Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 426
- Brands
- 13
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Why’s everyone obsessed with peptides?
This Aramore Skincare email is an educational and promotional newsletter built around peptides. The subject line asks why everyone is obsessed with peptides, and the body explains that peptides are amino acid chains while highlighting the Retinol Peptide Booster Serum, which contains collagen fragment peptides plus retinol. The message frames the product as delivering two powerful benefits in one. A free shipping threshold of orders over $75 appears in the preheader and body, giving a clear purchase incentive. Navigation links cover shop all, the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, plus Instagram and Facebook. The tone is informative and approachable, aimed at a general skincare audience, with no explicit countdown or deadline beyond the shipping offer.
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💸 Limited Time: Earn a $100 Reward
This Clarins marketing email promotes the Club Clarins loyalty program with a limited-time reward offer. The subject line highlights earning a $100 reward, and the body explains that members can redeem 10,000 points for $100 in Club Clarins Dollars to use on a future order, valid until August 28. It also encourages new sign-ups with 100 bonus points and explains the earning rate of 10 points per $1 spent. The email features several skincare products, including Double Serum anti-aging serum, Extra-Firming Night cream, a refillable Extra-Firming Energy moisturizer, and Double Serum Eye concentrate. The tone is friendly and benefit-driven, emphasizing loyalty rewards and product discovery rather than a direct percentage discount. A B Corp certification message appears near the footer.
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Virgo Season Begins ♍
This Maison d'Etto email welcomes subscribers and introduces Noisette, a fragrance positioned for Virgo season, running August 23 to September 22. The copy describes Noisette as a blend of French lavender, soft orris, ambrette seed, and warm white amber, framing it as calm, understated, and nuanced. The message invites readers to shop Noisette and, for those hesitant about a full bottle, promotes a Discovery Set containing all eight fragrances. The set includes a fifty-dollar credit toward a full-size bottle purchased later, and the email notes that the credit arrives by email after purchase and that Discovery Sets are final sale. Navigation links cover Fragrance, Candles, and Discovery Set, alongside social media links and standard preference and unsubscribe options. The tone is refined and editorial rather than discount-driven.
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ENDS TONIGHT: 20% Off All Oils ⏰
This Plant Therapy email is a last-chance promotional campaign for essential oils, announced in the subject line as ending tonight. The main offer gives 20% off essential oils when a customer spends $75 or more, repeated twice in the body to reinforce the threshold. Three products are featured with images and shop-now calls to action: Jack-O'-Lantern Essential Oil Blend, Lemongrass Essential Oil, and Rose Pure Absolute. Navigation links direct readers to new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household items. The design uses a Halloween-themed product name and a single clock emoji in the subject line to signal urgency. A rewards link, social media links, press mentions, and standard preference and unsubscribe options complete the layout. Terms and conditions are noted without detail.
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Father’s Day Prices Just Got Better👀
This promotional email from Feeling Sexy Perfume announces a Father's Day sale with storewide savings of up to 15 percent. The subject line teases improved prices, and the preheader reinforces that more great prices have landed. The body is dominated by repeated brand imagery and navigation links for Brands, Sale, New Arrivals, Men, and Women, suggesting a visual, image-heavy layout rather than long copy. The message targets a general shopping audience with a seasonal gifting angle tied to Father's Day. Tone is friendly and upbeat, using an eye emoji to draw attention. Urgency is moderate, framed around a limited seasonal event rather than a countdown. No specific product names, coupon codes, or free shipping thresholds appear in the visible text, so the primary offer is a percentage discount storewide.
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Back to School. $90 Off Air 10. 🎒
This promotional email from an athletic footwear brand announces a back-to-school offer on the Air 10 shoe model. The subject line leads with the seasonal hook and a $90 discount, reinforced by a backpack emoji. The preheader repeats the $90 saving and adds a limited-time framing plus aspirational copy about staying smooth and confident for the new semester. The body is short, essentially restating the same discount and seasonal message, followed by standard footer elements such as an HTML-view link, address book reminder, unsubscribe link and site visit link. There is no product catalog, no lifestyle imagery description in the text, and no additional offers beyond the single price reduction. The email relies on a simple, direct savings message aimed at a broad back-to-school shopping audience.
