Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,098
- Brands
- 14
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New favorites just arrived 😍 Plus, up to 50% off is on
This Foxcroft marketing email announces that new favorites have arrived and promotes a sale of up to 50% off. The subject line combines a heart-eyes emoji with the discount message, while the preheader simply prompts recipients to view the message in a browser. The body is dominated by removed links and images, with a short customer-service section offering email and phone contact. The main commercial message is the up-to-50%-off promotion, valid from June 29, 2026 through August 2, 2026, with restrictions: it cannot be combined with other promotions or applied to prior purchases, and final-sale styles are not returnable. The email closes with preference management, an unsubscribe option, and Foxcroft's New York mailing address. No specific products are named in the visible text.
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Up to 90% Off 💥 July 4th SALE
This Gilt marketing email announces a July 4th sale with discounts advertised as up to 90% off. The subject line pairs the holiday event with a fire emoji, while the preheader highlights luxury brands such as Christian Louboutin, SIMKHAI and Zadig & Voltaire alongside a $31 price point. The body is largely composed of navigation links for women, men, kids, home and city categories, plus repeated calls to action like Tap In, Score Now, Shop Now and Click Quick. There is no editorial copy, product description or brand storytelling. The message is a straightforward promotional blast aimed at driving immediate clicks to discounted merchandise across multiple shopping departments.
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Up to 80% Off SIMKHAI to Zadig & Voltaire
This promotional email from Gilt leads with a headline offering up to 80% off brands spanning SIMKHAI to Zadig & Voltaire, while the preheader promises 83% off inside and highlights CELINE, FENDI and luxe totes. The body repeats urgency cues such as 'Ends Soon' and 'Hurry In' alongside navigation for Women, Men, Kids, Home and City. A 'Curated for You' section presents personalized recommendations based on browsing, listing FENDI at $229.99 down from $480, AMINA GLAM at $79.99 from $198, Ferragamo at $79.99 from $405, and Roger Vivier at $749.99 from $1,070, each with a percentage discount. Multiple call-to-action buttons such as 'Score Now', 'Click Quick' and 'Shop Now' direct readers to shop the sale. The email closes with account, customer service, privacy and terms links plus a Boston mailing address and copyright notice.
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Dream Girls Cenit & Natalia Wear The New Season
This Rat & Boa marketing email promotes a new-season editorial feature titled Golden Girls, spotlighting muses Cenit and Natalia styling high-summer looks in Puerto Rico. The message opens with a Puerto Rico summers forever preheader, then introduces the pair as best friends, creative collaborators and forever muses, linking to a Journal interview about feminine energy, friendship and colour. A pull quote from Cenit Nadir discusses motherhood and femininity. The email then drives to product with a Shop All Dresses call to action and names four dresses: Lorela Dress, Magnolia Pink, Sabine Red and Valentina Dress, followed by a Shop All link and navigation for New In, Shop All, Journal and Members. No discount, coupon, free shipping or deadline appears, so the campaign leans on editorial storytelling and new-season product discovery rather than price promotion.
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Launching tomorrow.
This email from Shock Absorber announces the upcoming launch of the AW26 collection, telling subscribers it arrives tomorrow at 12pm. The message opens with a friendly greeting and highlights new colours, fresh-season energy, and familiar styles customers already love, inviting readers to get an exclusive first look. It builds anticipation with alarm-setting urgency and emojis. The email also promotes free delivery on orders over £25, alongside mentions of award-winning products, virtual fittings, and returns. It closes with social links, preference management, unsubscribe information, and the company's registered address. The tone is playful and excited, aimed at a general audience, with the primary angle being newness rather than discounting. No specific coupon code or percentage discount appears in the content.
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Meet Sloane
This promotional email from Liverpool Los Angeles introduces a new denim style called Sloane, described as a girlfriend jean with a mid-rise, slightly relaxed leg and a 27-inch cuffed inseam. The message centers on newness, inviting shoppers to browse new arrivals and shop across women's, men's, petite, and plus categories. Supporting details highlight free shipping on orders over $175 and free returns, plus Shop Pay installments through Affirm for buy-now-pay-later flexibility. The tone is friendly and casual, using the phrase easy, slouchy fit to convey comfort. There is no coupon code or percentage discount; the main commercial hook is the free shipping threshold and the launch of a fresh product. Navigation links cover help, returns, shipping, and social channels, while footer text offers preference updates and unsubscribe options.
