at-home beauty edit with multiple brand discounts. The subject line leads with Mama Sol offering up to 40% off sun protection essentials, while the preheader promotes Nood at up to 44% off and TushToners at 42% off. The body lists a series of Today's Picks, including Solawave skincare and tools at up to 53% off, WSJ Wine at 68% off, The Broadmoor Cloud Camp stays at 28% off, 1-800 Flowers at 25% off site-wide, and Harry & David and Wolfermans Bakery each inviting recipients to RSVP for 20% off. Additional items include pre-owned OMEGA and Rolex watches and Joah Love apparel for women, men, and kids. The email uses a savings-focused, deal-driven tone with no explicit deadline beyond the listed discounts.
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Extra 20% Off Our Latest Drop | Burberry
This promotional email from Gilt Groupe highlights a range of discounted fashion and home goods. The subject line advertises an extra 20% off the latest drop, while the preheader mentions Calvin Klein, 75% off dresses, Fred Perry, and pre-loved luxury items. The body includes references to styles under $900 and up to 70% off towels to bath mats. Navigation links cover women, men, kids, home, and city categories. Repeated calls to action such as Click Quick, Tap In, Shop Now, Hurry In, and Score Now create a sense of urgency. The email is clearly a sale-focused campaign aimed at driving immediate purchases across multiple product categories, with no specific audience segmentation beyond general shoppers.
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Last Days: $35 Lingerie Sets*
Penningtons sends a last-chance promotional email titled "Last Days: $35 Lingerie Sets," emphasizing comfort from morning to night. The message highlights select bras at $25, matching panties for $10, and pajama sets for $25, with up to 50% off selected regular-priced merchandise. Free standard shipping applies to Canadian orders over $75. The email addresses recipients as "INSIDER" members and promotes sizes 12 to 32. It includes store locator and contact links, notes the offer ends August 2, 2026, and carries a proudly Canadian brand message. The tone is friendly and reassuring, focusing on fit, softness, and everyday comfort rather than urgency-driven scarcity language.
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Meet the prints and patterns making the moment 🌼
Foxcroft sends a promotional email highlighting new prints and patterns, with a subject line inviting recipients to meet the prints and patterns making the moment. The body is largely composed of image and link placeholders, plus a customer service block offering email and phone contact. The main commercial message is a discount of up to 70% off, valid from June 29, 2026 to August 2, 2026, with restrictions: it cannot be combined with other promotions or applied to prior purchases, and final sale items are not eligible for return, exchange, or store credit. The email closes with preference management and unsubscribe links, plus the Foxcroft mailing address. No specific product names, prices, or coupon codes appear in the visible text.
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Up to 80% Off TOP Brands *Shop by Size*
This promotional email from Gilt announces a major sale with up to 80 percent off top brands, using a subject line that emphasizes deep discounts and shopping by size. The preheader highlights luxury names such as Tom Ford Eyewear, Max Mara, and Jimmy Choo, positioning the message around premium fashion. The body is dominated by navigation links for Women, Men, Kids, Home, and City categories, plus repeated urgent calls to action like Act Fast, Shop Now, Click Quick, Score Now, and Hurry In. There is no explicit coupon code or free shipping mention; the offer is a percentage discount. The tone is urgent and savings-focused, aimed at a general audience of deal-seeking shoppers. The email relies on brand prestige and time pressure rather than product detail or editorial content.
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The Gifting Suite: Under $50 ➤ Luxe
This Gilt marketing email promotes a luxury gifting edit with a headline focused on gifts under $50 and designer names such as Christian Louboutin and Max Mara. The preheader advertises 76% off and stresses that the event ends soon, while repeated calls to action like Score Now, Hurry In, Shop Now and Click Quick push immediate browsing. Navigation covers Women, Men, Kids, Home and City categories, indicating a broad multi-category assortment rather than a single product. The message leans on savings and time pressure, pairing a price threshold with steep discount language. No specific product names beyond brand mentions appear in the visible copy, and the email closes with standard account, service, privacy and unsubscribe links plus a Boston mailing address.
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Up to 70% OFF Designer Shoes! Jimmy Choo & More
This Gilt marketing email promotes a designer shoe sale with discounts advertised as up to 70% off, naming Jimmy Choo among the highlighted brands. The preheader also mentions up to 80% off home items and a get-dressed-up theme. The body repeats curated product recommendations based on browsing, listing brands such as Hale Bob, Laura Ashley, Melissa Shoes and Bebe with original and reduced prices and percentage savings. Navigation links cover women, men, kids, home and city categories. Calls to action include Score Now, Act Fast, Click Quick, Shop Now and Hurry In, creating a time-sensitive promotional tone. The message is a general-audience retail newsletter focused on savings across fashion and home categories, with no loyalty or editorial framing.
