Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 427
- Brands
- 13
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Hey there! Special code just for you inside >>
This Plant Therapy Essential Oils email promotes a sale on a specific body oil and several free gift offers. The subject line teases a special code, while the body highlights 50% off Muscle Aid Body Oil, a free mystery mini with purchase, and a free Coconut Vanilla Body Oil. It also references browsing, a sale section, and a rewards program. Supporting trust signals include a 4.9-star average rating, free shipping over $25, and over one million happy customers. The tone is friendly and customer-appreciation focused, with a clear promotional angle built around savings and free gifts. The email targets a general audience of existing subscribers and uses multiple calls to action, including browsing, shopping best sellers, and managing preferences or unsubscribing. No specific coupon code is shown in the visible body text.
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Every Step Counts. See the Difference.
This Clarins marketing email promotes the Extra-Firming skincare collection, built around the brand's exclusive Collagen Technology. The subject line 'Every Step Counts. See the Difference.' frames a complete firming routine that claims to visibly firm skin, smooth wrinkles and restore radiance from eyes to neck. The message invites recipients to treat themselves to a mystery gift and highlights the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive 100 points. A B Corp certification banner reinforces social and environmental responsibility. The tone is aspirational and premium, aimed at a general beauty audience, with a soft seasonal self-care angle rather than a hard discount push. No explicit percentage discount or coupon code appears in the visible body copy.
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15% Off All Armaf - 1 Day Only
This promotional email from Feeling Sexy Perfume announces a one-day daily deal offering 15% off all Armaf products. The subject line and preheader both emphasize the discount and its strict one-day duration, while the body repeats the same message and includes a countdown timer to reinforce urgency. Navigation links point to Brands, Sale, New Arrivals, Men, and Women sections, suggesting a broad fragrance catalog. The email is short, image-heavy, and transactional, focused on driving immediate purchases rather than storytelling or education. It closes with a standard unsubscribe notice identifying the sender as Feeling Sexy Perfume. Overall it is a straightforward limited-time percentage discount campaign aimed at a general audience of fragrance shoppers.
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⏰ Final 6 Hours: The $259 Prime Day price ends at midnight.
This promotional email announces the final six hours of a Prime Day sale, urging recipients to purchase the Air 10 before the price resets at midnight. The subject line emphasizes urgency with a countdown emoji and states the current price of $259. The preheader and body highlight a $90 savings that will expire, reinforcing the limited-time nature of the deal. The email is HTML-only and includes standard footer elements such as unsubscribe and visit site links. The tone is urgent and savings-focused, targeting general shoppers during a major sales event. No specific coupon code is provided; the discount is reflected in the reduced price. The message is concise, with 77 words and nine images, aiming to drive immediate action before the offer ends.
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FINAL HOURS: 25% OFF Luxury Sizes ⏳
This Clarins promotional email announces a final-hours sale with 25% off luxury sizes, highlighting Double Serum and other skincare products. The subject line uses urgency with a countdown timer and an hourglass emoji, while the preheader simply states the brand name. The body promotes the Club Clarins loyalty program, offering 100 points for signing up and ten points per dollar spent. A B Corp certification message about social and environmental impact appears twice. The email targets a general audience with a friendly but urgent tone, emphasizing savings on premium beauty products before the offer expires. It includes numerous images and links but no explicit product prices beyond the percentage discount.
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Be a Part of Our Family ✨
This Plant Therapy email invites recipients to join the brand's community, framing the message around family and belonging rather than a specific promotion. The subject line uses a sparkle emoji and the phrase 'Be a Part of Our Family,' while the preheader simply names the sender. The body offers navigation links to browse, sale, and rewards sections, plus social channels including Instagram, TikTok, Facebook, Pinterest, and YouTube. It highlights a rewards program, a safe essential oil recipes group, and several shopping categories: new arrivals, best sellers, sale, essential oils, hair and skin care, and household. The email closes with a press mentions section, unsubscribe link, and the company's Twin Falls, Idaho mailing address. No discount code, percentage, price, or shipping offer appears in the visible content.
