Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 426
- Brands
- 13
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Meet RetroFlame and the NEW Christmas Tree diffuser.
This Plant Therapy email announces two new diffusers, the Retro Flame Diffuser and the Christmas Tree Passive Diffuser, under a retro holiday theme. It leads with a free gift with purchase valued at $30.98, then highlights two percentage discounts: 40% off Frankincense and 30% off Harvest Moon. Navigation links cover new arrivals, best sellers, sale, essential oils, hair and skin care, and household items. The message closes with brand trust signals, social media links, preference management, and a physical address. The tone is warm and seasonal, blending product launch news with savings and a gifting angle suited to holiday shoppers.
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Keep SPF in your fall routine
This Round Lab email encourages subscribers to keep sunscreen in their fall skincare routine, positioning SPF as a year-round necessity rather than a summer-only product. The subject line and preheader highlight a gift-with-purchase promotion: a free Dokdo Toner with orders of $35 or more. The body introduces two sunscreen formats, a dewy sun serum and a blurred sun primer, framing them as tailored options because skin is not one-size-fits-all. It also reminds readers that SPF should be reapplied every two hours. Additional elements include a referral link invitation, a rewards points balance display, social media links, and standard unsubscribe and mailing address information. The tone is friendly and educational, blending product discovery with a modest spending incentive.
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Lip color that won't budge
This BASMA Beauty email promotes a Pre-Black Friday Event centered on the Lip Lock Liner, a long-wear lip product. The subject line promises lip color that will not budge, emphasizing durability and staying power. The body repeatedly directs readers to shop the Lip Lock Liner and includes a brand statement that the right color changes everything. A footer note clarifies that discounts are not valid on sets or previously discounted items, indicating some promotional pricing exists. The email uses a seasonal Black Friday angle combined with a specific product focus, aiming to drive immediate shopping during the pre-holiday sales period. It is a concise, product-led promotional message with minimal editorial content and a clear call to action.
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Dusky Rose Is Here 🌹
This Plant Therapy email announces the launch of a new Dusky Rose Body Oil, framed as a limited-time gift tied to a give-back initiative. The subject line highlights the new product, while the preheader simply names the brand. The body mixes newness with promotional pricing, listing 40% off a lavender roll-on and 30% off a Home Aroma Trio Set. Navigation links point to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. The message closes with social media links, preference management, unsubscribe information, and a physical mailing address. Overall it is a friendly, product-focused newsletter combining a new launch with selective discounts and a charitable angle.
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We've Made It Hard to Resist
This Clarins promotional email announces a limited-time offer running October 11 to 15. New customers who make a first purchase of $75 or more receive a free full-size One-Step Gentle Exfoliating Cleanser, described as a best-seller, plus 15 percent off the first order using code FIRST26. The subject line emphasizes irresistible value, and the body repeats the free gift and discount prominently with a Shop Now call to action. The email also includes a B Corp style message about meeting high standards of social and environmental impact, with a Learn More link. The tone is friendly and encouraging, aimed at first-time skincare buyers, and creates moderate urgency through the short date window and first-purchase framing. No specific product catalog beyond the cleanser is highlighted.
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The Holiday Shop is Open 🎄
This Clarins holiday marketing email announces that the Holiday Shop is open, inviting recipients to browse festive gifting options. The message highlights Double Serum sets, beauty favourites, festive exclusives, and gifts for everyone, ranging from little luxuries to iconic skincare. A loyalty section promotes Club Clarins, explaining that one dollar spent earns ten points and that new members receive fifty points upon signing up, with a join call to action. The email uses a warm seasonal tone with a Christmas tree emoji in the subject line and a Clarins preheader. It is aimed at a general audience of shoppers looking for holiday gifts and skincare sets, with no explicit percentage discount or coupon code visible in the newsletter body text.
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Energizing Treatment goes…where?
