Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 426
- Brands
- 13
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The Labor Day Sale Is On: 30% OFF
This promotional email from Hollywood Fashion Secrets announces a Labor Day sitewide sale with 30% off all products. The message highlights three featured items with prices: a Backless Invisible Adhesive Bra at $24.99, Bra Converting Clips at $4.99, and Gentle No-Show Concealers at $12.99. It also promotes Silicone CoverUps and a Deodorant Removing Sponge under the theme 'Reveal Red Carpet Hold.' Free shipping is offered on orders of $35 or more, though a second mention states $49 or more. The email uses a bold, savings-focused tone with repeated calls to shop now and social media links. It targets a general audience with a clear seasonal Labor Day angle and strong urgency through limited-time sale framing.
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Your Long Weekend Bag, Packed
Maison d'Etto's email presents a curated "Long Weekend Edit" tied to Labor Day, positioning three products for travel and hosting. The featured Noisette fragrance is described as a sophisticated fougère blending French lavender, orris, ambrette seed, musk, and white amber. The new Verdades Candle, with orange blossom, jasmine, vanilla, and patchouli, is framed as a host gift. The Discovery Set offers eight fragrance vials and includes a $50 credit toward a full-size bottle after purchase, with final-sale terms noted. The tone is warm and aspirational, emphasizing lingering summer moments, easy wearability, and discovery. No percentage discount, coupon code, or free shipping is mentioned; the only monetary element is the $50 Discovery Set credit. Calls to action direct readers to shop each item, and social links plus preference and unsubscribe options appear at the end.
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Maintain Your Summer Glow
This Wildsmith Skin email is a post-summer skincare campaign titled Maintain Your Summer Glow. It opens by noting how sun exposure, warmer temperatures and time outdoors can leave skin drier and less balanced, then positions the brand's products as a way to preserve a summer radiance while supporting the skin barrier. The message is organised into three sections: body cleansers that cleanse without stripping, body oils that seal in moisture when massaged into damp skin, and lightweight hydration pairing a radiance light serum with a hydrating light cream. A free delivery threshold of £85 is mentioned near the top. The tone is calm, informative and gently aspirational, with repeated emphasis on hydration, nourishment and balance. Navigation links cover shop, wellbeing and about, plus contact, delivery and approach pages.
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Limited Edition Jack-O'-Lantern Blend Awaits! 🎃
Plant Therapy's September email promotes a limited-edition Jack-O'-Lantern Essential Oil Blend in a 10 mL size, described with autumnal sensory notes such as crisp fall walks, carved pumpkins, early sunsets, crunchy leaves and light rain. The central offer is a free full-size blend with any purchase of $50 or more, valid through October 1 at 7 AM MT while supplies last, with the cart total calculated after all discounts and promotions. The message also links to new arrivals, best sellers, a sale section, essential oils, hair and skin care, and household products. Brand trust is reinforced by a press mentions section. The tone is friendly and seasonal, using a pumpkin emoji in the subject line and Halloween imagery to create a fall gifting and self-purchase angle. Wholesale and professional orders are excluded.
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What makes our skin cells act younger?
This Aramore Skincare email leads with a science-focused subject line asking what makes skin cells act younger, then explains that NAD+ is a vital molecule for skin cells and that people lose 50% of their NAD+ by age 50. The message positions the brand as powering the customer's NAD+ and highlights the NAD+ Cell Energizing Treatment as the featured product. A free shipping threshold of orders over $75 appears in both the preheader and body, giving a clear purchase incentive. Navigation links cover shop products, the brand's science, account, journal, ingredients, store locator, FAQs and references. The tone is informative and educational rather than urgent, aiming to build credibility through cellular science while gently encouraging a trial purchase of the treatment.
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A Little More Summer Please ☀️
This Clarins email, titled "A Little More Summer Please," promotes a last-chance offer of a free six-piece anti-aging gift valued at up to $199. The message blends a seasonal skincare editorial about extending a summer glow through gentle exfoliation, lasting hydration and self-tan with loyalty messaging for Club Clarins, where members earn ten points per dollar spent and receive 100 points for signing up. The tone is warm and friendly, encouraging subscribers to keep their skin looking sun-kissed. The primary call to action is to claim the free gift before the offer ends, supported by secondary prompts to join the loyalty program and explore glow-maintenance routines. No explicit percentage discount or coupon code appears in the visible newsletter content.
