Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 427
- Brands
- 13
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Noticing more crepey skin?
This Aramore Skincare email leads with a question about crepey skin and promotes an ingestible skin supplement positioned as different because it is built specifically for skin. The preheader and body both highlight free shipping on orders over $75, which is the only concrete commercial incentive in the message. The body encourages readers to feed skin from the inside and notes that summer is here and skin is out, tying the supplement to the season. Navigation links cover shop all, the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, plus social and unsubscribe links. The tone is informative and benefit-led rather than urgent, with no coupon code, percentage discount, countdown, or deadline. The email targets a general skincare audience and focuses on education and convenience rather than scarcity or gifting.
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FREE Jumbo Lip Balm Duo (This Week Only) 🍉
This promotional email from Plant Therapy Essential Oils announces a week-long free gift of a Jumbo Lip Balm Duo Set alongside multiple flash deals on specific products such as Calming the Child, Deodorizing, Clary Sage, and Vitamin C Serum. The message emphasizes urgency by noting that current flash deals expire at 7AM MT on 7/16 and labels the bonus gift as this week only. Supporting trust signals include an average rating of 4.9 stars, free shipping over $25, and over one million happy customers. The email also promotes Subscribe & Save, best sellers, and social media channels. Overall it is a time-limited sales and gifting campaign aimed at a broad customer base, combining product discounts with a free gift incentive to drive immediate shopping.
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The Most Complimented Perfumes
This promotional email from Feeling Sexy Perfume focuses on highly complimented fragrances, using the subject line 'The Most Complimented Perfumes' and preheader 'Feeling Sexy' to draw attention. The body opens with a friendly greeting and positions the brand's fragrance experts as having 60 years of combined scent testing experience. It highlights four specific perfumes: 212 Men NYC by Carolina Herrera, Dior Homme Eau De Toilette by Dior, Coco Mademoiselle by Chanel, and Sweet Like Candy by Ariana Grande. The email also promotes 5x5ml Perfume Journey sets, including 'What Men Love On Women' and 'Lasting Impressions', and links to blog articles. Trust signals include 2000+ Google reviews, $8.95 same-day delivery, 30-day returns, and a Melbourne warehouse. The tone is friendly and aspirational, with no explicit discount or coupon.
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LAST CHANCE (NOT A DRILL) 🧨
This Plant Therapy Essential Oils email is a last-chance flash sale promotion centered on a 40% discount for the Glow Trio Facial Serum Set, available today only. The subject line uses urgency with the phrase LAST CHANCE and a firecracker emoji, while the preheader simply names the brand. The body repeats today-only messaging, highlights a free gift, and notes that current flash deals expire at 7AM MT on 7/13. Supporting trust signals include an average rating of 4.9 stars, free shipping over $25, and over one million happy customers. Navigation links point to browse, sale, rewards, best sellers, and social media. The tone is bold and urgent, aimed at a general audience, with savings as the main campaign angle. Sale terms and conditions apply.
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Celebrate Bastille Day with a 9-Piece Gift 💙🤍❤️
This Clarins marketing email promotes a Bastille Day themed gift-with-purchase promotion running for three days only. Shoppers who spend $100 or more receive a six-piece Summer Glam gift, with the option to upgrade to a nine-piece gift including three extra items using the code BASTILLE26. The email also highlights the Club Clarins loyalty program, where members earn ten points per dollar spent and receive 100 points for signing up. The tone blends friendly Parisian summer imagery with clear urgency, noting the offer ends in two days. A B Corp certification message about social and environmental impact appears near the bottom. The campaign targets general beauty customers with a seasonal, gifting-oriented angle centered on savings and limited-time value.
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Prime Drop Extended: Late access to the Air 10 Deluxe.
This email announces an extension of a "Prime Drop" for the Air 10 Deluxe product, offering recipients a final grace period to claim a $90 discount. The subject line emphasizes late access, suggesting the offer was previously available and has now been reopened for a limited window. The preheader reinforces the urgency by framing it as a final opportunity. The body is minimal, consisting mainly of the discount message and standard footer elements like unsubscribe and address book instructions. There is no explicit coupon code, only a stated price reduction. The tone is direct and time-sensitive, targeting a general audience with a savings-focused angle. The email relies on scarcity and urgency rather than detailed product descriptions or lifestyle imagery. Overall, it is a straightforward promotional message centered on a price discount for a specific item.
