Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,092
- Brands
- 14
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Fall for Burgundy
This Liverpool Los Angeles email promotes a fall collection centered on burgundy tones, framing it as the new top story. It highlights knits and wovens in fresh silhouettes, rich color, and elevated details, alongside versatile denim described as a fit for every look. The message drives traffic to category pages for tops, jeans, and jackets, plus women, men, petite, and plus segments. A free shipping threshold over $150 and free returns are stated, and Shop Pay installments through Affirm are offered with four interest-free payments or longer monthly plans. The tone is friendly and aspirational, with no explicit percentage discount or coupon code. The email is a seasonal product promotion focused on newness, styling breadth, and convenience rather than scarcity or urgency.
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Tom Ford & More Featuring $139.99 Styles
This Gilt marketing email promotes a flash-style sale headlined by Tom Ford and other designer brands, with the subject line highlighting styles at $139.99. The preheader announces an 80% off Michael Kors collection and home finds under $30. The body repeats a personalized section titled Top Finds Based on Your Recently Viewed, listing discounted items from Dune London, Love Moschino, Jimmy Choo, and Baldinini with original and sale prices plus percentage savings. Navigation links cover Gifts, Women, Men, Kids, and Home categories. The message emphasizes steep markdowns and designer names to drive clicks, using a friendly, savings-focused tone with repeated calls to shop all. It is a promotional retail newsletter aimed at a general shopping audience.
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Gucci, Chloé, Ferragamo, Jimmy Choo, Dior, and Dolce & Gabbana
This Gilt marketing email promotes a designer fashion sale featuring luxury brands such as Gucci, Chloé, Ferragamo, Jimmy Choo, Dior, and Dolce & Gabbana. The subject line lists these premium names, while the preheader advertises an extra 20% off the latest drop, luxe for less, and up to 85% off dresses. The body repeats these savings messages, including up to 80% off designer items and Effy fine jewelry. Navigation links cover gifts, women, men, kids, and home categories. Numerous call-to-action buttons use urgent phrasing like Shop Now, Act Fast, Score Now, Click Quick, Hurry In, and Tap In. The email targets a general shopping audience with a savings-focused, urgency-driven promotional angle and no explicit coupon code.
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You’re In ★ Extra 20% Off Our Latest Handpicked Drop
This Gilt marketing email announces that the recipient has gained access to a handpicked product drop with an extra 20 percent off, alongside markdowns advertised as up to 84 percent off and limited-time $37 deals. The message uses short urgency-driven calls to action such as Act Fast, Click Quick, Tap In, Shop Now and Score Now, and it links to category sections including Gifts, Women, Men, Kids and Home. A charitable element supports The Pink Agenda for breast cancer research, care and awareness. The tone is energetic and promotional, aimed at a general shopping audience, with savings and scarcity as the main persuasive angles. No specific product names are mentioned in the visible copy.
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Hot Deal: $20 OFF Each Active Item!
Penningtons sends a promotional email highlighting $20 off each selected regular-priced activewear and outerwear item, plus free standard shipping on Canadian orders over $75. The message opens with an energetic call to act fast and frames the offer around new arrivals in the "active zone," including loungewear, sherpa and active sets. It addresses recipients as INSIDER members and emphasizes inclusive sizing from 12 to 32. The email mixes urgency with a friendly, motivational tone, directing readers to shop new arrivals, find a store, or contact support. Fine print states the discount runs until October 4, 2026, applies to selected styles while quantities last, and cannot be combined with another coupon promotion. It is a straightforward savings-led retail campaign rather than an editorial or loyalty-only message.
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Say hello to Elliott Lauren
This email from Foxcroft announces the arrival of the Elliott Lauren brand, as indicated by the subject line "Say hello to Elliott Lauren." The body itself is largely composed of placeholder link text and navigation elements, with sixteen images and nineteen links but very little readable copy. There is no discount code, no percentage off, no free shipping threshold, and no bundle or gift offer mentioned anywhere in the visible text. The only concrete calls to action are a customer service email link and a phone number, plus standard preference management and unsubscribe links. The message functions as a brand introduction or new-arrivals announcement rather than a promotional campaign, and it carries no urgency, no deadline, and no explicit savings message for the reader.
