Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 427
- Brands
- 13
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Build Your Own FREE Summer 6-Piece Gift ☀️🎁
This Clarins promotional email announces a build-your-own free summer gift set tied to a minimum purchase threshold. The subject line highlights a free six-piece summer gift, and the body explains that shoppers can customize a gift featuring best-selling summer essentials with a stated value of up to $166. A coupon code is provided for the offer, and the message also promotes the Club Clarins loyalty program, noting points earned per dollar spent and a signup bonus. The tone is upbeat and seasonal, emphasizing customization, value, and membership benefits. The email targets a general beauty audience with a clear savings and gifting angle, using urgency around the limited summer theme and the qualifying order requirement.
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For the dads who do it all
This Clarins marketing email targets Father's Day shoppers with a men's skincare theme. The subject line addresses dads who do it all, and the body promotes high-performance skincare designed for men under the ClarinsMen line. A prominent incentive offers a four-piece gift of bestselling men's skincare essentials with purchase. The email also highlights the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new sign-ups receive 100 points. A section titled Father's Day made simple suggests gifting convenience. The brand also mentions its social and environmental impact standards. The tone is warm and supportive, framing skincare as a practical, caring gift for fathers while encouraging loyalty program enrollment and product discovery.
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Meet NEW Extra-Firming with SPF for Spring 🌸
Clarins promotes its new Extra-Firming Day Cream SPF 15 in a spring-themed email. The message highlights that the product visibly firms, smooths and helps protect skin against UVA and UVB rays, framing it as a complete firming ritual for spring sun. Alongside the product launch, the email promotes the Club Clarins loyalty program, where members earn ten points per dollar spent and receive 100 points for signing up. It also lists service benefits such as free shipping on orders over fifty dollars, three free samples with any order, and ten percent off plus free shipping with a subscription service. A free gift is teased in the preheader, and readers are invited to download the Clarins app. The tone is friendly and aspirational, focused on newness and everyday beauty convenience.
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Together for World Ocean Day! 🌊🌍
This Clarins email centers on World Ocean Day and a charitable giving campaign rather than a conventional product promotion. The subject line invites readers to act together for ocean protection, and the body states that today only, twenty percent of sales will be donated to Ocean Wise. It also highlights a loyalty program where one dollar spent equals ten points and new members receive one hundred points on signup. Educational content notes that a truckload of plastic waste enters the oceans every minute, framing the brand's environmental commitment. The message includes calls to take the plunge and learn more about social and environmental impact standards. No specific product names, prices, or discount codes appear in the visible newsletter text.
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Summer Beauty Must-Haves 🏖️
This Clarins marketing email promotes summer beauty essentials under the subject line "Summer Beauty Must-Haves." It highlights lightweight skincare, effortless makeup, and formulas for hydration, radiance, and SPF protection, encouraging readers to get summer ready. A prominent message states it is the last day to receive two free bonus gifts for the recipient and a friend. The email also promotes the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new sign-ups receive 100 points. It includes a sustainability message about meeting high standards of social and environmental impact. The tone is friendly and seasonal, with a clear emphasis on limited-time gifting and warm-weather product discovery. No specific product names or prices appear in the visible body text.
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💕 3 Days Only: FREE Gifts for You + Your BFF
This Clarins promotional email announces a three-day Best Friends Day event offering a free two-piece bonus gift with any order using code BFF26. Customers spending $100 or more can also unlock a six-piece Clarins All Stars Gift with code SUMMERBEST26, stated as a total value of $121. The message highlights the Club Clarins loyalty program, where one dollar spent equals ten points and new members receive 100 points on signup. The tone is warm and friendly, framing skincare as something worth sharing with a best friend. The email uses a short limited-time window to encourage prompt action, and it combines a gift-with-purchase incentive with a loyalty signup prompt. No specific product names are featured beyond the gift sets themselves.
