Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,097
- Brands
- 14
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Swimwear Made for Every Body
Penningtons sends a promotional swimwear email headlined "Swimwear Made for Every Body," emphasizing comfort, support and confidence for sizes 12 to 32. The message announces a "BLACKFRIDAY in July" event with 40% off swimwear, plus free standard shipping on orders over $75 within Canada. Body copy highlights thoughtful design details such as quick-dry cups, supportive hook and eye closures, sun protection and flattering fits for all-day comfort. The email also promotes in-store visits, a store locator, contact options and an INSIDER loyalty status. Fine print notes up to 50% off selected regular-priced merchandise until August 2, 2026, with exclusions for certain brands and already-reduced items. The tone is friendly and inclusive, targeting a general audience with a savings-focused, seasonal mid-summer campaign.
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White shirts with main-character energy 🤍 Plus, an extra% off sale!
This Foxcroft marketing email promotes white shirts described as having main-character energy, paired with an extra percentage-off sale on already reduced styles. The subject line combines a product focus on white shirts with a promotional hook, while the preheader reinforces the additional discount. The body centers on a promo code, JULYSALE26, which must be typed at checkout to receive an extra 20% off sale styles. The offer is valid only on sale items during a defined window and cannot be combined with other promotions or applied retroactively. Final sale items are excluded from returns, exchanges, or store credit. The email also includes customer service contact options, preference management, and unsubscribe information, positioning it as a straightforward promotional campaign aimed at driving immediate purchases of discounted apparel.
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Worth Its Gold
This Liverpool Los Angeles marketing email promotes a new arrivals collection under the theme 'Worth Its Gold,' pairing gold-toned hues with everyday denim for an effortless seasonal refresh. The message invites recipients to discover more and shop new arrivals, then directs them to category-specific shopping links for women, men, petite, and plus sizes. A free shipping threshold of $175 and free returns are highlighted, alongside Shop Pay installment options through Affirm offering four interest-free payments or longer monthly plans. The email also includes a true fit guide prompt, help center, returns, and shipping links, plus social media channels and a physical mailing address. The tone is friendly and aspirational, emphasizing style discovery rather than urgency or discounting.
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Colours we're into right now 🌊🍓🍃
This Shock Absorber UK email announces the AW26 collection, refreshing familiar sports bra styles in new colourways. The subject highlights colours the brand is currently into, using wave, strawberry and leaf emojis. The body invites subscriber bc to bring summer into their bradrobe, then presents the D+ Max Support Sports Bra at £43 in Sky Blue and Deep Berry, the Ultimate Run Bra Padded at £52, the Ultimate Run Bra at £52 in Pageant Blue, Deep Taupe and Bronze Green, and the Multi Sports Support Bra at £43. Calls to action repeat SHOP NOW and SHOP AW26. Footer notes free delivery over £25, award-winning status, virtual fittings and returns, plus social links and unsubscribe details. No discount code or limited-time promotion appears.
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Lab-Grown 💎 @ SPECIAL PRICES
This Gilt marketing email promotes a designer sale featuring FENDI, St. John, and a best-seller blowout, with the subject line highlighting lab-grown diamonds at special prices. The body is dominated by navigation links for women, men, kids, home, and city categories, plus repeated call-to-action buttons such as Click Quick, Hurry In, Shop Now, Act Fast, Tap In, and Score Now. No specific discount code, percentage, or price appears in the visible text, so the offer is framed as special pricing rather than a defined promotion. The tone is urgent and sales-driven, using short imperative phrases to push immediate browsing. The email targets a general fashion and luxury audience and emphasizes savings on branded merchandise.
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Shop Our Fashion Director’s Edit
This promotional email from Gilt highlights a designer shoe drop with discounts of up to 70 percent off, alongside beauty brands NARS to Bobbi Brown and home goods from Michael Aram. The subject line frames the message as a fashion director's edit, positioning the content as curated rather than purely algorithmic. Navigation links cover women, men, kids, home, and city categories, suggesting a broad lifestyle assortment. Calls to action such as Shop Now, Click Quick, Hurry In, and Act Fast create a sense of limited-time urgency throughout the layout. The preheader repeats the headline discount and brand names. The email is clearly a sales-driven campaign aimed at driving immediate clicks to discounted designer merchandise across multiple departments.
