Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 427
- Brands
- 13
-
Better Sleep Starts Here
This Wildsmith Skin email promotes a sleep and overnight skincare routine suited to warmer weather. It opens by noting that rising temperatures affect both skin and sleep, then explains that skin repairs itself at night and that warmer conditions increase moisture loss. Three products are featured: a Super Hydrating Overnight Mask, a Stillness Pillow Mist with Lavender, Chamomile and Rose Geranium, and a Stillness Nourishing Body Butter. Each has a short description and a Shop Now call to action. The email also announces free delivery on orders over £85 and a giveaway with Biome by Corinthia London, offering Wildsmith products and a Circadian Rhythm Massage worth £600. The tone is calm, informative and wellness-oriented, with no explicit percentage discount or coupon code.
-
Welcome to the Fragrance Party
This email from Feeling Sexy Perfume welcomes recipients to a fragrance-focused shopping experience. The subject line invites readers to a "Fragrance Party," while the preheader reads "Feeling Sexy." Navigation links point to Brands, Sale, New Arrivals, Men, and Women categories. The body highlights trust signals including over 2000 Google reviews and a "MOST SATISFIED CUSTOMER" badge. Service benefits are promoted: same-day delivery for $8.95, a 30-day hassle-free return policy, and a Melbourne warehouse location. Social media follow links appear at the bottom. The email closes with a standard unsubscribe notice identifying the sender as Feeling Sexy Perfume. No explicit discount code, percentage off, or limited-time promotion is stated, so the message functions primarily as a brand and service awareness communication rather than a hard-sell campaign.
-
Greetings and welcome to the Feeling Sexy Australia community!
This welcome email from Feeling Sexy Australia greets new subscribers and thanks them for joining the community. It offers a unique coupon code, 2FEMKVA9, giving five percent off a first purchase, and notes the code expires in 60 days. The message highlights trust and service signals: over 2000 Google reviews, free delivery on orders of $150 or more, 30-day hassle-free returns, and a Melbourne warehouse. Navigation links cover Brands, Sale, New Arrivals, Men, and Women, and a follow-us prompt closes the email. The tone is warm and appreciative, aimed at converting a new subscriber into a first-time shopper through a modest introductory discount and reassurance about shipping, returns, and local fulfilment.
-
20% Off: Welcome to Plant Therapy! 🎉
This welcome email from Plant Therapy introduces new subscribers to the brand's range of 100 percent pure essential oils and related product lines. The subject line prominently advertises a 20 percent discount, framing the message around an immediate savings incentive for joining. The body highlights several shopping categories, including beauty and hair care, Plant Therapy Kids, and non-toxic household items, alongside calls to browse new arrivals, best sellers, and the sale section. A brief note clarifies that no code is necessary and that deals expire on August 1, 2026. The tone is warm and inviting, using celebratory emoji and friendly phrasing to encourage exploration of the catalog. The email functions primarily as an onboarding and promotional touchpoint rather than a product-specific announcement.
-
25% OFF Ends Tomorrow
This promotional email from Hollywood Fashion Secrets announces a 25% discount on breast solutions that ends tomorrow, paired with free shipping on orders over $49. The message opens with the free shipping threshold and a welcome line, then highlights two adhesive bra styles before presenting three specific products: a bra extend kit at $14.99, dark breast contour tape at $24.99, and no-show concealers at $8.99. Each product includes a shop now call to action. A secondary deadline of 07/07 appears alongside a conflicting free shipping threshold of $35, while the footer repeats the $49 minimum. The email closes with social media links, unsubscribe and preference management options, promotional terms, contact details, and a 2025 copyright notice for the brand.
-
Your Glow-To Masks for Summer ✨
This Clarins marketing email promotes summer skincare with a focus on face masks. The subject line invites recipients to discover "Glow-To Masks for Summer," and the preheader reads "Clarins." The body encourages glowing summer skin and offers a free item with the code GLAM26. It highlights the Club Clarins loyalty program, where every dollar spent earns ten points and new members receive 100 points for signing up. The email describes masks that cool, energize, and brighten the complexion, positioned for post-beach or post-flight recovery. A B Corp certification message about social and environmental impact also appears. The tone is friendly and seasonal, presenting the brand's mask range and loyalty sign-up option.
-
Have you seen these reviews yet?
This Aramore Skincare email leads with a free shipping threshold of $75 and then builds its message almost entirely from customer testimonials. Four short review quotes are presented, each paired with a call to action pointing to a different product: NAD+ skincare, a treatment, a supplement, and a cream. The subject line asks whether the reader has seen the reviews yet, framing the message as social proof rather than a direct discount promotion. Navigation links cover shop all, the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, plus Instagram and Facebook. The only concrete commercial incentive is the free shipping minimum. The tone is conversational and testimonial-driven, with no stated deadline or countdown, so urgency remains low despite the repeated shopping prompts.
