Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,098
- Brands
- 14
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Welcome to NICCE!
This welcome email from NICCE greets newly subscribed recipients and confirms their sign-up to receive email updates. It thanks them with a 20% discount code, FirstC9MTZCDF, valid on full-price items, and invites them to redeem it immediately. The message then showcases best sellers, including the Mens Cresta Hoodie & Jogger Set in Coal at £99.99, the Mens Comet Sweatshirt & Joggers Set in Black at £84.99, the Mens Griffton Cap in Coal at £19.99, and the Mens Flavur T-Shirt in Blue Aura reduced from £29.99 to £19.99. It also highlights free UK delivery on orders over £60 and recyclable packaging, with social links and standard footer information. The tone is friendly and appreciative, aiming to introduce the brand and encourage a first purchase.
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All about olive 🫒
This Shock Absorber UK marketing email promotes the Olive Night colourway of its activewear, framing the shade as a seasonal must-have for summer and beyond. The message opens with a friendly greeting and encourages shoppers to act before stock runs out, then highlights the SS26 sale. Two products are featured: the Ultimate Run Bra Padded and the Ultimate Run Bra, both reduced from £52 to £44.20. The email also mentions free delivery on orders over £25, award-winning products, virtual fittings and returns. Social calls to action invite customers to tag the brand on Instagram. The tone is upbeat and urgent, using scarcity language and emojis to drive clicks to the shop.
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Your favorites Seasonal Bottoms $49*
Penningtons sends a promotional email headlined "Your favorites Seasonal Bottoms $49*" with a preheader about polished crops and capris. The body promotes a Summer Countdown with 14 days of deals, a today's deal on refined summer bottoms, and a seasonal bottoms price point of $49. A footnote states up to 50 percent off almost everything, valid until June 21, 2026, with exclusions for certain brands and already-reduced items. Free standard shipping applies on Canadian orders over $75. The email targets a general plus-size audience with sizes 12 to 32, drives urgency through a limited-time countdown, and directs readers to shop online or find a store. It is a straightforward savings-focused seasonal sale message.
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Introducing The Kit
This Liverpool Los Angeles email announces the launch of The Kit, described as a new high-rise wide-leg style, positioning it as the centerpiece of a fresh product drop. The message opens with the brand name and a simple introduction, then invites readers to shop now. Supporting imagery highlights several apparel items, including a western slim shirt, a sleeveless built-in bra knit top, a bubble hem jacket, and the Kennedy straight with cuff. Navigation links direct shoppers to women, men, petite, and plus categories, plus a fit guide. The email also states free shipping over $175 and free returns. The tone is minimal and product-focused, with no explicit discount code or percentage promotion beyond the shipping threshold. It closes with help, returns, shipping links, social channels, and a physical mailing address.
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High Summer - As Seen On You
This Rat & Boa marketing email announces a high summer collection under the subject line High Summer - As Seen On You, with a preheader stating Dream girls wear our high summer drop. The body frames the drop as alive with colour and designed for moments that linger long after sunset, positioning the pieces as versatile and made to be worn your way. It leans on community social proof, saying nobody wears it better than our community and inviting readers to discover how dream girls are styling the latest drop. Calls to action include Shop All, Shop Maxi Dresses and Shop Bestsellers, alongside navigation for New In, Shop All, Journal and Members. No discount code, percentage saving, free shipping threshold or limited-time deadline appears anywhere in the message, so the campaign is purely editorial and newness-driven rather than promotional.
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Your Favorite Fits, Now in COOLMAX®
Liverpool Los Angeles promotes its apparel lines now available in COOLMAX fabric, a moisture-wicking material suited to warm weather. The subject and preheader both highlight that favorite fits are now offered in COOLMAX, framing the launch as a summer-ready update. The email also references Father's Day on June 21, positioning the collection as a ready-made gift solution. Free shipping applies to orders over $175, and free returns are mentioned. Shop Pay with Affirm lets customers split purchases into four interest-free payments or longer monthly plans. Navigation links direct shoppers to women's, men's, petite, and plus categories, plus a true-fit guide. The tone is casual and helpful, with no explicit percentage discount or coupon code included.