This Aramore Skincare email is a minimal brand newsletter focused on an "Energizing Treatment" and its usage guidance. The subject line poses a question about where the treatment goes, while the body offers navigation sections such as Why to Use It, When to Use It, and Build Your Routine. The email promotes the brand's science-driven positioning through links to Shop Products, Our Science, The Scientists, Science, References, Ingredients, and a Journal. There is no discount code, price, free shipping, bundle, giveaway, or other explicit commercial offer in the visible content. The tone is informative and educational rather than promotional, aiming to explain product usage and routine building. The audience appears to be general skincare shoppers interested in ingredient and science content. No urgency cues, deadlines, or scarcity language appear in the newsletter.
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Your Christmas DIYs Start Here 🎄
This Plant Therapy email promotes Christmas-themed essential oil blends and festive DIY ideas. The subject line invites recipients to start their Christmas DIYs, while the preheader identifies the brand. The body highlights three seasonal blends: Christmas Tree, Sugar Plum Fairy, and Vanilla Spice, framed as three scents with three ways to celebrate. A free gift with purchase valued at $30.98 is advertised prominently. Two percentage discounts appear: 40% off Frankincense and 30% off Harvest Moon. Navigation links cover new arrivals, best sellers, sale, essential oils, hair and skin care, and household items. The email also references rewards, social media channels, and press mentions. It closes with preference management, unsubscribe information, and the company's Twin Falls, Idaho address. The tone is friendly and seasonal, emphasizing holiday savings and gifting.
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Bring the five-star experience home
This Wildsmith Skin email promotes a home and body care collection inspired by five-star hotel bathrooms. The subject invites readers to bring the five-star experience home, and the preheader highlights free delivery on orders over £85. The body introduces the Ceramic Collection designed for the home, then features Hand Wash and Hand Lotion found in leading hotels, enriched with plant oils and scented with Linden, Chamomile and Cedarwood. A Bothy Candle inspired by Heckfield Place blends Sage, Rosemary, Peppermint and Lime. The email closes with product tiles for English Ceramic Hand Wash and Hand Lotion, plus navigation, social links and company details. The tone is calm, premium and aspirational, emphasising scent, design and wellbeing rather than discounts.
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New To The Nice List 🎄
This Plant Therapy email announces a new Christmas Tree Naturally Scented Candle, described as smelling like cedarwood, clove, and fresh trimmings, positioning it as a new addition to the brand's holiday lineup. The message also highlights a limited-time gift and a Home Trio Set offered at 30% off for this week only, creating a seasonal savings angle. Navigation links direct readers to browse new arrivals, best sellers, sale items, essential oils, hair and skin care, and household products, while a rewards section and social media links round out the layout. The tone is warm and festive, leaning on holiday imagery and a playful 'Nice List' phrase rather than aggressive discounting. The email targets a general audience with a short, clearly time-bound promotional window.
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Your shade, 25% off
This BASMA Beauty email announces a Pre-Black Friday Event offering 25% off, as stated in the subject line. The message focuses on complexion products, directing readers to shop The Foundation Stick and Foundation, and to use a shade-finding tool. The body is short and visual, with eight images and eight links but only about 126 words, so most of the persuasion rests on the headline discount and the brand tagline that the right color changes everything. A footer note clarifies that discounts do not apply to sets or previously discounted items. The campaign leans on seasonal Black Friday anticipation and shade matching rather than product education or social proof, and it addresses a general beauty audience with a simple, direct call to shop.
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Last Day to Save 20% ⌛
This promotional email from Clarins announces the final hours of its Fall Sale, offering 20% off sitewide with free shipping and no code required. The subject line and body emphasize urgency with phrases like 'Last Day to Save 20%' and 'ENDS TONIGHT,' supported by a countdown timer showing hours, minutes, and seconds. The email also promotes the CLUB CLARINS loyalty program, highlighting that $1 spent equals 10 points and new members receive 50 points for signing up. A brief sustainability message notes the company meets high standards of social and environmental impact. The tone is urgent and savings-focused, targeting a general audience of beauty shoppers. No specific product names are featured; the call to action directs recipients to shop the Fall Sale broadly.
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Double Cleanse. Better Results.