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Back-to-School Glow-Up: $169 OFF ✨
This back-to-school promotional email highlights a bundled offer pairing the Air 10 product with a Glowup Kit, positioned as everything needed to start the semester feeling smooth, fresh, and confident. The subject line leads with a $169 discount, signaling a strong savings angle aimed at students or their parents preparing for the new school term. The body copy is brief and aspirational, emphasizing confidence and freshness rather than detailed product specifications. The email is HTML-only, requiring recipients to view it online, and includes standard footer elements such as an unsubscribe link and a request to add the sender to the address book. Overall the message combines a seasonal occasion with a clear monetary incentive to drive consideration of the bundled product set.
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Your healthiest scalp starts here
This Clarins marketing email promotes a hair and scalp care product called Le Sérum, described as a vitality-boosting essential. The message centers on the idea that stronger hair begins at the root, and it highlights the Fortifying Scalp Concentrate Serum, which is said to revitalize the scalp and boost hair vitality for stronger, visibly denser and shinier hair. The email also promotes the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new sign-ups receive 100 points. A B Corp certification message appears near the end, emphasizing social and environmental standards. The tone is informative and aspirational, with a clear call to action to transform hair. No explicit discount, coupon code, free shipping offer, or seasonal occasion is present in the visible newsletter content.
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The Science of Stepping Outside
This Wildsmith Skin email is an editorial wellbeing newsletter rather than a hard sales push. The subject, "The Science of Stepping Outside," introduces a journal article by a wellbeing psychologist and nature therapist about how time outdoors affects the nervous system, reduces stress and supports balance. The body explains the science in short sections such as "What Changes Beneath the Surface" and "Calm Inside & Out," then invites readers to extend the benefits by browsing three Vitality body and shower products. A free delivery threshold of £85 is mentioned near the top, giving a light commercial incentive. The tone is calm, informative and brand-led, with navigation to shop, wellbeing, about and journal sections, plus contact, delivery and approach links in the footer. No discount code, countdown or explicit urgency appears.
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Dare to go low. We’ve got you.
This Hollywood Fashion Secrets email promotes the Backless Invisible Adhesive Bra as the key item for end-of-summer outfits, positioning it as invisible support for revealing styles. The subject line, "Dare to go low. We've got you," uses a playful, confident tone to introduce the product, while the body repeats the product name and the phrase "Invisible support for styles that show a little more" to reinforce the benefit. A call-to-action button invites recipients to "GET THE LOOK." The email also advertises free shipping, though the threshold is stated inconsistently as both $35+ and $49 or more. Social media links and standard footer elements round out the message. No discount code or percentage offer appears.
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3 Cozy Boo Basket Ideas for Fall 🍁
This Plant Therapy email presents three cozy fall "boo basket" gift ideas built around seasonal essential oil blends and complementary products. The first basket features Pumpkin Spice Essential Oil Blend, a Pumpkin Passive Diffuser, and an Orange Spice Naturally Scented Candle, with suggested additions like cookies, bread mix, chai, and a mug. The second pairs Apple Cider Essential Oil Blend with a Candy Apple Candle and Cranberry Orange Fizz Lip Balm. The third combines Chocolate Espresso Essential Oil Blend, Maple Glaze Lip Balm, and Vanilla Body Lotion. The email links to a blog post for more ideas and offers navigation to new arrivals, best sellers, sale, essential oils, hair and skin care, and household categories. It closes with brand social links and standard preference and unsubscribe options.
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Back to School. Back to Smooth. 🎒
This back-to-school marketing email promotes a $90 discount on the Air 10 shoe, positioning the offer as a way to start the semester with confidence. The subject line pairs the seasonal occasion with a smoothness benefit, reinforced by a backpack emoji. The preheader repeats the core promise and the exact savings amount. The body is largely boilerplate: an HTML-only notice, an address-book reminder, unsubscribe and visit-site links. There is no explicit coupon code, no shipping or bundle mention, and no product detail beyond the Air 10 name and its price reduction. The tone is friendly and seasonal, aimed at a general audience of students or parents shopping for the new school year. Urgency is low because no deadline or limited-stock language appears anywhere in the message.
