Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 427
- Brands
- 13
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This molecule is responsible for how you age
This Aramore Skincare email leads with a science-focused subject line about the molecule responsible for aging, then presents a free shipping threshold on orders over $75. The body promotes a welcome discount of 15 percent off, repeated three times, and directs readers to shop bestsellers. Three named NAD+ products are highlighted: a cell energizing supplement, a cell energizing treatment, and a cell restoration cream. Navigation links cover shop all, the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, plus Instagram and Facebook. The message mixes educational positioning with promotional incentives, targeting general skincare shoppers with a friendly, science-led tone and no explicit deadline or scarcity language.
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🎁 Father's Day Offer: 1000 bonus points
This Clarins email promotes a Father's Day Bonus Points Event aimed at Club Clarins members. The subject line highlights a 1000 bonus points offer, and the preheader notes the last day to receive a 4-piece gift of bestselling men's skincare essentials. The body explains that members can earn 1,000 bonus points by following three steps, then redeem $25 in Club Clarins dollars toward a future Clarins.com purchase. It stresses that the exclusive offer is available today only, creating urgency. The email also invites non-members to join Club Clarins, mentioning 100 points for signing up and a loyalty scheme where $1 spent equals 10 points. A B Corp-style social and environmental impact message appears near the footer. The tone is friendly and promotional, focused on loyalty rewards and gifting for Father's Day.
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What our Creative Director actually puts on her skin.
This Aramore Skincare email features a promotional offer tied to the brand's Creative Director, presenting a free 15ml NAD+ Cell Restoration Cream with any purchase of $100 or more. The newsletter highlights several products from the NAD+ line, including the NAD+ Cell Energizing Treatment, the Retional Peptide Boosting Serum, and the NAD+ Renewing Eye Cream. Navigation links point to shop sections, the brand's science and scientists pages, FAQs, references, contact information, ingredients, and a store locator. The tone is editorial and brand-focused, using the Creative Director's personal routine as a soft endorsement rather than a hard sell. The email relies on a gift-with-purchase incentive to encourage higher basket values, with no explicit percentage discount or coupon code mentioned.
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Girl, can you keep a secret?
This Round Lab email uses a playful, secretive hook to introduce Korean skincare products and a 15% discount. The subject line asks, 'Girl, can you keep a secret?' and the preheader simply says 'Round Lab.' The body invites readers to discover Korea's number one skincare secrets, offering 15% off with code HGF8RGSL. It highlights ingredient sourcing from pristine Korean locations where ocean meets mountains. Four products are featured with brief benefit descriptions: 1025 Dokdo Cleanser with Dokdo minerals, Birch Moisturizing Sunscreen with birch sap, Pine Calming Cica Ampoule with pine extract, and Camellia Collagen Firming Cream with camellia collagenol. Each product includes a SHOP NOW call to action. The email also links to three videos and social media channels, and includes an unsubscribe option and physical address.
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☀️ One Day Only: Your Summer Bonus Gift Inside
This Clarins promotional email announces a one-day summer bonus gift event. The subject line highlights a limited-time offer, and the body presents two distinct gift-with-purchase promotions. The primary offer is a customizable six-piece beauty gift, valued up to $183, free with any order over $100 using code SUMMERGLOW26. A secondary offer provides free travel-size body care products, specifically Moisture-Rich Body Lotion and Exfoliating Body Scrub, with any order using code SUMMER26. The email also promotes the CLUB CLARINS loyalty program, offering 100 points for signing up and ten points per dollar spent. The tone is friendly and urgent, emphasizing the one-day-only nature of the promotion. The email targets a general audience with a savings-focused angle, leveraging seasonal summer themes and gift incentives to drive immediate purchases.
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When Science Meets Nature
This Wildsmith Skin email introduces the brand's skincare and bodycare range under the theme 'When science meets nature', describing formulations that combine lab-grown actives with biodynamically grown botanicals. It highlights clinically proven products, responsibility in packaging and production, and a journal plus partner section. A welcome offer gives 10% off a first order with code WELCOME10, valid for four days and not combinable with other promotions. The message targets general subscribers with a friendly, informative tone and a savings-led angle, using navigation links to shop, wellbeing and about pages. No specific product names, prices or shipping terms appear beyond the discount code and its stated conditions.