This Wildsmith Skin email promotes a two-step double cleansing routine rather than a discount. The subject line promises better results, and the body explains that SPF, make-up, excess oil and environmental build-up accumulate during the day, so a single cleanse may not remove everything effectively. It recommends starting with the Active Repair Nourishing Cleansing Balm to dissolve surface impurities, then following with the Energising B5 Gel Cleanser to remove what remains and maintain hydration. The email also highlights free delivery on orders over £85 and lists additional products such as the Super Moisturising Treatment Mist, Active Repair Copper Peptide Serum, Active Repair Copper Peptide Cream and Active Super Eye Cream. The tone is educational and friendly, with no explicit coupon or percentage discount mentioned.
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Christmas Cheer Is Officially Live
This Plant Therapy Essential Oils email announces that the Christmas Cheer collection is officially live. The subject line builds seasonal excitement, while the preheader simply names the brand. The body highlights a free seasonal gift with any purchase of $85 or more, then presents three featured holiday scents: Christmas Tree, Sugar Plum Fairy, and Vanilla Spice. Navigation links invite subscribers to browse new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household products. The email also includes a welcome message, social media links, a press mentions section, and standard preference management and unsubscribe options. The overall approach is friendly and festive, combining a gift-with-purchase incentive with seasonal product discovery to encourage holiday shopping across multiple categories.
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For you and your friend today
This Round Lab email promotes a referral program rather than a direct product discount. The subject line 'For you and your friend today' and preheader 'Dokdo Toner, on us at $35+' frame the message around sharing rewards. The body explains that referring someone to Round Lab gives both the sender and the friend $15, and it walks readers through claiming a reward button and personal referral link. Four skincare products are featured with shop links: Birch Sun Serum SPF 50, Pine Cica Primer Sunscreen, Camellia Lifting Gua Sha Cream, and 1025 Dokdo Cleansing Balm. The email also notes the recipient's current rewards points balance of zero. The tone is friendly and conversational, using the phrase 'skincare besties' and social media links to Instagram and TikTok. No explicit percentage discount or coupon code appears.
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LAST CALL for your free $124 gift
This Aramore Skincare email is a last-call promotional message centered on a free full-size Retinol Peptide Boosting Serum valued at $124. The subject line emphasizes urgency with the phrase LAST CALL, while the preheader simply names the brand. The body highlights the serum as a five-star product, using social proof to encourage action. Navigation links cover shop all, the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, alongside Instagram and Facebook. There is no explicit percentage discount or coupon code; the main incentive is the gift-with-purchase offer. The tone is friendly and direct, aimed at a general skincare audience, with high urgency created by the limited-time framing of the free gift. The email contains 167 words and 21 images.
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A little reminder: 20% OFF sitewide
Clarins sends a reminder email that its 20% sitewide promotion ends tomorrow night. The message opens with a personal note from Nelly, then lists three tiers of savings: 20% off sitewide on icons such as Double Serum, 10% off refills including Total Eye Lift and Extra-Firming, and 15% off the Precious Collection. No code is required for these discounts, and shipping is free. Shoppers spending $100 or more can also receive a free seven-piece gift of cold weather formulas using code THANKS26. The email briefly mentions Holiday Gift Sets for early gifting. A single call-to-action button invites readers to shop and save 20%. Fine print states the sitewide offer expires at 11:59 P.M. PST on 10/08/2026, while the gift-with-purchase runs through 10/13/2026, subject to supply.
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Love your girls. Love 30% off.
This promotional email from Hollywood Fashion Secrets leads with a subject line urging recipients to love their girls and take 30% off, positioning the message around chest and breast care products. The body highlights a 30% discount, invites subscribers to discover chest care and browse breast collection products, and notes the promotion ends October 09. Free shipping thresholds appear twice, once at $35 or more and again at $49 or more, which is a slight inconsistency in the stated minimum. The email closes with social media links, unsubscribe and preference management options, promotional terms, and a copyright notice. The tone is affectionate and playful, using the phrase love your girls to frame a savings-driven campaign aimed at a general audience with moderate urgency created by the fixed end date.