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A Study in Beading
This email from a fashion brand presents a study in beading, describing individually linked wooden beads that form a distinctive textile blending texture with a nostalgic feel, reimagined for contemporary ready-to-wear and accessories. The message highlights complimentary express shipping on orders over 300 USD and directs readers to explore the collection and new arrivals. Navigation links point to loyalty, boutiques, and contact pages. The tone is editorial and aspirational, framing the beading technique as a design story rather than a hard sell. No discount code or percentage promotion appears; the only commercial incentive is the free express shipping threshold. The email targets a general audience with a premium, craft-focused angle.
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![Preview of St. John from 55% Off [Our Finds. Your Move.] by gilt.com](https://media.letterscout.com/newsletter-media/newsletter-previews/issue-1366-edbd37dc709db075-620x844.webp)
St. John from 55% Off [Our Finds. Your Move.]
This promotional email from Gilt Groupe highlights steep markdowns on designer fashion and accessories, leading with a subject line advertising St. John at 55% off. The preheader promotes $38 steals ending soon, eyewear from Bvlgari to Max Mara, and shoes organized by size. The body repeats urgency-driven calls to action such as Hurry In, Click Quick, Tap In, and Act Fast, alongside category navigation for Women, Men, Kids, Home, and City. A Curated for You section presents personalized product recommendations with original and discounted prices, including IPPONELLI at 78% off, MARION at 52% off, Linda Charm at 62% off, and ESTELLINA at 79% off. The email emphasizes limited-time savings and quick browsing rather than editorial content or brand storytelling.
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The Puff Sleeve, Refreshed
This Liverpool Los Angeles marketing email announces a refreshed version of the brand's bestselling Puff Sleeve top, now offered in a fresh new shade. The message centers on a product update rather than a discount, inviting shoppers to browse the new colorway and pair it with other everyday favorites. Navigation links direct recipients to women's, men's, petite, and plus categories, while a free shipping threshold over $175 and free returns are highlighted as service benefits. Shop Pay installment options through Affirm are also mentioned, supporting buy-now-pay-later flexibility. The tone is friendly and aspirational, emphasizing wardrobe refresh and fit discovery. No coupon codes, percentage discounts, or seasonal occasions appear in the content, making this primarily a newness-driven product feature email aimed at a general audience of existing brand shoppers.
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Ends Sunday: Casa de Campo Up to 64% Off
This promotional email from Gilt highlights a flash sale ending Sunday, featuring a curated list of travel, wellness, beauty, and gourmet offers. The subject line emphasizes Casa de Campo stays at up to 64% off, while the preheader promotes SKINNEY Medspa treatments at up to 65% off and Cala de Mar. The body presents a grid of discounted deals including Nood hair removal products, Solawave skincare tools, Filterbaby water filters, Well Reserved sound bath sessions, Twelve Senses Retreat stays, Swirl wine delivery, Modern Liquors bottle sets, The Broadmoor Cloud Camp, Harry & David, and 1-800 Flowers. Navigation links for women, men, kids, home, and city categories appear alongside account and customer service links. The email uses a savings-driven angle with a clear deadline to encourage immediate shopping across multiple lifestyle categories.
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FENDI & More w/ $299.99 Finds | Best-Seller Blowout: Limited Time
This Gilt promotional email highlights a limited-time best-seller blowout with steep markdowns across multiple categories. The subject line leads with FENDI and $299.99 finds, while the preheader promotes pre-loved Cartier jewelry and watches, footwear, and up to 80% off dresses. Body copy repeats urgency-driven calls to action such as Act Fast, Hurry In, Click Quick, and Score Now, alongside category navigation for Women, Men, Kids, Home, and City. Additional mentions include kids' best sellers, up to 65% off tabletop picks, and savings on Modern Liquors bottle sets. The message is a broad, multi-category sale aimed at general shoppers, using scarcity and time pressure to encourage immediate browsing rather than a single product focus. No loyalty program, editorial content, or gifting angle is emphasized.
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It’s a BLOWOUT ((of Best Sellers))
This Gilt marketing email promotes a blowout sale of best sellers with markdowns advertised as up to 90 percent off. The subject line frames the message as a blowout of best sellers, while the preheader highlights markdown savings, limited-time $38 steals, and the Chloé brand. The body is dominated by navigation links for women, men, kids, home, and city categories, plus repeated call-to-action labels such as Click Quick, Act Fast, and Tap In. No specific product names, coupon codes, or shipping terms appear in the visible text. The message targets a general shopping audience with a savings-driven, urgent promotional angle and a friendly, energetic tone. It is a straightforward discount campaign rather than an editorial, loyalty, or product-launch message.
