Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,098
- Brands
- 14
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Red Soles to Vintage Checks ✧ Premier Day
This promotional email from Gilt Groupe announces a "Premier Day" sale where everything is priced at $22, ending soon. The subject line references "Red Soles to Vintage Checks," hinting at designer footwear and apparel. The preheader highlights brands Gilt Splendid, Michael Stars, and Z SUPPLY. The body features a "Destination Wedding Edit" and curated product recommendations based on browsing history, including Seychelles shoes at 54% and 35% off, AMINA GLAM at 59% off, and JW Anderson at 55% off. Navigation links cover Women, Men, Kids, Home, and City categories. The email uses urgency phrases like "Hurry In," "Act Fast," and "Click Quick" to drive immediate action. It targets general shoppers with a savings-focused angle.
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Escape to Casa de Campo: Up to 64% Off Luxury Stays
This promotional email from Gilt highlights a curated selection of discounted luxury travel stays, wellness treatments, and lifestyle products. The subject line leads with Casa de Campo offering up to 64% off luxury stays, while the preheader promotes Filterbaby shower and faucet filters at 48% off and The Motion Books video books at 31% off. The body presents a 'Today's Picks' grid featuring numerous brands including SKINNEY Medspa, Divi Aruba Phoenix Beach Resort, Surprise Cake, Twelve Senses Retreat, Well Reserved, TAJA Collection, HigherDOSE, Cala de Mar Resort, Hutton Brickyards, and RapidLash. Discounts range from 16% to 65% off across accommodations, spa treatments, home accessories, and beauty products. Navigation links cover women, men, kids, home, and city categories, alongside account and customer service options. The email targets general shoppers seeking savings on premium experiences and goods.
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The Flash Sale Continues!
This promotional email from Liverpool Los Angeles announces a flash sale offering up to 50 percent off, valid for four days only. It highlights free shipping available until June 26 and encourages immediate shopping with a prominent SHOP NOW call to action. The message directs recipients to browse by category, including women, men, petite, and plus sizes, under the heading Find Your True Fit. Payment flexibility is emphasized through Shop Pay and Affirm, allowing four interest-free installments or longer monthly plans. The footer provides help center, returns, and shipping links, plus social media channels and company contact details. The tone is urgent and savings-focused, targeting a general audience of fashion shoppers.
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Find One-Time Specials Inside | Gucci
This Gilt marketing email promotes a flash-sale style assortment spanning multiple categories. The subject line highlights one-time specials, while the preheader advertises a Gilt Luxe sneaker drop, a special-size shoe shop, and up to 70% off kitchen goods. The body repeats urgency-driven calls to action such as Click Quick, Act Fast, Shop Now, Tap In, Score Now, and Hurry In, alongside navigation for Women, Men, Kids, Home, and City. A sound bath session offer appears with up to 34% off. The email is image-heavy with many links and a short body word count, typical of a promotional retail newsletter aimed at driving immediate clicks rather than providing editorial content or product education.
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Say Yes to 50% Off Dresses*
This Penningtons marketing email promotes a limited-time sale offering up to 50% off dresses and footwear, aimed at helping shoppers build complete summer outfits. The subject line leads with the dress discount, while the preheader highlights the footwear savings. The body emphasizes creating a head-to-toe look, with calls to shop dresses and footwear, plus a store locator and contact options. Free standard shipping applies to orders over $75 within Canada, automatically deducted at checkout. The fine print states the offer runs until June 26, 2026, applies to selected regular-priced merchandise only, excludes several brands and already-reduced items, and cannot be combined with other coupon promotions. The tone is friendly and promotional, targeting a general audience with a clear savings angle and moderate urgency from the deadline.
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$22 Finds 🔎 Premier Day Special
This promotional email from Gilt highlights a "Premier Day Special" featuring $22 finds, alongside mentions of Gilt Prada, a destination wedding edit, and lab-grown diamonds at special prices. The message uses urgent calls to action such as "Click Quick," "Tap In," "Act Fast," and "Score Now" to drive immediate shopping. Navigation links cover women, men, kids, home, and city categories, indicating a broad product assortment. The email includes standard account, customer service, privacy, and terms links, plus unsubscribe and mailing address details. It is a retail advertisement with a clear savings and urgency angle, aimed at a general audience, and does not specify a particular discount code or percentage beyond the $22 price point.