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Scoop It Before It’s Gone 🍨
This promotional email from Hollywood Fashion Secrets announces a limited-time discount of 25 off on fashion tape, valid until July 20. The subject line uses a playful ice cream emoji and the phrase 'Scoop It Before It's Gone' to create urgency. The body repeats the call to action 'SNATCH IT UP' and highlights free shipping thresholds, mentioning both $35+ and $49 or more. The email includes social media links to Instagram, Facebook, Twitter, TikTok, Pinterest, and YouTube, along with standard unsubscribe and contact options. The overall tone is friendly and urgent, targeting a general audience with a savings-focused campaign angle. No specific product names beyond fashion tape are featured.
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To Perfume, Or Not To Perfume
This email from Feeling Sexy Perfume is an editorial-style guide about choosing workplace-appropriate fragrances. It opens with the subject line 'To Perfume, Or Not To Perfume' and the preheader 'Feeling Sexy', then offers three practical tips: avoid over-applying, keep it light and fresh, and skip cloying notes like vanilla and oud during office hours. The body recommends six specific scents, including Reflection Man by Amouage, Cool Water by Davidoff, Acqua Di Gio and My Way by Giorgio Armani, L'Imperatrice by Dolce & Gabbana, and Pleasures by Estee Lauder. It also promotes 5x5ml Perfume Journey sample sets such as Clean Man and Gardenia. Supporting elements include 2000+ Google reviews, $8.95 same-day delivery, 30-day returns, and a Melbourne warehouse. The tone is friendly and informative, aimed at a general audience with no explicit discount or urgency.
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PD Extended: 48 hours left to get the Air 10 at $259
This promotional email from PD announces an extended sale on the Air 10 IPL device, stating that the price reversion has been paused. The subject line emphasizes urgency with '48 hours left' and highlights a price of $259. The preheader and body both note a $90 saving on the brand's top IPL device, framing the message around a temporary discount. The email is HTML-only and includes standard footer elements such as an unsubscribe link, a request to add the sender to the address book, and a visit-site link. The content is short, direct, and focused on a single product with a clear time-limited price offer, aimed at driving immediate purchase consideration.
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We're Refunding Orders Again! 🛍️
This promotional email from Plant Therapy Essential Oils announces that the brand is refunding orders again, framing the message around customer appreciation with the repeated line "We Love You!" and "We Love Our Customers!" The email directs readers to current flash deals that are said to end soon, creating a sense of urgency. It highlights best sellers, an average rating of 4.9 stars, free shipping over $25, and over one million happy customers. Navigation links include browse, sale, and rewards sections. The tone is warm and enthusiastic, using emojis in the subject line. Sale terms and conditions apply, and the footer provides preference management and unsubscribe options along with the company's physical address.
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Re: your free gift
This email is a personal outreach from Ivonne on the Aramore Customer Service team, informing subscribers about a free gift promotion. Customers who place any order over $100 receive the full-size NAD+ Renewing Eye Cream, valued at $76, at no cost. The message emphasizes that no code is required and there are no complicated steps, framing the offer as a straightforward way to try a popular product. The email highlights customer satisfaction with the eye cream, particularly regarding fine lines and delicate skin around the eyes. The tone is warm and conversational, written as a direct note from a team member rather than a formal marketing blast. It closes with a friendly sign-off and standard unsubscribe information, keeping the focus on the gift-with-purchase incentive and encouraging immediate shopping.
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Still Time to Save 25% on Luxury Sizes
This Clarins marketing email promotes a limited-time savings event on luxury-size beauty products, headlined by a 25% discount. The subject line emphasizes that time remains to take advantage of the deal, creating mild urgency. A mystery gift is offered with any order using the code MYSTERY26, adding a gifting incentive. The email also highlights the Club Clarins loyalty program, where members earn ten points per dollar spent and receive 100 points for signing up. Additional perks include free shipping on orders over $50, three free samples with any order, and 10% off plus free shipping with a subscription service. The brand also references its B Corp certification and social and environmental impact standards, positioning itself as purpose-driven alongside the promotional offers. The tone is friendly and benefit-focused, aimed at a general beauty audience.
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50% Off All Tinctures Starts NOW!