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Why Choose Between Makeup & Skincare? ✨
This Clarins marketing email promotes a new 2-in-1 serum foundation that combines the brand's Double Serum skincare technology with makeup coverage. The subject line asks why customers should choose between makeup and skincare, positioning the product as a hybrid solution. The body highlights skin-perfecting coverage, a luminous satin finish, and 24-hour hydration. A prominent call to action invites readers to discover the formula. The email also promotes the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive 100 points. A free gift is teased in the preheader. Additional messaging notes the company's social and environmental impact certification, reinforcing brand values alongside the product launch.
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The Lake x Clarins: Timeless Elegance 🦢
This Clarins newsletter announces a partnership with Les Grands Ballets Canadiens for the ballet The Lake at Montreal's Place des Arts, running May 28 to June 7, 2026. The email promotes a new eye makeup collection and a curated set of makeup essentials meant to create an ethereal, high-contrast look blending luminous radiance with dramatic intensity, flawless skin, expressive eyes and a soft romantic glow. It also highlights the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive 100 points. The tone is elegant and aspirational, tying beauty products to a cultural performance. No discount code, free shipping or limited-time price promotion appears in the visible newsletter content, so the message centers on brand partnership, product discovery and loyalty enrollment rather than direct savings.
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☀️ Today Only: 500 Bonus Points
This Clarins marketing email promotes a one-day Sunscreen Protection Day event tied to the brand's loyalty program, Club Clarins. The subject line highlights 500 bonus points available today only, while the body explains that members earn 500 bonus points when purchasing any product from the sun protection selection. The email also mentions that new members receive 100 points for signing up and that every dollar spent equals ten points. The tone is friendly and seasonal, encouraging subscribers to stock up for summer. The message emphasizes urgency through the today-only framing and the limited-time bonus points offer. No specific product names are featured, only a general sun protection category. The email targets existing loyalty members and potential new members, using a points-based incentive rather than a direct percentage discount.
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Ends tonight: Up to 30% off + FREE shipping 🚚✨
This Clarins promotional email announces the final hours of a Spring Sale, offering up to 30% off select items plus free standard shipping with any order, no code required. A countdown timer emphasizes that the deal ends tonight. The message also highlights an eight-piece gift and a loyalty program called Club Clarins, where one dollar spent equals ten points and new members receive 100 points for signing up. The tone is urgent and savings-focused, aimed at a general audience of beauty shoppers. The email includes a sustainability badge noting the company meets high standards of social and environmental impact. It is a last-chance sale communication designed to drive immediate purchases before the promotion expires.
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Ends Tomorrow: Up to 30% Off Selected Essentials
This Clarins promotional email announces a limited-time sale ending tomorrow, offering up to 30% off selected essentials valid until May 25. It highlights free standard shipping with any order and no code required, plus an eight-piece free gift when using code VIP26. The message also promotes the Club Clarins loyalty program, where one dollar spent equals ten points and new members receive 100 points for signing up. The tone is friendly and urgent, emphasizing savings and convenience. The email targets a general audience of beauty and skincare shoppers, encouraging them to stock up on favorite products before the deadline. It includes a B Corp social and environmental impact message, reinforcing brand values alongside the commercial offers.
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Still Thinking About It?
This Clarins marketing email uses a re-engagement subject line, 'Still Thinking About It?', to prompt recipients who previously browsed to return and complete a purchase. The body highlights a savings message of up to 30% off favourites, framed with mild urgency through the phrase 'before it's too late'. It also promotes the Club Clarins loyalty programme, noting that $1 spent equals 10 points and offering 100 points for signing up. Free standard shipping on all orders is included with no code required. The email is visually image-heavy with a simple call to action, 'SHOP NOW'. Overall it combines a promotional discount, a loyalty incentive, and a shipping benefit to encourage conversion among existing or considering customers.
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🔥 Limited quantities — don’t wait
This Clarins promotional email announces a limited-time Spring Sale featuring up to 30% off a curated selection of bestselling skincare products, available online only for a few days. The message emphasizes scarcity through its subject line about limited quantities and urges recipients not to wait. A free gift valued at $115 is highlighted prominently near the top. Free standard shipping applies to all orders with no code required. The email also promotes the Club Clarins loyalty program, where members earn ten points per dollar spent and receive 100 points for signing up. The tone is urgent and savings-focused, targeting general skincare shoppers with a mix of discount, gift, and shipping incentives.