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The Destination Wedding Edit
This Gilt marketing email promotes a flash sale and curated designer discounts under the subject line "The Destination Wedding Edit." The preheader highlights "$59 Flash Finds (Ending Soon)," Chloé, and up to 75% off home items. The body repeats urgency phrases such as "Act Fast," "Hurry In," "Tap In," "Click Quick," and "Score Now." A "Curated for You" section lists discounted products from La Fiorentina, Ferragamo, and London Fog, showing original prices, sale prices, and percentage savings. Navigation links cover Women, Men, Kids, Home, and City categories. The email uses a promotional, time-sensitive tone aimed at driving immediate shopping, with no explicit coupon code, free shipping offer, or loyalty messaging present in the visible content.
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How To Wear Print For SS26
This Rat & Boa email is a styling-led editorial newsletter titled "How To Wear Print For SS26," aimed at inspiring summer and evening dressing rather than pushing a discount. It opens with a preheader line about the height of summer, then presents the Rosela Dress as a versatile piece. The body explains how summer print signals a freer wardrobe, suggesting colour and print collisions, layered beachy trinkets and molten jewellery, plus a bucket hat and clutch for structure. Product links include the Amarae Mini, Eros Ring, Aurelia Necklace, Casablanca Dress and Sabine Dress. Evening styling advice recommends maxi silhouettes with flats and statement accessories. The email closes with service reassurances such as sustainable fashion, members-only rewards, 14-day returns and buy now, pay later, plus navigation to New In, Shop All, Journal and Members.
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Surprise! Flash Sale is here!
This promotional email from Liverpool Los Angeles announces a flash sale with up to 50 percent off, valid for four days only. The subject line builds excitement with the word Surprise, while the preheader emphasizes both the discount depth and the short window. Free shipping is also offered through June 26. The body directs shoppers to browse by category, including women, men, petite, and plus, under the heading Find Your True Fit. Payment flexibility is highlighted through Shop Pay and Affirm, allowing four interest-free installments or longer monthly plans. The layout is image-heavy with multiple navigation and footer links, plus standard help, returns, and shipping options. Overall, the message is a time-limited savings campaign aimed at a broad apparel audience.
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Prada w/ 60% Off Styles | Lab-Grown Diamond Specials: Limited Time
This promotional email from Gilt highlights steep designer discounts across multiple categories. The subject line advertises Prada styles at 60% off alongside limited-time lab-grown diamond specials. The preheader promotes up to 80% off designer items and designer sunglasses with $99.99 best sellers. The body includes EILEEN FISHER merchandise, gifts for baby all under $25, and a video book offer at 31% off. Navigation links cover women, men, kids, home, and city sections. Repeated calls to action such as Tap In, Shop Now, Act Fast, Score Now, and Hurry In create a sense of urgency throughout. The email is image-heavy with 32 images and 69 links, and it closes with standard account, customer service, privacy, and unsubscribe information plus a Boston mailing address.
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Ends Tonight: 40% Off
Penningtons sends a flash-sale email announcing the final hours of a promotion. The subject line promises 40% off, and the body repeats that everything is discounted, with an extra 60% off already-reduced sale items. Free standard shipping applies to orders over $75 within Canada. The message highlights warm-weather apparel categories such as tops, bottoms, dresses, bras, activewear and swimwear, and notes sizes 12 to 32. It also invites shoppers to visit a store, contact support, and follow the brand on social media. Fine print states the offers end June 23, 2026, exclude certain brands and reduced merchandise, and cannot be combined with other coupons. The tone is urgent and savings-focused, aimed at a general Canadian audience.
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Summer Sale: 150+ Must-Have Products!
This NICCE marketing email announces a Summer Sale featuring up to 60% off more than 150 products across all categories. The message highlights discounted apparel including t-shirts, shorts, hoodies, joggers, sweatshirts, pants and sets, with clickable category links guiding shoppers to sale sections. A secondary promotion offers free delivery on UK orders over £60, while standard shipping costs £4.99 for smaller orders. The email also mentions recyclable packaging and includes social media links to Facebook, Instagram, TikTok and YouTube. The tone is energetic and direct, emphasising immediate availability of the sale and encouraging recipients to browse and purchase. The footer contains standard legal and unsubscribe information, plus a physical mailing address in Manchester. Overall, the campaign combines a broad percentage discount with a free-shipping threshold to drive purchases.
