Health and Wellness ecommerce email examples
Health and wellness brands sell routines and trust. Browse emails that explain products, share science, and build habits.
- Emails
- 144
- Brands
- 6
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New Month, New Challenges
Beekeeper's Naturals sends a loyalty-focused email to its Hive Insiders community, inviting members to earn Propolis Points through monthly challenges. The message lists quick wins such as subscribing to Carly's Substack and following the brand on Instagram and TikTok, alongside featured challenges like reading and reacting to a Substack post or trying the new Sour Pops product. Additional earning options include helping bees through a Save the Bees toolkit, photographing the brand on store shelves at Target, Whole Foods or Walmart, spotting pollinators, and sharing travel bag essentials. Points can be redeemed for discounts, free products and exclusive Save the Bees merchandise. The email notes that July offers 975 points and encourages non-members to become Insiders. The tone is friendly and community-oriented, with no explicit discount code or purchase promotion.
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The Products We Keep Recommending
This email from Relax The Back promotes a curated selection of ergonomic furniture, specifically highlighting the Hale premier zero gravity recliner and the Lifeform Ultimate executive chair. The subject line, 'The Products We Keep Recommending,' frames the message around trusted, repeatedly endorsed items rather than a time-limited sale. The body emphasizes comfort and spinal support, stating that 'the perfect chair helps take pressure off the spine.' There is no coupon, percentage discount, free shipping offer, or other explicit promotion present. The email also includes a 'Find a Store' call to action, directing recipients toward physical retail locations. Overall, the campaign is editorial and recommendation-driven, aiming to build trust and drive consideration for premium seating products rather than immediate transactional conversion through discounts.
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Last Chance: 20% Off little charlie™
This Bathorium email is a last-chance promotional message offering 20 percent off the little charlie™ line of children's bath products. The subject line announces the final opportunity to save, while the preheader and body highlight two specific items: little charlie™ Bubble Bath Milk and little charlie™ Kids Coconut & Oat Bath Soak. A prominent Shop The Sale call-to-action button directs readers to the discounted collection. The email uses a friendly, playful tone suited to a kids' bath brand and creates urgency by framing the discount as ending soon. It targets a general audience of parents or gift-buyers rather than a loyalty segment. No shipping thresholds, bundle deals, or free-gift offers appear in the copy. The message closes with standard brand footer information and an unsubscribe link for Bathorium's Ottawa-based operations.
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Clear Your Head & Stress Less
This email from Beekeeper's Naturals promotes two daily supplement products aimed at cognitive and stress support. The subject line urges readers to clear their heads and stress less, framing the message around mental clarity and calm. The first product highlights Royal Jelly, Citicoline and Ginkgo Biloba for focus, memory and long-term brain health, supported by a customer testimonial. The second product features Propolis, Ashwagandha and L-Theanine to promote healthy cortisol levels, also backed by a testimonial. Calls to action direct readers to shop brain health, stress support, or all brain health. A perks section mentions free shipping on qualifying orders, a subscribe-and-save discount, and SMS signup for exclusive offers. The tone is friendly and wellness-focused, with no explicit seasonal occasion or hard deadline.
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There’s a perfect nutribullet for you.
This nutribullet marketing email promotes the brand's blender lineup with a 15% discount offer. The subject line suggests a personalized product fit, while the body highlights two main products: the nutribullet Pro 900 and the nutribullet Blender Combo. A comparison table contrasts wattage, capacity, speed options, and color availability. The email encourages subscribers to save 15% using code WELCOME15 and provides separate calls to action for the Pro and Combo models. It also invites readers to take a three-step quiz to determine which blender suits them, and links to best-seller categories including personal blenders, full-sized blenders, and juicers. The tone is friendly and helpful, positioning the brand as a kitchen essential.
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Last chance to save 10%
This Bathorium email is a last-chance promotional message urging subscribers to use a 10% discount code on their first order before it expires at midnight. The subject line emphasizes urgency, while the body repeats the offer and includes a call-to-action button. The email also highlights the brand's clean, skin-nourishing, and intentional bath products, though specific product names are not mentioned. It includes a 'Top picks for you' section and social media links encouraging followers to engage on Instagram, Facebook, and TikTok. The tone is friendly and direct, focusing on savings and brand values. The email is aimed at a general audience, likely new customers, and uses a clear deadline to drive action. No performance claims are made.