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You're Invited 10.10
Maison d'Etto invites recipients to a Saturday 10.10 launch event at Scent Bar Williamsburg in Brooklyn for Pinehurst, described as the brand's newest fragrance. The email promotes an in-person gathering from 1–7 PM with meet, greet, personalized engravings and bubbles from 4–7 PM. A 7.5ml Pinehurst gift with purchase is offered with every bottle purchase while supplies last, and complimentary hand-engraved monograms are available on bottles. Recipients who cannot attend can reserve a bottle by email or phone. The message closes with a friendly sign-off from Brie and links to fragrance, candles and discovery set categories, plus social channels and preference management.
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20% OFF + Free Shipping
This Clarins marketing email promotes a Fall Sale with a 20% discount and free shipping on best-selling products. The subject line leads with the percentage discount and shipping benefit, while the body emphasizes limited time remaining. The email also highlights the Club Clarins loyalty program, where members earn ten points per dollar spent and receive fifty points for signing up. No promotional code is required to redeem the offer. The message targets a general audience with a friendly, savings-focused tone and creates urgency by stating only a few days remain. Products mentioned are Clarins best-sellers rather than specific named items, so no individual goods are identified. The email is a straightforward promotional campaign centered on seasonal savings and loyalty enrollment.
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Wildsmith Skin x British Airways
This Wildsmith Skin email announces a partnership with British Airways, introducing a bespoke onboard amenity collection created exclusively for British Airways First. The message highlights a six-piece amenity set and notes that from November, signature Hand & Body Wash, Hand & Body Lotion, Shampoo and Conditioner will appear in selected British Airways Concorde Room, First and Club lounges. It also promotes Treescape, an immersive soundscape available through in-flight entertainment, framed as skincare and wellbeing at altitude. The email lists several products including Hand and Body Wash, Hand and Body Lotion, Super Moisturising Treatment Mist and Super Hydrating Overnight Mask. The tone is informative and brand-focused, emphasising the brand's Heckfield Arboretum origins and its expansion into travel wellbeing. No discount, coupon, free shipping or other promotional offer appears in the content.
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Protect Against Seasonal Sniffles 😷
This Plant Therapy email promotes essential oils and related personal care items with a seasonal wellness theme. The subject line urges recipients to protect against seasonal sniffles, positioning the brand's oils and roll-ons as helpful during cold and flu season. A free seasonal gift is offered with purchases of $85 or more, adding a gift-with-purchase incentive. The lavender roll-on is highlighted at 40 percent off for one week only, creating a limited-time discount. Navigation links direct readers to browse, sale, and rewards sections, plus new arrivals, best sellers, essential oils, hair and skin care, and household categories. The tone is friendly and health-focused, with a clear seasonal angle and moderate urgency from the weekly deadline. No specific medical claims are made beyond general seasonal protection framing.
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Big Sale - Ends 11 Oct ⏰
This promotional email from Feeling Sexy Australia announces a large fragrance sale running 5–11 October 2026, with over 1000 products discounted. The subject line stresses urgency with a countdown emoji and an 11 October end date. The body highlights twelve featured picks, including four full-size fragrances under $50, and lists designer and niche scents such as Mugler Angel Elixir, Carolina Herrera Good Girl Jasmine Absolute, Yves Saint Laurent Libre Intense, Mancera Instant Crush, Montale Arabians Tonka and Xerjoff XJ 1861 Naxos. Each product shows a sale price, recommended retail price and savings. Trust signals include Google and ProductReview ratings plus an on-time delivery statistic. Navigation links cover For Her, For Him and Under $50, and a Similar Scents tool is promoted. Prices are in AUD and stock is limited.
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25% off everything starts now
BASMA Beauty sends a short promotional email announcing a Pre-Black Friday Event with 25% off everything. The subject line states the discount plainly, and the preheader repeats that the event starts now. The body is built around three product calls to action: Shop Foundation, Shop The Cream Blush, and Shop Lip Lock Liner, plus a Find Your Shade prompt. A brand line reads The Right Color Changes Everything. The footer notes that discounts are not valid on sets or previously discounted items, and includes the Toronto mailing address, a copyright notice, and an unsubscribe link. The email is image-heavy with nine images and nine links, and it uses one emoji in the body. It targets a general beauty audience with a savings-led, time-bound angle tied to the Black Friday shopping period.