Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 426
- Brands
- 13
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25% off ends tonight
This BASMA Beauty marketing email announces a Pre-Black Friday Event with a headline offer of 25% off that ends tonight. The subject line emphasizes the deadline, while the preheader and body confirm the event has started and invite recipients to shop. The brand tagline, 'The Right Color Changes Everything,' frames the message around cosmetics and color. Fine print clarifies that discounts are not valid on sets or previously discounted items, which narrows the eligible assortment. The email is short and transactional, centered on a time-limited percentage discount rather than product storytelling or editorial content. It targets a general audience with a friendly but urgent tone, using the approaching Black Friday season as the seasonal hook. No specific products are named, so the message relies on the discount and deadline to drive shopping rather than highlighting individual items.
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FINAL HOURS 🚨 FREE Gift Worth Up to $189
This Clarins promotional email announces the final hours of a gift-with-purchase offer. Shoppers who spend $125 or more receive a free gift of up to nine pieces valued at up to $189, using the code FLASHGWP26. A countdown timer with hours, minutes and seconds reinforces the closing deadline, and the subject line leads with the free gift value. The body also promotes the Club Clarins loyalty program, highlighting that members earn ten points per dollar spent and receive 50 points for signing up. A B Corp certification message appears near the end, emphasizing social and environmental standards. The tone is urgent and encouraging, urging readers to claim the gift before it disappears. The email targets a general beauty audience with a savings and gifting angle, combining a limited-time incentive with loyalty enrollment messaging.
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The Cosy Ritual Your Skin Will Love
This email from Alleven promotes a skincare-focused message built around a 'cosy nights, radiant skin' theme. The subject line frames skincare as a comforting ritual, and the body highlights two products, Prodigy Oil and Gua Sha, positioning them as part of a seasonal self-care routine. Navigation links point to Skincare, Makeup, and Tools categories, and a 'Rave Reviews' section suggests social proof around Prodigy Oil. The email also includes a 'Meet Celia' element and social media links to Facebook, Instagram, and YouTube. There is no discount code, percentage off, free shipping threshold, bundle, or giveaway mentioned anywhere in the content. The tone is warm and aspirational, aimed at a general skincare audience, with no explicit urgency or deadline. Overall it reads as an editorial, product-focused brand newsletter rather than a promotional sale campaign.
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Your Guide to Vanilla for Fall 🍂
This Plant Therapy email is an editorial-style guide to using vanilla essential oil during the fall season. The subject frames the message as a guide, and the body offers several practical usage suggestions: diffusing vanilla with cedarwood to evoke a cabin atmosphere, adding vanilla to a pumpkin spice blend, mixing vanilla with lavender before bed, and blending it into unscented lotion. It highlights 100% Pure Ugandan Vanilla as the featured product and invites readers to try diffusing it alone. Navigation links point to new arrivals, best sellers, a sale section, essential oils, hair and skin care, and household items, giving the email a broad catalog feel. The tone is friendly and instructive, positioning the brand as a helpful resource for seasonal aromatherapy ideas rather than pushing a hard discount. No specific coupon, percentage, or shipping offer appears in the copy.
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20% Off Dokdo Starts NOW!
This promotional email from Round Lab announces a 20% discount on the brand's popular Dokdo skincare line, with the sale described as having just dropped. The subject line emphasizes the immediate start of the offer, while the preheader reinforces urgency with a wave emoji. Beyond the percentage discount, the email adds a gift-with-purchase incentive: a free Birch Sunscreen Mini included with every order. The body is brief and visually oriented, featuring six images and six links, and it also displays the recipient's rewards points balance, suggesting a loyalty program connection. The tone is casual and enthusiastic, using phrases like skincare besties to build rapport. The message closes with standard brand and unsubscribe information, including the company's physical address in California.
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Save 25% on your Breast Solutions favorites
This promotional email from Hollywood Fashion Secrets announces a 25% discount on its Breast Solutions collection, a line of intimate apparel accessories. The subject line and body both highlight the savings, with a clear call to action to shop now. The offer runs until October 23, adding a time limit. The email also advertises free shipping on orders of $49 or more, though a smaller note mentions free shipping at $35. The design includes multiple images and social media links to Instagram, Facebook, Twitter, TikTok, and Pinterest. The tone is direct and savings-focused, aimed at a general audience. No specific product names are listed beyond the collection name, and the message relies on the discount and shipping incentive to drive action.
