Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,098
- Brands
- 14
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The Vacation Edit
This Rat & Boa email presents a curated vacation-themed product edit rather than a discount campaign. The subject line 'The Vacation Edit' and preheader 'The art of packing light' frame the message around travel-ready fashion. The body highlights specific pieces including the Sabine Floral, Arlo Bikini, Naia Necklace, Mara Dress, Navarra Dress Yellow, Aralia Dress Zebra, Vesper Dress and Liora Dress. Copy emphasizes lightweight fabrics, rollable maxi dresses, long sleeves for breezy evenings and 90s spaghetti straps. Calls to action direct readers to 'SHOP VACATION' and 'SHOP MAXI DRESSES'. No coupon codes, percentage discounts, free shipping thresholds, bundles, giveaways or early access offers appear anywhere in the message. The tone is aspirational and editorial, positioning the brand as a style authority for summer travel wardrobes. Navigation links cover New In, Shop All, Journal and Members sections.
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The Foundation of Everyday Style
This Liverpool Los Angeles email promotes versatile wardrobe essentials under the theme 'The Foundation of Everyday Style.' It highlights layering pieces meant to stay in rotation across seasons and directs readers to shop women's, men's, petite, and plus categories. The message emphasizes convenience through free shipping on orders over $175, free returns, and Shop Pay installment options with Affirm, including four interest-free payments or longer monthly plans. A 'Find Your True Fit' section supports size and fit discovery. The tone is friendly and practical, focused on building a wearable core wardrobe rather than a limited-time event. There is no explicit percentage discount, coupon code, or seasonal occasion mentioned, so the primary commercial incentive is the shipping threshold and flexible payment. The email closes with standard help, returns, shipping, social, and preference links.
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A|X Armani Exchange, Levi's and more for you
This promotional ecommerce email from Esdemarca highlights a multi-brand fashion sale with up to 20 percent off. The subject line names A|X Armani Exchange and Levi's, while the preheader states the discount clearly. The body presents discounted items across four brands: A|X Armani Exchange, Levi's, Premiata and Timberland. Products include polo shirts, jackets, sneakers, jeans, shorts, shirts and leather shoes, each shown with an original price and a reduced price in euros. The layout uses category navigation for women, men and kids. The tone is straightforward and commercial, focused on savings rather than storytelling. A brief footer thanks subscribers and provides account, privacy and unsubscribe information. No coupon code, free shipping promise or limited-time deadline appears in the message.
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A selection designed with Hackett London, Birkenstock and more
This promotional email from Esdemarca highlights a multi-brand selection featuring Hackett London, Birkenstock, BOSS and C.P. Company. The subject line announces a curated selection designed with these brands, while the preheader and body headline both state up to twenty percent off favorite brands. The body lists specific products with original and discounted prices in euros, including polo shirts, oxford shirts, leather moccasins, sneakers, sandals, clogs, sweatshirts, a goggle jacket, a rucksack and t-shirts. Navigation links for woman, men and kid categories appear near the top. The email closes with a thank-you message, account management information, privacy and terms references, an unsubscribe link and corporate details for Fusion Lab, a Spanish limited liability company based in Barcelona.
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etnies X Sal Barbier Collection
This etnies marketing email announces the etnies X Sal Barbier Collection, a collaboration honoring skateboarding legend Sal Barbier. The message highlights that Barbier has shaped skate culture since the early 1990s and that the collection revives his signature style within the etnies lineup. Central to the campaign is the iconic Sal 23 shoe, described as rebuilt on the same heritage construction that originally made it significant. The email notes that etnies first introduced Barbier's first signature pro shoe in 1994, and that it has been worn by legendary skateboarders worldwide. The call to action invites recipients to explore the collection. The tone is respectful and heritage-focused, emphasizing authenticity, legacy, and skateboarding history rather than discounts or urgency. No pricing, promotional codes, or limited-time offers appear in the message.
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Explore this week's new arrivals
This ecommerce newsletter from Esdemarca announces a weekly drop of new arrivals, framed as a curated selection for the new season. The subject line invites subscribers to explore this week's new arrivals, while the preheader and body headline advertise up to 20 percent off favorite brands. The body lists branded apparel and footwear, including Polo Ralph Lauren sneakers, boat shoes and chinos, Skechers slip-in sneakers, Pepe Jeans pants and a shirt, Fred Perry polos, t-shirts and a toiletry bag, HOFF sneakers, KEEN sandals and Barbour swim shorts. Several items show percentage reductions with original and discounted euro prices. A discover more call to action closes the message, followed by terms noting prices may vary by size or color. The tone is friendly and informative, aimed at a general audience.
