Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 426
- Brands
- 13
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Your Everyday Cleanser
This Wildsmith Skin email promotes the Energising B5 Gel Cleanser as an everyday skincare essential, suitable for both morning and evening routines. It highlights vitamin C and vitamin B5 content, plus consumer trial statistics about skin feeling clean and looking radiant. A secondary section introduces the Hydrating Light Cream with niacinamide as the recommended next step after cleansing. The email also features a free gift promotion: a complimentary Radiance Light Serum worth £85 with orders over £120, valid until 13 September 2026. Free delivery applies to orders over £85. The tone is informative and brand-focused, emphasising daily routine, hydration and proven performance rather than aggressive discounting. The message targets a general skincare audience with a gentle, educational approach.
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Warning: this is your last chance to save!
This Aramore Skincare email is a final-notice promotional campaign for a Summer SENDOFF Sale that ends tonight, offering 30% off across the brand's product range. The subject line uses a warning-style hook to create urgency, while the preheader simply states the brand name. The body directs readers to shop products, learn about the company's science, and access their account, with a prominent call to action to shop the Treatment. A social-proof section quotes customer praise describing the product as amazing. Navigation links cover shop all, scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, plus Instagram and Facebook. The email closes with an unsubscribe option. Overall it is a short, urgency-driven discount reminder aimed at driving last-minute purchases before the sale expires.
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Last Chance for Labor Day Savings! ⌛
This Plant Therapy email promotes a last-chance Labor Day sale on essential oils. The headline announces a buy-one-get-one 50% off offer, while a secondary incentive gives a free limited-edition Jack-O'-Lantern Blend 10 mL with any $50 purchase during September. Navigation links direct readers to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. The message emphasizes urgency through repeated last-chance wording and a stated sale end date of 9/9, with terms and conditions noted. It also includes social media links, brand credibility references, preference management, unsubscribe options, and a physical mailing address. The tone is friendly and promotional, aimed at a general audience of essential oil shoppers.
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App Early Access ends TONIGHT
This Clarins email promotes an app-exclusive Friends & Family event ending the same night. The subject line stresses that App Early Access ends TONIGHT, and the body repeats FINAL HOURS: APP EXCLUSIVE with a countdown of hours, minutes and seconds. Shoppers are told to save up to 30% and to receive a free 4-piece gift, valued at $92, with any $250 or more in-app order using code GIFTFF26. A loyalty block invites readers to join Club Clarins, where $1 spent equals 10 points and new members get 100 points. The primary call to action is to download the app. The tone is urgent and savings-focused, aimed at a general beauty audience, with no specific product names featured.
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📲 Early access on the app! Today Only
This Clarins marketing email promotes an early-access Friends & Family event available exclusively through the brand's mobile app. The subject line announces app-only early access valid for one day, while the preheader simply reads the brand name. The body highlights savings of up to 30 percent plus a free four-piece gift valued at 92 dollars with any in-app order of 250 dollars or more. A coupon code, GIFTFF26, is provided for the gift at checkout. The email also promotes the Club Clarins loyalty program, where one dollar spent equals ten points and new members receive 100 points on signup. A countdown timer with hours, minutes and seconds reinforces urgency, and multiple calls to action encourage downloading the app to shop early. The tone is friendly and promotional, aimed at a general audience.
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It's Back - Zombie Blood 🧟
This Plant Therapy email announces the return of Zombie Blood Essential Oil Blend, a seasonal spooky-themed product. The message highlights that purchasing the blend supports a cause, with five dollars from every bottle donated to Best Friends Animal Society, described as the nation's largest no-kill animal rescue organization. The email lists the blend's ingredients, including Blood Orange, Frankincense, Lavandin, Lemon, Pink Grapefruit, Juniper Berry, and Sweet Marjoram. Navigation links direct readers to browse new arrivals, best sellers, sale items, essential oils, hair and skin care, and household products. The tone is playful and Halloween-inspired, using the phrase back from the dead and a zombie emoji in the subject line. The email also includes social media links, brand recognition mentions, preference management, and unsubscribe options. No explicit discount code or percentage promotion appears in the content.
