Health and Wellness ecommerce email examples
Health and wellness brands sell routines and trust. Browse emails that explain products, share science, and build habits.
- Emails
- 144
- Brands
- 6
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The Ingredient Bees Depend On
This Beekeeper's Naturals email is an educational and product-focused newsletter centered on propolis, the substance bees use to protect their hive. It explains propolis benefits for humans, including immune support, antioxidants, and vitamins and minerals, then highlights five-star immune products such as Propolis Immune Support Throat Spray, Propolis + Vitamin C Liposomal, Propolis Throat Soother, and Propolis Honey Soothing Lozenges. A founder story describes how Carly discovered bee propolis in an Italian pharmacy and built the brand around it. The email also promotes bee-saving merchandise and daily routine usage. Commercial perks include free shipping on orders over $60, a 15% subscribe-and-save discount, and SMS-exclusive offers. The tone is friendly and informative, with a clear educational angle and moderate urgency around shopping bestsellers and subscribing.
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Think collagen's just for skin?
This Vitamin Planet email is an educational, editorial-style newsletter about collagen, framed around the question of whether collagen is only for skin. It explains that collagen is the body's most abundant protein and supports skin, hair, nails, joints, bones, muscles and gut lining, and that production slows with age. The email details the product's two collagen types, Type I and Type III, and highlights 1200mg hydrolysed peptides per serving, low molecular weight for absorption, small capsules without fishy aftertaste, and a 120-capsule, 40-day supply. It notes vegan-friendly formulation process, non-GMO, GMP certification and UK manufacturing, plus sensible pricing. A note from Helen, Customer Services, invites replies. No discount, coupon, free shipping or other explicit offer appears, so the message relies on education and product explanation rather than promotional incentives.
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FINAL HOURS: 20% Off Ends at Midnight
This Beekeeper's Naturals email is a final-hours promotional campaign for a back-to-school sale offering 20% off kids and immune essentials, ending at 11:59pm PT. The message highlights a free Kids Liposomal Vitamin C 12-count with orders over $100, with the discount automatically applied and no code required. Featured products include Propolis Immune Support Throat Spray, a kid's propolis immune support spray, a limited-edition Crayola collaboration throat soothing lozenge pop, and Propolis plus Vitamin C Liposomal. The email emphasizes urgency through repeated final-hours language and multiple save-20% calls to action. Additional perks mentioned include free shipping on qualifying orders, a subscribe-and-save 15% option, and SMS signup for exclusive offers. The tone is friendly and family-focused, targeting general shoppers preparing for the school season.
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Work smarter. Feel better.
This promotional email from Relax The Back uses the subject line "Work smarter. Feel better." to frame ergonomic comfort as a productivity benefit. The body is short and image-heavy, with fifteen images and fifteen links but only about 145 words of text. The central message is a 20% saving on Humanscale products, repeated twice for emphasis. Supporting content includes a link to ergonomic desk setup guidelines, which positions the brand as an authority on workplace wellness, plus repeated calls to find a local store. The preheader simply reads SHOP. The tone is friendly and benefit-led rather than aggressive, and there is no explicit deadline or countdown, so urgency stays low. The email targets a general audience interested in home or office ergonomics and directs them toward both online shopping and in-store visits.
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Last Chance to Stock Up 📣
Beekeeper's Naturals sends a last-chance email closing its Back to School Sale, offering 20% off sitewide with the discount applied automatically and no code required. The sale ends August 11, and the copy warns similar deals will not return until Black Friday. Shoppers who spend $100 receive a free Kids Liposomal Vitamin C 12-count added to their order. The email targets both parents and teachers, splitting product recommendations into kids' and adult immune essentials. Additional perks mentioned include free shipping on orders over $60, a 15% subscribe-and-save discount, and SMS signup for exclusive offers. The tone is urgent and friendly, emphasizing stocking up on daily immune support before the promotion expires.
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Your FREE Gift Is Waiting 💛
This promotional email from Beekeeper's Naturals announces a Back to School Sale offering 20% off plus a free gift. Shoppers who spend $100 receive a free Kids Liposomal Vitamin C 12-count automatically added to their order, with no code required. The discount is applied automatically and the promotion ends August 11. The email highlights several product bundles, including a kid's daily bundle, a kid's throat spray 4-pack, and a Family Travel Kit for immune support. Additional perks mentioned include free shipping on orders over $60, a 15% subscribe-and-save discount, and SMS signup for exclusive offers. The tone is friendly and urgent, encouraging customers to stock up before the deal expires. Social media links and customer service contact information are also included.