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The Wide Leg Edit
This Liverpool Los Angeles email is a product-focused editorial campaign titled "The Wide Leg Edit," highlighting the brand's wide leg denim collection. The message invites shoppers to explore modern silhouettes ranging from full length to cropped styles in fresh washes and versatile shades. Navigation links direct recipients to shop women's, men's, petite, and plus categories, and a "Find Your True Fit" section supports size discovery. The email promotes free shipping on orders over $175 and free returns, and mentions Shop Pay installments through Affirm with four interest-free payments or longer monthly plans. The tone is clean and aspirational, emphasizing style curation rather than aggressive discounting. No coupon codes or percentage discounts appear, making this primarily a newness and assortment showcase for the denim line.
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The Swimwear Edit
This marketing email from fashion brand Rat & Boa announces a new swimwear collection under the subject line 'The Swimwear Edit'. The preheader and body emphasise that the range is both sustainable and sexy, highlighting a high summer drop featuring barely-there bikinis, featherlight sarongs and slinky post-beach coverups. A key message is that the brand has worked closely with its swimwear factory to reduce environmental impact, and for the first time bikinis and swimsuits are made from 100% recycled materials. The email showcases four named products: the Matea Swimsuit, Arlo Bikini, Vasara Short and Vasara Short Zebra, each with repeated calls to shop. Navigation links cover New In, Shop All, Journal and Members. No discount, coupon, free shipping or other promotional offer appears in the content.
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Your footwear selection is here
This promotional ecommerce email from Esdemarca announces a footwear sale with discounts of up to 20 percent on favorite brands. The subject line tells recipients their footwear selection has arrived, while the preheader highlights the maximum saving. The body opens with a spring styling message about sandals, espadrilles and sneakers, then lists products from Polo Ralph Lauren, Birkenstock, Timberland, Asics, Diadora, Premiata and Hoka. Each item shows an original price and a reduced price in euros, covering sneakers, sandals, clogs, ankle boots and boat shoes for women, men and kids. The email closes with a thank-you note, account management links and corporate details for Fusion Lab. The tone is friendly and commercial, focused on savings and seasonal wardrobe refreshment rather than urgency or scarcity.
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Most Loved Styles
This Liverpool Los Angeles email highlights a curated selection of the brand's most popular apparel styles under the heading Most Loved Styles. The message frames the products around great fit and everyday versatility, presenting nine featured items including woven tops, knit tops, button-down shirts, shorts, and pants. The email promotes free shipping on orders over $175 and free returns, and directs readers to shop across women, men, petite, and plus categories. Navigation links cover the help center, returns, and shipping, while social links point to Instagram, Facebook, Pinterest, and LinkedIn. The tone is friendly and aspirational, emphasizing wardrobe staples rather than a specific seasonal event or discount promotion. No coupon codes or percentage discounts appear in the content.
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Recommended products for you
This promotional ecommerce email from Spanish retailer esdemarca presents a personalized product selection under the subject line 'Recommended products for you' and the preheader 'Up to -20% on your favorite brands.' The body opens with a friendly Spanish greeting and a short line about style being built through small gestures, framing the message as made-to-measure inspiration based on what the recipient previously viewed. It then lists discounted footwear from brands including Birkenstock, Hackett London, Pepe Jeans, New Balance, Asics and Skechers, with reductions ranging from roughly 11% to 50% and prices shown in euros. A 'Discover More' call to action points to new arrivals. The email closes with a disclaimer that prices may vary by size or color and includes the sender's corporate address in Barcelona.
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Make a Splash this Father's Day!
Liverpool Los Angeles sends a Father's Day gift guide email promoting summer apparel for men and women. The message highlights lightweight shirts, modern polos, effortless shorts, and everyday denim suited to long weekends and backyard gatherings. It directs readers to shop the gift guide and explore the Father's Day selection, with navigation links for women, men, petite, and plus sizes. Free shipping applies on orders over $175, and free returns are also mentioned. Shop Pay installments through Affirm are promoted, offering four interest-free payments or longer monthly plans. The email includes a fit-finding section and links to help, returns, and shipping resources. The tone is friendly and seasonal, focused on gifting and summer convenience rather than a specific percentage discount or coupon code.
