Bundle ecommerce email examples
Bundles raise order value by selling a set instead of a single item. See how brands name, price, and photograph kits and sets.
- Emails
- 16
- Brands
- 9
-
Stale Baguettes and Wild Lavender
This Maison d'Etto email tells the origin story of Noisette, an award-winning eau de parfum inspired by the French Pyrenees. Founder Brianna Lipovsky recounts riding a palomino horse named Noisette through fields of wild lavender and hay, where villagers called horses in with stale baguettes. Perfumer Pascal Gaurin translated these memories into a fougère featuring organic-certified lavandin, orris, and ambrette seed. The 60 ml fragrance is priced at $350, with a prominent shop call to action. A secondary section offers the eight-vial Discovery Set for $98, including ten blotters and $50 credit toward a first full bottle. The email closes with navigation links, social channels, and standard unsubscribe information. It functions as an editorial brand-story email rather than a discount promotion, using narrative and founder voice to build desire for a premium niche fragrance.
-
4️⃣ For 3️⃣ Personalised TaylorMade TP5's
This email promotes a golf equipment offer from TaylorMade, highlighting a deal on personalised TP5 golf balls. The subject line uses numeric emoji to communicate a '4 for 3' promotion, meaning customers receive four items while paying for three. The body is largely administrative, containing whitelisting instructions, an unsubscribe link, and the company's physical address in Headcorn, Kent. There is no substantial product description, lifestyle imagery text, or persuasive copy beyond the subject line. The reference data indicates ten images and eleven links, suggesting a visually rich template, but the extracted text is minimal. The campaign targets golfers interested in customised premium golf balls and leans on a quantity-based savings mechanic rather than a percentage discount.
-
🚨| Ends Tomorrow -7 For 6 On Cobra King & King Max Irons
This email is a short promotional message from a golf equipment retailer announcing a limited-time offer on Cobra King and King Max irons. The subject line uses an alarm emoji and states that the deal ends tomorrow, creating urgency around a '7 for 6' promotion, which effectively means one free iron when seven are purchased. The preheader and body consist mainly of deliverability instructions, asking recipients to add the sender to their address book or whitelist, plus an unsubscribe link and a physical business address in Kent, United Kingdom. There is no editorial content, product description, or lifestyle imagery described in the text. The message relies on the subject line to communicate the offer, targeting golfers interested in Cobra irons with a bundle-style saving rather than a percentage discount.
-
The Perfect Pairings for Your Routine
This Wildsmith Skin email promotes curated product duos that pair complementary skincare, body and hair formulations. The subject frames the message around perfect pairings for a routine, and the body explains that good routines need not be complicated. Three duos are featured: a Body Oils Duo with Vitality and Stillness oils reduced from £100 to £80, a Cleansing Duo with a cleansing balm and gel cleanser reduced from £106 to £79.50, and an Eye Care Duo with a serum and eye cream reduced from £220 to £154. Free delivery applies to orders over £85. The tone is calm and informative, emphasising simplicity and considered daily care rather than urgency or scarcity. Navigation links cover shop, wellbeing and about sections, with social links and unsubscribe details at the foot.
-
Play Now, Spread the Cost - 0% APR on Bundle Sets
This email uses a subject line promoting a financing offer of 0% APR on bundle sets, inviting recipients to play now and spread the cost. The body, however, consists almost entirely of deliverability boilerplate: a request to add the sender to an address book or whitelist, an unsubscribe link, and a physical mailing address in Kent, United Kingdom. There is no substantive product description, no named goods, and no clear call to action beyond the subject. The reference data notes 21 images, 22 links, and 48 words, suggesting a heavily visual template whose text content is largely administrative. The only commercial signal is a small JPY 3 price reference. Overall the email is thin on merchandising detail and relies on the subject line to convey its financing proposition.
