Apparel ecommerce email examples
Fashion and apparel brands send some of the most visual emails in ecommerce. Browse drops, lookbooks, and sales from clothing brands.
- Emails
- 1,092
- Brands
- 14
-
75% Off & $75 for a Limited Time
This Gilt marketing email leads with a bold subject line advertising 75% off and a $75 offer for a limited time, signalling a high-urgency flash sale. The preheader name-checks designer labels Valentino, 3.1 Phillip Lim and Proenza Schouler while pointing readers to a holiday guide, blending luxury fashion with seasonal gifting. Navigation links cover Gifts, Women, Men, Kids and Home, so the assortment spans apparel and lifestyle categories. Repeated calls to action such as Act Fast, Click Quick, Shop Now, Score Now, Tap In and Hurry In reinforce scarcity and speed. The body contains no product descriptions, prices or coupon codes beyond the headline discount, and the footer carries standard account, service, privacy and unsubscribe information. Overall it is a short, urgency-driven promotional email aimed at driving immediate clicks to a limited-time designer sale.
-
All 60 - 80% Off 3.1 Phillip Lim to Proenza Schouler - New Price Drops
This Gilt marketing email promotes a designer sale with headline discounts of 60 to 80 percent off brands ranging from 3.1 Phillip Lim to Proenza Schouler, alongside new price drops. The preheader highlights Valentino styles at $599.99 and a holiday luxury guide. The body repeats a personalized section titled Top Finds Based on Your Recently Viewed, listing discounted items from Seychelles, FLY London, Colette Rose and Versace with original and sale prices plus percentage savings. Navigation links cover Gifts, Women, Men, Kids and Home, and a More Boutiques section suggests further personalized browsing. The message closes with account, customer service, privacy and terms links plus a Boston mailing address and a copyright notice for Gilt Groupe. The tone is promotional and savings-focused, aimed at a broad shopping audience during the holiday season.
-
Grab 25% Off All New Arrivals!
This NICCE marketing email promotes new-season arrivals with a 25% discount using code NEW25. The subject line announces the saving, while the preheader highlights free UK delivery over £60. The body presents eight menswear items including hoodies, joggers, t-shirts, a jacket and cargo pants, each with a price in GBP. The message emphasizes fresh styles and everyday essentials, encouraging recipients to shop the latest drops for less. A secondary benefit is free standard UK delivery on orders above £60, otherwise £4.99. The tone is energetic and promotional, with repeated calls to shop now. The email targets a general apparel audience and combines a percentage discount with a shipping incentive.
-
Valentino w/ $599.99 Styles | Your Holiday Guide
This Gilt marketing email promotes a last-call clearance sale alongside a holiday gift guide. The subject line highlights Valentino styles priced at $599.99 and directs readers to a holiday guide. The body repeats urgency-driven calls to action such as Act Fast, Hurry In, Click Quick, and Score Now, pointing to category links for Gifts, Women, Men, Kids, and Home. Navigation also covers Last-Call Clearance sections for shoes, swim, and most-shopped jewelry. The tone is promotional and time-pressured, emphasizing limited remaining inventory rather than specific percentage discounts. No coupon code or explicit percentage reduction appears in the visible copy; the only concrete price mentioned is the $599.99 Valentino reference. The email targets a general shopping audience interested in designer clearance and seasonal gifting.
-
Free Shipping? Say Less
This promotional email from Liverpool Los Angeles leads with a free-shipping incentive, stating that orders over $150 qualify for complimentary shipping and free returns. The body encourages recipients to refresh their fall wardrobe and highlights three main shopping categories: jackets, jeans, and tops. It also promotes flexible payment through Shop Pay and Affirm, offering four interest-free installments or longer monthly plans. Additional navigation links direct shoppers to women's, men's, petite, and plus sizing sections, plus a fit-finding tool. The tone is casual and conversational, using short phrases like 'suit yourself' and 'put a blazer on it.' The message closes with standard help, returns, shipping, social media, and unsubscribe links. No specific percentage discount or coupon code appears; the primary offer is the shipping threshold.