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Your Discount is Waiting ⌛
This Plant Therapy email promotes a discount-driven sale for essential oils and personal care products. The subject line tells recipients their discount is waiting, and the body highlights an Ultimate Hair Growth Bundle, a Lemon, Lavender and Peppermint Set, Vitamin C Serum, Frankincense and Argan Facial Oil Roll-On, Nighty Night Lotion, and Germ Fighter Multi-Surface Cleaner Concentrate. Navigation links cover sale, rewards, subscriptions, new arrivals, best sellers, essential oils, hair and skin care, and household categories. A footnote states no code is necessary and deals expire 8/1/26 at 7AM MT. The tone is friendly and promotional, with mild urgency from the waiting discount and expiry date. No performance claims are made.
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Unlock Your 20% Off Today! 💰
Plant Therapy Essential Oils sends a customer appreciation email promoting up to 20% off sitewide during its Customer Appreciation Month. The message highlights four featured products with prices: Sparkling Grapefruit Laundry Essential Oil Blend at $13.99, Seasonal Favorites Trio at $34.99, Organic Castor Oil at $14.99, and Worry Free Essential Oil Blend at $17.99. It also mentions flash deals expiring at 7AM MT on 7/13, a free gift, best sellers, and Subscribe & Save. Trust signals include a 4.9-star average rating, free shipping over $25, and over one million happy customers. The tone is warm and appreciative, with a clear savings angle and moderate urgency driven by the limited-time flash deals.
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Healthy Hair, From Root To Tip
This Wildsmith Skin email promotes a haircare collection focused on healthy hair from root to tip. It introduces a shampoo formulated with coconut oil and sugar-derived botanical cleansers, and a conditioner with aloe vera and shea butter, both scented with linden, chamomile and cedarwood. The message emphasises gentle cleansing, scalp soothing, hydration and shine. A free shipping threshold of £85 is highlighted near the top. The email also cross-sells body care items including a vitality brightening body cleanser, vitality shower oil and purity body oil under a complete your routine section. The tone is calm and informative, with repeated shop now calls to action and no explicit discount code or percentage reduction mentioned.
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Summer Outfit SOS
This promotional email from Hollywood Fashion Secrets uses the subject line "Summer Outfit SOS" to frame a seasonal wardrobe-rescue message. The body highlights practical garment-care items such as garment shields, a deodorant-removing sponge, temporary hem tape, a sweater saver, and anti-static spray, positioning them as solutions for summer outfit problems. The main commercial hook is free shipping, advertised prominently in the preheader and body with thresholds of orders over 49 dollars, and a smaller mention of free shipping over 35 dollars. The tone is casual and reassuring, promising "zero outfit drama" and "favorite looks." Social media links and standard footer elements round out the message. No explicit percentage discount or coupon code appears, so the offer centers on shipping savings rather than price reductions.
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The Future of Skin Repair, Bottled
This Alleven skincare email announces Prodigy Oil, framed as the future of skin repair in a bottle. The subject line and preheader emphasize skincare, while the body is dominated by navigation links for skincare, makeup, and tools, plus repeated Prodigy Oil mentions and a shop call to action. There is also a meet Celia link and social links to Facebook, Instagram, and YouTube. The message contains no discount code, percentage off, free shipping, bundle, giveaway, or other explicit promotional offer. Its angle is product-focused newness and education around a single hero product rather than savings or urgency. The tone is minimal and premium, with no countdown, deadline, or scarcity language. The audience appears to be general skincare shoppers rather than members or existing customers specifically.
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Let's be Besties
This email from Feeling Sexy Perfume is a short brand-engagement message rather than a hard product promotion. The subject line "Let's be Besties" and preheader "Feeling Sexy" set a casual, affectionate tone. The body asks readers whether they follow the brand on social media and invites them to click through to its social profiles, where product news and promotions are shared. Navigation links point to Brands, Sale, New Arrivals, Men and Women sections. Supporting trust elements include a mention of 2000+ Google reviews, free delivery on orders over $150, 30-day hassle-free returns, and a Melbourne warehouse. There is no explicit discount code, coupon, or product listing in the message, so the primary commercial hook is free shipping above a spend threshold combined with social-follow encouragement.