-
7️⃣ For 6️⃣ | Cobra Iron Offers + 3 For 2 On Gloves
This marketing email from an outdoor or sports equipment retailer leads with a subject line promoting a '7 for 6' deal on Cobra Iron products alongside a '3 For 2' offer on gloves. The preheader and body consist almost entirely of deliverability housekeeping text, asking recipients to whitelist the sender and providing an unsubscribe link plus a UK business address in Kent. There is no descriptive product copy, no pricing detail beyond the headline offers, and no calls to action in the visible body text. The message functions as a short promotional blast relying on the subject line to carry the commercial message, with the body serving mainly compliance and inbox-placement purposes rather than persuasion or product education.
-
Zara Tindall in D&H ✨
This Dower & Hall marketing email leads with celebrity social proof, highlighting that Zara Tindall wore the brand's Wide Waterfall Huggie Hoops at the 2026 FEI World Championships opening gala in Germany. The email recounts her earlier Wimbledon appearance in the same hoops, reinforcing versatility across occasions. Two gold vermeil hoop variants are priced at £198 and £158, each with a shop call to action. A bestsellers section follows, featuring a Keshi Luna Pearl pendant, a hammered Nomad bangle, horseshoe Nomad hoops, Luna Pearl drop earrings, a Dewdrop and Luna Pearl bracelet set marked bundle and save, a Nomad T-Bar pendant, a solitaire diamond pendant, and a diamond cascade ring. The tone is aspirational and polished, with no explicit discount code or deadline beyond the bundle mention.
-
Discover our back-to-work styles ✨
This Dower & Hall email promotes jewellery essentials for a back-to-work wardrobe, framing pieces as boardroom-ready and after-hours appropriate. The message is organised into three themed sections: Business Dress, Cool and Casual, and Power Cuffs, each highlighting bestsellers such as the Sapphire Dewdrop Chain Bracelet, Keshi Luna Pearl jewellery set, Small Nomad Nugget necklace, Pear Cut Blue Topaz drop earrings, Nomad T-Bar pendant, Diamond Waterfall ring, Waterfall huggie hoops and bangle set, Diamond True North Talisman necklace, and several cuff bangles. Two items carry a bundle-and-save label, indicating a set-based saving rather than a sitewide discount code. The tone is polished and confident, using workplace language like agenda, tailoring and business to position jewellery as professional styling. Calls to action repeat shop bestsellers and shop now, with no stated deadline or countdown, so urgency remains low.
-
More ways to save on zero gravity
This marketing email from Relax The Back promotes zero gravity chairs, specifically the Vesta ZG Chair and Perfect Chair 365. The subject line emphasizes saving money, and the body repeats the phrase 'more ways to save' alongside a 'buy two' message, suggesting a multi-buy or bundle-style promotion rather than a stated percentage discount. The email directs readers to shop the collection or visit a store, and includes a store locator link. The tone is simple and product-focused, with repeated product names and calls to action. No specific coupon code, percentage, or fixed price appears in the visible text, so the offer is best classified as a bundle or buy-two promotion. The email targets a general audience with low urgency and a savings-oriented angle.
-
Our Founder’s 1st Children’s Book Is Here🐝
Beekeeper's Naturals announces the launch of Little Bee & the Bloom, the first children's book written by founder Carly. The email describes the rhyming story about a bee whose life changes when a flower friend inspires a plan to spread blooms, teaching young readers about pollination and how bees affect the food we eat. It highlights bonus content such as Key Bee Terms and pollinator tips, framing the book as a celebration of food, friendship and nature. A bundle offer pairs the book with a limited edition Little Bee plushie, kid's lollipops and kid's immune support throat spray. The email also lists loyalty perks: free shipping over a threshold, subscribe-and-save, SMS offers and Hive Insider points. The tone is warm and family-oriented, aimed at parents shopping for children's bedtime reading.
-
Save Up to 15% on Bundles 💜
This Clarins marketing email promotes a limited-time bundle offer under the subject line 'Save Up to 15% on Bundles.' The body highlights that for three days only customers can receive a bonus gift, and it invites subscribers to discover over 70 bundles paired to complement their routine, saving up to 15% when purchasing two select products together. A prominent call-to-action button reads 'BUNDLE & SAVE UP TO 15%.' The email also promotes the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new members get 100 points when they sign up. A B Corp certification message about social and environmental impact appears near the bottom. The tone is friendly and savings-focused, with moderate urgency created by the three-day window. No specific coupon code appears in the visible newsletter content.