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Meet our newest pony, Pinehurst.
Maison d'Etto sends a founder-written editorial email introducing a new fragrance called Pinehurst, named after a beloved horse nicknamed Pineapple. The founder, Brianna Lipovsky, recounts personal memories of the horse arriving during a season of change, and frames the scent as a metaphor for whatever returns you to yourself. The email describes the composition by perfumer Pascal Gaurin, noting notes of rambutan, blood orange, pink pepper, jasmine, rose, geranium, resinous woods and leather. It closes with an invitation to reply and share similar stories, plus a call to shop Pinehurst. No discount, coupon, free shipping or other promotional offer appears in the message.
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Your Holiday Gift Guide Is Here 🎄
This Plant Therapy email is a holiday gift guide that leads with editorial content rather than a hard sell. The subject announces a gift guide, and the body presents ten gifting ideas, such as starting with who the recipient is and making practical gifts feel personal, then invites readers to read the blog. Navigation and call-to-action links direct shoppers to new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household products. The tone is warm and helpful, framing gift selection around thoughtfulness and knowing the recipient. No coupon code, percentage discount, free shipping threshold, bundle, or giveaway is stated in the copy, so the commercial emphasis is on browsing curated categories and the sale page rather than a specific promoted offer.
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Last Chance For 15% Off!
Plant Therapy sends a last-chance email closing its 15th birthday celebration. The subject announces 15% off, and the body tells readers a gift remains: take 15% off everything sitewide before the sale ends tonight. It links to a sitewide shop page and offers category shortcuts including Essential Oils, Bath & Body, Hair & Skin Care, Kids, Home, Supplements and Bundles. A footnote states the discount excludes gift cards and bulk items. The friendly sign-off thanks customers for celebrating 15 years with the brand. The message leans on urgency and savings, urging immediate action before the promotion expires, with no new product launch or editorial content.
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15% Off Ends Tonight!
Plant Therapy sends a birthday-themed promotional email announcing a sitewide 15% discount that ends the same night, tying the offer to the brand's 15th anniversary. The message leads with the headline "It's Our 15th Birthday! Did you buy your present yet?" and repeats the urgency line "ENDS TONIGHT: 15% OFF SITEWIDE." Four featured products appear with images and shop links: Pumpkin Spice Essential Oil Blend, Bergamot Essential Oil, Frankincense Carterii Essential Oil, and Holiday Season Essential Oil Blend. A secondary promotion offers 30% off Harvest Moon for one week. Navigation links direct readers to new arrivals, best sellers, sale, essential oils, hair and skin care, and household categories, alongside rewards, social channels, and preference management options.
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Your FREE cleanser + 15% OFF 🎁
This Clarins promotional email targets first-time shoppers with a limited-time welcome offer. The subject line highlights a free cleanser plus 15% off, reinforced by a preheader naming the brand. The body reminds recipients that today is the last chance to claim the deal, offering a free full-size One-Step Gentle Exfoliating Cleanser with a first purchase of $75 or more, plus 15% off using code FIRST26. An additional exclusive six-piece Discovery Gift featuring Clarins icons is included with qualifying purchases. A friendly sign-off from Nelly encourages browsing before the offer ends. Fine print specifies Canadian residents, first-ever orders, an October 11 to 15, 2026 window, exclusions for bundles, refills and gift cards, and one gift per customer while supplies last.
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Christmas Has Arrived
Wildsmith Skin's Christmas email announces The Cordovan Collection, a curated edit of seven hand, body and home fragrance favourites presented for gifting in deep brown matte wrapping inspired by Cordovan leather and winter arboretum bark. The message leads with free delivery on orders over £85, then highlights individual products with prices: mineral-rich Bath Salts at £56, a Hand and Body Duo at £68, and a Stillness Pillow Mist at £32. A second product grid lists Ceramic Hand Wash at £85, Ceramic Hand Lotion at £90, and Stillness Nourishing Body Butter at £48. The tone is calm, premium and nature-focused, emphasising craftsmanship, botanicals and seasonal gifting rather than discounts. Navigation links cover shop, wellbeing and about, with contact, delivery and approach links in the footer. No coupon codes or percentage discounts appear.
