Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,098
- Brands
- 14
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Burberry & More Up to 70% OFF
This promotional email from Gilt announces a semi-annual jewelry flash sale with discounts of up to 70 percent off. The subject line highlights Burberry alongside the maximum discount, while the preheader names Jo Malone London and BYREDO as featured brands. The body presents curated product recommendations with original and sale prices, including an Ariel Tesoro item reduced from 157 to 49.99 dollars, a JW Anderson item from 450 to 198.99 dollars, and a Seychelles item from 109 to 55.99 dollars. Navigation links cover women, men, kids, home, and city categories. Calls to action include Shop Now, Score Now, and Click Quick. The email emphasizes one-time specials and personalized picks based on browsing history, targeting a general shopping audience with a savings-focused message.
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Casa de Campo Resort & Villas: Up to 64% Off
This promotional email from Gilt advertises a travel deal for Casa de Campo Resort & Villas, offering up to 64% off a package that includes three nights plus resort credits. The offer is valid for travel between June and December 2026 and April through May 2027. The email uses a bold subject line to highlight the discount and a preheader that emphasizes escaping to paradise. The body is largely composed of image links and navigation categories such as Women, Men, Kids, Home, and City, along with account and customer service links. There is no detailed product description or editorial content beyond the headline offer. The message targets general travelers interested in a luxury resort escape and relies on the percentage discount as its main selling point.
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Brunello Cucinelli Up to 70% Off | All $30 Inside: Limited Time
This Gilt marketing email promotes a limited-time sale with discounts of up to 70% off Brunello Cucinelli and items priced at $30. It highlights new arrivals from Running and HOKA, luxury watches organized by brand, and eyewear including aviators. The message also features a TAJA Collection offering up to 43% off customizable home accessories. Navigation links cover Women, Men, Kids, Home, and City categories. Repeated calls to action such as Shop Now, Score Now, Tap In, Hurry In, Click Quick, and Act Fast create a sense of urgency throughout. The email targets a general shopping audience with a savings-focused, time-sensitive promotional angle. It is a retail sale newsletter rather than an editorial or loyalty communication.
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Destination SUMMER
This Liverpool Los Angeles email promotes a summer-themed apparel campaign under the subject line Destination SUMMER. It invites shoppers to browse looks for coastal, sightseeing, and outdoor dining occasions, with calls to shop now and category links for women, men, petite, and plus sizes. The message highlights free shipping on orders over $175 and free returns, and it mentions Shop Pay installments through Affirm with four interest-free payments or longer monthly plans. A Find Your True Fit section supports sizing confidence. The tone is friendly and seasonal, focused on warm-weather wardrobe discovery rather than a specific discount code. Navigation links cover help, returns, shipping, social channels, and preference management. No explicit percentage or fixed discount is stated, so the main commercial incentive is the shipping threshold and flexible payment options.
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A personal welcome from me.
This welcome email from Gilt introduces new members to the members-only fashion destination. The CEO personally greets the recipient and explains that Gilt partners directly with coveted brands and trusted suppliers to curate products and trends at deep discounts of up to 70% off. It emphasizes that new designers, styles and sales launch daily, encouraging frequent visits. Navigation links cover women, men, kids, home and city categories. The tone is warm and personal, focused on onboarding rather than a specific promotion. No coupon code, free shipping offer or seasonal occasion is mentioned. The message builds familiarity with the membership model and its limited-time discounted inventory.
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Our new arrivals are your new favorites 💯
This Foxcroft marketing email announces new arrivals with the subject line "Our new arrivals are your new favorites." The body is largely composed of image and link placeholders, so specific garments, prices, or discounts are not visible in the text. The message includes a customer-service section inviting recipients to email or call a support phone number, plus standard footer options to manage preferences or unsubscribe. The tone is upbeat and friendly, using an emoji in the subject line to add energy. No explicit promotion, coupon, free shipping, or deadline appears in the readable copy, so the email functions primarily as a new-arrivals announcement rather than a discount campaign. The audience appears to be general subscribers of the Foxcroft brand.