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How to Use Our Feelin' Good Roll-On 3-Set
This Plant Therapy email is a usage-focused editorial message centered on the Kid's Feelin' Good Roll-On 3-Set. The subject line frames the content as a how-to guide, suggesting the email explains ways to use the roll-on set rather than simply promoting a discount. The body repeats a call to action to shop the set and links to broader categories including new arrivals, best sellers, sale, essential oils, hair and skin care, and household items. Navigation also points to browse, sale, and rewards sections. There is no explicit coupon, percentage discount, free shipping threshold, bundle pricing, or giveaway stated in the visible copy, so the message reads as educational product support with light commercial navigation. The tone is welcoming and practical, aimed at a general audience of essential oil shoppers.
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4 Days. 1 Bonus Gift. Don’t Miss Out.
This Clarins promotional email announces a four-day bonus gift event. The subject line emphasizes limited time and a free gift, while the body details a 5-piece anti-aging gift for face and eyes free with any $100 order, plus a free mini Lip Perfector with any $125 order, together valued up to $199. A coupon code TTC26 is provided. The email also promotes the Club Clarins loyalty program, offering 100 points for signing up and ten points per dollar spent. It includes a B Corp certification message about social and environmental impact. The tone is urgent and incentive-driven, targeting general skincare shoppers with tiered gift-with-purchase thresholds and a loyalty signup incentive.
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A Change in the Air
Maison d'Etto's end-of-summer email welcomes subscribers with a seasonal editorial concept called The Season Between, describing the shift from warm August days to cooler evenings. It highlights three products: the I-Dream fragrance with solar florals, milk, leather, vanilla and frankincense; the Durban Jane Candle with sandalwood, orris, ambrette and autumn woods; and the Discovery Set, which lets shoppers explore all eight fragrances and includes a $50 credit toward a full-price 60ml bottle. The tone is calm, sensory and aspirational rather than discount-driven, positioning the brand around transitional seasonal rituals. Navigation links cover Fragrance, Candles and Discovery Set, plus social channels. No percentage discount, coupon code or free shipping is mentioned; the only incentive is the Discovery Set credit, and all Discovery Sets are final sale.
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It’s time to choose your FREE gift 🎁
This Clarins marketing email promotes a free gift promotion for its beauty and skincare products. The subject line invites recipients to choose a free gift, and the body explains that customers can select one of five gifts valued at up to $186, plus receive five free samples. A specific anti-aging gift set with five pieces for face and eyes is highlighted as free with any $100 order, using code TTC26. The email also promotes the Club Clarins loyalty program, offering 100 points for signing up and ten points per dollar spent. A B Corp certification message appears near the end. The tone is friendly and promotional, emphasizing value and gifting rather than discounts, with moderate urgency around choosing the gift.
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Explore The Rich Flavors of Fall 🍩🍎
This Plant Therapy email promotes fall-themed limited-time offers, highlighting seasonal scents such as Pumpkin Spice, Apple Cider, and Harvest Moon. It also features Maple Glaze and Cranberry Orange Fizz lip balms plus Candy Apple and Orange Spice candles. The message directs readers to browse new arrivals, best sellers, sale items, essential oils, hair and skin care, and household products. A rewards link and social media links to Facebook, Instagram, Pinterest, and YouTube are included. The tone is warm and seasonal, using fall imagery and emojis in the subject line. No explicit discount code, percentage, or free shipping threshold appears in the visible content, so the email functions mainly as a seasonal product discovery and sale navigation message rather than a direct coupon promotion.
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Your Long Weekend Edit
This email from Wildsmith Skin presents a curated Long Weekend Edit, a collection of restorative skincare, nourishing bodycare and home essentials chosen to suit the slower pace of a Bank Holiday weekend. The message opens with a free delivery incentive on orders over £85, then highlights specific items including the Active Repair Nourishing Cleansing Balm, Active Repair Copper Peptide Cream, Hand and Body Wash and Lotion with Magnolia & Rose, Bath Salts and Stillness Pillow Mist. The tone is calm and welcoming, addressing the reader directly and framing the products as companions to rest and wellbeing. Navigation links cover shop, wellbeing and about sections, with footer links for contact, delivery and the brand approach. No discount code or percentage reduction appears; the only commercial mechanic is the shipping threshold. The email positions the range as a seasonal, self-care oriented edit rather than a hard promotional push.