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A Summer Bath Ritual For Your Little One
This Bathorium email promotes a summer bath ritual aimed at parents shopping for young children. The subject line frames the message around a seasonal bathing routine for a little one, suggesting a gentle, family-oriented positioning rather than a hard sell. The body is largely image and link driven, with eleven images and eleven links but only about ninety-four words of text, so the visual content carries most of the message. There is no visible discount code, price, free shipping promise, bundle, giveaway or early access language in the captured copy. The only clear call to action is a button, and the footer provides an unsubscribe option plus the brand's Ottawa, Ontario mailing address. Overall the email reads as a soft, editorial-style seasonal product feature.
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Feeling Your Best Should Be Easy 💛
This email from Beekeeper's Naturals promotes wellness essentials framed around the goal of feeling good without overhauling your routine. It presents four products addressing specific needs: Propolis Immune Support Spray for daily immune support, a non-habit-forming Nasal Spray for sinus issues, Stress Support Liposomal for rest and recovery, and Brain Health Liposomal for clarity and concentration. A Best Sellers section is referenced, and the footer highlights perks of shopping online, including free shipping on orders over $60, a subscribe-and-save 15% offer, and SMS signup for exclusive offers. The tone is friendly and empathetic, using relatable problem statements to introduce each product. No explicit coupon code or limited-time promotion appears, though the subscribe-and-save and free-shipping thresholds function as ongoing incentives. The email closes with an invitation to reply with questions and standard unsubscribe information.
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Still time to save on little charlie™
This Bathorium marketing email uses a short subject line urging recipients that there is still time to save on little charlie™, a branded product. The preheader and body are largely stripped of visible text, consisting mainly of removed links, a button label, and social media references, so the promotional message relies heavily on imagery rather than copy. The email includes a clear unsubscribe notice and the sender's physical mailing address in Ottawa, Ontario, which supports compliance with commercial email requirements. No explicit discount code, percentage, price, shipping offer, or deadline appears in the visible text. The overall approach is a brief, friendly reminder-style promotion centered on savings for an existing product line, with limited textual detail available for deeper analysis.
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We’ve got a welcome gift just for you!
This welcome email from nutribullet introduces new subscribers to the brand's blending products with a friendly, benefit-led tone. The subject line promises a welcome gift, and the body delivers a 15% discount code, WELCOME15, applied to the whole order. The message positions nutribullet as a way to make good nutrition simple, highlighting minimalist design, hassle-free components, and containers suited to mobile lifestyles. It spotlights the nutribullet Pro, a best-selling 900-watt blender available in multiple colors including exclusive editions sold only on the website. Supporting sections explain that most smoothies blend in under 60 seconds, emphasize the Pro's power and easy cleanup, and link to a blog post helping shoppers choose the right model. A best-sellers grid and social links round out the layout.
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Why thousands of customers trust Vitamin Planet
This Vitamin Planet email is a trust-focused brand message rather than a promotional campaign. The subject line asks why thousands of customers trust the retailer, and the body opens with a personal thank-you note from the team. It highlights GMP-certified UK manufacturing, a catalogue of over 10,000 carefully selected products, expert nutritional advice, and a claim of more than 100,000 customers. The email explains the company's quality promise, noting that the supplement industry is largely unregulated and that many products contain fillers or untested ingredients. It lists four trust pillars: certified manufacturing, curated brands, personalised advice, and customer numbers. The tone is warm, reassuring, and educational, with no discount, coupon, or deadline. The call to action simply invites readers to explore supplements, positioning the message as relationship-building and brand reassurance rather than a sales push.
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5-star soaks
Bathorium sends a short promotional email titled "5-star soaks" with the preheader "bathorium." The message centers on a limited-time welcome offer: customers can get 10% off using the code WELCOME10, and the email stresses that only three days remain to redeem it. The code cannot be combined with other discount codes or sale offers. Beyond the discount, the copy invites readers to "Step Into Serenity" and describes a complete soak experience meant to clear your space, soften your skin, and slow the day down. The email includes multiple calls to action labeled "Get 10% Off," social links to Instagram, Facebook, and TikTok, and a footer with unsubscribe information and the Bathorium business address in Ottawa, Ontario. The tone is calm, friendly, and gently urgent.
