Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 426
- Brands
- 13
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20% OFF Starts NOW 🍂
This Clarins marketing email announces a fall sale with a sitewide 20% discount and free shipping on all orders, requiring no promotional code. The subject line emphasizes the immediate start of the discount, while the body frames it as limited-time fall savings. The message also promotes the Club Clarins loyalty program, highlighting that members earn ten points per dollar spent and receive fifty points for signing up. The tone is friendly and seasonal, using autumn imagery and urgency language such as limited time only. The email targets a general audience of beauty shoppers and encourages them to shop the fall sale through repeated calls to action. No specific product names are featured in the visible content.
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Something Festive Is Coming...
This Plant Therapy Essential Oils email teases a festive upcoming event while promoting several current discounts. It leads with a free gift with purchase valued at $30.98, then highlights 40% off a lavender roll-on and 30% off a home aroma trio set. Navigation links direct readers to browse new arrivals, best sellers, sale, essential oils, hair and skin care, and household categories. The message also references brand press coverage and provides preference management and unsubscribe options along with the company's physical address. The tone is friendly and promotional, using a sense of anticipation around the festive announcement to encourage browsing and shopping across product lines. No specific holiday is named, and the email relies on percentage discounts and a gift incentive rather than a coupon code.
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A reminder from our CEO
Aramore Skincare sends a personal reminder email signed by CEO Melisse Shaban about an ongoing free gift promotion. Customers who spend $100 receive the derm-developed Retinol Peptide Boosting Serum, valued at $124, at no cost with no code required. The message explains that the CEO personally selected this gift because skin needs renewal during this time of year and highlights retinol as one of the most clinically studied skincare ingredients. A single call to action invites readers to claim the free gift. The tone is warm, grateful and conversational, framed as a note from the founder rather than a standard promotional blast, with a preheader teasing the free gift.
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Last Day for 2X Points ✨
This Clarins marketing email promotes a loyalty program called Club Clarins, emphasizing a last-day opportunity to earn double points on purchases. The subject line highlights the urgency with 'Last Day for 2X Points,' and the body reinforces this with 'Your favourites are worth 2X the points* until tonight!' The email encourages sign-ups by offering 50 points for joining and details membership benefits like earning 10 points per dollar spent. Additional services mentioned include free shipping on orders over $50, three free samples per order, and a subscription service with 10% off and free shipping. The tone is friendly and urgent, targeting existing customers to drive immediate action. The email includes multiple calls to action such as 'JOIN NOW' and 'REGISTER NOW,' and features emojis and visual elements to engage readers. Overall, it focuses on loyalty rewards and time-sensitive incentives.
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Your October Fragrance Has Arrived
Maison d'Etto's October email spotlights Noisette, a new monthly featured fragrance described as a textured fougère blending French lavender and orris with ambrette seed, musk, and white amber. The copy positions it as a sophisticated, quietly confident scent suited to crisp autumn days and slower seasonal rhythms, framing the monthly selection as a recurring ritual of savoring one fragrance longer. A secondary block promotes the Maison d'Etto Discovery Set of eight vials, letting recipients try Noisette alongside the full range and apply a $50 credit toward a full-size purchase. The message is editorial and brand-led rather than discount-driven, with a calm, aspirational tone, minimal urgency, and clear calls to discover Noisette or shop the Discovery Set. No percentage discounts, coupons, or shipping offers appear.
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The 4 Steps Your Skin Needs
This Wildsmith Skin email is an educational skincare guide built around a four-step routine: cleanse, treat, moisturise and target. It opens with a friendly greeting and explains that healthy skin starts with understanding its needs, positioning formulas that combine clinically proven actives with biodynamically grown botanicals. Each step is introduced with a short rationale and two product options, such as a nourishing cleansing balm or energising gel cleanser, a copper peptide serum or radiance light serum, a peptide cream or hydrating light cream, and an overnight mask or eye cream. A free delivery threshold of GBP 85 appears near the top. The tone is informative and calm, with no countdown, coupon code or explicit percentage discount, and the call to action invites readers to build their own routine.