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Explore Our Discovery Set
Maison d'Etto's welcome email introduces the brand and its Discovery Set, a sampler containing all eight fragrances from the debut collection. The message centers on helping recipients find a signature scent, pairing the set with a $50 credit toward a full-sized bottle of their choice. Founder Brianna Lipovsky provides a personal quote explaining that each fragrance is inspired by horses that shaped her life, framing the scents as meaningful metaphors. The email repeats a shop call to action and links to fragrance and candle categories, plus social channels. It notes the credit arrives by email after purchase and that Discovery Sets are final sale. The tone is warm, editorial and brand-story driven rather than discount focused.
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👀 Everyone's Talking About These
This Clarins marketing email promotes the brand's most-loved skincare essentials and invites subscribers to shop bestselling favourites. It leads with a free six-piece gift valued at $107 with any order. The email also highlights the Club Clarins loyalty programme, where members earn ten points per dollar spent and receive 100 points for signing up. It references products customers cannot get enough of and mentions free shipping on orders over $50. The message also lists exclusive services created to make life more beautiful. The tone is friendly and aspirational, typical of premium beauty retail. The email combines a gift-with-purchase offer, loyalty promotion, and product discovery content.
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Hey There! Your Cart Called 🛒
This Plant Therapy email uses a playful abandoned-cart subject line to drive urgency around flash deals. The main promotion is a today-only 50% discount on the Sparkling Grapefruit Laundry Blend, supported by additional deals on Citronella, Organic Lavender, and Citrus Burst Multi-Surface Cleaner. The message emphasizes limited-time savings with a stated expiration of 7AM MT on 7/10, plus a last-chance framing. Supporting trust signals include a 4.9-star average rating, free shipping over $25, and over one million happy customers. The email also promotes a weekly free gift, best sellers, Subscribe & Save, and social media channels. Overall it is a promotional, urgency-driven campaign aimed at a general audience with a friendly, enthusiastic tone.
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The Scent Of Heckfield Place
This email from Wildsmith Skin introduces a hand and body wash and lotion duo inspired by the landscapes of Heckfield Place. The copy describes a signature fragrance blending linden, chamomile and cedarwood, with floral, herbaceous and woody notes drawn from the gardens, meadows and arboretum. It positions the wash as gently cleansing and the lotion as replenishing moisture, framing the pairing as a considered daily essential. Refill options for both the hand wash and hand lotion are also presented under a refill, reuse, replenish message. A free delivery threshold of £85 is mentioned near the top. The tone is calm, botanical and premium, emphasising connection with nature and a restorative daily routine rather than discounts or urgency.
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🧊 The Comfort Metric: Hair removal without the thermal tax.
This marketing email promotes a hair removal device featuring Sapphire Ice-Cooling technology that maintains a temperature of 65°F, positioning comfort as the central selling point. The subject line frames the benefit as avoiding a 'thermal tax,' while the preheader declares 'Zero pain is the new baseline,' emphasizing a pain-free experience. The body is brief and largely HTML-dependent, with a fallback link for viewing. No discount codes, prices, free shipping, bundles, giveaways, or other explicit offers appear in the visible text. The message targets a general audience with a friendly, benefit-led tone and moderate urgency implied by the novelty of the comfort claim. Ten images and fourteen links support the visual presentation, though the core copy remains minimal and product-focused.
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These two products work better together 🤝
This Aramore Skincare email promotes a bundled skincare routine, pairing a NAD+ boosting supplement with another product to encourage customers to buy both together. The subject line frames the two items as working better in combination, while the body emphasizes getting twice the results and saving through a bundle. A free shipping threshold of $75 or more is highlighted in both the preheader and body, giving shoppers a clear incentive to reach a minimum order value. The message is short and product-focused, with navigation links to shop all products, learn about the brand's science, and read the journal. The tone is friendly and benefit-driven, leaning on the idea that complementary products deliver stronger outcomes than buying individually.
