Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 426
- Brands
- 13
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NEW Naturally Scented Fall Candles 🍎🍊
This Plant Therapy email announces new naturally scented fall candles, highlighting two specific scents: Candy Apple and Orange Spice. The subject line uses apple and orange emojis to reinforce the seasonal theme. The body is largely navigational, with links to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. A section titled All New: Fall Favorites groups the seasonal products, and a social proof block references press features. The message closes with preference management and unsubscribe links plus a physical mailing address. No discount code, percentage off, free shipping threshold, bundle, giveaway, or limited-time deadline appears in the copy, so the email functions as a new-arrivals announcement rather than a promotional sale. The tone is friendly and product-focused, aimed at a general subscriber audience interested in seasonal home fragrance.
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Did you forget? 25% off ends tonight!
Aramore Skincare sends a final-chance promotional email for its summer sizzle sale, offering 25% off sitewide with the code SIZZLE25 at checkout. The subject line asks whether recipients forgot and stresses that the discount ends tonight, while the preheader and body highlight free shipping on orders over $75. The message includes a customer testimonial about visible skin improvements within days and points shoppers toward the brand's most loved products. Navigation links cover shop all, the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, plus Instagram and Facebook. The sale ends August 18 at 11:59pm ET, and an unsubscribe link is provided. The tone is friendly and urgent, aimed at a general skincare audience.
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Psst…Meet Your New Push-Up Bra
This marketing email from Hollywood Fashion Secrets introduces a new Double-Sided Adhesive Push-Up Bra, positioning it as a fresh product arrival. The subject line uses a playful, conspiratorial tone with the word 'Psst' to draw attention, while the preheader simply repeats the brand name. The body highlights the bra in two colorways, Black and Light, with repeated 'SHOP NOW' calls to action. Shipping incentives appear prominently, mentioning free shipping on orders over $35 and over $49, though the two thresholds are inconsistent. The email relies on product imagery and social media links rather than detailed copy, and it includes standard footer elements such as unsubscribe and promotional terms. Overall it is a concise product-launch message aimed at a general audience with a friendly, slightly urgent tone.
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It's official: Round Lab x Kulani Kinis is here
Round Lab announces a limited edition collaboration with Kulani Kinis, presenting a sun-care bundle designed for before, during, and after sun exposure. The email promotes a Back to School sale offering 20% off sitewide with the code BTS2026, valid for a limited time and excluding gift cards, previous purchases, and sale items. Featured products include the Vita Niacinamide Glow Capsule Cream, Birch Juice Moisturizing Sun Serum SPF 50, 1025 Dokdo Cleanser, Birch Moisturizing Sun Cushion SPF 50+, 1025 Dokdo Toner, and a limited edition Birch Moisturizing Lip Balm with Silicone Brush Set. Each item is shown with a Save 20% label. The message also references a rewards points balance and encourages subscribers to follow the brand on Instagram and TikTok.
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👀Notice: Price drops applied sitewide
This promotional email from Feeling Sexy Perfume announces sitewide price drops, telling recipients their cart is waiting and that they can unlock up to 15% off with newly applied reductions. The subject line uses an eyes emoji to draw attention to the notice, while the preheader repeats the cart reminder and the discount ceiling. The body is brief, consisting mainly of navigation links for Brands, Sale, New Arrivals, Men, and Women, plus repeated brand imagery. There is no explicit coupon code, deadline, or product detail beyond the brand name. The message targets a general audience with a savings-focused, mildly urgent tone built around the idea that prices have already been lowered and the shopper's cart is still pending.
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⚡ Member Day Weekend: Air 10 drops to $259.
This marketing email announces a Member Day Weekend promotion centered on the Air 10 product, which is reduced to a price of $259. The subject line uses a lightning bolt emoji to signal urgency and highlights the price drop. The preheader and body both instruct recipients to use the coupon code EMAIL01 at checkout to unlock exclusive free gifts. The message is addressed to members, implying a loyalty-focused audience, and combines a price reduction with a gift-with-purchase incentive. The body is short and largely boilerplate, including HTML-only viewing instructions, an address book reminder, unsubscribe link, and a visit site link. There is no editorial content, product description, or lifestyle imagery described in the text. The overall angle is savings and exclusivity for members during a limited weekend event.