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Last Day: Your Bonus Gift Awaits 🎁
This Clarins promotional email announces the final day of a gift-with-purchase offer. Shoppers who spend at least $100 receive a seven-piece skincare gift set that includes a bag, while those spending $125 or more also get a trial-size Moisture-Rich Body Lotion, with the combined value stated as $138. The code GOLDEN26 is provided for redemption. The message also promotes the Club Clarins loyalty program, highlighting that one dollar spent equals ten points and that new members receive 100 points on sign-up. A B Corp certification note appears twice, reinforcing social and environmental responsibility. The tone is friendly and urgent, driven by the last-day framing and the bonus gift headline. No specific percentage discount is mentioned; the incentive centers on free gifts tied to spending thresholds.
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Two Moisturisers. Two Distinct Skin Needs.
This Wildsmith Skin email compares two moisturisers to help subscribers choose based on skin needs. It presents the Hydrating Light Cream for lightweight daily hydration, suited to normal, combination or oil-prone skin, and the Active Repair Copper Peptide Cream for firmness, elasticity and fine lines. A Routine Builder quiz offers personalised guidance, and customers who buy three or more products receive 15% off. Free delivery applies to orders over £85. The tone is informative and consultative, framing the choice as a match between formula and individual skin concerns rather than a generic promotion. Navigation links cover shop, wellbeing and about sections, with contact, delivery and approach information in the footer. The email targets a general skincare audience with an educational, needs-based angle and a modest purchase incentive.
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The biggest skin red flags?
This Aramore Skincare email uses an educational, science-led angle to promote its NAD+ skincare range. The subject line asks about the biggest skin red flags, and the body lists signs of declining NAD+, such as slow recovery, dull or tired-looking skin, loss of firmness, and dryness or irritation. The message then directs readers to shop NAD+ skincare. A free shipping threshold of orders over $75 appears in both the preheader and body, giving a clear purchase incentive. Navigation links cover products, science, ingredients, journal, and store locator, reinforcing a research-driven brand identity. The tone is informative and problem-focused rather than overtly promotional, aiming to educate readers about skin concerns before presenting the product line as a solution. No specific discount code or percentage reduction is mentioned beyond the shipping offer.
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Last Two Days to Save 20% On ALL EOs 💧
This Plant Therapy email promotes a limited-time sale on essential oils, offering 20% off when customers spend at least $75. The subject line emphasizes that only two days remain, creating urgency around the promotion. The body repeats the core offer prominently and directs readers to browse new arrivals, best sellers, the sale section, essential oils, hair and skin care, and household products. Navigation links for browsing, sale, and rewards appear near the top, while social media links and a brand credibility section round out the message. The email closes with standard terms, preference management, unsubscribe options, and a physical mailing address. Overall it is a straightforward promotional campaign aimed at driving purchases through a percentage discount tied to a spending threshold.
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IPL Shouldn't Hurt. ❄️
This email promotes a cooling technology designed to make IPL hair removal less painful, using the subject line "IPL Shouldn't Hurt" and a preheader about comfort. The body is largely a fallback notice stating the message was sent as HTML-only, with a link to view it online, plus standard footer elements such as an address-book reminder, unsubscribe link, and visit-site link. There is no explicit discount, coupon, free shipping, bundle, or giveaway mentioned, so the offer type is no-explicit-offer. The tone is informative and empathetic, addressing discomfort concerns, while urgency is absent. The campaign angle centers on education about the cooling technology rather than savings or scarcity. No concrete products are named beyond the generic IPL device category, and the audience appears general.
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Candles for Every Moment
This editorial email from Maison d'Etto welcomes subscribers and presents three signature candles, each tied to a different moment: Canaan for travel and escape, Verdades for gifting and celebration, and Durban Jane for grounding and calm at home. The message uses sensory scent descriptions, listing notes such as oud, tuberose, neroli, orange blossom, jasmine, vanilla, sandalwood, orris, and ambrette. Each candle section includes a short 'Perfect for' suggestion and a shop link, encouraging browsing rather than a hard sell. The email also promotes a Discovery Set and links to social channels. No discount, coupon, free shipping, or deadline appears, so the campaign relies on storytelling, mood, and product discovery to drive interest.