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Christian Louboutin w/ $599.99 Shoes | $31 Scores: Limited Time
This Gilt marketing email promotes a limited-time designer sale spanning Christian Louboutin footwear, activewear, and home goods. The subject line highlights shoes priced at $599.99 alongside $31 deals, while the body repeats urgency-driven calls to action such as Score Now, Hurry In, Act Fast, and Click Quick. Navigation covers Women, Men, Kids, Home, and City categories. A separate mention advertises The Motion Books with 31% off a video book. The tone is bold and time-pressured, aimed at a general bargain-seeking audience rather than a specific loyalty tier. No explicit coupon code appears; savings are expressed through listed prices and a percentage discount. The email is a promotional sale campaign centered on savings and scarcity, with no stated shipping, bundle, or gift-with-purchase terms.
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The Scoop: Oh Canada, Oh Deals!
Penningtons sends a promotional email titled "The Scoop: Oh Canada, Oh Deals!" highlighting summer savings on women's apparel in sizes 12 to 32. The message leads with 50% off pants and denim, free shipping on orders over $75, and summer styles starting at $19, $29 and $39. It also features select bras at $29 with matching panties at $10, tops at $39, tanks at $19 and shorts at $29. The email promotes in-store visits and contact options, and closes with a proudly Canadian brand message. The tone is friendly and savings-focused, with limited-time framing and a July 1, 2026 expiry noted in the fine print. No customer response or performance claims are made.
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Summer Sale Picks, Sorted by Size
This NICCE marketing email announces a Summer Sale with up to 60% off and organises shopping by clothing size. The subject line, "Summer Sale Picks, Sorted by Size," and the preheader, "Free Delivery Over £60," frame the message around convenience and savings. The body invites readers to skip endless scrolling and shop directly by size, with buttons for Small through XX-Large plus a link to all footwear. Product categories mentioned include everyday tees, shorts, hoodies, matching sets and streetwear essentials. The email also promotes free UK delivery on orders over £60, recyclable packaging, and notes a £4.99 standard shipping charge below that threshold. It closes with social media links and standard unsubscribe and preference centre options. The tone is friendly and practical, emphasising ease of finding available sizes before items sell out.
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⚫️ Up to 50% off polka dots for every mood⚪️
This Foxcroft marketing email promotes a seasonal sale on polka dot apparel, headlined by a subject line advertising up to 50% off. The body is largely composed of linked images with minimal text, and the main message is the discount offer valid from June 29 to August 2, 2026. The email includes standard footer elements such as a customer service contact line, a manage preferences link, and an unsubscribe option, along with the brand's physical address in New York. The tone is promotional and straightforward, emphasizing savings rather than product storytelling. No specific product names, sizes, or prices appear in the visible text, and the offer cannot be combined with other promotions or applied to prior purchases. Final sale items are excluded from returns or exchanges.
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83% Off 🔵 Pre-4th Finds 🔴 2 Days
This Gilt marketing email promotes a limited-time designer sale featuring luxury brands CELINE and FENDI alongside handbag styles such as Loulous, Paddingtons, and Hangisis. The subject line advertises 83% off with a two-day window, creating urgency around a pre-4th of July shopping event. The body uses repeated calls to action like Score Now, Hurry In, Act Fast, and Shop Now, and organizes navigation into Women, Men, Kids, Home, and City categories. The tone is bold and urgency-driven, emphasizing deep discounts and fast-moving inventory. No specific product prices, coupon codes, or free shipping terms appear in the visible text. The email targets a general fashion audience interested in discounted luxury goods during a seasonal holiday promotion.
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Discover Savannah
This marketing email from a fashion brand introduces Savannah, a newly launched custom-designed print inspired by the organic textures of windblown sand. The print is rendered in fluid stretch silk and soft leather, and the brand states that the motif brings depth and movement to refined silhouettes. The email also promotes complimentary express shipping on orders over 300 USD, giving recipients a clear spending threshold to reach. The message is structured around a single hero concept, with repeated introductory copy, a prominent DISCOVER SAVANNAH call to action, and a NEW ARRIVALS section. Navigation links point to loyalty, boutiques, and contact pages. The tone is aspirational and design-focused, emphasizing material and inspiration rather than discounts, and the campaign centers on newness and product discovery.