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Discover the key pieces of the season
This Esdemarca newsletter promotes a seasonal sale with up to 20 percent off favorite brands. The subject line invites recipients to discover the key pieces of the season, while the preheader and body both highlight the discount of up to minus 20 percent. Navigation links for Woman, Men, and Kid segments indicate a broad fashion retail audience spanning multiple categories. The email opens with a thank-you message for being part of Esdemarca and includes standard account management, privacy policy, terms of use, and unsubscribe links, plus corporate ownership details for Fusion Lab, a Spanish limited liability company based in Barcelona. The tone is friendly and savings-focused, with moderate urgency implied by the limited seasonal promotion. No specific product names, coupon codes, or shipping offers appear in the visible text.
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The Libre Collection
This email from fashion brand Rat & Boa announces the launch of its SS26 collection, titled Libre. The subject line reads The Libre Collection, while the preheader and body both state that SS26 is live. The body copy describes the collection in evocative, sensory language, referencing afternoon sun, heat before night, bold prints, clinging silhouettes and the spirit of high summer. A SHOP NOW call to action and a SHOP SS26 link direct readers to the new range. Four named styles are highlighted: Rosela Zebra, Amarae Abstract, Navarra Yellow and Sabine Floral. Navigation links cover New In, Shop All, Journal and Members. No discount, coupon, free shipping offer or deadline appears anywhere in the message, so the campaign is purely a new-arrivals announcement with no explicit commercial incentive.
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A selection that inspires this week
This promotional ecommerce email from Esdemarca highlights a multi-brand fashion and footwear sale with discounts of up to 20 percent. The subject line frames the message as an inspiring weekly selection, while the preheader states the core discount proposition. The body presents products from Polo Ralph Lauren, BOSS, Birkenstock, Hackett London, C.P. Company, Asics and Levi's, showing original prices alongside reduced prices in euros. Categories include polo shirts, jackets, sneakers, sandals, clogs, shirts, a rucksack, jeans and shorts. The tone is polished and contemporary, aimed at a general fashion audience. Navigation links for woman, men and kid suggest broad targeting. The email closes with a thank-you message, account management options, privacy and terms references, and corporate ownership details for Fusion Lab. No coupon code or explicit deadline appears.
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A selection of brands for you
This promotional ecommerce email from Esdemarca highlights a multi-brand menswear and womenswear sale offering up to twenty percent off selected items. The subject line promises a curated selection of brands, while the preheader states the discount clearly. The body presents products from Hackett London, BOSS, Levi's and A|X Armani Exchange, showing original and reduced prices in euros for polos, shirts, jackets, jeans, sneakers and leather shoes. Navigation links cover Woman, Men and Kid categories. The message closes with a thank-you note, account management options, privacy and unsubscribe information, and corporate details for the Barcelona-based owner. The tone is straightforward and savings-focused, aimed at a general fashion audience with no explicit deadline or countdown mentioned.
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Shop our Summer edit for LESS!
This Shock Absorber UK email promotes a final summer clearance of SS26 sports bras with a 15% discount. The subject line urges shoppers to shop the Summer edit for less, and the body frames the message as a last chance before remaining styles sell out. Featured products include the Ultimate Run Bra Padded, Ultimate Run Bra, SN109 D+ Max Support Sports Bra, and Multi Sports Support Bra, each shown with a was-and-now price such as £52 reduced to £44.20 or £43 reduced to £36.55. The email highlights Baby Pink and Cobalt Blue colourways, free delivery over £25, award-winning products, virtual fittings, and returns. It closes with social media links, preference management, and an unsubscribe option.
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Now Trending: Stripes
This Liverpool Los Angeles email promotes a summer collection centered on stripes, featuring cream and teal tones across easy layers, summer dresses, and separates designed to mix and match. The message highlights the Golden Glow Collection and directs shoppers to women's, men's, petite, and plus categories. A free shipping threshold of $175 and free returns are mentioned, along with Shop Pay installment options through Affirm offering four interest-free payments or longer monthly plans. The tone is friendly and seasonal, emphasizing easy styling and endless combinations rather than discounts. No coupon codes or percentage discounts appear. The email is a general-audience fashion promotion focused on new trending product styles and convenient shopping benefits.