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Meet the Ponies
Maison d'Etto sends a welcome email introducing its horse-inspired fragrance house. The subject 'Meet the Ponies' and preheader 'Welcome to Maison d'Etto' frame an editorial brand story rather than a promotion. The body explains that each fragrance is inspired by a moment with a horse, and invites readers to explore the collection and shop fragrances. Six scents are described with notes: Rotano, Karat EG, Durban Jane, Macanudo, Canaan and Noisette. The email highlights the Discovery Set as a way to sample scents at home and find a signature. No discount, coupon, free shipping or deadline appears, so the message is purely educational and brand-building, aimed at a general audience with a friendly, aspirational tone and no urgency.
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Meet our members’ favourites ✨
This Beauty Pie marketing email is themed "Meet our members' favourites" and presents a curated selection of products described as best-loved by Beauty Pie+ members. It promotes makeup items for summer lips, smudge-proof lashes and rose-tinted cheeks, and includes a free shipping offer on orders over £45. The email references member praise for product feeling, formulas and finish, and cites results from a user trial of 71 women aged 18-70 using the finished formula and self-reporting at four weeks. It also contains a preheader reading "The best of the best," a trending section, links to shop and view in browser, and unsubscribe information. The tone is friendly and aspirational, focusing on community favourites and product quality.
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The Story Behind BASMA
This email from BASMA Beauty is a brand-story newsletter rather than a promotional campaign. The subject line, "The Story Behind BASMA," and the tagline "BASMA Where Color Meets Skin" position the message as editorial content introducing the brand's identity and philosophy. Navigation links direct readers to Shop All, Shop Bundles, Shade Finder, Shop Sets, and Shop Tools & Minis, suggesting a cosmetics or color-cosmetics product range. A small disclaimer notes that discounts are not valid on sets or previously discounted items, but no specific discount, coupon, or price is presented in the body. The tone is minimal and brand-focused, with social links to Instagram and Pinterest and standard footer information including copyright and unsubscribe details. There is no explicit urgency, deadline, or audience segmentation beyond a general subscriber base.
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What does your skin need?
This Round Lab email is a skincare brand newsletter that invites readers to stop guessing what their skin needs. It opens with a question about skin type, listing oily, dry, sensitive, combination and normal as options, then explains that skin type matters alongside concerns and goals. The main call to action is to take a skin quiz that produces a complete personalized routine. The email also shows a rewards points balance of zero, mentions new skincare besties, and includes Instagram and TikTok links plus an unsubscribe option and the company's California mailing address. No discount, coupon, free shipping or other promotional offer appears in the message, so it functions as an educational and personalization-focused engagement email rather than a sales promotion.
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An Invitation to Discover
Maison d'Etto sends a Father's Day email inviting recipients to explore its Discovery Set, which contains all eight fragrances and includes a $50 credit toward a full-size fragrance purchase. The message positions the set as a personal way for a gift recipient to find a signature scent. A second promotion runs now through Father's Day: three curated signature samples are automatically added to any order of $95 or more. The email links to shop the Discovery Set and to shop the broader fragrance and candle collections. It also notes that Discovery Sets are final sale and that the $50 credit arrives by email after purchase. The tone is warm and gift-oriented, with a clear seasonal deadline and a sample gift-with-purchase incentive.
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Get summer-ready skin
This Ulike email carries the subject line "Get summer-ready skin" and a preheader that only shows the number 96, suggesting a promotional hook. The body is largely padding characters, with the visible content inviting readers to join the Ulike Referral Program and earn $50 cash by inviting friends to shop. There is no explicit product catalogue, discount code, or seasonal sale detail beyond the referral reward. The message closes with standard footer information, an unsubscribe note, and a reminder that it is an advertising email. Overall it functions as a referral and loyalty prompt rather than a traditional product promotion, with a friendly, incentive-driven angle aimed at existing subscribers.