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Discover our Favorite Diffuser Combinations 😍
This Plant Therapy email promotes a Labor Day buy-one-get-one 50% off sale on essential oils while highlighting favorite diffuser combinations. It pairs Chill Out with Tranquil for a patchouli, sweet orange, and bergamot scent, Clarity with Eucalyptus Mint for a refreshing blend, and Self-Care with Honeybell for a brightening citrus mix. The message also links to new arrivals, best sellers, sale items, essential oils, hair and skin care, and household products. A friendly, enthusiastic tone encourages exploration of scent layering, with the sale ending September 9 and terms applying. The email includes navigation, rewards, social links, preference management, and unsubscribe options, positioning the brand as approachable and educational around aromatherapy use.
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We’ve Never Done This Before…
Wildsmith Skin sends a promotional email announcing a first-time gift-with-purchase offer. Shoppers who spend over £120 receive the Radiance Light Serum, valued at £85, at no cost. The email highlights the serum's ingredients, including niacinamide, English mulberry, resveratrol, hyaluronic acid and glycogen, and cites clinically proven results for increased radiance and reduced dark spots. A verified customer review praises the lightweight texture and quick visible glow. The message also promotes complementary products such as Hydrating Light Cream, Super Moisturising Treatment Mist and Active Super Eye Cream. Free delivery applies to orders over £85. The offer ends Sunday 13 September 2026, and terms state it cannot be combined with other promotions or discounts.
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Re: our Labor Day Sale…
Aramore Skincare sends a customer care follow-up email reminding recipients that its Summer Sendoff Sale is still active. Ivonne from the customer care team writes in a personal, conversational tone, noting that everything on the site is 30% off with code SENDOFF30, including the best-selling NAD+ Cell Energizing Treatment. The email states the sale ends on 9/9 and encourages subscribers to restock or try something new, with a call to action to shop 30% off now. It also invites replies for product routine advice and notes the code excludes subscriptions. The message closes with an unsubscribe link, positioning the brand as approachable and service-oriented rather than purely promotional.
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Happy Father's Day - Sale Final Hour
This promotional email from the brand Feeling Sexy announces a Father's Day sale that is in its final hour. The subject line and preheader both stress that only a few hours remain to take advantage of a storewide discount, and the body repeats that the offer will not be extended. A countdown timer image reinforces the limited-time nature of the deal. The message is short and direct, consisting mainly of repeated brand name mentions, a countdown element, and an unsubscribe link. No specific product categories, discount percentages, or coupon codes are named in the visible text. The campaign relies on urgency and the Father's Day occasion to drive immediate shopping rather than on detailed product information or editorial content.
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Harvard Experts Join Ulike in Boston to Redefine Pain-Free Beauty
This email announces a collaboration between Ulike and Harvard experts in Boston, framed around redefining pain-free beauty. The subject line positions the brand alongside academic authority, suggesting a product or technology launch tied to comfort and safety. The body is minimal: a single 'Learn More' call to action, a note that the message was sent as HTML-only with a link to view it, and standard footer elements including address book instructions, unsubscribe, and visit site links. There is no explicit discount, coupon, price, shipping offer, bundle, or giveaway. The tone is informative and premium, leaning on credibility rather than urgency or savings. The primary angle is newness and authority, with no seasonal or gifting framing.
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Labor Day Looks Better With 30% OFF
This promotional email from Hollywood Fashion Secrets announces a Labor Day sale with 30% off and free shipping thresholds. The subject line reads "Labor Day Looks Better With 30% OFF," while the preheader simply states "LABOR DAY SALE." The body highlights six products with individual prices: Silicone CoverUps in Medium Skin Tone Size 2 at $14.99, Hip Hugger Black at $8.99, Liquid Fashion Tape 2 oz at $17.99, Hat Shields at $9.99, Gentle No-Show Concealers in Light Skin Tones at $12.99, and Accessory Tape Dots 25-Count at $4.99. The email mentions free shipping on orders of $35 or more, though a later line states free shipping on $49 or more, creating a minor inconsistency. The sale runs until September 9. Social media links and standard footer information are included. The tone is direct and savings-focused, targeting general shoppers preparing for the holiday.