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Meet the Double Serum Collection ✨
This Clarins marketing email introduces the Double Serum Collection, framing it as a proven skincare range built on thirty years of longevity science and epigenetics research. The message highlights visible benefits such as smoother, firmer and more radiant-looking skin. A prominent incentive offers a free seven-piece skincare gift valued at $130. The email also promotes the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive 100 points. A B Corp certification message reinforces social and environmental responsibility. The tone is aspirational and premium, targeting a general beauty audience with a product-focused editorial angle rather than a hard discount. The call to action invites recipients to shop the collection and join the loyalty club.
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Free Gift: Don't Miss Out
This Wildsmith Skin email is a last-chance promotional campaign centered on a free gift with purchase. The subject line announces a free gift and urges recipients not to miss out, while the preheader and body emphasize that time is running out. The offer gives the bestselling Active Super Eye Serum, valued at £100, free with any order over £120. The serum is described as targeting dark circles, puffiness, lines and wrinkles. The email states the offer ends tonight and includes terms noting validity until 11:59PM GMT on 16.08.26, with no combination with other promotions or discounts. The tone is friendly and caring, signed by The Wildsmith Team, and the primary call to action is Shop Now. The campaign combines a gift-with-purchase incentive with strong urgency and a clear minimum spend threshold.
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❄️ Powerful results. Zero pain.
This email promotes a product feature called Sapphire Ice-Cooling technology, framing it as delivering powerful results with zero pain. The subject line uses a snowflake emoji and a benefit-driven promise, while the preheader invites readers to see how the technology changes everything. The body is largely a technical fallback message explaining that the email was sent as HTML-only and providing a link to view it, plus standard footer elements such as an address-book reminder, unsubscribe link, and visit-site link. There is no explicit discount, coupon, price, free shipping offer, bundle, giveaway, or early access mentioned. The message functions as a product-focused announcement rather than a promotional sale, with a confident, benefit-oriented tone and no stated deadline or urgency.
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✨ Your 1,000 Bonus Points Are Waiting — Last Day
This Clarins email promotes the Club Clarins loyalty program and a cleansing routine. The subject line announces that 1,000 bonus points are waiting and that it is the last day, creating urgency around a loyalty reward. The body explains the brand's two-step cleansing approach, encouraging readers to find a cleanser and toner pair suited to their skin type. It also highlights the loyalty scheme, stating that one dollar spent equals ten points, and offers 100 points for signing up. The message is aimed at a general audience with a friendly, informative tone, blending skincare education with a membership incentive. No specific product names, prices, or discount codes appear in the visible content, so the primary commercial hook is the points-based loyalty offer rather than a direct price promotion.
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Last Chance for Your Free Gift 🎁
This Wildsmith Skin email is a final-notice promotional campaign centered on a free gift with purchase. The subject line announces a last chance to claim a complimentary gift, and the body explains that the bestselling Active Super Eye Serum, valued at £100, is included free with orders over £120. The message describes the serum's plant actives that plump and smooth lines and wrinkles while easing inflammation to reduce dark circles and puffiness. The offer expires tomorrow, with terms stating validity until 11:59PM GMT on 16.08.26 and exclusion from combination with other promotions or discounts. The tone is friendly yet urgent, emphasizing scarcity through repeated final-chance language. The email targets a general skincare audience and drives immediate shopping through a clear call to action.
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Re: your discount
Aramore Skincare sends a short reminder email from CEO Melisse Shaban about the ongoing Summer Sizzle Sale. The message states that everything on the site is 25% off, including the brand's NAD+ boosting skincare products, and encourages recipients to try something new or restock a favorite item. It notes the sale ends on 8/18 and will not be extended, then instructs shoppers to use code SIZZLE25 at checkout. Subscriptions are excluded from the promotion, while everything else is described as eligible. The email closes with a thank-you for supporting the brand and a standard unsubscribe footer. The tone is personal and conversational, with a clear deadline and a simple call to action to start building a cart.