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Save Up to 15% on Bundles 💜
This Clarins marketing email promotes a limited-time bundle offer under the subject line 'Save Up to 15% on Bundles.' The body highlights that for three days only customers can receive a bonus gift, and it invites subscribers to discover over 70 bundles paired to complement their routine, saving up to 15% when purchasing two select products together. A prominent call-to-action button reads 'BUNDLE & SAVE UP TO 15%.' The email also promotes the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new members get 100 points when they sign up. A B Corp certification message about social and environmental impact appears near the bottom. The tone is friendly and savings-focused, with moderate urgency created by the three-day window. No specific coupon code appears in the visible newsletter content.
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HUGE Essential Oil Savings On Now!
This promotional email from Plant Therapy announces a sitewide essential oil savings event. The subject line promises huge essential oil savings, and the body repeats the core offer: 20% off essential oils when spending $75 or more. Navigation links direct recipients to browse, sale, and rewards sections, while call-to-action buttons invite shopping new arrivals, best sellers, the sale category, essential oils, hair and skin care, and household products. A welcome section and social media links to Facebook, Instagram, Pinterest, and YouTube appear, along with a press mentions area. The email closes with terms and conditions, preference management, unsubscribe options, and the company's physical address in Twin Falls, Idaho. The tone is friendly and savings-focused, with moderate urgency created by the limited-time sale framing. No specific product names, coupon codes, or shipping offers are mentioned beyond the percentage discount threshold.
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Your Outfit Essential Is BOGO 50% Off 🎀
This promotional email from Hollywood Fashion Secrets centers on its iconic fashion tape, positioned as an outfit essential. The subject line announces a BOGO 50% Off deal, and the body urges recipients to claim the essential and buy now. Shipping incentives appear twice: free shipping on orders of $35 or more, and a separate mention of free shipping on $49 or more. The message is short and action-oriented, with repeated calls to buy and a clear product focus. Social links to Instagram, Facebook, Twitter, TikTok, Pinterest and YouTube encourage ongoing connection, while footer links cover unsubscribe, preferences, promo terms and contact. The tone is friendly and playful, using a ribbon emoji, and the campaign leans on savings and convenience rather than editorial content or newness.
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Limited-Time: 20% Off ALL Essential Oils
This promotional email from Plant Therapy announces a limited-time offer of 20% off all essential oils when customers spend $75 or more. The subject line emphasizes the time-sensitive nature of the deal, while the preheader simply identifies the brand. The body includes navigation links to browse, sale, and rewards sections, followed by the main promotional message repeated twice. Several shopping categories are highlighted, including new arrivals, best sellers, sale items, essential oils, hair and skin care, and household products. The email also features a welcome section, social media links, a press mentions area, and standard footer options for managing preferences or unsubscribing. The overall tone is direct and savings-focused, targeting a general audience with a clear spending threshold to unlock the discount.
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20% off sitewide ends tonight
This Round Lab promotional email announces a sitewide 20% off sale ending tonight, urging recipients to complete purchases before the deadline. The message features a coupon code BTS2026 and highlights several skincare products, including the Birch Moisturizing Sunscreen UVLock SPF 45+, the 1025 Dokdo Cleanser, and the Birch Moisturizing Sun Cushion SPF 50+. It also introduces a new launch: the Before Sun and After Sun Glow Bundle, part of a Kulani Kinis X Round Lab collaboration. The email emphasizes limited-time urgency, notes exclusions and that the offer cannot be combined with other promotions, and mentions the recipient's rewards points balance. The tone is friendly and direct, aimed at general skincare shoppers, with a clear savings-focused angle and high urgency driven by the same-day expiration.
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Countdown's on: Extra 15% off for Dad!
This promotional email from Feeling Sexy Perfume announces a Father's Day sale with an extra 15 percent discount for Dad. The subject line urges recipients not to wait, and the preheader states the Father's Day countdown has begun. The body repeats this countdown message and includes a prominent deals-ends-in countdown timer, creating urgency around the offer. Navigation links point to Brands, Sale, New Arrivals, Men, and Women sections, suggesting a broad product catalog beyond the featured promotion. The email is short, image-heavy, and focused on driving immediate action through a time-limited discount. It closes with a standard unsubscribe notice identifying the sender as Feeling Sexy Perfume. No specific product names, prices, or coupon codes appear in the visible copy, so the message relies on the percentage discount and countdown to motivate shoppers.
