Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,097
- Brands
- 14
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79% Off for 2 Days ▶ Save BIG
This promotional email from Gilt announces a two-day sale with up to 79 percent off, highlighted in the subject line as a limited-time event. The preheader names luxury and contemporary fashion brands including Saint Laurent, Isabel Marant, Reiss and Ted Baker, signaling a designer discount assortment. The body is dominated by repeated calls to action such as Act Fast, Hurry In, Shop Now and Score Now, alongside category navigation for Women, Men, Kids, Home and City. The tone is urgent and savings-focused, pushing immediate browsing rather than storytelling or editorial content. No specific coupon code appears; the discount is framed as a site-wide or event-based markdown. The email targets a general shopping audience interested in discounted premium apparel and lifestyle goods.
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Earth Suede
This marketing email from a footwear brand announces a suede collection in a rich Earth hue, described as velvety suede meeting refined silhouettes. The subject line reads Earth Suede, and the preheader promotes complimentary express shipping on orders over 300 USD. The body is image-heavy with nine images and eighteen links, though most link targets were removed. Two SHOP calls to action appear, along with an EXPLORE FOOTWEAR link. A footer navigation includes New Arrivals, Loyalty, Our Boutiques, and Contact Us, plus an unsubscribe option. The email is short in text, relying on visuals and repeated shopping prompts. It targets a general audience with a premium, aspirational tone and a convenience-oriented shipping incentive rather than a percentage discount or coupon code.
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Hogan, Golden Goose, VEJA, and Zadig & Voltaire: New & for Less
This promotional email from Gilt highlights designer brands such as Hogan, Golden Goose, VEJA, and Zadig & Voltaire, positioning them as new arrivals available for less. The subject line and preheader emphasize savings, including an extra 50% off clearance at Gilt and mentions of JOE'S Jeans through 7 For All Mankind. The body uses repeated calls to action like Shop Now, Hurry In, Tap In, Click Quick, Score Now, and Act Fast, creating a sense of urgency. Navigation links cover Women, Men, Kids, Home, and City categories. The message targets a general fashion audience with a friendly but fast-paced tone, focusing on discounts and limited-time opportunities rather than detailed product education or editorial storytelling.
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Reiss & Ted Baker Up to 75% Off
This promotional email from Gilt highlights deep discounts across fashion and accessories, with the subject line advertising Reiss and Ted Baker at up to 75% off. The preheader promotes a Gilt offer of everything at $100, luxe shoes organized by size, and the TUMI brand. The body uses urgent calls to action such as Score Now, Act Fast, and Hurry In, alongside a Curated for You section featuring personalized product recommendations. Several discounted items are shown with original and sale prices, including Estellina, Ferragamo, Charles David, and Ipponelli. Navigation links cover Women, Men, Kids, Home, and City categories. The email emphasizes limited-time savings and encourages immediate shopping, ending with standard account, customer service, and unsubscribe information.
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Last Chance: Divi Aruba Phoenix Beach Resort Up to 48% Off
This promotional email from Gilt Groupe highlights a curated selection of travel, dining, beauty, and lifestyle deals under a "Today's Picks" heading. The subject line emphasizes a last-chance offer for Divi Aruba Phoenix Beach Resort stays at up to 48% off. The body lists numerous discounted stays, including The Broadmoor Cloud Camp at 28% off, Casa de Campo at up to 64% off, and Cala de Mar Resort & Spa Ixtapa at up to 16% off. Other offers cover Modern Liquors bottle sets, Swirl wine delivery at up to 71% off, SKINNEY Medspa treatments at up to 65% off, Nood hair removal products at up to 44% off, Solawave skincare at up to 53% off, and Filterbaby water filters at 48% off. Harry & David and 1-800 Flowers offer site-wide discounts. The email uses a savings-focused, urgent tone with repeated percentage-off messaging.
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Saint Laurent to Isabel Marant Up to 60% Off | Find One-Time Specials Inside
This promotional email from Gilt highlights a wide range of discounted luxury and lifestyle goods, led by designer fashion from Saint Laurent to Isabel Marant at up to 60% off. The subject line and preheader emphasize multiple simultaneous sales, including up to 75% off summer swim and resortwear, up to 80% off watches, and fragrance offers. The body is dominated by short, action-oriented calls to action such as Act Fast, Hurry In, Score Now, Click Quick, and Tap In, which create a sense of urgency and encourage immediate browsing. Navigation links for Women, Men, Kids, Home, and City organize the assortment by department. A separate bakery promotion invites recipients to RSVP for 20% off sitewide. Overall the message is a multi-category flash-sale digest aimed at driving quick clicks rather than telling a single brand story.