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It’s a BLOWOUT of BEST SELLERS (!) 2 Days Only
This Gilt marketing email promotes a two-day blowout sale on best-selling fashion items. The subject line announces a "BLOWOUT of BEST SELLERS" available for two days only, while the preheader highlights brands Chloé, L'AGENCE, FRAME, and alice + olivia alongside picks discounted up to 76% off. The body repeats the 76% off message and drives shoppers to browse categories including Women, Men, Kids, Home, and City, with repeated call-to-action buttons such as Shop Now and Score Now. The email uses urgency through its limited two-day window and savings framing through the deep percentage discount. It targets a general fashion audience with a bold, promotional tone focused on markdowns across multiple designer labels and product categories.
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Shop The Look
This fashion ecommerce email announces a Fall Winter 26 wardrobe collection under the subject line Shop The Look. The body describes thoughtfully layered silhouettes, tactile textures and versatile separates designed to be worn now and for seasons to come. A single commercial incentive appears at the top: complimentary express shipping on orders over 300 USD. The message is largely editorial and visual, built around lookbook imagery with repeated calls to shop the look and explore. Navigation links point to new arrivals, loyalty, boutiques and contact pages, plus an unsubscribe option. There is no coupon code, percentage discount, countdown or explicit deadline. The tone is aspirational and premium, aimed at a general fashion audience, with the free shipping threshold serving as the only concrete transactional hook.
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Top of the List
This Liverpool Los Angeles marketing email leads with the subject line "Top of the List" and a preheader urging recipients to shop now. The body highlights new white, black and striped styles, then asks whether it is time for a denim refresh, positioning denim as a seasonal wardrobe update. A free shipping threshold of $175 and free returns are promoted, alongside Shop Pay installment options through Affirm offering four interest-free payments or longer monthly plans. Navigation links direct shoppers to women's, men's, petite and plus categories under a "Find Your True Fit" heading. The email closes with help, returns and shipping links, social media icons, a Commerce, California mailing address, and standard preference and unsubscribe options. The tone is friendly and action-oriented, focused on newness and convenience rather than explicit discounts.
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L’AGENCE, FRAME, and alice + olivia: Up to 75% OFF
This Gilt marketing email promotes a clearance sale with discounts advertised as up to 75% off in the subject line and up to 90% off clearance in the preheader. It highlights brands including L'AGENCE, FRAME, alice + olivia, Sam Edelman, Ulla Johnson, Laura Ashley, REVERIEE, and Chloe. A curated recommendations section lists specific products with original and sale prices, showing percentage savings such as 56%, 91%, 81%, and 25% off. Navigation links cover women, men, kids, home, and city categories. Repeated calls to action include Score Now, Click Quick, and Hurry In, creating urgency. The email targets a general shopping audience with a savings-focused, time-sensitive promotional angle.
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SKINNEY Medspa + Wellness: Up to 65% Off Emsculpt & More
This promotional email from Gilt highlights a curated selection of limited-time deals across wellness, travel, beauty, and home categories. The subject line leads with SKINNEY Medspa + Wellness offering up to 65% off treatments, while the preheader spotlights Divi Aruba Phoenix Beach Resort at up to 48% off and Surprise Cake at up to 40% off. The body presents a 'Today's Picks' grid of discounted offers, including Filterbaby water filters, Twelve Senses Retreat stays, Well Reserved sound bath sessions, TAJA Collection home accessories, HigherDOSE red-light masks, Cala de Mar and Casa de Campo resort stays, Hutton Brickyards, RapidLash lash serum, and The Motion Books video book. Navigation links cover Women, Men, Kids, Home, and City categories, plus account and service links. The tone is deal-focused and concise, emphasizing percentage savings across many brands.
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New Luxe with Chloé | All 76% Off Inside: Limited Time
This Gilt marketing email promotes a limited-time luxury sale spanning pre-loved handbags, women's fashion, shoes, accessories, and travel stays. The subject line highlights a new Chloé collection with discounts up to 76 percent off, while the preheader advertises pre-loved handbags and up to 85 percent off women's items. The body repeats aggressive savings of 50 to 80 percent on shoes and accessories and features a resort stay offer of up to 48 percent off. Numerous call-to-action buttons such as Click Quick, Score Now, Tap In, Hurry In, and Act Fast create urgency throughout. Navigation links cover Women, Men, Kids, Home, and City categories. The email targets a general bargain-seeking audience with a savings-driven, time-pressured promotional angle.