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POV: you’re on set for AW26🤳
This email from Shock Absorber UK promotes the AW26 collection with a behind-the-scenes theme. The subject line uses a point-of-view framing, 'POV: you're on set for AW26', paired with a preheader simply reading 'SHOP AW26'. The body invites readers to see the chaos, the fits and everything that went into bringing the collection to life on set, repeatedly prompting them to shop AW26. It highlights free delivery over £25, award-winning products, virtual fittings and returns. Social calls to action direct readers to Instagram at @SHOCKABSORBERUK, plus Facebook and Instagram links. Footer includes preference management, unsubscribe and company address details. The tone is casual and playful, aimed at a general audience, with no explicit discount code or percentage offer beyond the free delivery threshold.
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The Ultimate Evening Dress Edit
This promotional email from fashion brand Rat & Boa presents an evening dress edit under the subject line "The Ultimate Evening Dress Edit," with the preheader "Dresses that get you noticed." The body highlights several named styles, including the Amazonie Dress, described as "the dress that does it all," the Cecelia Dress, described as "elegance meets allure," plus the Olympia, Antheia, Gaia, Donyale and Anessa dresses and a Coral Necklace. Calls to action invite readers to shop evening dresses, maxi dresses and the full collection. The message contains no discount code, percentage saving, free shipping promise or other explicit offer, so it functions as a new-arrivals style product showcase rather than a price promotion. The tone is aspirational and minimal, with no stated deadline or urgency.
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Start with the Essentials
Liverpool Los Angeles sends a wardrobe-essentials email headlined "Start with the Essentials," positioning foundational pieces as the base of a modern closet. The body highlights four hero items: an Adjustable Sleeve Button Front Woven Top billed as the number one versatile top, a Kayla Wide Leg Pull-on Trouser, a Snap Front Knit Shirt with puff sleeves, and a Boyfriend Blazer with princess darts. Occasion cues such as office meetings, terrace luncheons and rooftop cocktails suggest day-to-night styling. Navigation links push shoppers toward tops, denim and jackets, plus women's, men's, petite and plus categories. Free shipping applies over $175 with free returns, and Shop Pay installments through Affirm offer four interest-free payments. No discount code or seasonal promotion appears; the message leans on product curation and convenience rather than price cuts.
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All-New Max Mara: First Fall Look | $38 Steals: Limited Time
This Gilt marketing email leads with a subject line promoting an all-new Max Mara first fall look alongside a limited-time $38 steals offer. The preheader highlights pre-loved favorites, For Love & Lemons, The Clean Living Shop, and Arezzo, while the body mentions swim essentials under $80. The email is organized around category navigation for women, men, kids, home, and city, with repeated call-to-action buttons such as Shop Now, Tap In, Click Quick, Score Now, and Hurry In. The tone is energetic and deal-focused, emphasizing limited-time pricing and new designer arrivals. No explicit coupon code appears, but price-based savings are central to the messaging. The campaign targets a general shopping audience interested in discounted fashion and lifestyle products.
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Want it for $38? Click HERE within 38 hours.
This Gilt marketing email promotes a limited-time flash sale for the Love & Lemons brand, headlined by a $38 price hook and a 38-hour countdown. The subject line urges recipients to click quickly, while the preheader highlights ultra-coveted deals and mentions silk scarves and leather belts. The body is dominated by repeated call-to-action buttons such as Click Quick, Hurry In, Tap In, and Shop Now, alongside category navigation for Women, Men, Kids, Home, and City. The tone is urgent and deal-focused, targeting general shoppers rather than a specific loyalty tier. No coupon code or percentage discount appears; the main incentive is the fixed $38 price and the short time window. The email is a promotional sale campaign with a savings angle and high urgency.
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Your Summer MVP is Here
Penningtons sends a summer promotional email headlined "Your Summer MVP is Here" with a preheader of "50% OFF." The message promotes activewear at up to 50% off almost everything, plus free standard shipping on orders over $75 within Canada. Featured items include a water repellent short, crochet knit polo, and active knit dress, with sale prices such as $24.97 and $39.97 shown against original prices. The email frames the event as "BLACKFRIDAY in July," blending a Black Friday style sale with summer activewear. It also references an INSIDER loyalty status and invites recipients to visit a store. The offer runs until August 2nd, 2026, with exclusions for certain brands and already-reduced merchandise. The tone is friendly and savings-focused, aimed at a general audience of shoppers.