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Hey friend! Get Started with 20% Off 💚
This Plant Therapy email welcomes recipients with a friendly greeting and highlights a sitewide savings event offering up to 20 percent off. The message promotes several curated aromatherapy and wellness bundles, including an Aromatherapy Starter Bundle, a Kids Everyday Essentials Bundle, a four-step skincare routine, and a Natural Home Starter Bundle. Navigation links direct readers to browse, sale, and rewards sections, while additional calls to action invite shopping for essential oils, new arrivals, best sellers, hair and skin care, and household items. The email notes that no code is necessary and that deals expire on August 1, 2026. It closes with social media links, a press mentions section, unsubscribe information, and the company's physical mailing address in Twin Falls, Idaho. The overall tone is warm, welcoming, and savings-focused.
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Are you cleansing wrong this summer?
This Round Lab email is a summer skincare guide built around three cleansing tips. It teaches readers to always double cleanse when wearing SPF, to treat body skin with a slightly acidic body wash, and to follow every cleanse with a hydrating toner. The message promotes the Dokdo Double Cleansing Bundle, Pine Calming Cica Body Wash, and Birch Moisturizing Toner, each paired with a Shop Now link. A limited-time gift-with-purchase offer gives a free hydrating toner on orders of $35 or more, and the email notes it cannot be combined with other coupon codes. It also shows the recipient's rewards points balance and links to Instagram and TikTok. The tone is friendly and educational, positioning the brand as a helpful skincare routine guide rather than a hard sell.
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Your Plant Therapy Summer Travel Kit ☀️
This Plant Therapy email promotes a summer travel kit of essential oil products, headlined by a one-day 50% discount on Organic Castor Oil. The body highlights seasonal essentials such as Itch Away Roll-On, Nature Shield Spray, Sun Relief Aloe Jelly, and After Sun Spray, encouraging readers to shop summer items. Supporting elements include a free gift link, flash deals, best sellers, a Subscribe & Save option, and a sale section. Trust signals mention an average rating of 4.9 stars, free shipping over $25, and over one million happy customers. The tone is friendly and promotional, with strong urgency from the today-only framing. The email targets a general wellness audience and emphasizes savings and seasonal convenience rather than new product launches or editorial education.
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We built something new — plus our Winter Sale is here
This marketing email from Feeling Sexy Perfume announces a Winter Sale and a new product or collection. The subject line combines a newness message with the seasonal promotion, while the preheader invites recipients to find a scent alternative and save on 20 fragrances during winter. The body repeats the preheader message and includes navigation links for Brands, Sale, New Arrivals, Men, and Women, suggesting a broad catalog spanning multiple fragrance categories. The email is visually oriented, containing seven images and ten links but no emoji or video. It closes with a standard unsubscribe notice. The tone is friendly and promotional, emphasizing savings and discovery rather than urgency or scarcity. No specific discount code, percentage, or price is stated beyond the general claim of saving on 20 fragrances.
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🎁 Today Only: 5 Free Samples
This Clarins marketing email promotes summer skincare with a subject line offering five free samples for one day only. The body highlights expert body care, glow-enhancing self-tanners, and sensorial sun protection designed to hydrate, protect, and prolong radiant skin. It promotes the Club Clarins loyalty program where one dollar spent equals ten points, with 100 points for signing up. Service benefits include free shipping on orders over fifty dollars, three free samples with any order, and ten percent off plus free shipping with a subscription service. The tone is friendly and seasonal, emphasizing summer readiness and radiant skin. The email targets a general audience with a savings and convenience angle, featuring a time-limited sample offer to encourage immediate engagement.
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Unlock Up to 20% Off This Month!
Plant Therapy Essential Oils sends a promotional email headlined "Unlock Up to 20% Off This Month!" with a preheader naming the brand. The body promotes a sitewide sale of up to 20% off and highlights three featured items: the Seasonal Favorites Trio, the Chill Out Essential Oil Blend, and the Summer Berry Naturally Scented Candle. Additional links point to summer savings, flash deals, free gifts, best sellers, and specific deals on Worry Free, Citronella, Organic Lavender, and Citrus Burst Cleaner. Flash deals are said to expire at 7AM MT on 7/10. Trust signals include a 4.9-star average rating, free shipping over $25, and over one million happy customers. The tone is friendly and savings-focused, with recurring urgency around limited-time flash deals.