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The Reveal 🌟 One-Time Specials
This Gilt marketing email promotes a limited-time clearance event with extra savings and fixed-price deals. The subject line announces one-time specials, while the preheader highlights an extra 50% off clearance, a $100 price point, and Gucci merchandise. The body repeats these messages and adds a $599.99 and under shoes category. Navigation links cover women, men, kids, home, and city sections. Multiple calls to action such as Hurry In, Act Fast, Shop Now, Score Now, and Tap In create urgency. The email targets a general fashion and lifestyle audience with a savings-focused angle. It contains no explicit coupon code, but the percentage discount and price thresholds function as the main promotional offers. The tone is energetic and deal-driven, emphasizing limited availability and fast action.
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Werka in her own words.
This etnies newsletter is an editorial interview with pro skater Weronika Choromanska, known as Werka, presented in her own words. It announces her signature colorway on the Locut Vulc and Locut 2K, featuring purple suede inspired by violets and hand-drawn etnies logos. The email recounts her travels, contest win in Warsaw, sponsor change to Sci-Fi, and reflections on home. It also lists her favorite etnies models, including the Screw Vulc and Kayson x Nick Garcia. Two Shop Now calls to action and a closing line asking if readers still need the shoes drive traffic to the product. The tone is conversational, personal and community-focused, with no discount, coupon or shipping offer mentioned anywhere in the message.
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EXTRA 50% Off Clearance ⚠️
This Gilt marketing email leads with an extra 50% off clearance promotion, using a subject line that pairs the discount with a warning emoji to signal urgency. The preheader highlights a shoes-by-size shop, TUMI, and $100 picks, pointing to curated shopping categories. The body is dominated by navigation links for women, men, kids, home, and city sections, plus repeated calls to action such as Act Fast, Score Now, and Shop Now. There is no editorial content, product description, or lifestyle storytelling; the message is purely transactional and deal-driven. The tone is bold and urgent, encouraging immediate browsing of discounted inventory. The email targets a general audience of bargain-seeking shoppers rather than a specific loyalty tier or gifting occasion.
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Your Week, Styled ⋙ Brunch to Date Night
This Gilt marketing email uses a subject line about styling the week from brunch to date night, while the preheader highlights Gucci, up to 80% off bedding and bath, and brands from Cuisinart to ZWILLING J.A. HENCKELS. The body is largely navigational, with repeated category links for Women, Men, Kids, Home, and City, plus multiple call-to-action buttons such as Score Now, Shop Now, Hurry In, Click Quick, Act Fast, and Tap In. The message promotes a broad flash-sale style assortment spanning fashion, home, and kitchen goods. Urgency is emphasized through repeated hurry and act-fast phrasing. No specific coupon code, free shipping threshold, or named individual product is stated beyond brand and category references. The email targets a general shopping audience with a savings-focused, time-sensitive promotional angle.
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TUMI Restock ➤ 50% Off The Vapor Collection
This promotional email from Gilt leads with a TUMI restock and 50% off the Vapor collection, supported by a preheader highlighting items at $22 and brands such as Hugo Boss and PHILIPP PLEIN. The body repeats a curated recommendations block featuring Bebe, Mikael Aghal, Versace and 70/21 with steep percentage discounts, alongside repeated calls to action like Score Now, Act Fast and Hurry In. Navigation covers Women, Men, Kids, Home and City categories. The message emphasizes savings and urgency through countdown-style phrasing and deep markdowns, targeting a general fashion audience with a friendly, energetic tone. No explicit coupon code appears; discounts are expressed as prices and percentages.
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The Ultimate Summer Capsule Wardrobe
Rat & Boa sends a summer wardrobe editorial email titled "The Ultimate Summer Capsule Wardrobe," with the preheader "We've packed for you." The body invites readers to "BUILD YOUR SUMMER WARDROBE," describing an edit of holiday pieces featuring wild animal prints, tropical colour, micro minis and statement swimwear. It highlights trending categories such as Maxi Dresses, Mini Dresses, Jewellery and Beachwear, and names specific items including the Adah Shirt and Duana Necklace and the Verde Dress. Calls to action include SHOP NOW, EXPLORE TRENDING CATEGORIES and SHOP ALL. The email contains no discount code, percentage off, free shipping threshold, bundle, giveaway or early access, so it functions as a seasonal product-discovery and inspiration message rather than a promotional offer. Tone is aspirational and friendly, with no stated deadline or urgency.