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Style Signals: Striped Summer ➤ Romantic Dresses
This Gilt marketing email promotes a curated selection of discounted luxury fashion and home goods. The subject line highlights striped summer styles and romantic dresses, while the preheader advertises $100 finds ending soon alongside brand names Marimekko, Maurizio Italy, KitchenAid, and Cuisinart. The body features a navigation menu for women, men, kids, home, and city categories, followed by repeated 'Curated for You' sections with personalized product recommendations. These include Gucci at 27% off, Prada at 23% off, MIRA RICHI at 60% off, and Burberry at 20% off. Multiple calls to action such as Shop Now, Score Now, Act Fast, Hurry In, and Tap In create urgency. The email targets general shoppers with a savings-focused, time-sensitive promotional angle.
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Sip Swirl All Summer Long: 18 Bottles for $79
This promotional email from Gilt highlights a curated selection of discounted travel stays, wine delivery, beauty products, and home accessories. The subject line promotes a wine offer of 18 bottles for $79, while the preheader and body emphasize steep savings such as up to 48% off at Divi Aruba Phoenix Beach Resort and up to 43% off the TAJA Collection. Additional featured deals include Swirl wine delivery at up to 71% off, RapidLash lash serum at up to 50% off, and various resort stays with discounts ranging from 25% to 64%. The email uses a deal-focused, savings-driven angle with multiple product categories and a clear call to browse today's picks. It targets a general shopping audience interested in travel, beauty, and lifestyle discounts.
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CELINE & FENDI: Always for Less | One-Time Special Prices Are Here
This Gilt marketing email promotes a last-call clearance event featuring luxury fashion brands Celine and Fendi, alongside pre-loved items and sneaker offerings. The subject line emphasizes one-time special pricing and the promise of always paying less. The body highlights discounts of up to 75% off luxury jewelry and a 28% discount on Broadmoor Cloud Camp stays. Repeated calls to action such as Hurry In, Act Fast, Click Quick, and Tap In create a strong sense of urgency throughout the message. Navigation categories include Women, Men, Kids, Home, and City. The email targets a general audience with a savings-focused angle, using short imperative phrases to drive immediate clicks rather than detailed product storytelling or editorial content.
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Starts now: up to 50% off at the Semi-Annual Sale! 🎉
This Foxcroft marketing email announces the start of a Semi-Annual Sale with discounts of up to 50% off. The subject line uses a celebratory emoji and emphasizes that the event begins immediately. The body is largely composed of image links and a brief promotional statement, followed by detailed terms and conditions. The offer runs from June 29, 2026, through August 2, 2026, and cannot be combined with other promotions or applied to prior purchases. Final sale items are excluded from returns, exchanges, or store credit. The email includes customer service contact options and standard unsubscribe and preference management links. It targets a general audience with a savings-focused, time-bound promotional message.
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Celebrating Go Skateboarding Day
This etnies newsletter celebrates Go Skateboarding Day with a recap of street events in Paris, Denver, Montreal and Stuttgart. It describes partnerships with Halfpipe Records and local skate shops, rider appearances from etnies, éS and Emerica teams, best trick contests, cash for tricks, and a 700-skater push through Denver. The tone is community-focused and editorial, thanking participants and highlighting pros such as Wade DesArmo, Matisse Banc, Bailey Seager and Andy Anderson. There is no product offer, discount code, free shipping or explicit call to purchase; the main calls to action are watching a video recap and following social channels. The email functions as brand storytelling and event documentation rather than a sales promotion.
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CLEARANCE: Extra 50% Off ⚠️
This Gilt marketing email announces a clearance event headlined by an extra 50% off, using a warning emoji and urgent phrasing to drive immediate action. The preheader highlights new trending luxe arrivals from Reiss and Theory alongside $100 picks, positioning the message around discounted premium fashion. Navigation links cover Women, Men, Kids, Home, and City categories, indicating a broad multi-category assortment rather than a single product focus. Repeated calls to action such as Act Fast, Shop Now, Tap In, Score Now, and Hurry In reinforce time pressure and quick browsing. The email contains no specific product names, prices beyond the $100 reference, or shipping terms, so it functions mainly as a promotional gateway to the sale landing pages. Overall it is a short, urgency-driven clearance promotion aimed at general shoppers seeking luxury markdowns.