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This email is worth $10 💸
Penningtons, a Canadian plus-size apparel brand, sends a promotional email offering $10 off any purchase of $70 or more. The subject line states the email is worth $10, and the preheader urges recipients to open and redeem. A coupon code, STYLE10, is provided, and a prominent call-to-action button invites shoppers to claim the discount. The offer applies in-store and online, on regular, sale and clearance items, and is valid until June 30, 2026. Exclusions include buy-one-get-one promotions, gift cards and previously purchased merchandise. The email emphasizes the brand's Canadian identity and inclusive sizing from 12 to 32, and includes social media links and standard unsubscribe and privacy information.
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In our purple era 💜
This Shock Absorber UK marketing email promotes a purple-themed summer activewear range under the subject line 'In our purple era'. The message highlights a seasonal sale with discounted sports bras, showing original and reduced prices in GBP, and encourages shoppers to buy before popular sizes sell out. Three bra styles are featured: the SN109 D+ Max Support Sports Bra, the Multi Sports Support Bra, and the Ultimate Run Bra. The email also offers a free virtual fitting service with experts, free delivery on orders over £25, and mentions award-winning fittings and returns. It closes with social media follow prompts and standard unsubscribe and preference management links. The tone is friendly and energetic, using playful phrases like 'main character energy' and 'Purple looks good on you' to drive urgency and engagement.
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Shorts for Every Occasion
This Liverpool Los Angeles email promotes a shorts collection under the headline "Shorts for Every Occasion," with a secondary theme called "Cropping Up." The message drives traffic to a shop page and then segments shoppers by fit category, offering dedicated links for women, men, petite, and plus sizes under the heading "Find Your True Fit." A free shipping threshold of $175 and free returns are highlighted, alongside Shop Pay installment messaging through Affirm that lets customers buy now and pay later with four interest-free payments or longer monthly plans. The tone is friendly and convenience-oriented, focused on seasonal wardrobe needs and easy shopping rather than a specific discount code. Footer links cover help, returns, shipping, social channels, and email preference management.
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The Most Sensual Colour Of The Summer
This Rat & Boa marketing email promotes a summer collection centered on the color red, framed as sensual and confident. The subject line calls red the most sensual colour of the summer, and the preheader states red is having a moment. The body introduces a curated selection called The Red Edit, describing fluid silhouettes in shades of red designed to leave a lasting impression. Four named styles appear: Rodeo, Adriana, Athena Red, and Casablanca. The email includes repeated shop calls to action and trust badges covering sustainable fashion, members only rewards, 14 day returns, and buy now pay later. No discount, coupon, free shipping, or other explicit offer is present. The tone is aspirational and fashion-forward, targeting a general audience with a seasonal editorial angle rather than a promotional one.
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Meet our Digital Fit Expert 👋
This Shock Absorber UK marketing email introduces a new Digital Fit Expert tool that provides fast, personalised sizing recommendations to help shoppers buy with confidence. The message opens with a friendly greeting and explains the tool is available 24/7, then lists three benefits: quick recommendations, reduced uncertainty, and confidence in finding the perfect fit. A secondary section promotes a last-chance summer sale on SS26 styles, showing discounted sports bras with original and reduced prices in GBP. Featured products include the Ultimate Run Bra Padded, Ultimate Run Bra, D+ Max Support Sports Bra, and Multi Sports Support Bra. The email also mentions free delivery over £25, award-winning virtual fittings, returns, social media links, and a coming soon teaser. The tone is friendly and helpful, with moderate urgency around the sale ending.
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Kingpin 2K Festival Pack has landed
This email announces the launch of the Kingpin 2K Festival Pack from etnies, a skateboarding footwear release. The message highlights the shoe's heritage, bold proportions, padded profile and modern updates, then describes three colourways: off white with green, black with blue, and all-black with a gum outsole. It emphasises comfort and durability through increased tongue and collar padding, a Comfort Level 1 insole and a 400 NBS rubber outsole. The tone is product-focused and editorial, with repeated calls to shop the Festival Pack. No discount, coupon, free shipping or other promotional incentive appears in the content, so the email functions as a product-launch announcement rather than a sales promotion. The audience is general footwear shoppers interested in skate style and music-festival culture.