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Body Care Tailored To Your Skin
This Wildsmith Skin email promotes a range of body cleansers formulated for different skin concerns. It opens with a free delivery incentive on orders over £85, then introduces three products: Stillness Nourishing Body Cleanser for dry, dehydrated skin; Vitality Brightening Body Cleanser for dull, lacklustre skin; and Purity Exfoliating Body Cleanser for smoother, clearer-looking skin. Each is described as clinically proven, combining actives, botanical extracts and essential oils. A 'Goes well with' section cross-sells matching body oils. The tone is informative and premium, emphasising targeted skincare benefits rather than discounts. The only commercial offer is the free shipping threshold, and the call to action is repeated 'Shop Now' links throughout.
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Back to Routine, the Clarins Way
This Clarins marketing email promotes a back-to-routine seasonal refresh of skincare and beauty essentials. The subject line frames the campaign around returning to daily routines, while the body invites recipients to refresh their regimen and discover Clarins essentials and new beauty must-haves. The most prominent incentive is a free seven-piece skincare gift valued at $130. The email also highlights the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new members receive 100 points when they sign up. The tone is friendly and aspirational, emphasizing self-care and starting fresh for the season. There is no explicit percentage discount or coupon code in the visible content; the main commercial hooks are the gift-with-purchase and the loyalty points offer. The message targets a general beauty audience rather than a narrow segment.
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Ready for something new? So did we
Round Lab sends a promotional email announcing a sitewide 20% discount with code BTS2026, framed around a new semester and a fresh skincare routine. The message highlights popular products such as Dokdo Toner and the new best selling Birch Sun Serum, positioning them as eligible for the discount. It also introduces a new collaboration pouch described as cute and useful for carrying skincare on the go. A limited edition Kulani Kinis X Round Lab Sun and After Sun Glow Bundle is featured as well. The tone is warm and community-oriented, thanking subscribers for being part of the clean beauty community and wishing them a fresh start with glowing skin. The email closes with a friendly sign-off from Round Lab and an unsubscribe link.
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No More Wardrobe Drama 💕
This email from Hollywood Fashion Secrets welcomes subscribers and centers on solving wardrobe problems with a practical outfit checklist. It highlights several small fashion accessories: temporary hem tape in an 18 count, a fashion tape value pack, garment shields in a 10 count, clear bra straps in two pairs, and anti static spray. The message frames these items as ways to perfect your fit and get dressed stress free, positioning the brand as a source of Hollywood fashion secrets. A free shipping threshold is promoted, with the body mentioning free shipping on orders of $35 or more while another line states free shipping on $49 or more. The tone is friendly and lightly playful, using emoji in the subject line and a conversational problem-solution angle rather than a hard sell.
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NEW Candle Launch: Verdades
This Maison d'Etto email announces the launch of the new Verdades Candle, extending the brand's existing Verdades fragrance line into home scenting. The message opens with a welcome line and a prominent headline inviting readers to meet the new candle. Body copy describes the candle's notes of orange blossom, jasmine, and warm vanilla, framing it as radiant yet comforting and connecting it to the original eau de parfum. Two primary calls to action direct readers to shop the candle and the fragrance, followed by navigation links for Fragrance, Candles, and Discovery Set. Social links to Instagram, TikTok, Pinterest, and Facebook appear near the footer, along with preference and unsubscribe options. No discount, coupon, free shipping, or time-limited promotion is mentioned anywhere in the email.
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Your Summer Glow, Protected ☀
This Clarins email promotes a summer skincare routine under the subject line about protecting a summer glow. The main editorial focus is a "Summer Brightening Duo" of two Clarins favourites said to support a brighter, more even-looking complexion through the rest of summer. A prominent incentive is a free seven-piece gift that includes a chic pouch, presented near the top of the message. The email also highlights the Club Clarins loyalty programme, explaining that one dollar spent equals ten points and offering 100 points for signing up, with a join call to action. A B Corp-style social and environmental standards message appears with a learn-more link. The tone is friendly and seasonal, aimed at a general beauty audience, with a soft rather than urgent call to shop the duo.