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How Many Pumpkins Are Too Many? 🎃
This Plant Therapy email uses a playful subject line asking how many pumpkins are too many, paired with a pumpkin emoji, to spotlight a new Pumpkin Passive Diffuser. The body is largely navigational, offering links to browse, sale, rewards, new arrivals, best sellers, essential oils, hair and skin care, and household categories. A welcome section and social media links to Facebook, Instagram, Pinterest, and YouTube appear, along with a press mentions block. The email includes preference management and unsubscribe links plus a physical mailing address. No discount code, percentage off, free shipping threshold, or limited-time deadline is stated, so the message functions mainly as a new-product announcement and brand navigation digest rather than a promotional sale campaign.
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A New Chapter for Our Candles
This Maison d'Etto email announces redesigned packaging for the brand's candles, framing the change as a new chapter. The copy explains that the candles now arrive in a structured rigid box with an embossed sleeve and a platform tray that holds the candle inside. Lifting the lid reveals the candle, which the brand describes as a considered moment of anticipation and discovery inspired by the unboxing experience of its EDP fragrances. The message positions the experience of fragrance as beginning long before the flame is lit. Navigation links point to candles, fragrance, and a discovery set, and the footer offers preference updates, an unsubscribe option, and social profiles. No discount, coupon, free shipping threshold, gift, bundle, or giveaway appears anywhere in the message, so the email functions purely as a product and packaging announcement rather than a promotional sale.
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1,000 Bonus Points Are Waiting
This Clarins marketing email promotes the Club Clarins loyalty program, offering 1,000 bonus points to members who make a purchase of $100 or more between August 13 and 15. The subject line highlights the bonus points as the main hook, while the preheader mentions seven skincare favourites in a reusable bag. The email encourages sign-ups with 100 points for joining and explains the earning structure of ten points per dollar spent. It also references the brand's social and environmental impact certification. The tone is friendly and incentive-driven, targeting existing or prospective loyalty members with a time-limited points promotion rather than a direct percentage discount.
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All Things Roses for Rose Absolute ⭐⭐⭐⭐⭐
This Plant Therapy email promotes rose-themed skincare and essential oil products, headlined by five-star reviews for Rose Absolute. It highlights three ready-to-use rose items: a Rose & Witch Hazel Facial Toner, a Rose with Bakuchiol Facial Serum, and Rose Hydrosol. A 30% discount is featured specifically on the Rose with Bakuchiol Facial Serum. The message also links to broader shopping categories including new arrivals, best sellers, sale, essential oils, hair and skin care, and household products. The tone is friendly and celebratory, leaning on social proof through star ratings and brand recognition. Navigation links cover browsing, sale, and rewards, while footer content handles preferences and unsubscribe options. The email targets a general audience with a savings-focused angle and moderate urgency around the limited serum discount.
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Thoughtfully Paired, With A Saving
This Wildsmith Skin email promotes thoughtfully paired body care duos, presenting bundles of complementary formulations for skin, hands and hair. The message highlights three main duos: a Body Care Duo with Vitality Brightening and Stillness Nourishing cleansers, a Body Oils Duo designed around day-to-night use, and a Wash and Lotion Duo fragranced with Linden, Roman Chamomile and Cedarwood. Each duo shows a crossed-out original price and a lower current price, communicating a considered saving. Free delivery is offered on orders over £85. The tone is calm, premium and informative, emphasising harmony between products rather than aggressive discounting. The email also mentions hand care and English ceramic duos, and closes with brand, contact and unsubscribe information.
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Price drop: Up to 15% off Father’s Day sets today
This promotional email from Feeling Sexy Perfume announces a Father's Day price drop with up to 15% off sets. The subject line leads with the discount, while the preheader urges recipients to act quickly before the bonus discount disappears. The body is largely image-based, showing six images and ten links, with navigation for Brands, Sale, New Arrivals, Men, and Women. The message targets a general audience with a friendly but urgent tone, emphasizing savings and a seasonal gifting angle. No specific product names, coupon codes, or prices appear in the visible text, so the offer is communicated mainly through the subject line and preheader. The email ends with a standard unsubscribe notice from Feeling Sexy Perfume.