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Luxe Shoes-by-Size Shop | Everything $100 Inside: Limited Time
This promotional email from Gilt highlights a limited-time sale where everything is priced at $100, alongside mentions of up to 75% off outdoor gear and jewelry. The subject line emphasizes a "Luxe Shoes-by-Size Shop" and the $100 price point. The body includes repeated calls to action such as "Act Fast," "Shop Now," and "Click Quick," creating urgency. Featured brands include Marimekko, and there is a mention of a 92 Point Napa Cabernet Sauvignon from Torcia. A separate offer from 1-800-FLOWERS.COM advertises 25% off sitewide. The email targets a general audience with a friendly yet urgent tone, focusing on savings and quick action. Navigation links cover women, men, kids, home, and city categories. The footer contains standard account, customer service, and unsubscribe information.
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Skechers, comfort for every step
This promotional email from Esdemarca highlights Skechers footwear with a headline offering up to 60 percent off favorite brands. The body presents a grid of discounted Skechers sandals, trainers, sneakers and leather shoes for women, men and kids, each shown with an original price and a reduced price in euros. Examples include Tresmen sandals, Revolted Merrick lace-up trainers, Relaxed Fit sandals, Uno Suited On Air sneakers and Delson Antigo leather shoes. The message is transactional and savings-focused, using category navigation links and repeated price comparisons to encourage browsing. A brief footer thanks recipients for being part of Esdemarca and explains how to manage communications, unsubscribe, and review privacy and terms information. The email contains no explicit coupon code, free shipping promise, or stated deadline, relying instead on percentage savings and product-level markdowns to drive interest.
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A-line? Oversized? We have a sale for that 👏
This Foxcroft marketing email promotes a seasonal sale with up to 50 percent off, using a subject line that asks whether shoppers prefer A-line or oversized styles and answers with a sale. The body is largely composed of image and link placeholders, so most product detail is not visible in the text. The visible copy states the discount, a validity window from June 29 to August 2, 2026, and restrictions such as no combining with other promotions, no price adjustments, and final sale items being ineligible for return, exchange, or store credit. Contact options include email and a phone number. The tone is friendly and promotional, emphasizing savings and a limited-time window rather than specific garments.
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Shop the $100 Haul
This Gilt marketing email promotes a limited-time sale with steep price cuts across fashion and home categories. The subject line advertises a "$100 Haul," while the preheader highlights "Limited-Time Steals" and items priced at "All $22 Inside," alongside mentions of FENDI and finds up to $299.99. The body is dominated by repeated calls to action such as "Shop Now," "Act Fast," "Hurry In," "Click Quick," and "Score Now," creating a sense of urgency. Navigation links cover Women, Men, Kids, Home, and City departments. The message is a promotional retail campaign aimed at a general audience, emphasizing savings and fast action rather than product education or editorial content. No loyalty program, gifting angle, or seasonal occasion is explicitly named beyond the limited-time framing.
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Don't Miss our Black Friday in July
Penningtons, a Canadian plus-size apparel retailer, sends a Black Friday in July promotional email offering up to 50% off dresses, 40% off swimwear and sandals priced at $29, plus free standard shipping on orders over $75 within Canada. The message highlights the retailer's size range of 12 to 32 and addresses recipients as INSIDER loyalty members. Copy emphasizes finding the right dress and choosing among options, with repeated calls to shop now, shop dresses, and find a store. The offer runs until August 2, 2026, applies to selected regular-priced merchandise while quantities last, and excludes certain brands and already-reduced items. The tone is friendly and savings-focused, with a mid-summer seasonal framing rather than a true November Black Friday event.
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This WKND Only – Limited-Time STEALS
This Gilt promotional email announces a weekend-only sale with the subject line highlighting limited-time steals. The preheader names luxury brands Gucci and Brunello Cucinelli alongside $22 picks, signaling a mix of high-end designer goods and low-priced entry items. The body is dominated by navigation links for Women, Men, Kids, Home, and City categories, plus repeated call-to-action buttons such as Act Fast, Hurry In, Score Now, and Click Quick. There is no coupon code or explicit percentage discount; the offer is framed as a short-window price event. The tone is urgent and energetic, pushing immediate browsing rather than brand storytelling. The email targets a general shopping audience interested in discounted designer fashion and lifestyle products.