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Up to 84% Off Closeout Sale ‼ Biggest EVER Markdowns
This Gilt marketing email announces a closeout sale with markdowns advertised as up to 84 percent off, described as the biggest ever. The subject line and preheader emphasize urgency and deep discounts, mentioning luxury brands such as Herno and Moncler alongside brand-new luxe items and $37 scores available for a limited time. The body consists largely of navigation links and repeated calls to action like Act Fast, Shop Now, Tap In, and Hurry In, organized across categories including Gifts, Women, Men, Kids, and Home. There is no editorial content, product description, or personalization. The message is a straightforward promotional blast aimed at driving immediate clicks to a clearance event, relying on scarcity language and extreme discount framing rather than storytelling or brand education.
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Brand. New. Arrivals. - High Sellout Risk
This Gilt marketing email promotes a fall dress refresh in partnership with Marchesa Notte, alongside an everyday luxury sale offering up to 75% off. The subject line emphasizes new arrivals and warns of high sellout risk, creating urgency. The body features personalized product recommendations based on recently viewed items, including discounted pieces from Ferragamo, FENDI, Colette Rose, and Eliza J, with savings ranging from 23% to 83%. Navigation links cover gifts, women, men, kids, and home categories. The tone is promotional and direct, targeting general shoppers with a mix of designer markdowns and seasonal fashion. No coupon codes appear; discounts are reflected directly in listed prices. The email includes standard account, customer service, privacy, and unsubscribe links, plus a Boston mailing address and copyright notice.
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Trending: Deep Taupe 🤎
This Shock Absorber marketing email promotes the Ultimate Run Bra in a new Deep Taupe colourway, priced at £52. The message highlights the neutral shade as versatile and easy to pair with existing wardrobe items, while emphasising performance benefits such as reducing bounce by up to 78%. It targets active women seeking supportive sportswear for autumn workouts and beyond. The email includes multiple calls to action, including shopping the AW26 collection, booking a virtual fitting, and browsing additional colourways of the same bra. It also mentions free delivery on orders over £25, award-winning status, and returns. The tone is friendly and aspirational, focusing on product features, colour choice, and convenience rather than discounts or urgency. No promotional codes or limited-time offers appear in the content.
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New Herno to Moncler Up to 50% Off | $37 Scores: Limited Time
This Gilt marketing email promotes a designer sale featuring brands such as Herno, Moncler, Longchamp, Tiffany & Fred Paris, Chanel and Louis Vuitton, with discounts advertised as up to 50 percent off. The subject line highlights new Herno to Moncler markdowns and a limited-time $37 score, while the preheader lists additional luxury names and categories including unstructured luxe and pre-loved Chanel. The body is dominated by repeated call-to-action buttons such as Tap In, Act Fast, Click Quick, Score Now, Hurry In and Shop Now, alongside navigation for Gifts, Women, Men, Kids and Home. The tone is urgent and deal-focused, aimed at a general bargain-seeking luxury audience. No specific coupon code appears, but the messaging emphasizes scarcity and fast action.
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$37 Scores. 37 Hours.
This Gilt marketing email leads with a subject line promising "$37 Scores" available for 37 hours, signaling a short-lived flash sale. The preheader announces a charitable initiative, Gilt Shop to Support The Pink Agenda, tied to breast cancer research, care, and awareness. The body highlights pre-loved Chanel and Louis Vuitton items alongside limited-time lab-grown diamond price drops. Navigation links cover Gifts, Women, Men, Kids, and Home categories. Repeated calls to action such as Act Fast, Tap In, Click Quick, Hurry In, Shop Now, and Score Now emphasize speed and urgency. The email mixes promotional discount messaging with a cause-related angle, targeting general shoppers interested in luxury resale and diamonds while supporting a charitable partner. No explicit coupon code appears, but the $37 price point and 37-hour window frame the offer.
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Our Active Jackets Got an Upgrade
Penningtons promotes an upgraded technical outerwear collection aimed at plus-size shoppers, with sizes 12 to 32. The email highlights three styles: the Softshell Hooded Jacket in three colours, the Packable Puffer Jacket in two colours, and the Packable Puffer Vest in two colours, each described with weather-ready benefits such as water repellency, wind resistance and lightweight warmth. Two incentives appear: free standard shipping on orders over $75 within Canada, and $20 off each selected regular-priced activewear and outerwear item until October 4, 2026. The message also references an INSIDER loyalty status and invites recipients to shop online, find a store, or contact customer service. The tone is friendly and practical, emphasising comfort, versatility and seasonal readiness rather than urgency or scarcity.