-
WSJ Wine: Rosé All Summer - 12 Bottles for $79.99
This promotional email from WSJ Wine announces a summer rosé offer: a curated collection of 12 bottles for $79.99, comprising 10 bottles plus 2 bonus bottles of rosé. The subject line frames the campaign as a seasonal summer rosé push, while the preheader repeats the curated collection and bonus bottle structure. The body is largely navigational, with links to women's, men's, kids', home, and city sections, plus account, customer service, privacy, and terms links, suggesting a retail brand footer. The only concrete commercial detail is the $79.99 price for the 12-bottle bundle. There is no explicit coupon code, percentage discount, or free shipping claim. The email targets a general audience with a friendly, seasonal savings angle and moderate urgency implied by the limited summer framing.
-
WSJ Wine: Stock Your Summer Cooler 12 Bottles for $79.99
This marketing email from WSJ Wine promotes a curated rosé collection priced at $79.99 for twelve bottles, described as ten bottles plus two bonus bottles of rosé. The subject line urges recipients to stock their summer cooler, framing the offer around warm-weather entertaining. The body is largely composed of navigation links for categories such as women, men, kids, home, and city, alongside account, customer service, privacy, and terms links, plus an unsubscribe option and a Boston mailing address. The preheader repeats the curated rosé collection wording. There is no explicit coupon code, percentage discount, or free shipping claim; the appeal rests on the bundled bottle count and the stated price. The tone is straightforward and promotional, with mild seasonal urgency tied to summer stocking.
-
Introducing Wildsmith Duos
Wildsmith Skin introduces its new Curated Duos collection, pairing complementary skincare and bodycare formulations. The email highlights three featured duos: a Hair Care Duo with shampoo and conditioner at £66 reduced to £52.80, an Eye Care Duo combining an active super eye serum and eye cream at £220 reduced to £154, and a Hand Care Refill Duo with hand wash and lotion refills at £175 reduced to £140. Additional duos include an English Ceramic Duo and a Wash and Lotion Duo. Free delivery applies to orders over £85. The message emphasises expert curation, routine enhancement and savings when buying paired products, with a friendly, informative tone and clear calls to shop the collection.
-
“What sorcery is this?” ✨
This BASMA Beauty email leads with a playful subject line asking "What sorcery is this?" and a preheader simply reading "Shop All." The body centers on social proof, quoting community reactions after trying BASMA products, then invites readers to shop best offers and essentials bundles. Navigation links cover Shop All, Shop Bundles, Shade Finder, Shop Sets, and Shop Tools & Minis. Two featured bundles appear: The Essentials Bundle and The Complexion Trio. The brand positions itself with the line "Where Color Meets Skin." A footer notes discounts are not valid on sets or previously discounted items, and includes a Toronto mailing address plus unsubscribe information. No specific coupon code, percentage, or price appears in the visible copy, so the commercial emphasis rests on bundles and community endorsement rather than a stated discount.
-
Did you see us at the BAFTAs? 🏆
This email from jewellery brand Dower & Hall highlights celebrity placements at the BAFTA TV Awards and an Apple TV x BAFTA brunch. It features broadcaster Katie Piper wearing Wide Waterfall Huggie Hoops and actress Rose Ayling-Ellis wearing Square Citrine Hammered Huggie Hoops. The message uses these red-carpet moments as social proof to promote sterling silver and gold vermeil hoop earrings. A 'Discover more hoops' section presents additional styles, including bundle-and-save sets such as the Star & Nomad Huggie Hoops Set and Timeless Pearls Huggie Hoops Set. The tone is aspirational and celebratory, emphasising character and individuality in styling. There is no explicit discount code, percentage saving, free shipping or deadline; the main commercial driver is celebrity association and product discovery rather than a time-limited promotion.