-
Just 48 Hours Left to Shop Sale
This promotional email from fashion brand Rat & Boa announces a final sale window, stating there are only 48 hours left to shop discounts of up to 60% off current collections. The preheader and body highlight late summer looks, party dresses, matching sets and more, directing readers to shop the sale, bestsellers and the full range. The message uses strong deadline language to encourage quick action, with repeated calls to action such as SHOP SALE, SHOP ALL and BESTSELLERS. Navigation links cover New In, Shop All, Journal and Members. The email is a straightforward clearance-style promotion aimed at a general subscriber audience, with no loyalty program details, no product-specific pricing and no shipping or gift offers mentioned.
-
Your Holiday Guide 🎁 Luxuries from Her Wish List
This Gilt marketing email is a holiday gift guide aimed at shoppers browsing luxury items for someone's wish list. The subject line frames it as a personal holiday guide, while the preheader highlights one-time specials, luxe shoes organized by size, and the TUMI brand. The body is largely navigational, with category links for women, men, kids, home, and city, plus repeated calls to action such as Tap In, Hurry In, Shop Now, and Score Now. No specific discount code, percentage, or price appears in the visible text, so the message relies on urgency and curated product discovery rather than a stated promotion. The tone is friendly and aspirational, positioning the email as a seasonal shopping destination for premium gifts.
-
Final Week: Moda Operandi Trunkshow
This Moda Operandi email announces the final week of a Trunkshow pre-order event for the St. Agni SS27 collection. It highlights complimentary express shipping on orders over 300 USD and describes the offering as an early view of the collection ahead of its February 2027 release, spanning ready-to-wear, footwear and accessories. The Trunkshow is stated to end October 5, creating a clear deadline for interested shoppers. The message directs readers to explore the Trunkshow and includes navigation links for new arrivals, loyalty, boutiques and contact. The tone is concise and fashion-focused, emphasizing early access and a limited pre-order window rather than a traditional discount. It targets existing luxury fashion customers familiar with the Trunkshow pre-order model.
-
Cashmere Flash Deals ⚡️ Only 48 Hours
This promotional email from Gilt announces a 48-hour flash sale featuring cashmere and designer brands such as Saint Laurent, MOTHER, and FRAME. The subject line emphasizes urgency with a lightning bolt emoji and a two-day deadline, while the preheader highlights one-time specials. The body uses repeated calls to action like Tap In, Click Quick, Hurry In, and Score Now, alongside navigation for Women, Men, Kids, Home, and City categories. No specific discount code, percentage, or price appears in the visible text, so the offer is framed as limited-time specials rather than a stated coupon. The tone is bold and time-pressured, targeting general shoppers with a savings and scarcity angle.
-
Say Bye to 40% OFF
Penningtons sends a customer appreciation event email headlined "Say Bye to 40% OFF" with the preheader "Your exclusive deal." The message stresses that the deal is ending soon, using "LAST HOURS" and "is ending soon" to create urgency. The main offer is 40% off everything, with 20% off bras and 20% off brands as secondary discounts. Free standard shipping applies on orders over $75 within Canada. The email highlights category links including tops, coats and jackets, sweaters, bottoms, footwear, and denim, and notes sizes 12 to 32. It also promotes in-store visits, a store locator, and contact options, and identifies the recipient as an INSIDER member. The brand positions itself as proudly Canadian.
-
MOTHER to FRAME Featuring $99.99 Styles
This Gilt marketing email promotes a flash-sale style event called Crack the Vault, offering one-time specials with up to 60% off brands such as Saint Laurent and more. The subject line highlights Mother to Frame styles priced at $99.99. The body presents a personalized product feed labeled Top Finds Based on Your Recently Viewed, listing discounted designer items from Jimmy Choo, Versace, Camila Blanco, and Balenciaga with original and sale prices plus percentage savings. Navigation links cover Women, Men, Kids, Home, and City categories. The tone is promotional and urgency-driven, emphasizing limited-time vault specials and steep markdowns. No coupon code appears; savings are expressed as direct price reductions and percentage discounts. The email targets general shoppers with a savings-focused angle.
-
Coat Check
This Liverpool Los Angeles email is titled "Coat Check" and highlights the return of the best-selling Denim Sherpa Jacket alongside new jacket silhouettes for fall. It describes three jacket styles: a full-length Long Haul, a shorter Classic Comfort, and a Short and Sherpa option. The message also promotes fall favorites and best sellers, with calls to shop best sellers and new arrivals. A grid of product images features tops, trousers, and jeans such as the Sherpa Trimmed Notch Collar Jacket, Rowan High Rise Slim, and Kennedy High Rise Straight. The footer notes free shipping over $150, free returns, and Shop Pay installments through Affirm. Navigation links cover women, men, petite, and plus categories, plus help, returns, and shipping. The tone is friendly and seasonal, focused on cold-weather layering and newness rather than a specific discount.