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4 steps. 10 minutes. That's really all it takes.
This Ulike marketing email promotes the Air 10 device with a simple four-step routine that is said to take ten minutes. The subject line emphasizes ease and speed, while the preheader invites readers to let Air 10 handle the process. The body repeats the four-step routine heading and presents a price of $279, with a call to action to claim a spot at that price. Supporting trust signals mention shipping, warranty, and money back. Social links for Facebook, X, Instagram, TikTok, YouTube, and Ulike appear, along with standard unsubscribe and company details. The message is a straightforward product promotion centered on convenience and a fixed price rather than a percentage discount or coupon code.
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Double Points. Two Days. Go! ✌
This promotional email from Clarins announces a two-day double-points event for Club Clarins members. The subject line urges recipients to act quickly, while the body explains that for two days only, shoppers earn double points on any order, helping them reach their next reward faster. The email highlights loyalty benefits such as earning 50 points on sign-up and a base rate of ten points per dollar spent. It also mentions free products and vouchers, and promotes free shipping on orders over fifty dollars. The tone is friendly and energetic, using emojis and short calls to action like register now and join now. The campaign focuses on loyalty and savings rather than new product launches, encouraging existing and prospective members to engage with the rewards program during a limited-time window.
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Want a $124 product for free?
Aramore Skincare sends a promotional email headlined "Want a $124 product for free?" and offering a free full-size Retinol Peptide Boosting Serum, with a call to action to claim the gift. The body also carries the tagline "All Transformation. No Irritation." and links to shop products, the brand's science and scientists pages, FAQs, references, contact, ingredients, store locator, NAD+, journal, and social profiles. The message is a straightforward gift-with-purchase style promotion aimed at a general skincare audience, using a value-led hook rather than a discount code. No coupon, percentage discount, or shipping offer appears in the copy. The email is short, product-focused, and built around a single free gift incentive.
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NEW Limited-Time Dusky Rose Body Oil
This Plant Therapy email announces a new limited-time Dusky Rose Body Oil and encourages recipients to shop the launch. The message highlights a give-back element tied to the new product, then presents two percentage discounts: 40% off Tension Relief and 30% off Silky Twilight. Navigation links direct readers to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. The tone is friendly and promotional, with a clear sense of urgency created by the limited-time framing. The email targets a general audience of existing subscribers and focuses on savings alongside product newness. It includes social media links, preference management, and unsubscribe options, and is signed with the company's physical address in Twin Falls, Idaho.
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Claim Your FREE Holiday Hand Soap 🧼
This Plant Therapy email promotes a free holiday-themed foaming hand soap as a seasonal sink-side gift, described as the brand's best-smelling scent. The message also highlights two percentage discounts: 40% off Tension Relief and 30% off Silky Twilight. Navigation links direct recipients to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. The tone is friendly and promotional, with a clear seasonal angle tied to the holidays. The email includes social media links and standard preference management and unsubscribe options. No shipping thresholds, coupon codes, or expiration dates appear in the visible content.
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Here’s to Great Hair Days ✨
This Clarins email celebrates National Hair Day and introduces the brand's new Clarins Hair Therapy line, described as a complete scalp and hair ritual inspired by skincare expertise. The message invites readers to discover the new hair care range and highlights a loyalty program, Club Clarins, where members earn ten points per dollar spent and receive fifty points for signing up. The email also promotes free hair care samples, free shipping on orders over fifty dollars, three free samples with any order, and ten percent off plus free shipping with a subscription service. The tone is warm and celebratory, focused on hair care discovery, sampling, and membership benefits rather than a single product discount.
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Your Evening, Slowed Down
This Wildsmith Skin email promotes a calming evening skincare and wellbeing routine built around four products: mineral bath salts, a nourishing body butter, a scented candle, and a pillow mist. The message frames the evening as a time to slow down, with each product positioned as a step in a wind-down ritual, from a warm bath through skin nourishment and grounding scent to a final pillow mist before bed. Prices are stated in pounds sterling for each item, and free delivery is offered on orders over £85. The tone is gentle and sensory, emphasising ingredients such as lavender, chamomile and cedarwood. Two consumer trial statistics are cited with footnotes describing sample sizes and durations. Navigation links cover shop, wellbeing and about sections, plus contact, delivery and approach pages.