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Sale Extended | 24 Hours Extra To Shop
This promotional email from fashion brand Rat & Boa announces that a sale has been extended by an additional 24 hours. The subject line states 'Sale Extended | 24 Hours Extra To Shop', and the body explains that customers asked for more time, so the brand extended the sale. The message highlights discounts of up to 60% off party dresses, matching sets and more, and directs readers to shop the sale, bestsellers, maxi dresses, wedding guest styles and party dresses. Navigation links point to New In, Shop All, Journal and Members sections. The tone is friendly and conversational, using the phrase 'You asked, we extended' and 'It's time to add to basket'. Urgency is created by the limited 24-hour extension. No specific coupon code or free shipping offer appears in the email.
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The shortlist: your fall wardrobe in 5 pieces
This Foxcroft marketing email presents a curated fall wardrobe concept built around five essential pieces, as indicated by the subject line 'The shortlist: your fall wardrobe in 5 pieces.' The body itself is largely composed of image and link placeholders, with minimal visible text beyond navigation, a customer-service contact line, and standard footer elements such as manage preferences and unsubscribe options. No explicit discounts, coupons, free shipping thresholds, or promotional codes appear in the visible copy. The message functions as an editorial-style seasonal style guide rather than a direct price promotion, aiming to inspire outfit building for autumn. The tone is helpful and brand-focused, with no stated deadline or scarcity language. The email targets a general audience interested in seasonal fashion and wardrobe planning.
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Mid-Season Sale Now Live!
This NICCE marketing email announces a Mid-Season Sale with up to 70% off selected styles, positioning the promotion around maximum savings and limited stock. The message highlights free delivery on UK orders over £60 and features eight discounted menswear items, including the Skyline Jacket, Spacey Loungewear T-Shirts, Hontell Hoodie, Odyssey Cargo Pants, Cresta T-Shirt, Mercury Outline Hoodie, Grant Hoodie, and Lita T-Shirt. Each product shows a reduced price alongside its original price, reinforcing the discount angle. The tone is direct and urgency-driven, warning that once stock is gone it will not return. Supporting details mention recyclable packaging and standard delivery charges for smaller orders. The email targets a general UK audience with a seasonal clearance message focused on savings and immediate purchase.
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As Seen On
This email from a fashion brand highlights a curated selection of garments and accessories styled by named individuals, presented under the theme 'As Seen On'. The message opens with a free express shipping incentive for orders above 250 USD, then showcases multiple looks featuring specific products such as the Savannah Silk Wrap Skirt, Plunge Rouleau Knit Tie Top, Silk Wrap Dress, Silk Adjustable Balloon Pants, Wide Bagu Woven Tote, Suede Tie Up Sandal, Fine Jersey Wrap Halter Top, Silk Everyday Relaxed Shorts, Woven Large Tote, Leather Everyday Wrap Skirt, Suede Opanka Slide, Suede Woven Hobo Bag, Wool Cap Sleeve Top, Wrap Rouleau Pants and Bead Belt Detail Bag. The tone is aspirational and lifestyle-oriented, using real people to model the items. Navigation links to New Arrivals, Loyalty, Our Boutiques and Contact Us are included, along with an unsubscribe option. The email focuses on product discovery and brand image rather than a direct discount promotion.
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Lab-Grown 💎 Price Drops: Only 2 Days
This Gilt marketing email promotes a limited-time sale on lab-grown diamond jewelry, announced in the subject line as a price drop lasting only two days. The preheader highlights Max Mara fashion, $199.99 luxe scarves, and a best-seller blowout. The body is dominated by navigation links for Gifts, Women, Men, Kids, and Home categories, plus repeated urgency calls to action such as Hurry In, Click Quick, Act Fast, Shop Now, and Score Now. No specific product names, coupon codes, or percentage discounts appear in the visible text. The message relies on scarcity and time pressure rather than explicit savings figures, targeting a general shopping audience with a bold, urgent promotional tone.
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Back-in-Stock Luxury with $199.99 Scarves
This promotional email from Gilt highlights back-in-stock luxury items and deep discounts, with the subject line emphasizing scarves priced at $199.99. The preheader advertises up to 70% off Tanya Taylor and new Oribe arrivals. The body features a curated selection of products based on recently viewed items, including brands like Carla Ruiz, Baldinini, Moonsea, and Marc Jacobs, with discounts ranging from 66% to 82% off original prices. Navigation links for gifts, women, men, kids, and home categories are present. The email uses a savings-driven angle, urging recipients to shop before items sell out. It includes standard footer information and an unsubscribe link. The tone is direct and promotional, focusing on price reductions and limited availability.