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Tops You’ll Wear on Repeat at 40% OFF*
Penningtons, a Canadian plus-size apparel retailer, sends a summer promotional email headlined by 40% off tops, framed as part of a "Summer Countdown" with 14 days of deals. The message highlights lightweight layers and polished basics for easy summer styling, and promotes categories such as off-shoulder and statement-making tops. A secondary offer gives an extra 60% off already-reduced sale items. Free standard shipping applies to orders over $75 within Canada. The email directs readers to shop online, find a store, or contact support, and notes sizes 12 to 32. Fine print lists expiry dates, exclusions for certain brands and price endings, and limits on combining promotions. The tone is friendly and savings-focused, with moderate urgency from countdown and limited-time framing.
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Hurry! It’s the DRESS DEAL RUSH 👗
This Gilt marketing email uses an urgent flash-sale framing built around a "DRESS DEAL RUSH" subject line and repeated calls to act quickly, such as "Act Fast," "Click Quick," "Hurry In," and "Score Now." The preheader highlights premium designer names including FENDI and Tom Ford Sunglasses alongside a swim promotion. Navigation covers Women, Men, Kids, Home, and City categories, indicating a broad multi-category retail assortment rather than a single product focus. The message contains no explicit coupon code, percentage discount, free shipping threshold, or bundle pricing in the visible text, so the offer is implied through urgency and designer-brand merchandising rather than stated terms. The tone is energetic and fast-paced, targeting a general shopping audience with a savings-and-scarcity angle typical of limited-time designer sale events.
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FENDI with ▶ 35% OFF ◀ Styles
This promotional email from Gilt Groupe highlights a flash sale with steep discounts across fashion and home categories. The subject line advertises 35% off FENDI styles, while the preheader promotes $39 steals, the Sabina Musayev brand, and items up to 81% off. The body repeats urgency-driven calls to action such as Act Fast, Click Quick, and Score Now. A Curated for You section lists specific products with original and sale prices, including Tiffany & Fred Paris, LEBRIN ATELIER, Dior, and TOD's. Navigation links cover Women, Men, Kids, Home, and City. The email emphasizes limited-time savings and personalized recommendations based on browsing, with a clear retail promotional focus and no editorial content.
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Most Searched In Australia 👀
This email from Next Retail promotes a weekly roundup of the most searched womenswear brands and categories in Australia. The subject line teases curiosity with 'Most Searched In Australia', while the body highlights four key trend areas: blazers, The Set brand, a burgundy collection, and athleisure. The email uses a discovery-driven editorial format rather than a hard discount push, though it includes service perks such as free delivery on orders over $125, Afterpay buy-now-pay-in-4, and paid import duties. Navigation links cover women, men, girls, boys, baby, brands, and home. The tone is informative and trend-focused, encouraging subscribers to shop trending items first. No explicit percentage discount or coupon code appears in the content.
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Find One-Time Specials Inside | All-New Miu Miu
This Gilt marketing email promotes a broad mix of one-time specials across fashion, home, and travel categories. The subject line highlights all-new Miu Miu arrivals alongside one-time specials, while the preheader lists luxe sandals, diamonds by shape, and sale sections organized by price for women and luxe items. The body repeats urgent calls to action such as Click Quick, Hurry In, Score Now, Tap In, Act Fast, and Shop Now, directing readers to women's, men's, kids, home, and city departments. A travel offer for Twelve Senses Retreat with 25% off stays appears among the promotions. The email uses a fast-paced, deal-driven tone with strong urgency and no explicit coupon code, relying instead on repeated action prompts and category navigation links.
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15% off with your name on it ➡️
This Foxcroft marketing email leads with a subject line offering 15% off, positioning the discount as personalized with the phrase 'with your name on it.' The preheader simply reads 'Stay in Touch!' and the body consists largely of image and link placeholders, with a brief brand sign-off and unsubscribe information. The email promotes a percentage discount to a general audience in a friendly, low-pressure tone. There is no explicit urgency language, no product names, and no seasonal or occasion framing. The message functions as a straightforward promotional sale email encouraging recipients to engage with the brand and take advantage of a 15% savings offer. The deterministic data shows fourteen images and fourteen links, indicating a visually driven layout with minimal body text.