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UNDER $70: Beyond Yoga to Sweaty Betty
This Gilt marketing email leads with a subject line promising items under $70 and a preheader highlighting lab-grown diamond specials, new Mac Duggal arrivals, and discounts up to 75% off. The body is largely a grid of image links organized by department: Women, Men, Kids, Home, and City. Repeated calls to action such as Tap In, Hurry In, Shop Now, Score Now, and Click Quick create a sense of urgency around limited-time offers. The email promotes discounted fashion, home goods, and jewelry, with the diamond specials explicitly noted as ending soon. It closes with standard account, customer service, privacy, and unsubscribe links plus a Boston mailing address. No specific coupon codes appear in the visible text.
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Discover Umber
This email from the brand Umber introduces a new earthy hue crafted in a responsibly sourced wool blend, describing its considered weight, tactile finish, and softly tailored silhouette. The message leads with a shipping incentive: complimentary express shipping on orders over 300 USD. The body is largely visual, with multiple image and link placeholders, and a prominent DISCOVER call to action followed by a NEW ARRIVALS section. Navigation links point to New Arrivals, Loyalty, Our Boutiques, and Contact Us, plus an unsubscribe option. The tone is restrained and premium, emphasizing fabric quality and quiet depth rather than urgency or discounts. No coupon codes, percentage reductions, or deadlines appear. The primary angle is newness and product discovery, supported by a free-shipping threshold that encourages higher-value orders.
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Brunello Cucinelli. Up to 70% Off.
This promotional email from Gilt announces a best-seller blowout with discounts of up to 70 percent off, headlined by the brand Brunello Cucinelli. The subject line leads with the luxury name and the maximum discount, while the preheader stresses that the event ends soon and mentions FENDI and new St. John arrivals. The body repeats urgency cues such as Hurry In, Tap In and Click Quick, and presents a Curated for You section with personalized recommendations including Laura Ashley, FATE, Dilireba and Bebe items, each showing a current price, an original price and a percentage saving. Navigation links cover Women, Men, Kids, Home and City categories. The message closes with account, customer service, privacy and unsubscribe links plus a Boston mailing address and copyright notice.
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FINAL CALL: Up to 64% Off Casa de Campo Stays
This Gilt promotional email announces a final call for discounted stays at Casa de Campo, a luxury resort in the Dominican Republic. The subject line highlights savings of up to 64 percent on three-night stays, with travel valid through May 2027. The message is a last-chance sale aimed at general subscribers interested in travel deals. It includes navigation links for women, men, kids, home, and city categories, plus account and customer service links. The tone is urgent and savings-focused, emphasizing the deadline implied by the final call wording. No specific coupon code appears in the visible text; the discount is presented as a percentage price reduction on resort stays. The email is a straightforward promotional travel offer with a clear expiration-driven call to action.
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Gucci w/ $599.99 & Under Shoes | All $22 Inside: Limited Time
This Gilt marketing email promotes a limited-time designer sale spanning fashion, beauty and home categories. The subject line highlights Gucci shoes priced at $599.99 and under alongside an offer of items at $22. The preheader lists Mac Duggal, Gucci, denim sorted by price, new pre-loved luxury goods and SPANX. Body content repeats urgency-driven calls to action such as Hurry In, Score Now, Click Quick and Tap In, directing shoppers to women's, men's, kids, home and city sections. A separate promotion advertises Nood hair removal products at up to 44 percent off. The email uses a fast-paced, deal-focused tone aimed at general bargain-seeking shoppers, with no loyalty or personalized messaging evident. It closes with standard account, customer service, privacy and unsubscribe links plus a Boston mailing address.
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Get It for $22 (48 HOURS ONLY)
This promotional email from Gilt announces a limited-time best-seller blowout with items priced as low as $22, valid for 48 hours only. The subject line emphasizes the low price and short window, while the preheader highlights Mac Duggal and specially priced lab-grown diamonds. The body repeats urgent calls to action such as Hurry In, Score Now, Click Quick, Act Fast, and Shop Now, directing shoppers to category pages for Women, Men, Kids, Home, and City. The tone is bold and urgency-driven, leaning on scarcity and savings rather than product detail. No specific coupon code appears; the offer is framed as a temporary price event across multiple departments. The email targets a general shopping audience with a broad assortment rather than a single product line.