-
Saint Laurent & More Up to 60% Off | Find One-Time Specials Inside
This Gilt marketing email promotes a fall weekend sale featuring luxury fashion and pre-loved September favorites. The subject line highlights Saint Laurent and discounts of up to 60 percent off, while the body mentions Yves Saint Laurent with 55 to 75 percent off shoes and accessories. Navigation links cover women, men, kids, home, and city categories. Repeated call-to-action buttons such as Shop Now, Hurry In, Act Fast, Score Now, Click Quick, and Tap In create a sense of urgency throughout the message. The email targets a general audience with a savings-focused angle and a friendly but urgent tone. It contains no explicit coupon codes, instead relying on percentage discounts and time-sensitive language to drive clicks. The footer includes account, customer service, privacy, and unsubscribe links along with a Boston mailing address.
-
Don’t Let These Slip Away
This Liverpool Los Angeles marketing email uses a browse-abandonment reminder to bring shoppers back to items they previously viewed. The subject line, "Don't Let These Slip Away," and the body copy, "We Noticed You Browsing – Here's a Quick Reminder," frame the message around urgency and scarcity rather than a new promotion. The preheader and body both highlight free shipping on orders over $150 plus free returns, giving a practical incentive to complete a purchase. Three women's pants styles are recommended: Marley Girlfriend Cuffed, Kennedy Straight, and Kelsey Trouser. Navigation links direct recipients to women's, men's, petite, and plus categories, and a "Find Your True Fit" section supports sizing confidence. The tone is friendly and conversational, with a clear call to return to favorites before they sell out.
-
Crack the Vault 🔓 One-Time Specials Inside
This Gilt marketing email promotes a limited-time clearance event with multiple discount tiers. The subject line urges recipients to "Crack the Vault" for one-time specials, while the preheader highlights extra 50% off clearance, extra 35% off clearance, and items all priced at $100. The body repeats these offers and uses urgent calls to action such as "Hurry In," "Click Quick," "Tap In," and "Score Now." Navigation links cover Women, Men, Kids, Home, and City categories. The email is aimed at a general audience and leans heavily on scarcity and savings language. It contains no explicit coupon codes, instead relying on percentage discounts and fixed pricing to drive clicks during a short promotional window.
-
LAST DAY to get your faves at 40% OFF
Penningtons sends a final-day customer appreciation email promoting 40% off everything, including the fall collection, with a separate 20% discount on brands, bras and panties. The subject line stresses that this is the last day, and the body repeats an ends-today message urging shoppers to add favourites to their cart. Free standard shipping applies to Canadian orders over $75. Navigation links group products by wear-to-work, night-out, fall-activities and yoga-flow occasions, plus a shop-all option and a store locator. The email addresses an insider loyalty status and uses a friendly, urgent tone focused on savings. Fine print states the offer runs until September 28, 2026, excludes licensed brands from the 40% rate, and cannot combine with other coupons.
-
EXTRA 50% Off Clearance
This Gilt marketing email leads with a clearance promotion, offering an extra 50% off in the subject line and an extra 35% off clearance in the preheader and body. The message highlights luxe shoes by size and the TUMI brand, while navigation links cover women, men, kids, home, and city categories. Repeated calls to action such as Tap In, Hurry In, Shop Now, and Score Now push recipients toward immediate browsing. The tone is urgent and savings-focused, with no explicit audience segmentation beyond a general subscriber list. The email is a straightforward promotional sale campaign centered on percentage discounts and clearance inventory rather than new arrivals or editorial content.
-
TUMI - On Now. Gone Soon.
This Gilt marketing email promotes a limited-time designer sale under the subject line "On Now. Gone Soon." The body highlights discounted luxury items from brands including Tiffany & Fred Paris, Ferragamo, Aquazzura, and Colette Rose, with markdowns ranging from 38% to 83% off original prices. Navigation links cover Women, Men, Kids, Home, and City categories. Two repeated sections titled "Top Finds Based on Your Recently Viewed" present personalized product recommendations with original and sale prices. A "More Boutiques That Match Your Style" section encourages further browsing. The email closes with standard account, customer service, privacy, and terms links plus a Boston mailing address. The tone is urgent and savings-focused, targeting general shoppers with personalized luxury fashion deals.