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48 Hours. 40% Off.
Penningtons sends a flash sale email announcing 40% off almost everything for 48 hours, with free standard shipping on orders over $75 within Canada. The subject line stresses the short window, and the body repeats urgency with phrases like two days only and these won't stay in stock for long. Featured product categories include tops, shorts, shoes, jackets and skirts, sized 12 to 32. A secondary Instagram giveaway invites entrants to win an Addition Elle dress collection for summer. The email also promotes in-store visits, a store locator and customer contact options, and closes with detailed terms noting exclusions such as StyleSteals, Atelier by Addition Elle, licensed brands and already-reduced merchandise.
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$59 FLASH FINDS ⚡️ 48 Hours
This Gilt marketing email promotes a flash clearance event featuring luxury footwear and apparel brands such as M Missoni, Ferragamo, Valentino, and forte_forte. The subject line highlights $59 flash finds available for 48 hours, while the body emphasizes savings of up to 90% off clearance merchandise. Navigation links direct shoppers to women's, men's, kids, home, and city categories. Repeated calls to action such as Score Now, Hurry In, and Tap In reinforce a time-limited shopping push. The message targets a general fashion audience interested in discounted designer goods. It uses short, punchy phrasing and emoji to create urgency around the two-day window. No specific coupon code appears; the promotion relies on price points and percentage-off clearance messaging. The footer includes standard account, customer service, privacy, and unsubscribe information.
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All 65 – 85% Off M Missoni, Ferragamo, Valentino, & forte_forte
This Gilt marketing email promotes a designer flash sale with discounts ranging from 65% to 85% off brands including M Missoni, Ferragamo, Valentino, and forte_forte. The preheader highlights an all-$30 section alongside Burberry and Dea Italian Linens. The body features navigation for women, men, kids, home, and city categories, plus repeated curated product recommendations such as La Fiorentina at $69.99, TOD's at $118.99, Laura Ashley at $25.99, and Bottega Veneta at $602.99, each showing original prices and percentage savings. Calls to action include Shop All, Score Now, Hurry In, Tap In, and Click Quick, emphasizing urgency and limited-time availability. The email targets a general shopping audience with a savings-focused, time-sensitive promotional angle.
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Luxe Shoes by Size | Up to 90% Off Clearance
This promotional email from Gilt Groupe advertises a clearance event titled Luxe Shoes by Size with discounts advertised as up to 90 percent off. The message highlights multiple categories including women, men, kids, home, and city, and features repeated urgency calls to action such as Hurry In, Act Fast, Shop Now, and Click Quick. Several brand-specific offers appear, including Filterbaby water filters at 48 percent off, RapidLash lash serum and more at up to 50 percent off, and a Sonoma Valley Viognier wine mention. The preheader references Gilt Spode to Godinger, sandals by price, the luxe accessory shop, and handbags. The email is a broad multi-category sale campaign aimed at driving immediate clicks through scarcity and time pressure rather than a single product focus.
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Dive Into 50% Off Swimwear
Penningtons sends a summer swimwear promotion headlined by a 50% off deal on swimwear, supported by an additional 30% off swimwear brands and free standard shipping on orders over $75 within Canada. The email frames the offer as part of a Summer Countdown with 14 days of deals and states the promotion ends today. Shoppers are directed to browse categories including tops, tankinis, swimdresses, one-pieces, bottoms and swim sets, with a shop-all option. The brand positions itself as proudly Canadian and highlights size inclusivity from 12 to 32. Fine print notes the offer is valid in-store and online until June 21, 2026, applies to selected regular-priced merchandise while quantities last, and excludes certain brands and already-reduced items.
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Your 15% off code expires soon...
This marketing email from St. Agni targets new subscribers with a welcome offer. The subject line warns that a 15% off code expires soon, creating urgency. The body promotes complimentary express shipping on orders over 300 USD and invites recipients to use code WELCOME7WFKKM58 for 15% off their first order, valid for 14 days and excluding third party and sale items. It also highlights a loyalty program offering a $75 credit for every $1000 spent, with exclusive benefits based on lifetime spend. Navigation links point to new arrivals, loyalty, boutiques, and contact. The tone is friendly and aspirational, emphasizing savings and membership perks. The email is written in English and appears aimed at general shoppers, particularly new customers, with a clear promotional angle.