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New Max Mara Up to 70% Off | Best-Seller Blowout: Limited Time
This promotional email from Gilt announces a limited-time sale with discounts of up to 70% off Max Mara and up to 75% off an Art & Decor event. The subject line highlights a best-seller blowout, while the preheader mentions brands such as La Canadienne, Aquatalia, and Stührling Original. The body consists largely of repeated call-to-action links like Shop Now, Act Fast, Hurry In, and Score Now, alongside category navigation for Gifts, Women, Men, Kids, and Home. The tone is urgent and savings-focused, encouraging quick clicks. No specific coupon codes, prices, or individual product names appear in the visible text. The email targets a general audience with a broad promotional message centered on deep discounts and time pressure.
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The piece you viewed? It deserves a spotlight
This Liverpool Los Angeles marketing email uses a personalized retargeting angle, reminding the recipient about a faux double breasted blazer they previously viewed. The subject line frames the item as deserving a spotlight, and the body reassures the shopper that the piece is still available and just as stunning. A call to action invites them to make it theirs, followed by a curated selection of complementary styles including the Lucy bootcut, a puff sleeve trucker jacket with ruffle collar, and a three-quarter sleeve frayed flounce jacket. The email promotes free shipping on orders over one hundred fifty dollars and free returns, with navigation links for womens, mens, petite, and plus categories. The tone is friendly and aspirational, emphasizing styling inspiration and convenience rather than aggressive discounting.
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Best-Seller Blowout. 48-Hour Special Prices.
This promotional email from Gilt Bardot announces a 48-hour best-seller blowout with special prices. The subject line emphasizes urgency, while the preheader highlights 75% off plus a $75 offer and Saint Laurent and other brands at up to 60% off. The body repeats these discount claims and uses repeated calls to action such as Shop Now, Act Fast, Click Quick, and Hurry In to drive immediate clicks. Navigation links cover Gifts, Women, Men, Kids, and Home categories, indicating a broad multi-category retail assortment. The email is image-heavy with many links and minimal descriptive copy, relying on brand names and steep percentage discounts to attract deal-seeking shoppers. No specific product names, prices beyond the headline figures, or shipping terms are detailed in the visible text.
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Become a PENN. Ambassador!
This Penningtons email recruits applicants for the PENN. Gals Club ambassador and affiliate program rather than pushing a direct product promotion. It opens by asking whether the reader is the next superstar, then explains requirements: at least 1,500 growing followers on Instagram or TikTok, receiving free clothes in exchange for authentic content featuring favourite PENN. looks, and earning commission on every sale with a chance to become an official PENN. Ambassador. A secondary section highlights new arrivals and invites shopping, while a recurring banner advertises free standard shipping on orders over $75 within Canada. The tone is friendly and community-focused, emphasising confidence, inspiration and belonging, with clear calls to apply now or shop new arrivals.
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Last Few Hours to Shop Sale
This promotional email from fashion brand Rat & Boa announces a final-hours sale with up to 60 percent off party dresses, matching sets and other items. The subject line stresses that only a few hours remain, and the body repeats the urgency by telling subscribers they have limited time to shop the brand for less. The message highlights the discount prominently, invites readers to shop the sale and bestsellers, and links to categories such as new arrivals, shop all, journal and members. The tone is direct and encouraging, pushing a decision before the deadline. No specific coupon code, free shipping threshold or gift offer appears; the main incentive is the percentage reduction across selected products. The email targets a general subscriber audience with a savings-focused, time-sensitive angle.
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Last chance on Fos
This etnies marketing email announces a last-chance opportunity for the etnies x Fos collaboration, which launched a few weeks earlier. The message emphasizes that sizes are moving fast and urges recipients who have been considering the Locut Vulc or the Emerson x Fos shoes to act now. Both footwear styles and some apparel remain available at etnies.com and select skate shops. The email repeatedly displays the etnies x Fos branding and includes calls to explore the collection, grab your size before it's gone, and shop through provided links. It closes with standard brand footer elements such as contact, preference management, unsubscribe options, social media icons, and a copyright notice. No discount code, percentage off, free shipping threshold, or other explicit promotional offer appears in the content.