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Thank you for signing up
This welcome email from the skincare brand Round Lab thanks new subscribers and offers a 15% discount to be applied by tapping a claim button. The message highlights the Birch Moisturizing Sunscreen, noting that NBC tested 100 sunscreens and theirs came out on top, and that the product has won multiple awards. It encourages recipients to add the brand to their contacts so the discount is not lost in the inbox, and states the offer is for new customers only, valid for 14 days from signup, and cannot be combined with other offers. The tone is friendly and appreciative, with a light, conversational style and a clear call to action centered on claiming the welcome discount.
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Welcome to Aramore: NAD+ for Skin
This welcome email from Aramore Skincare introduces new subscribers to the brand's NAD+ skincare line. The subject line frames the message as a welcome, while the preheader and body highlight free shipping on orders over $75. A 15% welcome discount is also mentioned, encouraging first purchases. The email directs readers to shop bestsellers, explore the brand's science, and browse all products. Navigation links cover the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal. Social links to Instagram and Facebook appear, along with an unsubscribe option. The tone is friendly and informative, blending a warm welcome with a clear savings incentive. No specific product names beyond the NAD+ line are featured, and the message emphasizes brand discovery over urgency or scarcity.
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Welcome to Wildsmith
This welcome email from Wildsmith Skin introduces new subscribers to the brand's philosophy of radical botany, blending science and nature for skin health and wellbeing. It highlights the brand's inspiration from 19th century botanist William Walker Wildsmith and the Heckfield Estate arboretum. The email offers 10% off a first order with code WELCOME10, valid for seven days, and mentions free delivery on orders over £85. It sets expectations for community membership, including expert guidance, early access to new launches, and curated offers. A bestsellers section showcases eight skincare and body products such as cleansing balm, copper peptide cream, hand wash, body lotion, gel cleanser, treatment mist, and body oil. The tone is warm and welcoming, with a clear call to shop now.
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Welcome to Maison d'Etto
This welcome email from Maison d'Etto introduces the brand as a luxurious collection of artisanal gender-neutral fragrances and candles. The copy emphasizes inspiration, connection, reflection and well-being, and explains that the scents are inspired by horses seen as a totem of vitality and freedom. The message invites readers to shop fragrances and discover the collection through repeated calls to action, and it lists social channels including Instagram, TikTok, Pinterest and Facebook. There is no discount, coupon, free shipping threshold, bundle, giveaway or early access mentioned, so the email functions purely as a brand introduction and product discovery piece for new subscribers rather than a promotional sale. The tone is aspirational and premium, with no deadline or scarcity language.
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Welcome to ALLEVEN!
This welcome email from ALLEVEN introduces the brand to new subscribers with a minimal, brand-focused layout. The subject line greets recipients directly, while the preheader simply states "SKINCARE." The body consists almost entirely of navigation links and images pointing to categories such as skincare, makeup, and tools, plus a shop call-to-action and a "MEET CELIA" link. There is no promotional copy, discount code, price, or deadline anywhere in the message. The email functions as an onboarding touchpoint rather than a sales push, relying on imagery and brand identity to orient the reader. No products are named or described in text, and no urgency or offer language appears. The footer provides a physical New York address and an unsubscribe option.
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Bigger Lashes. Better Brows. 👁️
This Clarins marketing email promotes eye makeup products, specifically volumizing mascara and sculpting brow items, under the theme of achieving a multi-dimensional eye look. The message encourages subscribers to frame, define, and amplify their eyes with buildable definition ranging from natural to glam. It highlights a customizable six-piece gift offer and promotes the Club Clarins loyalty program, where members earn ten points per dollar spent and receive one hundred points for signing up. The email also references the brand's B Corp certification, noting high standards of social and environmental impact. The tone is aspirational and beauty-focused, targeting a general audience interested in cosmetics. No explicit percentage discount or coupon code appears in the visible newsletter content, though a customizable gift with purchase is prominently featured.
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Hi , welcome to Space NK!