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An Evening at Beverly 1975
This marketing email from a fashion brand announces an evening event hosted by Beverly Nguyen at her Lower East Side store in New York, celebrating the brand's return to the city. It highlights a curated selection from the Fall Winter 26 collection, available exclusively at Beverly 1975 until Sunday the 21st. The email also mentions complimentary express shipping on orders over 300 USD. Store details include the address at 27 Orchard Street, opening hours from Friday to Sunday, 11:00am to 6:00pm. The message focuses on exclusivity, in-person shopping, and a limited-time availability of the collection, with navigation links to new arrivals, loyalty program, boutiques, and contact information. It is a promotional and event-driven communication aimed at driving foot traffic and online orders.
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The Sale has started! Up to -50% on your favorite brands
This promotional email from Esdemarca announces the start of a sale with discounts of up to 50 percent on favorite brands, plus an additional 20 percent off. The subject line and preheader both emphasize the savings, and the body repeats the extra 20 percent message. Navigation links point to women's, men's, and kids' categories, indicating a broad fashion retail assortment. The email thanks recipients for being part of Esdemarca and includes standard account management, privacy policy, terms of use, and unsubscribe information, along with corporate details for Fusion Lab, a Spanish limited liability company based in Barcelona. The tone is direct and savings-focused, with no specific product names, coupon codes, or deadlines mentioned beyond the implied limited-time nature of the sale.
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Did You Say 40% off Dresses?!
Penningtons sends a summer promotional email headlined by a 40% off dresses deal, framed as part of a 14-day Summer Countdown of daily offers. The message highlights easy, flowy silhouettes for sunny days and casual summer outings, with repeated calls to shop the dress category. Supporting offers include 20% off select footwear brands, an extra 60% off sale items, and free standard shipping on orders over $75 within Canada. The email also promotes in-store visits, store locator and contact links, and closes with Canadian brand messaging. Discounts are time-limited, with stated expiry dates and exclusions such as PENN. essentials, StyleSteals, licensed brands, and already-reduced merchandise. The tone is upbeat and savings-focused, aimed at a general plus-size womenswear audience.
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81% Off ✖ LIMITED-TIME OFFER
This promotional email from Gilt Groupe announces a limited-time offer of 81% off, using a bold subject line with an emoji to emphasize urgency. The preheader highlights premium brands including Dior, TUMI, LELO, and Dyson, signaling a designer flash-sale positioning. The body consists largely of navigation links for categories such as Women, Men, Kids, Home, and City, alongside repeated calls to action like Shop Now, Hurry In, Click Quick, and Tap In. There is no editorial content, product description, or lifestyle copy; the message relies on discount depth and brand names to drive clicks. The footer contains standard account, customer service, privacy, and unsubscribe links, plus a Boston mailing address and copyright notice. Overall it is a short, urgency-driven retail promotion aimed at a broad shopping audience.
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EXTRA 50% Off Clearance ❗
This promotional email from Gilt announces an extra 50% off clearance items, highlighting luxury brands such as Gucci and Oscar de la Renta alongside entry price points of $39. The subject line uses an exclamation mark and the word EXTRA to emphasize the additional discount, while the preheader lists designer names and low-priced steals. Navigation links cover Women, Men, Kids, Home, and City categories, and repeated calls to action include Score Now, Tap In, Click Quick, Shop Now, and Act Fast. The message is aimed at a general shopping audience and leans on urgency and savings rather than product education or editorial content. It closes with standard account, customer service, privacy, and unsubscribe information plus a Boston mailing address and copyright notice.
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Oscar de la Renta. ALL 60 – 80% OFF.
This Gilt marketing email promotes a best-seller blowout sale with discounts of 60 to 80 percent off, headlined by Oscar de la Renta. The subject line emphasizes the steep savings, while the preheader highlights brands such as LINEA Paolo, Frye, and Dior. The body features navigation for women, men, kids, home, and city categories, plus repeated curated product recommendations with original and sale prices, including Dolce Vita, French Connection, Alexia Admor, and Adele Berto. Calls to action such as Shop Now, Act Fast, Click Quick, and Hurry In create urgency around the limited-time event. The email targets a general shopping audience with a savings-focused, time-sensitive promotional angle and no loyalty or editorial content.