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🤫 The It-Girl Secret Is 30% OFF
This promotional email from Hollywood Fashion Secrets announces a 30% discount on silicone cover ups, framed as a Hollywood fashion secret. The subject line uses a whisper emoji and the phrase 'The It-Girl Secret Is 30% OFF' to create intrigue, while the preheader reinforces the Hollywood fashion secrets theme. The body is minimal, featuring the product name, a shop now call to action, and a date of August 16. Shipping incentives appear twice: 'Free Shipping $35+' and 'FREE SHIPPING ON $49 OR MORE'. Social media links and standard footer elements round out the message. The campaign targets a general audience with a friendly, playful tone and leans on savings and exclusivity angles rather than detailed product education.
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The Golden Hour Edit
This Maison d'Etto email, titled The Golden Hour Edit, is a brand-led editorial newsletter introducing a curated fragrance theme rather than a discount promotion. It opens with poetic copy about golden hour and then presents three named fragrances: Noisette, described with lavender, orris and ambrette; I-Dream, a cloudlike blend of solar florals, warm milk, saddle leather, vanilla and frankincense; and Verdades, pairing orange blossom and jasmine with vanilla. Each fragrance has a short sensory description and a shop link. The email also links to broader Fragrance, Candles and Discovery Set categories, plus social channels. There is no coupon, percentage discount, free shipping threshold, bundle pricing or limited-time urgency stated. The tone is aspirational and sensory, aimed at a general audience, positioning the products as evocative summer moments rather than transactional offers.
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Everything is Coming Up Roses 🌹
This Plant Therapy email promotes a fan-favorite product, Rose Absolute Essential Oil, with a headline discount of 40% off. The subject line uses a rose emoji and a playful phrase, while the preheader simply names the brand. The body includes navigation links for browsing, sale, and rewards, plus category links for new arrivals, best sellers, essential oils, hair and skin care, and household items. The email also references brand press coverage and provides preference management and unsubscribe options. The primary commercial message is a percentage discount on a single named essential oil, supported by repeated calls to shop the featured product and broader sale sections. The tone is friendly and promotional, with moderate urgency implied by the limited-time sale framing.
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Introducing Our New All-in-One Concealer ✨
Clarins announces the launch of its new Skin Illusion All-in-One Concealer in this promotional email. The message highlights the product's skincare-infused formula, claiming over 70% instant hydration and 24-hour flawless wear in a single swipe. A free makeup sponge is offered with any purchase of the new concealer, adding a gift-with-purchase incentive. The email also promotes the Club Clarins loyalty program, noting that members earn ten points per dollar spent and receive 100 points for signing up. The tone is friendly and aspirational, blending product education with a clear call to action to meet your shade match. The campaign centers on newness and product launch rather than a seasonal occasion.
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How does 25% off sound?
Aramore Skincare sends a promotional email announcing a summer sizzle sale with 25% off its full lineup of NAD+ boosting skincare products. The subject line asks how 25% off sounds, and the preheader highlights free shipping on orders over $75. The body urges customers to take advantage of the hot August deal, instructing them to use code SIZZLE24 at checkout. The discount ends August 18 at 11:59 pm ET and excludes subscriptions. Three featured award-winning products are promoted: NAD+ Cell Energizing Treatment, NAD+ Cell Restoration Cream, and Retinol Peptide Boosting Serum. Navigation links cover shop, science, account, FAQs, ingredients, and store locator. The tone is friendly and urgent, emphasizing savings and a limited-time window.
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The Mask That Changes Everything. Science-backed recovery.
This Alleven skincare email announces the Stellar Mask with a subject line claiming it changes everything and offers science-backed recovery. The body is minimal, consisting mainly of navigation links for skincare, makeup and tools, repeated Stellar Mask headings, a shop call to action, and a meet Celia link, plus social media links and an unsubscribe footer. There is no discount code, price, free shipping offer, bundle or giveaway mentioned anywhere in the message. The email functions as a product awareness or launch style announcement rather than a promotional sale, targeting a general skincare audience with a confident, science-oriented tone and no explicit time pressure or deadline.