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How to *Actually* Absorb More Nutrients
This Beekeeper's Naturals email educates subscribers about liposomal supplement delivery, explaining how liposomes encapsulate nutrients to improve absorption and bioavailability. It introduces three products in the Liposomal Collection: Propolis + Vitamin C for immune support, Brain Health for focus, and Stress Support for cortisol management. The email promotes a free loyalty program called Hive Insider offering gifts and rewards, and lists shopping perks including free shipping on orders over $60, a 15% subscribe-and-save discount, and SMS-exclusive offers. Calls to action direct readers to shop liposomal formulas, add individual products to cart, and discover the full collection. The tone is informative and friendly, blending educational content with product promotion and loyalty incentives.
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Here’s 15% off, just for you.
This promotional email from Bathorium offers a one-day 15% discount using the code BATHQDFPSQKV, valid for 24 hours and not combinable with other offers or subscription orders. The message opens with a friendly 'Your Ritual Awaits' greeting and encourages recipients to explore bath and body products. Featured items include the Midnight Superbloom Crush Soak, The Crush 8-Pack Discovery Set, Northern Sage Recovery Crush Soak, Ancient Oat Hydration Crush Soak, Hinoki Magnesium Bath Flakes, and Milk Mineral Bath Soak. The email also includes a customer testimonial section and a 'Not Sure Where To Start?' prompt to guide shoppers. The tone is warm and inviting, emphasizing relaxation and self-care while creating urgency through the limited-time code. The layout uses multiple images and links to showcase products and drive clicks to the offer.
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It all started in the Amalfi Coast
Bathorium sends a welcome email built around a 10% discount code, WELCOME10, valid for six days and not combinable with other discounts or sale offers. The message opens with the subject line about the Amalfi Coast and the preheader "Love Your Ritual," then tells the brand origin story: in 2014 founder Greg Macdonald stayed at an Italian guesthouse where a nonna prepared a luxurious bath with coconut creme, cocoa butter, lemongrass, lavender, orange blossom and black tea. That experience inspired Bathorium's belief that bathing should be a personal, nourishing ritual. The email invites readers to light a candle and run the water, positioning the brand as the provider of the ritual. It closes with social links and an unsubscribe option. The tone is warm and story-driven, with a clear promotional call to action.
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Checking us out?
This Bathorium email uses the subject line "Checking us out?" and the preheader "Because your bath should be more than bubbles." to invite subscribers to explore the brand's bath products. The body repeats the preheader and describes the brand promise: "At Bathorium, every soak is a sensory ritual - designed to calm your mind, nourish your skin, and reset your day." The message is largely brand-focused and editorial, with no discount code, price, free shipping offer, bundle, giveaway, or early access mentioned. It contains eleven images and eleven links, but the visible text carries no explicit commercial promotion. The tone is calm, friendly, and aspirational, positioning bathing as a wellness ritual rather than a transactional sale. No urgency, scarcity, or deadline language appears, and no specific product names are stated in the visible copy.
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We're happy you're here!
This welcome email from nutribullet greets new subscribers and introduces the brand as the number one personal blender globally, citing an independent research institute sales leader claim for full year 2022. It offers a 15 percent discount using the code WELCOME15, plus free shipping on orders of 65 dollars or more, and mentions a one-year warranty on all blenders and juicers. Social proof appears through two customer testimonials from named users of the Pro blender and the juicer, alongside a claim of over 80 million happy customers worldwide. The email then directs readers to browse best sellers across three categories: personal blenders, full-sized blenders, and juicers, each with a shop now call to action. The tone is friendly and welcoming, aimed at general new customers.
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Welcome to Bathorium
This welcome email from Bathorium greets new subscribers and immediately presents a 10% off discount code, WELCOME10, valid for seven days and not combinable with other discounts or sale offers. The body copy invites recipients into a world of deep relaxation, encouraging them to quiet the noise, soften the body, and return to themselves through bathing rituals. The message is short and centered on the introductory coupon, with a clear call-to-action button to use the discount. No specific products are named or described in the visible text, though multiple image and link placeholders suggest a visual product grid. The tone is calm, welcoming, and gently aspirational, positioning bathing as restorative self-care rather than a transactional purchase. The email closes with social media links, an unsubscribe option, and the brand's Ottawa, Ontario mailing address.