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The Perfect Crop
Liverpool Los Angeles sends a summer-focused fashion email titled "The Perfect Crop," highlighting capris and crops designed for warm-weather occasions like golden-hour walks and rooftop weekends. The message drives traffic to four shopping categories: women, men, petite, and plus. It promotes free shipping on orders over $175 and free returns, and mentions Shop Pay installments in partnership with Affirm, allowing buy-now-pay-later flexibility. A "Find Your True Fit" section reinforces size inclusivity across the four fit categories. The email closes with standard help, returns, and shipping links plus social channels and a physical mailing address. No percentage discount, coupon code, or limited-time urgency appears; the primary commercial incentive is the free-shipping threshold and installment payment option. The tone is friendly and lifestyle-oriented, positioning the crop silhouette as a seasonal wardrobe staple rather than a discounted item.
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High Summer: As Seen On You
This Rat & Boa marketing email promotes the brand's high summer drop, specifically the Libre Collection, under the subject line 'High Summer: As Seen On You.' The preheader reads 'Dream girls wear our high summer drop,' and the body frames the collection as 'Alive with colour and designed for moments that linger long after sunset.' The email emphasizes community styling, inviting subscribers to see how 'our dream girls are styling the latest high summer drop,' with calls to action including 'SHOP NOW,' 'SHOP NEW IN,' and 'SHOP BESTSELLERS.' Navigation links cover New In, Shop All, Journal, and Members. No discount codes, prices, free shipping, gifts, bundles, or giveaways appear in the content, so the message functions as a new-arrivals and social-proof style editorial promotion rather than a savings offer.
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Birkenstock, Asics and more: your seasonal selection
This promotional ecommerce email from Esdemarca highlights a seasonal footwear selection with discounts of up to 20 percent on well-known brands. The subject names Birkenstock and Asics, while the preheader states the maximum saving. The body lists discounted products from Birkenstock, Asics, New Balance and Timberland, each shown with an original price and a reduced price in euros. Examples include Birkenstock Boston clogs, Arizona sandals and Gizeh sandals, Asics Gel-Pulse and Gel-Venture trainers, New Balance Fresh Foam and 413V3 shoes, and Timberland boat shoes and lug-sole styles. Navigation links cover women, men and kids. The message closes with a thank-you, account and privacy information, an unsubscribe link, and company details for Fusion Lab in Barcelona. The tone is straightforward and savings-focused, aimed at a general audience.
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The Most Flattering Jacket in Your Closet
This Liverpool Los Angeles marketing email leads with a back-in-stock announcement for the Fit and Flare Trucker Jacket, described as designed to define the waist and elevate every outfit. The subject line calls it the most flattering jacket in your closet. Navigation links let shoppers browse womens, mens, petite and plus categories. A free shipping threshold over $175 and free returns are highlighted. The body also showcases several other apparel items, including the Weekender, a sleeveless smocked waist maxi dress, the Hannah crop flare hugger, a sleeveless built-in bra knit top, the Morgan high rise cuffed wide leg, and a half puff sleeve peplum knit top. The email closes with help, returns and shipping links plus social channels and unsubscribe options.
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New Locut Colors Are Here!
This etnies marketing email announces new colorways for the Locut skate shoe, an icon from the early 2000s. The message highlights the shoe's heritage design and modern comfort, noting full suede uppers and the classic stylized E logo, with the Marshmallow colorway featuring full-grain cracked leather. It describes technical features such as Level 1 insoles, egg crate midsoles, padded tongue and collar, and the original tread pattern for grip and impact support. The email invites readers to explore the new colors and collections. No discount, coupon, free shipping, or other promotional offer is mentioned, so the campaign focuses purely on product newness and seasonal color variety rather than savings or urgency.
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The Libre Collection Takes St Tropez
This Rat & Boa marketing email announces the Libre Collection through an editorial campaign set in St Tropez. The subject line highlights the collection's Riviera setting, while the preheader notes that Brazilian model Narah Baptista wears the new season pieces. The body explains that Narah collaborated with photographer Cédric Viaene to capture the latest drop on film and VHS, and it references a journal interview covering motherhood, creativity, and shared creative frequency. A pull quote about beauty in unplanned moments reinforces the artistic, sensual tone. The email directs readers to read the journal and shop dresses, naming four styles: Bruna, Nilah Blue, Valentina, and Sabine Floral. Navigation links cover New In, Shop All, Journal, and Members. No discount, coupon, free shipping, or other promotional offer appears in the content.