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the Marana, built for technical skating and heavy impact
This email from etnies promotes the Marana skate shoe, originally released in 2013 and described as redefining skate shoe durability and performance. The message highlights two versions: the Marana OG and the Marana Michelin, the latter featuring a Michelin outsole that is three times more durable. The copy emphasizes technical skating and heavy impact, positioning the shoe as hard-wearing footwear for modern skateboarding. There is no discount code, price promotion, free shipping offer, or seasonal occasion mentioned. The email includes navigation links, social media icons, and standard footer elements such as contact, preferences, and unsubscribe options. The tone is informative and product-focused, with no urgency or time-limited language. The primary goal appears to be product awareness and driving traffic to the collection pages rather than a direct sales promotion.
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First Look: The Libre Collection
Rat & Boa announces the arrival of its Libre Collection with a high summer lookbook email. The message opens by describing Libre as the pull of afternoon sun and the heat before night, framing bold prints, clinging silhouettes and sculpted looks as charged with high summer spirit. Recipients are encouraged to add favourites to their wishlist directly from the lookbook and to check out as soon as the collection goes live, suggesting a pre-launch preview rather than an immediate purchase. A secondary call to action invites shoppers to sign up for SMS notifications so they are messaged the moment they can sign in and shop. Navigation links cover New In, Shop All, Journal and Members. No discount, coupon, free shipping or gift offer appears anywhere in the email.
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A true icon from the 90s, the Locut
This email from etnies announces the return of the Locut, a heritage skate shoe originally popular in the 1990s. The message focuses on product details rather than discounts: a full suede upper, the classic stylized E logo, Comfort Level 1 insoles, and egg-crate midsoles. It highlights everyday wearability alongside genuine skate function, noting the padded tongue and collar for support and the original tread pattern for grip and board feel. The copy frames the shoe as a reissued and redefined heritage favorite, inviting readers to explore the product. There is no coupon, percentage discount, free shipping threshold, bundle, giveaway, or early-access offer mentioned anywhere in the subject line, preheader, or body. The tone is informative and nostalgic, aimed at a general audience of skate and lifestyle footwear shoppers.
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ESD Summer Days | Footwear with up to an extra -20%
This promotional email from Esdemarca announces an ESD Summer Days footwear event offering up to an extra 20 percent off selected shoes from premium brands. The subject line and preheader both highlight the discount, while the body presents a curated catalog of men's, women's, and kids' styles. Featured labels include Polo Ralph Lauren, BOSS, Birkenstock, Camper, Hackett London, A|X Armani Exchange, and Premiata. Products span heritage athletic shoes, penny loafers, leather sneakers, sandals, clogs, and Oxfords, with original and reduced euro prices shown side by side. The tone is friendly and seasonal, inviting subscribers to refresh their warm-weather wardrobe. A closing note thanks customers for being part of Esdemarca and provides account, privacy, and unsubscribe information. No coupon code is required; discounts appear applied directly to listed items.
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A selection designed with C.P. Company, Gant and more
This promotional email from Esdemarca highlights a multi-brand selection featuring C.P. Company, Gant, Fred Perry and Birkenstock. The subject line announces a curated selection designed with C.P. Company, Gant and more, while the preheader and body headline both promise up to twenty percent off favorite brands. The body presents specific garments and accessories with original and reduced prices in euros, including jackets, T-shirts, polo shirts, linen shirts, sneakers, sandals, clogs and a shoulder bag. Navigation links for woman, men and kid segments appear near the top. The message closes with a thank-you note, account management information, privacy and terms references, an unsubscribe link and corporate details for Fusion Lab, a Spanish limited liability company based in Barcelona. The tone is commercial and savings-focused, aimed at a general fashion audience.
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Summer Bestsellers Are Back In Stock
This Rat & Boa marketing email announces that summer bestsellers have returned to stock. The subject line states that summer bestsellers are back in stock, and the body repeats the back-in-stock message, explaining that the brand produces only small quantities of each drop to reduce waste and operate sustainably, so sold-out pieces can take time to restock. It invites readers who missed out the first time to purchase a selection of this season's bestsellers. A most-wanted section highlights trending collections and names four products: Magnolia Pink, Lorela, Bruna and Ozias. Navigation links include New In, Shop All, Journal and Members. No discount, coupon, free shipping or other promotional offer appears in the email.