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October is your girls’ month 💕
This promotional email from Hollywood Fashion Secrets announces a 30% discount on breast solutions, framed around a "pink october" theme that ties the offer to breast cancer awareness month. The subject line calls October the recipient's girls' month, and the preheader simply repeats the brand name. The body highlights models using breast contour tape and invites shoppers to explore the offer and shop the promo, with a stated end date of October 9. Free shipping is advertised at two thresholds, $35 and $49, which appear inconsistently. The message closes with social media links, unsubscribe and preference options, promotional terms, and a Los Angeles mailing address. The tone is friendly and supportive, emphasizing lift and comfort rather than clinical claims.
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🎃 Jack's Leaving TODAY
This Plant Therapy email announces the final day of the Jack-O'-Lantern Essential Oil Blend 10 mL, framed as a limited-time Halloween item that is leaving today. The main incentive is a free Jack-O'-Lantern blend with any purchase of $50 or more, while supplies last, with the offer expiring October 1 at 7AM MT. Two additional weekly discounts are highlighted: the Tension Relief Essential Oil Blend Pre-Diluted Roll-On at 40% off and the Evoke Silky Twilight Body Oil at 30% off. The message also links to new arrivals, best sellers, sale, essential oils, hair and skin care, and household categories. The tone is playful and seasonal, using the pumpkin theme and urgency around the departing product to encourage immediate shopping.
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Celebrating Our First Clarins Domaine
This Clarins email celebrates the tenth anniversary of the brand's Serraval Domaine in the French Alps, where 37 acres are dedicated to cultivating plants used in its skincare formulas. The message highlights regenerative farming practices that nurture living soil and support more responsible agriculture, then notes that seven plants from the domaine infuse Clarins skincare products. Calls to action invite readers to explore domaine products, learn more about regeneration, and shop domaine products. A loyalty banner promotes Club Clarins, stating that one dollar spent equals ten points and offering fifty points for signing up. The tone is informative and brand-focused, emphasizing heritage, traceability, and sustainability rather than discounts or seasonal promotions. No explicit price reductions, coupons, or shipping offers appear in the visible body content.
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Your Body Care, Made Personal
This Wildsmith Skin email promotes a personalised body care routine built around three skin concerns: dullness and lack of radiance, rough and uneven texture, and dryness and dehydration. Each concern is paired with a matching body cleanser priced at £40 and a corresponding body oil priced at £50, giving six named products in total. The message opens with a free delivery threshold of £85 and an educational framing that a considered routine goes beyond cleansing alone. It explains a two-step method: cleanse in the shower, then massage oil into slightly damp skin to help lock in moisture. The tone is calm, informative and premium, with no countdown, coupon code or explicit percentage discount. Navigation links cover shop, wellbeing, about and body care, and the footer includes contact, delivery and approach links plus social channels.
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Sweet. Cozy. A Little Extra. Pick Your Fall Mood 🍁
This Plant Therapy email promotes a fall-themed assortment of essential oil blends, natural lip balms, and scented candles. The subject line invites recipients to pick a fall mood, and the body groups products into cozy and extra categories, including Pumpkin Spice Essential Oil Blend, Maple Glaze Natural Lip Balm, Apple Cider Essential Oil Blend, and a Pumpkin Passive Diffuser. Navigation links direct shoppers to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household sections. The message emphasizes seasonal comfort and discovery rather than a specific discount, with no coupon code or percentage offer stated. The tone is warm and friendly, using autumn imagery and emoji to create a cozy seasonal shopping experience for a general audience.