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50% OFF Dresses for Every Moment*
This Penningtons email promotes a Black Friday in July event offering up to 50% off dresses, aimed at a general plus-size audience with sizes 12 to 32. The subject highlights half-price dresses for every moment, while the preheader and body repeat the Black Friday in July framing. Free standard shipping applies to orders over $75 within Canada, automatically deducted at checkout. The message emphasizes a broad dress assortment, from timeless favourites to occasion-ready styles, and encourages shopping online or visiting a store. An INSIDER loyalty status is displayed, and the footer notes the brand is proudly Canadian. The offer runs until August 2nd, 2026, with exclusions for certain brands and already-reduced merchandise.
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No-iron ease for every getaway + an extra 20% off sale is here! ✈️
Foxcroft sends a promotional email headlined around no-iron ease for every getaway, pairing a travel-friendly product message with an extra 20% off sale. The body states that promo code JULYSALE26 must be typed in at checkout to receive an additional 20% off sale styles, valid from July 13 to July 26, 2026. The email notes the code applies only to sale styles, cannot be combined with other promotions, and cannot be applied retroactively. It also mentions final sale items are not eligible for return, exchange, or store credit. The message closes with customer service contact options, preference management, and an unsubscribe link, plus the Foxcroft New York address. The tone is friendly and savings-focused, with a clear deadline creating urgency.
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First Look: Sunlit Pre-Fall ✨｜15% Off
This EverPretty email announces a pre-fall collection with a 15% discount, using the subject line "First Look: Sunlit Pre-Fall" and a preheader reading "WEDDING GUEST." The body is largely image-based, containing twenty images and nineteen links, with navigation categories such as WEDDING GUEST, BRIDESMAID, PLUS SIZE, and SALE. The message promotes occasion wear aimed at wedding guests and bridesmaids, including plus-size options, and directs readers to follow the brand on Facebook, Twitter, Instagram, YouTube, and TikTok. The tone is friendly and aspirational, emphasizing new seasonal arrivals and savings. No specific product names, prices, or coupon codes appear in the visible text, so the offer is communicated through the subject-line percentage discount and the sale navigation link. The email targets a general fashion audience interested in event dressing.
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Up to 90% Off Markdowns ⬇
This Gilt marketing email leads with a bold subject line advertising markdowns of up to 90 percent off, while the preheader highlights a designer shoe drop at up to 70 percent off alongside Theory and Vince brands and a lingerie dressing trend. The body is dominated by navigation links for women, men, kids, home and city categories, plus repeated call-to-action buttons such as Act Fast, Score Now, Shop Now, Tap In and Click Quick. There is no explicit coupon code, free shipping promise or gift-with-purchase mechanic; the appeal rests entirely on deep percentage markdowns and urgency-driven language. The tone is energetic and direct, aimed at a general bargain-seeking audience. The email is image-heavy with many links and minimal descriptive copy, so product specifics beyond designer shoes and named brands remain vague.
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Michael Aram w/ Under $100 Gifts 🏠
This promotional email from Gilt highlights a curated selection of home and fashion brands, including Michael Aram, Villeroy & Boch, Marimekko, FRAME, EB DENIM, DL1961, and Pistola. The subject line emphasizes gifts under $100, while the preheader promotes $38 steals that are ending soon. The body uses repeated calls to action such as Shop Now, Tap In, Click Quick, and Act Fast, creating a sense of urgency. Navigation links cover Women, Men, Kids, Home, and City categories. The email is visually image-heavy with many links but relatively little body text. It targets general shoppers interested in discounted designer goods across home decor and apparel, positioning the message around limited-time savings rather than a specific holiday or season.
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Theory & Vince from 55% Off
This Gilt marketing email promotes a designer sale featuring brands such as Theory, Vince, Tom Ford Eyewear and Chloé, with headline savings advertised from 55% off plus an extra 20% off the latest drop. The message is organized around women's, men's, kids, home and city categories, and it repeats a curated product block with discounted items from Leon Gori, New Balance, Wayf and Mikael Aghal. Calls to action include Act Fast, Shop Now, Tap In and Score Now, which create a sense of urgency and encourage immediate browsing. The email is aimed at a general fashion and lifestyle audience and uses a friendly, energetic promotional tone. It relies on percentage discounts and fixed sale prices rather than coupons or free shipping offers.