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The Kids Aren't the Only Ones Heading Back
Beekeeper's Naturals sends a back-to-school promotion centered on adult immune support rather than children's products. The subject line playfully notes that kids are not the only ones heading back, and the preheader announces a 20% back-to-school sale on adult immune essentials. The body explains that classroom germs travel home, so customers should build a daily routine and stock their medicine cabinet. A cart of $100 or more earns a free Kid's Vitamin C Immune Support 12-count, added automatically. Featured items include Propolis Immune Support Throat Spray, Propolis plus Vitamin C Liposomal, an Adult Cough Syrup Bundle, and Soothing Lozenges, each marked save 20%. The email also mentions free shipping over $60, a subscribe-and-save 15% option, and SMS signup for exclusive offers. The discount is applied automatically with no code and ends August 11. A postscript addresses non-parents, encouraging them to stock up on daily immune support for the busy season ahead.
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tubclub™ Double Points Weekend Starts Now
This Bathorium email announces a "Double Points Weekend" for members of its tubclub loyalty program. The subject line and preheader both use the phrase "Double Up" to signal that shoppers can earn twice the usual points during the promotional window. The body is largely image-based, with a single call-to-action button reading "Redeem My Points" directing recipients to the loyalty portal. There is no explicit discount code, percentage off, free shipping threshold, or product listing in the visible text. The message targets existing loyalty members rather than new customers, and it leans on exclusivity and urgency by framing the benefit as a limited weekend event. The tone is brief, friendly, and action-oriented, with minimal copy and a clear single next step.
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20% Off Your Kid’s *Favorite* Immune Support
This promotional email from Beekeeper's Naturals announces a back-to-school sale offering 20% off all children's immune support products. The subject line highlights the discount on a kid's favorite immune support, while the preheader mentions a free Kid's Immune Support Liposomal gift on orders over $100. The body emphasizes the new school year and busy days, positioning daily immune support as an easy routine addition. Featured products include Kid's Propolis Spray, Kid's Immune Support plus Vitamin C Liposomal, a limited edition Crayola collaboration throat lozenge pop, and Kid's Cough Syrup. A Classroom Essentials Bundle is also promoted, containing lozenge pops, throat sprays, liposomal supplements, crayons, a pencil pouch, and a coloring page. The email notes the discount is automatically applied with no code needed and expires August 11. Additional perks include free shipping over $60, subscribe-and-save at 15%, and SMS offers.
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Feeling puffy or sluggish? Your lymphatic system could be the missing piece.
This Vitamin Planet email is an educational wellness newsletter focused on the lymphatic system. It opens with a subject line asking whether readers feel puffy or sluggish, then explains in plain language what the lymphatic system does, covering fluid balance, skin appearance, everyday recovery, immune health and nervous system function. A note signed by Helen, Customer Services, frames the message personally and invites replies. The email then introduces Nutrapure Lymphatic Drainage+ herbal liquid drops, described as a herbal liquid formula with no fillers and higher strength where it matters, formulated exclusively for Vitamin Planet. The tone is informative and friendly, with no discount, coupon or shipping promotion. The call to action simply invites readers to have a look at the product, positioning it as optional extra support rather than a hard sell.
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Our #1 Bestseller Is 20% Off 💛
Beekeeper's Naturals sends a back-to-school promotion email highlighting its number one bestseller, Propolis Immune Support Throat Spray, at 20 percent off with the discount applied automatically and no code required. The message frames the spray as a daily staple and an essential item for back-to-school shopping lists, supported by several customer testimonials about immune support and throat soothing. A separate section promotes the kids version, described as number one pediatrician-recommended, with parent testimonials mentioning school germs and daily use. The email also offers a free Kids Liposomal Vitamin C 12-count gift on orders over one hundred dollars, plus free shipping over sixty dollars, subscribe-and-save fifteen percent, and SMS signup for exclusive offers. The promotion ends August eleventh, and the tone is friendly and testimonial-driven.
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Get Back-to-School Ready with 20% Off 🎒
This Beekeeper's Naturals email promotes a back-to-school sale offering 20% off kids and immune essentials, with the discount applied automatically and no code required. It highlights a limited-edition Crayola collaboration on throat-soothing lozenge pops, positioned as combining creativity and wellness for school days. A free gift of Kids Liposomal Vitamin C 12-count is included on orders over $100, and the message also mentions free shipping on orders over $60, a subscribe-and-save 15% option, and SMS signup for exclusive offers. The email targets families, teachers, kids, and parents, using a friendly, seasonal tone with a clear deadline of August 11. It features separate calls to action for kids' and parents' must-haves, plus social media links and customer support contact information.