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Welcome to Vitamin Planet — here's what makes us different
This welcome email from Vitamin Planet introduces new subscribers to the brand and its positioning as a UK health and supplement retailer. It opens with a warm greeting and a family-oriented image, then explains what subscribers can expect: supplement news, expert health advice, new arrivals and exclusive offers. The email highlights scale and trust signals, including over 10,000 products, top UK brands, qualified nutritionists, and more than 100,000 customers. A benefits list covers expert articles, product launches, subscriber-only offers and early access, plus personalised recommendations. The call to action invites readers to explore supplements, supported by fast UK delivery and expert advice. The tone is friendly and informative, focused on onboarding rather than a hard sell, with no explicit discount or coupon included.
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Your Pillow Might be the Problem
This Relax The Back marketing email uses an educational hook to connect poor sleep posture with pillow choice, asking recipients whether their pillow might be the problem. The message promotes a "shop the perfect pillow event" featuring two specific products: the contour side pillow and the PureFit adjustable wedge pillow system, both described as on sale now. It encourages readers to get fitted in store for their perfect pillow and includes a store locator link. The tone is informative and problem-solving rather than purely promotional, framing the purchase as a posture health solution. No coupon codes, percentage discounts, or shipping offers appear; savings are communicated only through the phrase "on sale now." The email targets a general audience with a medium sense of urgency tied to the limited-time pillow event.
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Feel Better & Save
This promotional email from Relax The Back focuses on a summer savings event for Humanscale ergonomic furniture. The subject line "Feel Better & Save" pairs a wellness benefit with a discount message, while the preheader simply reads "SHOP." The body repeatedly highlights a 15% discount on Humanscale desks and accessories, alongside an invitation to "explore summer favorites." A store-visit angle appears through the call to action "try it before you buy and visit in store," supported by "Find a Store" links. The email uses the Relax The Back logo and a "trusted icons" element, suggesting brand credibility. There is no explicit countdown or deadline, so urgency remains moderate. The overall tone is friendly and benefit-oriented, targeting general shoppers interested in ergonomic home or office furniture during the summer season.
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Open This if You Love Sweet & Sour 😝
This email from Beekeeper's Naturals introduces a new children's supplement called Kid's Vitamin C Immunity Sour Pops. The message frames the product as candy-like in taste, comparing it to sweet and sour candy, while emphasizing immune support benefits. It highlights two flavors, Watermelon and Cherry Lime, and details functional attributes including 45mg of Vitamin C per pop, propolis for daily immune support, only 2g of sugar, and a kid-safe flat shape with an easy-grip stick for ages three and up. A no-no list excludes artificial dyes, sweeteners, flavors, refined sugars, alcohol, glyphosates, and antibiotics. The email positions the pops as a lunchbox treat and closes with online shopping perks such as free shipping over sixty dollars, a subscribe-and-save discount, and SMS offers. The tone is playful and parent-focused, with no explicit discount code beyond the subscription savings.
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Cross Everything Off Your To-Do List
This email from Beekeeper's Naturals promotes its Brain Health Liposomal supplement, framing royal jelly as the key ingredient that supports mental clarity, cognition, and long-term brain health. The message encourages readers to squeeze the vanilla cinnamon-flavored formula daily to stay clear-headed and tackle their to-do lists. A customer testimonial highlights improved focus, memory, and productivity. The email offers a 15% discount plus free shipping, and notes that the product is one of the brand's most popular subscription items. Additional perks include free shipping on orders over $60, subscribe-and-save savings, and SMS signup for exclusive offers. The tone is friendly and benefit-driven, emphasizing convenience, daily routine, and future brain health rather than technical product specifications.
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Your Secret to More Energy ⚡
This Beekeeper's Naturals email uses an educational, science-focused angle to promote gut health products. The subject line promises more energy, and the body explains the gut-energy connection, noting that 95% of serotonin is made in the gut and that nutrient absorption depends on the microbiome. It highlights three products: Superfood Honey, a 3-in-1 Complete Gut Health supplement, and three bundled kits (Daily Gut Bundle, Daily Wellness Kit, Daily Brain Kit). A customer testimonial from Julie P supports the everyday routine claim. Commercial perks include free shipping on orders over $60, a 15% subscribe-and-save discount, and SMS signup for exclusive offers. The tone is informative and friendly, with no explicit urgency or deadline. The email targets a general wellness audience rather than a specific seasonal occasion.