This promotional email from Plant Therapy Essential Oils announces a 50% off sale on all tinctures, with the subject line emphasizing that the discount starts immediately. The body highlights a Rosemary and Castor Hair Oil deal and invites subscribers to browse best sellers. Supporting trust signals include an average rating of 4.9 stars, free shipping over $25, and a claim of over one million happy customers. The email also references social media channels and brand press features. A brief terms and conditions note appears, along with preference management and unsubscribe links. The tone is friendly and savings-focused, using repeated calls to action and a simple layout centered on the tincture discount. No specific product names beyond the hair oil deal are detailed, and the message targets a general audience of existing subscribers.
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15% Off on Dolce & Gabbana - Today Only
This promotional email from Feeling Sexy Perfume announces a one-day-only 15% discount on Dolce & Gabbana fragrances, framed as part of a continuing Christmas in July event. The subject line emphasizes the limited-time nature of the deal, while the preheader reinforces both the discount and the single-day window. The body repeats the offer and includes a countdown timer graphic to heighten urgency. Navigation links point to Brands, Sale, New Arrivals, Men, and Women sections, suggesting a broader product catalog beyond the featured brand. The tone is direct and deal-focused, targeting shoppers interested in discounted designer perfume. No specific product names, prices, or coupon codes appear in the visible text; the discount is presented as an automatic percentage off. The email closes with a standard unsubscribe notice identifying the sender as Feeling Sexy Perfume.
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Save 25% on Luxury Sizes
This Clarins marketing email promotes a 25% saving on luxury sizes of skincare favourites, explicitly naming Double Serum among the included products. The message opens with a subject line emphasising the discount, then reinforces it with a preheader carrying the brand name. A loyalty section invites readers to join Club Clarins, highlighting a points scheme where each dollar spent earns ten points and new sign-ups receive 100 points. The email also mentions free shipping on orders over $50 and includes a B Corp certification note about social and environmental impact. The tone is friendly and benefit-led, focusing on savings, loyalty rewards and convenience rather than product education. No specific deadline or countdown appears, so urgency remains moderate. The audience is broad, aimed at existing beauty shoppers interested in premium skincare sizes.
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Celebrate Ice Cream Day with 25% Off 🍦
This marketing email from Hollywood Fashion Secrets promotes a 25% discount on its fashion tape collection, framed around an Ice Cream Day celebration. The subject line announces the savings with an ice cream emoji, while the body repeats the offer as "25 off fashion tape collection" and adds lifestyle phrases such as "frame your fit," "sunrise to sunset," and "hollywood fashion secrets." Shipping incentives appear twice, mentioning free shipping thresholds of $35 and $49 or more. The email closes with social media links, unsubscribe and preference management options, promotional terms, contact details, and a copyright notice for 2025. The tone is friendly and promotional, using a seasonal hook to drive attention to the fashion tape product line and encourage purchases that meet the free shipping minimum.
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New Deals: Some of Our Most-Loved Products 💚
This Plant Therapy Essential Oils email promotes a set of flash deals on popular aromatherapy items, including Rosemary & Castor Hair Oil, a Passive Lotus Diffuser, Lavender Essential Oil, and Invigor Aid Essential Oil Blend. The message highlights that current flash deals expire at 7AM MT on 7/19 and mentions a bonus deal available this week only. Supporting trust signals include an average rating of 4.9 stars, free shipping over $25, and over one million happy customers. The email also links to a free gift, best sellers, the sale section, rewards, and Subscribe & Save. The tone is friendly and customer-focused, emphasizing savings and limited-time urgency without making any performance or conversion claims.
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Get Ready With Us
This promotional email from Feeling Sexy Perfume is titled "Get Ready With Us" with the preheader "Feeling Sexy." It opens with a friendly note explaining that no outfit is complete without the right fragrance, suggesting scents for job interviews, date nights, or everyday signature wear. The body highlights six named perfumes: This Is Her by Zadig and Voltaire, Delina by Parfums De Marly, Club De Nuit Intense Man by Armaf, Hawas for Him by Rasasi, Tonka Cola by Mancera, and Kirke by Tiziana Terenzi. It then promotes 5x5ml Perfume Journey sample sets, including Etched Into Memories and Confidence Booster. Trust signals include 2000+ Google reviews, $8.95 same-day delivery, 30-day returns, and a Melbourne warehouse. Navigation covers Brands, Sale, New Arrivals, Men, and Women. The tone is friendly and aspirational, with no explicit discount code.