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Bra Optional.
This Liverpool Los Angeles marketing email leads with the subject line "Bra Optional." and promotes clothing with a built-in bra layer, encouraging shoppers to let their bra take the day off. The body invites readers to shop now and highlights a trending section, then lists free shipping on orders over $175 and free returns. It mentions Shop Pay installments through Affirm, offering four interest-free payments or longer monthly plans. Navigation links direct customers to shop women, men, petite, and plus categories, plus a true fit guide. The footer includes help, returns, and shipping links, social media icons, a Commerce, California mailing address, and unsubscribe and privacy options. The email is a concise promotional fashion message focused on convenience and product comfort.
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What To Wear To This Year’s Weddings
This email from fashion brand Rat & Boa promotes its wedding guest edit, presenting event dressing inspiration drawn from the brand's own models or muses. The subject line asks what to wear to this year's weddings, and the body highlights standout looks, describing them as turning getting dressed into an art form. It emphasises bold colours, bespoke atelier prints and silhouette-sculpting cuts, promising a good time rather than any discount. Four named styles appear: Elara, Sirena Red, Rodeo and Thalia. Calls to action direct readers to shop the wedding guest collection, with navigation links for new arrivals, shop all, journal and members. No coupon, price reduction, free shipping or other explicit offer is present, so the message functions purely as editorial-style product inspiration for occasion dressing.
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Why I started etnies
This welcome email from etnies is a personal, founder-written introduction rather than a promotional campaign. Signed by Pierre-André Senizergues, it recounts nearly fifty years of passion for skateboarding and frames the brand's shoes as tools for pushing limits, expressing creativity, and strengthening skate culture and community. It also highlights a commitment to sustainability, describing durable shoes that tread lightly on the planet, and invites the reader to make a difference while enjoying the journey. The tone is warm, grateful, and community-oriented, ending with thanks for joining the journey. There is no discount code, price, free shipping, bundle, giveaway, or deadline. The only call to action is an unsubscribe link, so the email functions purely as brand storytelling and relationship building for new subscribers.
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Your welcome gift is waiting...
This Gilt marketing email welcomes subscribers with a free-shipping incentive and a curated selection of discounted designer goods. The subject line promises a waiting welcome gift, while the preheader positions the brand around designer sales and insider prices. The body opens with a friendly greeting and offers free shipping for thirty days on any order, framed as a $0.00 credit. A 'NAB THESE NOW' section then highlights six marked-down items, including Mac Duggal gowns, a Valentino Rockstud camera bag, an On Running Cloud 6 sneaker, and Reiss formal trousers. Discounts range from twelve to sixty-seven percent off original prices. Navigation links cover women, men, kids, home, and city categories. The email closes with account, customer service, privacy, and terms links plus a physical mailing address.
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Easy as 1,2,3! The Summer Uniform
Penningtons sends a summer promotional email headlined "Easy as 1,2,3! The Summer Uniform," spotlighting tanks at $25 and shorts at $39 as a simple outfit solution. The message frames the offer as part of a "Summer Countdown" with "14 Days of Can't Miss Deals," and repeats the tank and short pricing in the preheader and body. Free standard shipping applies to orders over $75 within Canada, automatically deducted at checkout. Fine print states up to 50 percent off almost everything, valid until June 21, 2026, excluding certain brands and already-reduced items. The email directs readers to shop online or find a store, and emphasizes the brand's Canadian identity. It targets a general audience with a friendly, savings-focused tone and moderate urgency from the limited-time countdown framing.
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Welcome to St. Agni
This welcome email from St. Agni, an independent Australian design studio founded in Byron Bay, greets new subscribers and introduces the brand's philosophy of functionally refined pieces between progressive contemporary and nonchalance. The message leads with a complimentary express shipping benefit on orders over 300 USD, then presents a 15% discount on a first purchase via a unique checkout code valid for 14 days, excluding third party and sale items. The email closes with brand story content, navigation to new arrivals, loyalty, boutiques and contact pages, plus an unsubscribe link. It is a straightforward onboarding message combining a shipping incentive, a first-purchase coupon and light brand education to encourage an initial order.