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Reiss & Theory ➤ Up to 70% OFF
This promotional email from Gilt highlights a broad designer sale with discounts advertised as up to 70% off. The subject line names Reiss and Theory, while the preheader promotes $25 finds, Movado, and dresses starting at $49.99. The body repeats a curated recommendations section featuring Lacoste, Coach, IPPONELLI, and FENDI with original and sale prices plus percentage savings. Navigation links cover women, men, kids, home, and city categories. Multiple calls to action such as Shop Now, Act Fast, Tap In, Click Quick, Hurry In, and Score Now create urgency. The message targets a general shopping audience with a savings-focused, time-sensitive angle and no single coupon code. It is a retail promotion-sale campaign emphasizing percentage discounts and limited-time availability.
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Football Shirts From Just £14.99! ⚽
This NICCE marketing email promotes a football shirt sale with discounts of up to 60% off and prices starting from £14.99. The subject line highlights the low entry price and uses a football emoji, while the preheader advertises free delivery over £60. The body presents six men's football shirts with original and sale prices, including the Legend, Billete, Stadium, Soccer and Midfield styles in various colours. The message frames the shirts as versatile for festival season, summer holidays, match days and city weekends. It also mentions free UK delivery on orders over £60, recyclable packaging, and standard shipping at £4.99 for smaller orders. The tone is energetic and urgency-driven, urging recipients not to miss the limited-time offer. Social media links and unsubscribe options appear in the footer.
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New In: The Hottest Accessories Of The Summer
This email from Rat & Boa announces the launch of Still Heat, described as the brand's third jewellery collection, inspired by hazy summer days and long afternoons in the sunshine. The subject line frames the send as new arrivals, highlighting the hottest accessories of the summer. The body encourages recipients to layer, stack and collect the pieces, positioning them as summer mementoes made to be worn beyond the season. Four named products appear: the Jadis Anklet, Rosela Red, Sabine Red and Rue Earrings, each with a Shop Now call to action. Navigation links point to New In, Shop All, Journal and Members sections. No discount code, percentage saving, free shipping threshold or other promotional incentive is mentioned anywhere in the message, so the campaign rests entirely on newness and product discovery.
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New Trending Luxe | All $100 Inside: Limited Time
This Gilt marketing email promotes a limited-time luxury sale spanning women's, men's, kids', and home categories. The subject highlights trending luxe items and an all-$100 price point, while the preheader advertises Missoni, shoes by price, men's trending luxe, and up to 70% off luxury. The body repeats category navigation links and numerous short calls to action such as Shop Now, Tap In, Score Now, Click Quick, Hurry In, and Act Fast, creating a sense of urgency. Featured partner offers include a 92-point Napa Pinot Noir from Martellotto Winery, Divi Aruba Phoenix Beach Resort stays up to 48% off, and Filterbaby water filters at 48% off. The email is a broad promotional campaign aimed at general shoppers, emphasizing savings and time pressure rather than a single product launch or editorial story.
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1️⃣ fabric. 3️⃣ ways to wear it.
This Foxcroft marketing email centers on a single fabric and presents three styling suggestions for wearing it, as indicated by the subject line '1️⃣ fabric. 3️⃣ ways to wear it.' The body itself is largely composed of removed links and boilerplate elements such as a browser view link, a customer help section with a phone number, preference management, and an unsubscribe option. No explicit discount, coupon, free shipping threshold, gift, bundle, or giveaway appears in the visible text. The message functions as an editorial styling guide rather than a promotional sale, aiming to inspire outfit ideas around one material. The tone is helpful and informative, with no stated deadline or urgency. The sender is Foxcroft, based in New York, and the email includes multiple images and links supporting the styling content.
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50% Off Pants & Denim: Oh Canada, Oh Deals!
Penningtons sends a promotional email headlined "Oh Canada, Oh Deals!" offering up to 50% off pants and denim, plus summer styles starting at $19, $29 and $39. Sandals are highlighted at $39 as a finishing touch, and free standard shipping applies on Canadian orders over $75. The message targets a general plus-size audience, noting sizes 12 to 32, and mixes savings messaging with styling advice about building outfits from classic jeans and versatile pants. A store locator and contact link support omnichannel shopping. The fine print states the discount runs until July 1, 2026, applies to selected regular-priced merchandise while quantities last, excludes several brands and already-reduced items, and cannot be combined with other coupon promotions.