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Discover Mallorca's New Luxury Spa Destination
This email from ALLEVEN announces a new luxury spa destination, ALLEVEN Spa at The Völkers House, located in Mallorca. The subject line frames the spa as a new luxury destination, while the preheader simply reads SKINCARE. The body is largely navigational, with links for SKINCARE, MAKEUP, TOOLS, SHOP, and MEET CELIA, plus social links to Facebook, Instagram, and YouTube. There is no explicit discount, coupon, free shipping, bundle, giveaway, or early access mentioned, so the offer type is no-explicit-offer. The message functions as an editorial or brand announcement rather than a promotional sale. The tone is premium and aspirational, matching the luxury positioning. No concrete products are named or sold in the visible copy, and no urgency or deadline is stated.
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For Skin Touched By Summer
Wildsmith Skin sends a seasonal skincare email titled "For Skin Touched By Summer," addressing how sun, heat, swimming, air conditioning and travel stress the skin barrier. The message explains that summer care means more than moisture, focusing on resilience and balance. It highlights four products: Radiance Light Serum, Hydrating Light Cream, Hand and Body Wash with Magnolia and Rose, and Hand and Body Lotion with Magnolia and Rose. A free gift promotion offers a complimentary Active Repair Copper Peptide Serum worth £110 on orders over £150, while free delivery applies over £85. The offer expires 26 July 2026 and cannot be combined with other promotions. The tone is informative and caring, aimed at a general skincare audience.
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👀 a FREE gift for your dark circles?
Aramore Skincare sends a promotional email offering a free full-size NAD+ eye cream as a gift with purchase when customers spend $100. The subject line teases a free gift for dark circles, while the preheader highlights free shipping on orders over $75. The email promotes the brand's science-driven approach, claiming that 100% of users saw a reduction in dark circles. Navigation links cover shop products, the brand's science, account access, and various informational pages such as FAQs, references, ingredients, and a journal. The tone is friendly and benefit-focused, emphasizing transformation over simple moisturizing. The campaign targets general skincare shoppers with a gift-with-purchase incentive and free shipping threshold, encouraging higher order values through two distinct spending tiers.
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Our Mission: Impact Lives 💫
This Plant Therapy email is a brand mission and promotional message centered on the company's stated purpose of impacting lives through essential oils. The subject line emphasizes mission, while the preheader identifies the sender. The body mixes brand storytelling sections such as Why Plant Therapy, Value without Compromise, and Joy in the Everyday with direct shopping calls to action. Navigation links cover Browse, Sale, and Rewards, and shoppers are directed to new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household products. A savings message appears prominently, and a footnote states no code is necessary with deals ending August 1, 2026. Social channels and a press mentions section are also included, along with unsubscribe information and the company's Twin Falls, Idaho address.
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9-Piece Gift—Last Chance! 💙🤍❤️
This Clarins promotional email celebrates Bastille Day with a time-limited gift-with-purchase offer. Shoppers who spend $100 or more receive a 6-piece Summer Glam gift, and can upgrade to a 9-piece set with three extra gifts using code BASTILLE26. A countdown timer and 'LAST DAY' messaging emphasize urgency, while the subject line highlights the 9-piece gift as a final chance. The email also promotes the Club Clarins loyalty program, where $1 spent equals 10 points and new members receive 100 points for signing up. The tone is celebratory and friendly, blending a French holiday theme with beauty product gifting and membership incentives to encourage immediate purchase.
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Which Eye Care is Right for You? 👁️
This Clarins email promotes eye care products under the subject line asking which eye care is right for you. The preheader simply reads Clarins. The body highlights a limited-time offer: only two more days to get a free 9-piece gift. It also promotes the Club Clarins loyalty program, where one dollar spent equals ten points and new members get 100 points for signing up. A B Corp certification message notes the company meets high standards of social and environmental impact. Free shipping is offered on orders of fifty dollars or more. The email uses a friendly, informative tone with a clear deadline to encourage prompt action, blending product education with loyalty and gifting incentives.