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Your August Wellness Edit is Here
This August wellness email from Relax The Back presents a curated "wellness edit" of new products rather than a discount-driven promotion. The subject line announces the August Wellness Edit, and the preheader uses a reflective hook about always finding a reason to postpone wellness. The body highlights three featured items: the Libernovo Omni Dynamic office chair series, the TheraTec vibration plate, and the DPL Flex Mitt. Repeated calls to action such as "explore what's new" and "feel the difference yourself" frame the message around discovery and trial. A "trusted icons" section appears three times, suggesting social proof or brand credibility content. No coupon, percentage discount, free shipping threshold, bundle, or giveaway is mentioned anywhere in the copy, so the email functions as a new-arrivals and product-discovery send aimed at a general audience with a friendly, aspirational tone and no urgency pressure.
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Elevate your cold bathing ritual
This Bathorium email promotes a cold bathing ritual under the theme 'The art of recovery'. The subject line invites readers to elevate their cold bathing ritual, while the preheader frames the content around recovery. The body repeats the headline and a teaser line about 'the one part most people skip', alongside a call to action to shop Hinoki. There is no explicit discount, coupon, free shipping offer, bundle, giveaway or early access mentioned, so the email functions as an editorial or brand-led product promotion rather than a direct sales promotion. The tone is calm and aspirational, focused on wellness and ritual rather than urgency or savings. The message targets a general audience interested in bath and recovery products, with no stated deadline or scarcity element.
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It's National Wellness Month. Take Control 💛
Beekeeper's Naturals sends a National Wellness Month email urging readers to build a personal daily wellness routine. The message centers on propolis, described as a super-ingredient delivering antioxidants, B vitamins, iron and zinc for immune support, and pairs it with product suggestions for gut health, energy and focus, and children's immunity. A Bundle Builder lets shoppers pick three or more products, with 10% off a one-time bundle or 15% off plus free shipping, a free gift and VIP rewards on subscription, adjustable anytime. The email also promotes fall routine planning, free shipping over $60, subscribe-and-save 15%, and SMS offers. The tone is friendly and encouraging, with moderate urgency around the coming busy fall season.
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Nature's Multivitamin, Explained 🐝
This Beekeeper's Naturals email educates readers about bee pollen, framing it as a science-backed supplement containing amino acids, B vitamins, antioxidants, and enzymes. It highlights everyday benefits such as energy support, immune resilience, and daily nutrition, then suggests ways to consume bee pollen, including sprinkling it on toast or yogurt, blending it into smoothies, or topping salads. The message promotes a daily routine combining bee pollen, propolis throat spray, and gut health products, and mentions a bundle-and-save option with 15% off plus free shipping on subscriptions. Additional perks include free shipping over $60, subscribe-and-save savings, and SMS signup for exclusive offers. The tone is friendly and informative, with a gentle educational angle rather than aggressive selling.
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Summer Travel's Almost Over
This Beekeeper's Naturals email is a late-summer travel wellness promotion. It frames three common travel problems, germ exposure, gut issues, and low energy or poor focus, then pairs each with a product: Propolis Immune Support Throat Spray, 3-in-1 Complete Gut Health, and Brain Health Liposomal. A founder editorial section links to a travel routine article, and social proof appears through a customer testimonial plus a claim that one bottle sells every fifteen seconds. A pediatric immune support line targets parents traveling with children. The email closes with online shopping perks: free shipping over sixty dollars, fifteen percent savings on subscriptions, and SMS signup for exclusive offers. The tone is friendly and practical, with mild urgency around the end of summer travel. No explicit coupon code appears, though subscription savings and shipping thresholds function as offers.
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The Products Customers Swear By
This Relax The Back marketing email highlights customer-favorite products under the subject line "The Products Customers Swear By." The body repeats the message that these are products customers love most, framing them as trusted icons. Featured items include the Quantum Massage Chair, Humanscale Freedom Task Chair, Perfect Chair PC 365, and Casper Dream Max Mattress. The email encourages recipients to try the products in person at a store, with repeated calls to find a store and shop. There is no discount code, percentage off, free shipping, bundle, giveaway, or other explicit promotional offer. The tone is friendly and reassuring, leaning on social proof rather than urgency or savings. The campaign angle centers on popularity and trust, positioning the assortment as proven favorites rather than new arrivals or seasonal deals.