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It's Our Birthday! Celebrate With 15% Off
Plant Therapy sends a birthday-themed promotional email celebrating its 15th anniversary and thanking customers for their support over the years. The message offers 15% off everything on the site for a limited time, framing the discount as a gesture of gratitude rather than a standard sale. It directs readers to a birthday sale page and provides quick category links covering essential oils, bath and body, hair and skin care, kids, home, supplements, and bundles. A footnote notes that exclusions may apply and that bulk items and gift cards are not included. The tone is warm and appreciative, with a friendly greeting and a forward-looking sign-off from the Plant Therapy Team. The email relies on a single image and multiple text links, with no emoji in the subject line or body.
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24 hours left for your gift
Round Lab sends a time-limited skincare promotion email with the subject line "24 hours left for your gift." The brand offers a free Dokdo Toner valued at $10 when shoppers spend $35, and a free Dokdo Ampoule valued at $31 when they spend $75. The copy frames the offer around seasonal skin changes, noting that drier air and indoor heating cause tightness and flaking, and positions the toner and ampoule duo as a simple hydration fix without overhauling a routine. A clear call-to-action button invites readers to claim the gift. The email also displays a rewards points balance of zero and links to Instagram and TikTok, plus an unsubscribe option and the company's California mailing address. Urgency is emphasized by the 24-hour deadline.
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The 4-Step, Barrier-Building Routine
This Aramore Skincare email is an educational, editorial-style newsletter built around a four-step barrier-building skincare routine. The subject line promises a structured regimen, and the body repeats the phrase "When to Use It" several times, suggesting step-by-step usage guidance for each product in the routine. Navigation links point to Shop Products, Shop All, Our Science, The Scientists, Science, FAQs, References, Ingredients, and Store Locator, positioning the brand around scientific credibility. There is no discount code, no percentage or fixed-price offer, no free shipping, no bundle, no giveaway, and no early access mentioned anywhere in the visible content. The email therefore carries no explicit commercial promotion and functions primarily as brand education and product-usage instruction for a general skincare audience.
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Blush you can't overdo
This BASMA Beauty email announces a Pre-Black Friday Event and centers on a single hero product, The Cream Blush, which the subject line frames as forgiving and easy to wear. The message is short and visual, with repeated calls to shop the cream blush and a brand line stating that the right color changes everything. Social links to Instagram and Pinterest appear, along with a copyright notice and a disclaimer that discounts are not valid on sets or previously discounted items. No specific percentage, coupon code, price, or shipping threshold is stated, so the promotional pull rests on the event framing and the product itself rather than a quantified saving. The tone is confident and friendly, aimed at a general beauty audience, with moderate urgency created by the limited-time Pre-Black Friday event.
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15 Years Calls for 15% Off
Plant Therapy celebrates its 15th birthday with a sitewide promotion offering 15% off all products. The email highlights a free Jack-O'-Lantern Essential Oil Blend as a limited-time gift, alongside featured items such as Lavender Essential Oil, Organic Lavender Essential Oil, and Organic Peppermint Essential Oil. A separate deal offers 40% off Frankincense Carterii for this week only. The message encourages browsing new arrivals, best sellers, and sale sections, with navigation links for essential oils, hair and skin care, and household products. The tone is celebratory and friendly, emphasizing savings and a birthday theme. The email targets a general audience with clear urgency around limited-time offers and weekly discounts.
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Stale Baguettes and Wild Lavender
This Maison d'Etto email tells the origin story of Noisette, an award-winning eau de parfum inspired by the French Pyrenees. Founder Brianna Lipovsky recounts riding a palomino horse named Noisette through fields of wild lavender and hay, where villagers called horses in with stale baguettes. Perfumer Pascal Gaurin translated these memories into a fougère featuring organic-certified lavandin, orris, and ambrette seed. The 60 ml fragrance is priced at $350, with a prominent shop call to action. A secondary section offers the eight-vial Discovery Set for $98, including ten blotters and $50 credit toward a first full bottle. The email closes with navigation links, social channels, and standard unsubscribe information. It functions as an editorial brand-story email rather than a discount promotion, using narrative and founder voice to build desire for a premium niche fragrance.