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Up to 30% Off Starts Now 🔥
This Clarins marketing email promotes a spring sale with up to 30% off a selection of the brand's most-loved beauty products. The subject line announces the discount, while the preheader simply reads Clarins. The body highlights a free eight-piece gift plus free standard shipping on all orders, with no code required. It also promotes the Club Clarins loyalty program, where one dollar spent equals ten points and new members receive 100 points for signing up. The email emphasizes limited quantities and urges customers to hurry, creating urgency. A prominent call-to-action button invites recipients to shop the spring sale. The tone is friendly and promotional, targeting a general beauty audience with savings, a gift-with-purchase, free shipping, and loyalty incentives.
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Smooth, plump skin? Yes, please!
This Clarins marketing email promotes a skincare routine aimed at restoring firmness and a youthful-looking bounce, referencing daily exposure to sun and pollution. The subject line asks about smooth, plump skin, and the body encourages a targeted skincare approach with a call to stay firm. A prominent incentive is a free six-piece gift available with the code GETAWAY26. The email also highlights the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive 100 points. Additional messaging notes that the company meets high standards of social and environmental impact. The tone is friendly and benefit-focused, blending product education with a gift-with-purchase offer and loyalty enrollment encouragement.
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Save 15% + a Free Gift 🎁
This Clarins marketing email promotes a welcome offer combining a 15% discount on any order with a free seven-piece gift. The subject line emphasizes both savings and the gift, while the body stresses urgency with phrases like time is running out and don't miss out. It also introduces the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive 100 points. The email highlights three best-selling products: Double Serum, an anti-aging and anti-wrinkle serum; Extra-Firming Energy Refillable Moisturizer with collagen polypeptide and niacinamide; and Water Lip Stain. The tone is friendly and promotional, targeting new customers with a limited-time welcome incentive. No specific coupon code appears, and the discount applies broadly to the order rather than selected items.
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⏰ Last day: 2X points + free gift
This Clarins marketing email promotes a last-day loyalty and gifting campaign tied to a long weekend. The subject line emphasizes urgency with a clock emoji, promising double points and a free gift. The body invites subscribers to stock up on beauty favourites, whether escaping for the weekend or enjoying a reset at home. It highlights the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new members receive 100 points upon signing up. A prominent call to action encourages shopping now. The email also includes a brief corporate social responsibility message about meeting high standards of social and environmental impact. Overall, the message blends loyalty rewards, a free gift incentive, and seasonal long-weekend convenience to drive purchases of beauty products.
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4 Reasons Your Skin ❤️ Clarins
This Clarins marketing email promotes a skincare-focused offer under the subject line about reasons your skin loves Clarins. The message highlights a 15% discount on orders plus a free 7-piece gift, and it introduces the Club Clarins loyalty program where one dollar spent equals ten points, with 100 points for signing up. The body emphasizes the brand's heritage since 1954 and its nature-inspired approach to beauty. The tone is warm and inviting, using heart emojis and personal phrasing such as 'we're all about you.' The email targets a general audience with a savings-driven angle, combining a percentage discount, a gift-with-purchase, and loyalty enrollment to encourage engagement with the brand's skincare products.
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⏰ 3-Day Event: 2X Points+ FREE Mini Lip Oil
This Clarins email promotes a three-day Club Clarins loyalty event running May 13 to 15, headlined by a limited-time reward offer. Members are encouraged to redeem accumulated points for anti-aging favourites such as Extra-Firming Night and Double Serum at reduced point levels, framed as a limited-time reward. The message also highlights the loyalty programme mechanics, noting that one dollar spent equals ten points and that new sign-ups receive 100 points. Supporting service benefits are listed, including free shipping on orders over fifty dollars, three free samples with any order, and ten percent off plus free shipping with a subscription service. The tone is friendly and benefit-led, with moderate urgency created by the short event window and the phrase limited-time reward. No specific percentage discount or coupon code appears in the visible body copy.