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10% Off This Limited-Edition Collab
Beekeeper's Naturals promotes a limited-edition Crayola collaboration built around back-to-school wellness essentials. The email highlights Crayola x BKN Throat Soothing Lozenge Pops and a Healthy Classroom Essentials Bundle containing lollipops, Kids Propolis Throat Spray, Propolis Throat Spray, Kids Propolis plus Vitamin C Liposomal, Crayola Twistables Crayons, a pencil pouch and a downloadable coloring page. It also points readers to a store locator listing retailers such as Target, Walmart, Sam's Club, Sprouts, Hy-Vee, Hannaford and Raley's. A teacher appreciation section offers 20% off all orders for verified teachers through GovX. Additional perks include free shipping on orders over $60, 15% savings with Subscribe and Save, and SMS signup for exclusive offers. The tone is friendly and classroom-focused, with a clear seasonal angle and moderate urgency around the limited edition.
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This is how nutribullet® changes the game.
This promotional email from nutribullet announces a 15% discount using the code WELCOME15 across its product range. The message opens with a social-proof claim of over 80 million happy customers worldwide, then presents four product categories: Personal Blenders, Full-Sized Blenders, Juicers, and Baby. Each category carries a repeated call to action to shop 15% off. The email reinforces credibility with a claim of being the number one personal blender globally, supported by a cited research footnote, and includes two customer testimonials praising the nutribullet Baby Steam plus Blend and the nutribullet Pro. Additional details mention a one-year warranty on blenders and juicers and free shipping on orders over $65. The tone is friendly and confident, aiming to drive purchases through savings and social proof.
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A little gift from us — 5% off your first order
This Vitamin Planet email is a short promotional message offering a 5% discount on a first order, framed as a gift from the brand. The subject line announces the discount, while the preheader and body describe a couple running on a beach with a discount code overlay. The body itself contains little text beyond image alt descriptions and a standard unsubscribe notice, so the email relies heavily on imagery rather than copy. The tone is friendly and welcoming, aimed at new customers, with a mild sense of urgency created by the first-order framing. No specific product names, prices, or shipping terms appear in the visible text, making the offer the central element of the campaign.
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Have You Been Feeling Bloated?
Beekeeper's Naturals sends a gut-health focused email asking subscribers whether they have been feeling bloated, positioning the gut as the driver of energy, immunity and mood. It promotes a triple routine of Superfood Honey, 3-in-1 Complete Gut Health and Propolis & Vitamin C Liposomal, and highlights a 30-day supply subscription with 15% savings. Customer testimonials from Jeanie G. and Samantha T. describe reduced bloating and better regularity. A 28-day observational study with 34 participants is cited, reporting that 68% felt less bloating, 74% had less gas, 68% slept better and 76% had less stomach discomfort. The email also mentions free shipping on subscriptions or orders over $60, an insider loyalty program, SMS offers, and a summer reset angle.
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The Products We Keep Recommending
This email from Relax The Back is a brief brand-focused message titled "The Products We Keep Recommending." Rather than highlighting a specific product or discount, it directs readers to find a store and experience the brand's in-store difference. It also invites readers to hear from a wellness council member and emphasizes personalized support. The tone is reassuring and service-oriented, positioning the retailer as a trusted source for back and wellness solutions. There is no explicit promotion, coupon, or pricing information. The message relies on trust signals such as "trusted icons" and the promise of personalized guidance. It appears aimed at a general audience, encouraging store visits and engagement with expert content rather than immediate online purchasing. The email is short, visual, and centered on brand credibility and customer care.
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Check out our all-star roster.
This promotional email from nutribullet presents the brand's kitchen appliance lineup as an all-star roster, highlighting blenders, juicers, and portable options. The central offer is a 15% discount on orders placed at nutribullet.com using the code WELCOME15, repeated in the subject-adjacent banner and closing call to action. Supporting content includes social proof citing over 18,000 five-star reviews and a claim of being the number one personal blender globally. Three blog articles are linked, covering smoothie preparation, choosing the right nutribullet model, and the Juicer and Juicer Pro. A free shipping threshold of orders over $65 is noted, along with a one-year warranty on blenders and juicers. The tone is friendly and enthusiastic, using playful phrasing such as 'oh my' and 'give us a whirl' to encourage exploration of the product range.