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🎃 A little treat for spooky season?
This Clarins email promotes a Halloween-themed beauty offer. The subject line asks about a treat for spooky season, and the body invites recipients to unveil six enchanting treats for radiant skin using the code HALLOWEEN26. The main incentive is a six-piece gift featuring skincare and makeup favourites, available with orders of $100 or more. The message also highlights the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive fifty points. The tone is playful and seasonal, leaning on Halloween imagery and language. The email targets a general beauty audience with a gifting and savings angle, encouraging immediate shopping through a clear call to action and a limited-time holiday theme.
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Shaving again? There’s another way.
This Ulike email promotes the Air 10 IPL hair removal device with a tester program rather than a straightforward discount. The subject asks whether the reader is shaving again and suggests there is another way, while the preheader ties the message to upcoming holiday plans and midweek stubble. The body explains that IPL helps reduce regrowth over time and invites readers to build an Air 10 routine at home. Customers can try the device for $279 across 100 days and then choose a reward: $50 cash back or a $100 Ulike gift card. The email includes suitability disclaimers, reward terms, shipping, warranty and money-back mentions, plus social links and standard unsubscribe and privacy information.
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Tried, Loved, Recommended
This Wildsmith Skin email is a social-proof driven skincare campaign built around customer testimonials. The subject line 'Tried, Loved, Recommended' and the 'LOVED BY YOU' section frame the message around verified customer reviews, each accompanied by five-star ratings and named reviewers such as Sally U., Jean W., Natasha L. and Lana N. Four hero products are highlighted with quotes: the Hand Wash Refill, Time-Release Pre-Serum Drops, Dual-Action Exfoliating Treatment and Vitality Brightening Body Cleanser. A bestsellers block repeats three further items: Active Repair Nourishing Cleansing Balm, Hand and Body Wash with Magnolia and Rose, and Active Repair Copper Peptide Cream. The only commercial incentive is free delivery on orders over GBP 85, stated in the preheader area. The tone is warm and reassuring, emphasising textures, glow and repurchase behaviour rather than discounts or deadlines.
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Your Pre-Holiday Prep List 🗒️
This Plant Therapy email is a pre-holiday preparation guide for essential oils. The subject line invites readers to a "Pre-Holiday Prep List," while the body promotes a free gift with purchase valued at $30.98. It highlights seasonal wellness categories such as on-the-go defenses, everyday immune support, and household essentials, with calls to shop defense, immune, home, new arrivals, best sellers, sale, essential oils, and hair and skin care. The tone is warm and caring, emphasizing that a good holiday season means the customer is cared for too. Navigation links include browse, sale, and rewards, and the footer offers preference management and unsubscribe options. The email positions essential oils as practical holiday wellness and home supplies rather than a single discounted product.
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The BIG Fragrance Sale: 1000+ Prices Slashed
This promotional email from Feeling Sexy Australia announces a large fragrance sale running 12–18 October with over 1000 products discounted. The subject line highlights slashed prices, and the body leads with a guessing game: three full-size designer bottles are shown, and readers tap to reveal which costs $20.95. The reveal is Elizabeth Arden Green Tea Citron Freesia at $20.95 against a $60 RRP. A '$100 Wardrobe Challenge' bundles three bottles for $97.85, followed by scent-personality picks, an after-dark option, and niche wild cards. Free regular shipping applies within Australia on orders of $150 or more. The email closes by inviting replies naming a fragrance to hunt next, and promotes a Similar Scents tool. Prices are in AUD including GST, with sale ending Sunday 18 October.
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Support Arthritis Research
This Clarins email promotes a charitable cause rather than a conventional sale. It highlights World Arthritis Day on October 12 and explains that purchasing either the Tonic Treatment Oil or the Relax Treatment Oil triggers a special donation from Clarins to help fund rheumatoid arthritis research. The message also introduces the Club Clarins loyalty program, noting that members earn ten points for every dollar spent and receive fifty points upon signing up. A B Corp certification message reinforces the brand's social and environmental commitments. The tone is warm and cause-driven, inviting readers to shop body oils while supporting a health charity. No percentage discount, coupon code, free shipping threshold, or limited-time price reduction appears in the newsletter body, so the primary commercial angle is charitable giving tied to specific product purchases.