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Buy More, Save More - It's That Simple!
This NICCE marketing email promotes a limited-time Spend & Save offer across all products, including sale items. Shoppers who buy two items save 15%, three items save 20%, and five items save 25%, with the discount applied automatically at checkout and no code required. The email also highlights free UK delivery on orders over £60. It features eight discounted menswear products, including t-shirts, shorts, a football shirt, a cap, and a polo shirt, each shown with a reduced price. The tone is direct and savings-focused, encouraging customers to add more items to their basket to increase their discount. The message targets a general UK audience with a clear promotional angle built around volume-based savings and free shipping.
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Designer Shoe Drop Up to 70% Off | $38 Steals: Limited Time
This promotional email from Gilt highlights a designer shoe drop with discounts of up to 70% off, alongside $38 steals available for a limited time. The preheader also mentions FARM Rio to Free People, up to 70% off furniture, and pre-loved jewelry. The body features repeated calls to action such as Shop Now, Tap In, Click Quick, Score Now, Hurry In, and Act Fast, emphasizing urgency. Navigation categories include Women, Men, Kids, Home, and City. A separate promotion for Solawave offers up to 53% off skincare and tools. The email includes account, customer service, privacy, and terms links, plus a physical mailing address in Boston. Overall, it is a multi-category sale email focused on savings and time-sensitive shopping.
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Meet Werka. Shop the collab.
This etnies marketing email announces a collaboration with Polish skater Weronika "Werka" Choromanska, who is based in Vienna. The campaign introduces two exclusive colorways of the Locut Vulc and Locut 2K skate shoes, finished in purple suede and featuring Werka's own hand-lettered logo work on the tongue, heel tab, and insole. The message is built around the collaboration and the new product drop rather than a discount, with repeated "Shop Now" calls to action and a short biography of the skater. The tone is friendly and brand-focused, highlighting craftsmanship and the personal involvement of the collaborator. No coupon, percentage discount, free shipping, bundle, or giveaway is mentioned anywhere in the email, so the offer type is classified as no explicit offer. The email targets a general audience of skate footwear shoppers.
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$38 Steals for 38 HRS Only ⏳
This Gilt promotional email announces a flash sale featuring new arrivals from brands such as FARM Rio and Free People, with everything advertised at 82% off. The subject line highlights $38 steals available for only 38 hours, creating a strong sense of urgency reinforced by repeated calls to action like Tap In, Act Fast, Click Quick, and Hurry In. Navigation links cover Women, Men, Kids, Home, and City categories. A separate travel offer promotes Broadmoor Cloud Camp stays at 28% off. The message is aimed at a general shopping audience and leans heavily on savings and time pressure rather than product education or editorial storytelling. It closes with standard account, customer service, privacy, and unsubscribe information.
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Tops $39. Bottoms $29. Your next look starts here.
Penningtons sends a promotional apparel email headlined by fixed price points: tops at $39 and bottoms at $29, framed as "The Perfect Pairing" for building mix-and-match outfits. The message highlights inclusive sizing from 12 to 32 and offers free standard shipping on Canadian orders over $75. Featured items include a Short Sleeve Tunic, Wide Leg Linen Pant, Shirred Eyelet Knit Top and Mid Rise Denim Culotte, each with a shop-now call to action. A footnote states up to 50 percent off selected regular-priced merchandise until August 2, 2026, with exclusions for certain brands, already-reduced items and gift cards. The tone is friendly and practical, emphasizing wardrobe refresh and value rather than novelty or scarcity. The email also invites recipients to find a store or contact customer service.
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Meet a fresh palette of shades.
This Shock Absorber marketing email introduces a fresh palette of neutral sports bra shades, positioning the products as versatile everyday essentials. The subject line invites recipients to meet a new colour range, while the body highlights warm, deep, earthy tones and a refined muted green called Bronze Green, plus a Deep Taupe option. Two products are featured repeatedly: the Ultimate Run Bra at £52 and the Multi Sports Support Bra at £43. The email emphasises that these neutral shades pair with everything the customer already owns. It also mentions free delivery over £25, award-winning status, virtual fittings and returns. The tone is friendly and aspirational, using emojis and the playful term bradrobe. No discount code or percentage reduction appears; the main commercial angle is new colour availability rather than savings.