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Get your VIP Access ✨
This Clarins marketing email invites recipients to join Club Clarins, the brand's loyalty program, in order to gain early VIP access to an upcoming Friends & Family sale offering up to 30% off skincare favourites. The message emphasizes membership benefits, including earning 100 points upon signup and a points system where every dollar spent equals ten points. It outlines a simple three-step account creation process and repeatedly encourages readers to become a member. The tone is friendly and aspirational, highlighting exclusivity and year-round perks. The email targets general subscribers rather than existing members, using urgency around early access to drive signups before the sale opens to everyone else.
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Luxuries for Everyday
This promotional email from Alleven highlights makeup essentials under the subject line "Luxuries for Everyday" with the preheader "SKINCARE." The body presents three product lines: Instant Perfector, Instant Colour, and Instant Glow, framed as everyday makeup essentials. A gift with purchase offer is prominently featured, encouraging shoppers to buy. Navigation links for Skincare, Makeup, and Tools appear at the top, followed by repeated shop links and a "Meet Celia" section. Social media links to Facebook, Instagram, and YouTube are included, along with an unsubscribe option and the brand's New York address. The tone is minimal and aspirational, positioning the products as luxurious daily essentials rather than discounted items. No explicit percentage discount, coupon code, or shipping promotion appears in the visible content.
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Skincare Formulated For Change
This Wildsmith Skin email promotes skincare products formulated for seasonal change, focusing on how skin needs evolve as temperatures drop and indoor heating increases. It highlights three main product categories: a Hydrating Light Cream for maintaining moisture, an Active Repair Copper Peptide Cream for strengthening and protecting the skin barrier, and booster serums for layering targeted hydration. The email also features a Cleansing Duo and Active Super Eye Serum in a 'Complete Your Routine' section. A free delivery offer applies to orders over £85. The tone is informative and educational, explaining how each product addresses specific seasonal skin concerns. The campaign angle centers on education and seasonal skincare adaptation rather than aggressive discounting, positioning the brand as a knowledgeable authority on skin health.
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Still Time to Save 🌿 Labor Day Sale
This Plant Therapy Essential Oils email promotes a Labor Day sale with a buy-one-get-one 50% off offer on essential oils, ending 9/9. It highlights three products with prices: Jack-O'-Lantern Essential Oil Blend at $14.99, Bergamot Essential Oil at $12.99, and Rose Pure Absolute at $64.99. A limited-edition Jack-O'-Lantern essential oil 10 mL is offered free with purchases of $50 or more during September. The message includes navigation links to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. It also features social media links and a brand credibility section. The tone is friendly and seasonal, emphasizing savings and a limited-time window without making performance claims.
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Meet Your September Fragrance: Verdades
Maison d'Etto introduces Verdades, a new fragrance described as luminous, sensual and quietly magnetic, opening with ozonic dew and revealing jasmine sambac, orange blossom, vanilla and patchouli. The email also presents the Verdades Candle, which translates the scent's white floral character into home fragrance, and the Discovery Set, letting shoppers try Verdades alongside all eight Maison d'Etto fragrances. A fifty-dollar credit from the Discovery Set purchase can be applied toward a full-size fragrance, though the set is final sale. The message is editorial and sensory rather than discount-driven, focusing on atmosphere, presence and quiet luxury, with navigation links for fragrance, candles and discovery sets plus social media follow options.
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Love It? Refill It. ♻️
This Clarins marketing email promotes refillable skincare and makeup under the theme 'Love It? Refill It.' The message encourages customers to keep their existing routines going by replenishing favourite products with refill options, framing this as a more conscious environmental choice. A prominent incentive is a free five-piece anti-aging gift valued at up to $186. The email also highlights the Club Clarins loyalty programme, where one dollar spent equals ten points and new sign-ups receive 100 points. A B Corp certification message reinforces social and environmental responsibility. The tone is friendly and aspirational, blending sustainability messaging with gifting and loyalty benefits. No explicit percentage discount or coupon code appears in the visible body text.