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Warning: Compliments Incoming
This Aramore Skincare email uses a playful warning-style subject line, 'Warning: Compliments Incoming,' to frame a social-proof campaign built around customer testimonials rather than discounts. The body opens with the line 'Compliments Incoming. Side Effects of Aramore may include people noticing,' then invites readers to 'Read the reviews.' Two quoted reviews follow, one claiming the writer is often told she looks 25 at 37, and another describing a nurse practitioner's comment about firmer, plumper skin. The email links to a shop page and to sections covering the brand's scientists, science, FAQs, references, contact details, ingredients, store locator, NAD+ products and journal. No coupon, price reduction, free shipping offer or product-specific promotion appears in the copy. The tone is confident and conversational, leaning on peer validation and humor to encourage browsing the skincare range.
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Style Like a Pro. Shop Like One. ✨
This email from Hollywood Fashion Secrets invites licensed beauty professionals to join a dedicated pro program. It explains that professionals can find essentials at Pro Beauty Shops with special offers on bulk orders, and encourages recipients to create a pro account. Approved members receive 100 seed loyalty points plus a welcome coupon valid through December 31. The message also highlights free shipping thresholds, mentioning free shipping on orders of $49 or more while a banner references $35. The tone is friendly and aspirational, framing shopping as a professional experience. Social media links and standard footer options such as unsubscribe and manage preferences are included. No specific product names or percentage discounts appear in the content.
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Big names. Smaller prices. A little surprise. 👀
This promotional email from Feeling Sexy Australia announces the Big Fragrance Drop, a sale running until 4 October 2026 with deals starting at $24.95. It highlights discounted designer fragrances from brands including Gucci, Hermes, Versace, Issey Miyake, Hugo Boss, Burberry, Lancome, Dolce & Gabbana, Carolina Herrera, Elizabeth Arden, Estee Lauder and Moschino. Each product listing shows the recommended retail price, the reduced price and the saving, with brief scent and wear descriptions. The email also promotes a Similar Scents discovery tool and notes over 1000 reduced products. A closing coupon, READERS, gives free regular shipping within Australia on orders of $75 or more until the same end date. The tone is friendly and savings-focused, aimed at a general fragrance-shopping audience.
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Our Advent Calendars have arrived !✨🌸
This Clarins marketing email announces the arrival of the brand's Advent Calendars, positioning them as a limited, in-demand beauty product filled with daily surprises. The subject line and preheader emphasize the launch, while body copy urges recipients to act quickly before stock runs out. The email promotes the Club Clarins loyalty program, highlighting that members earn ten points per dollar spent and receive fifty points for signing up. It also lists service benefits including free shipping on orders over fifty dollars, three free samples per order, and ten percent off plus free shipping with a subscription. The tone is friendly and urgent, focused on seasonal gifting and savings rather than a specific percentage discount code.
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Discover the Body Edit
This email from ALLEVEN announces a body care collection under the subject line "Discover the Body Edit." The preheader simply reads "SKINCARE," and the body presents three named products: Transforming Body Lotion, Precious Body Oil, and Colour Shield - Body. Navigation links for Skincare, Makeup, and Tools appear alongside a SHOP call to action and a MEET CELIA link. The copy is minimal, relying on short phrases such as "Beautiful Skin," "An absolute must-have," and "A little something extra" rather than detailed descriptions. No prices, discount codes, shipping thresholds, or deadlines are mentioned anywhere in the message. The tone is aspirational and premium, positioning the body range as a desirable addition to an existing skincare routine. The email closes with social links, an unsubscribe option, and a physical mailing address in New York.
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The 5-Minute Rituals Worth Stealing
This Plant Therapy email promotes everyday wellness rituals for women, framing small habits like deep breathing, morning drinks, enjoyable movement, stretching, dancing, and convenient nourishment as meaningful self-care. The subject line invites readers to steal five-minute rituals, while the preheader simply names the brand. The body links to a blog post for more simple wellness rituals and offers navigation to shop new arrivals, best sellers, sale items, essential oils, hair and skin care, and household products. It also mentions a rewards program and includes social media links plus preference management and unsubscribe options. The tone is calm, supportive, and lifestyle-oriented rather than aggressively promotional, though sale and rewards sections signal commercial intent. No specific discount code, percentage, or price appears in the visible copy.