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Father’s Day favorites are already disappearing🏃♀️
This promotional email from Feeling Sexy Perfume centers on a Father's Day sale, urging recipients to claim up to 15% off before the featured picks sell out. The subject line frames the offer with a sense of urgency, noting that Father's Day favorites are already disappearing, while the preheader reinforces the discount and scarcity. The body includes a countdown timer labeled DEALS ENDS IN, navigation links for Brands, Sale, New Arrivals, Men, and Women, and repeated branding. The tone is friendly and direct, aimed at a general audience of shoppers seeking gifts. The campaign angle combines seasonal gifting with savings and limited availability, encouraging quick action before the promotion ends. No specific product names or coupon codes appear in the visible text.
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Final Days: Fashion Tape BOGO 50% Off ⏳
This promotional email from Hollywood Fashion Secrets announces the final days of a buy-one-get-one 50% off offer on its fashion tape collection. The subject line and preheader both stress urgency with the phrase final days for bogo, and the body repeats that message above a grid of three tape products: Accessory Tape Dots 25-Count, Fashion Tape 36-Count, and a Fashion Tape 36 Pk Tin. Each product has a Shop now call to action. The email also mentions free shipping thresholds, showing Free Shipping $35+ and FREE SHIPPING ON $49 OR MORE, which may confuse readers because the two amounts differ. Social links to Instagram, Facebook, Twitter, TikTok, Pinterest and YouTube appear near the footer, along with unsubscribe, preference management, promotional terms and contact links. The tone is direct and deadline-driven, aimed at general shoppers.
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A Gift from ALLEVEN Awaits
This ALLEVEN marketing email announces a complimentary gift with purchase, positioning the offer as a present awaiting the recipient. The subject line frames the promotion as a gift, while the preheader simply reads SKINCARE. The body includes navigation links for SKINCARE, MAKEUP, and TOOLS, followed by the headline Complimentary Gift With Purchase and a SHOP call to action. A secondary link invites readers to MEET CELIA. Social links to Facebook, Instagram, and YouTube appear near the bottom, along with an unsubscribe option and the brand's New York address. The email contains no explicit discount code, percentage off, or free shipping mention; the central incentive is the gift-with-purchase promotion. The tone is friendly and inviting, with a clear emphasis on gifting and product discovery across skincare, makeup, and tools categories.
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🎁 Get 5 FREE Samples with Any Order
This Clarins marketing email promotes an eye-care focused campaign under the heading 'Bring back your twinkle,' highlighting plant-based skincare and makeup for the delicate eye contour area. The subject line offers five free samples with any order, and the body invites subscribers to join Club Clarins, where one dollar spent equals ten points and new members receive 100 points. The message blends product education about eye beauty with a loyalty program pitch and a sampling incentive. The tone is warm and inviting, using the playful phrase 'EYE AM!' and encouraging recipients to take a closer look at eye care solutions. No specific discount percentage or coupon code appears in the visible newsletter content.
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Meet the Future of Beauty — Live August 27
This email from Ulike Salon announces a live event on August 27 featuring world-renowned experts in science, beauty, and women's health. The subject line frames the event as the future of beauty, positioning it as an educational and inspirational occasion rather than a direct product promotion. The body is brief and primarily invites recipients to join the live session, with no pricing, discount codes, or product listings present. Supporting details include a note about HTML-only formatting, a reminder to add the sender to the address book, and standard unsubscribe and visit-site links. The tone is informative and aspirational, aimed at a general audience interested in beauty and wellness topics. No urgency, scarcity, or savings messaging appears, and no concrete goods or services are offered for sale within the email itself.
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What Kind of Fall Shopper Are You?
This Plant Therapy email is a fall-themed product showcase built around a "Shop Our Fall Drop" concept. It highlights seasonal items such as Pumpkin Spice Blend, a Pumpkin Passive Diffuser, Orange Spice and Candy Apple candles, Harvest Moon Essential Oil Blend, Maple Glaze Lip Balm, and Cranberry Orange Fizz Lip Balm. Navigation links point to Sale, Rewards, New Arrivals, Best Sellers, Essential Oils, Hair & Skin Care, and Household categories. The subject line asks "What Kind of Fall Shopper Are You?" and the preheader simply names the brand. There is no coupon code, percentage discount, free shipping threshold, bundle, giveaway, or early access mentioned in the visible copy, so the email functions as a seasonal new-arrivals and category-browsing message rather than a direct promotional offer. Tone is friendly and seasonal, with no explicit deadline or scarcity language.