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The Power of Peptides
This Wildsmith Skin email is an educational skincare newsletter titled 'The Power of Peptides'. It explains how copper peptides act as amino acid messengers in the skin, supporting collagen and elastin production, repair, hydration and antioxidant protection. The email highlights four benefits: firmer, repaired, hydrated and resilient skin. It promotes three products: Active Repair Copper Peptide Serum, Active Repair Copper Peptide Cream and Active Repair Platinum Booster, with consumer and clinical trial statistics cited. A free delivery threshold of £85 is mentioned. The tone is informative and premium, focused on ingredient education rather than discounting, with calls to action to shop and discover more about the bioactive ingredient.
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Did someone say 30% off?
Aramore Skincare sends a promotional email announcing a Summer SENDOFF Sale with a 30% discount using code SENDOFF30. The message leads with the subject line asking if someone said 30% off, then presents a three-step fall skincare routine. Step one is the NAD+ Cell Energizing Treatment priced at $77, step two is the Retinol Peptide Boosting Serum at $86.80, and step three is the NAD+ Cell Energizing Supplement at $49. The email mixes seasonal clearance framing with routine-building guidance, encouraging subscribers to prepare their fall regimen. Navigation links cover shop all, scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, plus Instagram and Facebook. A footer provides an unsubscribe option. The tone is friendly and savings-focused, with moderate urgency from the limited summer sendoff event.
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Celebrate Labor Day Sales! 🎉
This Plant Therapy email promotes a Labor Day sale on essential oils. The subject line announces Labor Day Sales with a party emoji, and the preheader names the brand. The main offer is a Buy One, Get One 50% off deal on essential oils, with a stated end date of 9/9 and a note that terms and conditions apply. The body highlights six best-selling single oils: Lavender, Lemon, Tea Tree, Bergamot, Sweet Orange, and Peppermint. Navigation links direct readers to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. The email also mentions a rewards program and social media channels. The tone is promotional and friendly, with moderate urgency created by the limited-time sale window. No prices, coupon codes, or free shipping offers appear in the message.
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The Essentials Everyone Loves
This Clarins marketing email promotes the brand's most-loved skincare essentials under the subject line 'The Essentials Everyone Loves.' The message highlights a free five-piece gift available with the code TTC26, encouraging subscribers to choose their own gift set. It also promotes the Club Clarins loyalty program, explaining that members earn ten points for every dollar spent and receive one hundred points upon signing up. The body directs readers to shop bestselling skincare favourites described as iconic formulas and everyday essentials. The tone is friendly and aspirational, focusing on customer favourites and exclusive services. The email combines a gift-with-purchase incentive with loyalty enrollment, aiming to drive product discovery and repeat engagement among existing beauty shoppers.
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Your Guide to Vanilla for Fall 🍂
This Plant Therapy email is a seasonal editorial guide centered on vanilla essential oil for fall. The subject invites readers to a guide to vanilla for fall, and the body suggests several usage ideas: diffusing vanilla with cedarwood to evoke a cabin-like living room, adding vanilla to a pumpkin spice essential oil blend, mixing vanilla with lavender before bed, and blending it into unscented lotion. It highlights 100% pure Ugandan vanilla for solo diffusion. Navigation links point to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. The tone is friendly and instructional, with a soft seasonal angle rather than a hard sell. No coupon codes, percentage discounts, free shipping thresholds, or limited-time deadlines appear in the visible copy, so urgency is low and the primary value is educational inspiration for using vanilla this autumn.
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Ending Soon - Up To 15% Off Everything
This promotional email from Feeling Sexy Perfume announces a storewide discount of up to 15% off everything, with the subject line and preheader both stressing that the deal is ending soon and that less than four days remain. The body repeats the same urgency-driven message and includes a countdown timer image to reinforce the deadline. The brand name appears several times, and the email closes with a standard unsubscribe notice. There is no product-specific detail, no new collection, and no editorial content; the entire message is built around a limited-time savings event. The tone is direct and urgency-focused, aimed at a general audience of existing subscribers rather than a specific segment.