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The art of dressing according to Polo Ralph Lauren
This promotional email from Esdemarca highlights a Polo Ralph Lauren collection with discounts of up to 20 percent across men's, women's, and kids' categories. The subject line frames the message around the art of dressing according to Polo Ralph Lauren, while the preheader announces savings on favorite brands. The body lists numerous discounted items, including jackets, polo shirts, T-shirts, linen shirts, sneakers, loafers, and boxer packs, each showing an original price and a reduced price in euros. Navigation links for WOMAN, MEN, and KID organize the assortment. The email closes with a thank-you for being part of Esdemarca, account management and privacy information, an unsubscribe link, and corporate details for Fusion Lab, a Spanish limited liability company based in Barcelona. The tone is straightforward and savings-focused, with no explicit urgency or deadline mentioned.
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Texture Takes the Lead
This Liverpool Los Angeles marketing email leads with the headline "Texture takes the lead," positioning embroidered and dimensional fabrics as the focus of a summer neutrals collection. The body emphasizes detail-driven design and directs readers to shop across four segments: women, men, petite, and plus. A free shipping threshold over $175 and free returns are highlighted, alongside Shop Pay installment messaging through Affirm offering four interest-free payments or longer monthly plans. The email also promotes a "Find Your True Fit" tool and repeats shop-by-category calls to action. Footer content covers help, returns, shipping, social channels, and preference management. Overall it is a brand-led editorial product spotlight rather than a hard discount promotion, with no coupon codes or percentage markdowns present in the message.
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A selection from this week’s favorites
This promotional email from Esdemarca presents a curated selection of discounted apparel, footwear and accessories from brands including Polo Ralph Lauren, BOSS, Birkenstock, Hackett London, New Balance, Timberland and Asics. The subject line frames the send as a weekly favorites edit, while the preheader and headline advertise up to twenty percent off. The body opens with a short seasonal message about spring light and refreshed wardrobes, then lists individual products with original and reduced euro prices, covering polo shirts, sneakers, sandals, clogs, boots, boat shoes, jackets and t-shirts. A closing footer thanks subscribers and explains how to manage communications, unsubscribe, and review privacy and terms information. The tone is friendly and savings-focused, aimed at a general fashion audience rather than a specific loyalty tier.
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Brands that speak for themselves
This promotional email from Esdemarca announces a brand-focused sale with discounts of up to twenty percent on favorite brands. The subject line emphasizes brands that speak for themselves, while the preheader and body both repeat the discount message. Navigation links target women, men, and kids categories, suggesting a broad fashion or lifestyle assortment. The email opens with a thank-you note for being part of the Esdemarca community and includes standard account management, privacy policy, terms of use, and unsubscribe links. Corporate details identify Esdemarca as owned by Fusion Lab, a Spanish limited liability company based in Barcelona. The tone is friendly and savings-oriented, with moderate urgency created by the limited-time discount framing. No specific product names, coupon codes, or shipping offers appear in the visible text.
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Get Set for Summer ☀️
This Shock Absorber UK email promotes summer sports bras for warm-weather workouts. The subject line invites subscribers to get set for summer, and the body highlights breathable, moisture-wicking sports bras designed to keep wearers cool, comfortable and confident during intense sweat sessions. Two Ultimate Run Bra Padded and Ultimate Run Bra styles are shown reduced from £52 to £44.20, while the Multi Sports Support Bra is listed at £43 and a later Ultimate Run Bra Padded appears at full price £52. The message also notes a last chance on the Olive colourway, a coming soon teaser, free delivery over £25, award-winning products, virtual fittings and returns. The tone is friendly and energetic, using emojis and seasonal language to encourage immediate shopping.
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On the Line
This Liverpool Los Angeles marketing email promotes summer apparel for men and women, highlighting easy summer pieces such as striped shorts and lightweight button-downs designed for relaxed weekends. The subject line reads On the Line, with a preheader of Liverpool Los Angeles. The email features a Father's Day Gift Guide and a section titled On the Line: Stripes for men. Navigation links direct shoppers to women's, men's, petite, and plus categories. A free shipping threshold over $175 and free returns are advertised, along with Shop Pay installment options through Affirm offering four interest-free payments. The tone is casual and seasonal, emphasizing warm-weather dressing and gifting. No specific percentage discount or coupon code appears in the content.