-
The Sale Has Started
This promotional email from fashion brand Rat & Boa announces an end-of-season sale with up to 60% off. The subject line, "The Sale Has Started," and preheader, "Up to 60% off starts now," immediately communicate the discount. The body emphasizes that pieces customers wanted all summer are now reduced, framing the offer as an iconic end-of-season sale with a four-day shopping window. Calls to action include "SHOP SALE," "SHOP BESTSELLERS," and category links for all dresses, wedding guest, and party dresses. The tone is friendly and urgent, using phrases like "No regrets" and a limited-time framing. The email targets a general audience of subscribers with a savings-focused angle and no explicit coupon code, relying on automatic percentage discounts.
-
Luxe Shoes by Size | All $100 Inside: Limited Time
This Gilt marketing email promotes a limited-time luxury sale spanning multiple categories. The subject highlights luxe shoes by size with everything at $100, while the preheader and body advertise up to 80% off in-demand jewelry brands including Ted Baker and Diane von Furstenberg, plus up to 75% off home goods and brands from Le Labo to Sisley. Navigation covers women, men, kids, home, and city. Repeated calls to action such as Hurry In, Act Fast, Score Now, and Shop Now create urgency. A featured item mentions ultra-premium limited Chardonnay from Amor Fati Fine Wines. The message is aimed at a general shopping audience and emphasizes savings and scarcity across fashion, beauty, and home.
-
➤ ALL $100 Inside ➤ ONLY 2 Days
This promotional email from Gilt announces a flash sale with the subject line emphasizing that everything is $100 inside and that only two days remain. The preheader highlights luxury brands Le Labo to Sisley, up to 75% off home items, and limited-time secret fall steals. The body consists mainly of navigation links for Women, Men, Kids, Home, and City categories, paired with repeated urgent calls to action such as Hurry In, Shop Now, Act Fast, Score Now, and Tap In. There is no editorial content, product description, or brand storytelling. The message relies entirely on urgency, deep discounting, and category browsing to drive clicks, targeting a general fashion and home audience during a short seasonal fall promotion window.
-
Must-Have Coats at 40% OFF
Penningtons sends a customer appreciation event email promoting a 40% off everything sale that ends tomorrow, with select brands, bras and panties discounted at 20% instead. The message highlights coats and jackets as this weekend's top picks, offers free standard shipping on orders over $75 within Canada, and notes an exclusive online offer of 20% off for a limited time. It addresses sizes 12 to 32, references an INSIDER loyalty status, and encourages shopping online or visiting a store. The tone is urgent and savings-focused, using phrases like 'ENDS TOMORROW' and 'before the sale ends' to drive action. The email is aimed at a general Canadian audience and emphasizes inclusivity and value.
-
Andy Anderson, in his own words
This etnies email is an editorial interview with skateboarder Andy Anderson, teasing an upcoming product release tied to him. The subject line, "Andy Anderson, in his own words," and the preheader, "SOMETHING NEW IS COMING," frame the message around a forthcoming signature item. The body is a Q&A covering Anderson's freestyle, street and transition skating, his history with etnies, and his favorite shoe, the Locut, which features his signature on the tongue and custom insole artwork. No discount, coupon, free shipping or explicit offer appears. The email closes with social follow links, contact details, preference management and unsubscribe options. It functions as brand storytelling and pre-launch awareness rather than a direct sales promotion.
-
Hosting Season is Coming!
This promotional email from Liverpool Los Angeles announces a "Hosting Season" collection of polished apparel for social occasions. The message highlights new arrivals including jackets, coats, trousers, blazers, woven shirts, tops and boots, presented as suitable for hosting, mingling and after-party events. The email features a free shipping threshold over $150 and free returns, plus a Shop Pay installment option through Affirm offering four interest-free payments or longer monthly plans. Navigation links direct recipients to shop women's, men's, petite and plus categories, along with a true fit guide and help resources. The tone is friendly and seasonal, emphasizing effortless style for evening occasions without stating any performance or engagement claims. No discount code or percentage reduction appears in the content.