This welcome email from Space NK introduces new subscribers to the brand, positioning itself as "The ultimate destination for beauty discovery." The message is a straightforward onboarding greeting with no promotional offers, discounts, coupons, or product listings. It contains a single call-to-action button labeled "SHOP NOW" that directs recipients to browse the retailer's beauty assortment. The email also includes standard footer elements such as delivery whitelisting instructions, an unsubscribe link, and company registration details. With roughly 70 words of body text and 28 images, the design relies heavily on visual branding rather than persuasive copy. There is no urgency, no deadline, and no explicit incentive. The tone is friendly and welcoming, aimed at a general audience of new customers being introduced to the Space NK brand and its beauty product range.
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Welcome To BASMA. Enjoy 10% off your order
This welcome email from BASMA Beauty introduces new subscribers to the brand with the tagline "Makeup that feels like skin." The message leads with a 10% discount on an order, then guides readers through key shopping categories including foundation, blush, bronzer, the Blurring Gloss Balm, sets, bundles, and tools and minis. A Shade Finder link supports product discovery. The email notes that discounts exclude sets and previously discounted items. Navigation links to Shop All appear repeatedly, alongside Instagram and Pinterest links. The tone is warm and inviting, positioning the brand around color meeting skin. The campaign targets new customers with a straightforward introductory offer rather than a seasonal or occasion-driven promotion.
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10% off your first order ✨
This welcome email from Beauty Pie thanks new subscribers for signing up and delivers a promised incentive: 10% off a first order of £60 or more. The message is short and transactional, centered on a single coupon code, UK10-WTBP, which recipients can apply whether they shop as a guest or join the Beauty Pie+ membership for insider pricing. A prominent call-to-action button invites immediate shopping. Fine print clarifies that the discount applies only to first-time purchases, excludes taxes and shipping, cannot be combined with other promotions, and is limited to one use per customer. The email also includes unsubscribe and view-in-browser links plus a registered office address, reflecting standard compliance elements. The tone is appreciative and friendly, with a light sparkle emoji in the subject line, and the primary angle is savings for newly acquired customers.
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Welcome to Ulike | $140 OFF 😘
This welcome email from Ulike greets new subscribers and offers a $140 discount as a new user gift, highlighted in both the subject line and body. The message also promotes the Ulike Referral Program, inviting recipients to invite friends to shop and earn $50 cash. The tone is congratulatory and friendly, using an emoji and the phrase 'Congrats!' to reinforce the reward. There is no specific product featured; the focus is on the discount and referral incentive. The email includes standard footer elements such as privacy policy, terms of service, and unsubscribe information. It targets newly registered users or recent purchasers, aiming to encourage first purchases and word-of-mouth sharing through the referral offer.
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You asked. It’s back. 🖌️
This Clarins marketing email announces the return of the Gua Sha-Inspired Foundation Brush, framing it as a restocked, in-demand beauty tool. The subject line 'You asked. It's back.' signals a back-in-stock moment, while the body describes the brush as designed to sculpt, blend, and enhance radiance, recommending it with Double Serum Foundation. A loyalty section promotes Club Clarins, noting members earn ten points per dollar spent and receive 100 points on sign-up. The email also references a social and environmental impact certification. No discount code, percentage off, free shipping, or bundle offer appears in the newsletter content itself, so the primary commercial angle is product availability and loyalty enrollment rather than price savings. The tone is friendly and aspirational, aimed at a general beauty audience.
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Less waste, more savings
This Clarins marketing email promotes refillable skincare and makeup under the theme "Less waste, More savings," tied to World Refill Day. It encourages subscribers to discover refillable products and highlights savings on refills, positioning the brand around sustainability. A second major element is a build-your-own six-piece gift offer: customers who spend $100 or more receive a customizable Summer Sensation set valued up to $166, using code SUMMERGLOW26. The email also promotes the Club Clarins loyalty program, where $1 spent equals 10 points and new sign-ups receive 100 points. A B Corp certification message reinforces environmental and social responsibility. The tone is friendly and values-driven, blending savings, gifting, and sustainability messaging for a general beauty audience.