-
🇺🇸 July 4th: Honoring the spirit of independence.
This email is a brief Fourth of July greeting rather than a commercial promotion. The subject line references July 4th and honoring the spirit of independence, while the preheader wishes recipients a weekend of autonomy, reflection, and celebration. The body repeats that same wish and then contains only administrative text: a note that the email was sent as HTML-only with a link to view it, a reminder to add the sender to an address book to keep receiving offers, an unsubscribe link, and a visit-site link. There are no products, prices, discounts, coupons, or shipping offers mentioned. The message functions as a holiday courtesy note, likely from a brand maintaining contact with its list, with no explicit call to purchase and no seasonal sale framing beyond the holiday reference itself.
-
Your 10% Discount is Still Here!
This email from BASMA Beauty is a short promotional reminder aimed at recipients who have not yet used a first-order discount. The subject line states that a 10% discount is still available, and the body repeats that the recipient still has 10% off their first order. Navigation links direct readers to shop all products, bundles, sets, tools and minis, and a shade finder tool. The brand positions itself with the line where color meets skin. A footer note clarifies that discounts are not valid on sets or previously discounted items. The message is brief, friendly and urgency-light, functioning mainly as a nudge to complete a first purchase rather than introducing new products or seasonal campaigns.
-
Don’t miss out on 15% off your first order
This Aramore Skincare email is a final reminder offering 15% off a first purchase using code 4FLJ8PV9. The message centers on starting a NAD+ routine and experiencing cellular renewal, positioning the brand around science-led skincare. Navigation links cover Shop Products, Our Science, Account, Shop All, The Scientists, Science, FAQs, References, Contact, Ingredients, Store Locator, NAD+, and Journal, alongside Instagram and Facebook. The subject line urges recipients not to miss out, while the preheader simply states the brand name. The tone is friendly and direct, with moderate urgency from the final reminder framing and a clear savings angle. No specific product names, prices, or shipping terms appear beyond the NAD+ routine reference.
-
I–Dream: For the Moments That Linger
This Maison d'Etto email introduces I-Dream, a new fragrance positioned between memory and imagination. The copy describes its scent journey from carrot seed and clary sage through solar florals, warm milk, leather, vanilla, frankincense and moss. The message is editorial and sensory rather than promotional, inviting readers to discover the fragrance and continue exploring the brand. A secondary call to action promotes the Discovery Set, which includes all eight fragrances and comes with a fifty-dollar credit toward a full-sized bottle of the customer's choice. The email also links to fragrance, candle and Discovery Set sections plus social channels. No percentage discount, coupon code, free shipping threshold or limited-time deadline appears in the content, so urgency remains low and the primary angle is newness and discovery rather than savings.
-
Experience the Art of Luxury Skincare
This Clarins marketing email promotes a luxury skincare collection centered on products formulated with Moonlight Flower cryoextract, positioned as supporting skin vitality and a youthful appearance. The subject line invites recipients to experience the art of luxury skincare, while the preheader highlights a free six-piece gift set tied to a summer glow theme. The message also promotes the Club Clarins loyalty program, explaining that one dollar spent equals ten points and offering 100 points for signing up. A B Corp certification message about social and environmental impact appears twice, reinforcing brand values. The email uses aspirational, premium language and a soft seasonal angle rather than aggressive discounting, relying on gifting and loyalty incentives to encourage shopping and membership enrollment.
-
Introducing Wildsmith Duos
Wildsmith Skin introduces its new Curated Duos collection, pairing complementary skincare and bodycare formulations. The email highlights three featured duos: a Hair Care Duo with shampoo and conditioner at £66 reduced to £52.80, an Eye Care Duo combining an active super eye serum and eye cream at £220 reduced to £154, and a Hand Care Refill Duo with hand wash and lotion refills at £175 reduced to £140. Additional duos include an English Ceramic Duo and a Wash and Lotion Duo. Free delivery applies to orders over £85. The message emphasises expert curation, routine enhancement and savings when buying paired products, with a friendly, informative tone and clear calls to shop the collection.
-
🍁 Oh Canada! Enjoy your FREE 7-piece gift 🎁
This Clarins promotional email celebrates Canada Day with a limited-time gift-with-purchase offer. The subject line announces a free seven-piece gift, while the body clarifies that customers receive a customizable six-piece gift plus a travel-size Body Fit Active with qualifying orders. Two coupon codes, SUMMERGLOW26 and CANADA26, must both be entered at checkout. The email emphasizes urgency with 'Last day' messaging and states the total value reaches up to $180. It also promotes the Club Clarins loyalty program, highlighting that one dollar spent equals ten points and that new members receive 100 points upon signup. The tone is friendly and celebratory, targeting a general Canadian audience with seasonal savings and gifting incentives.
-
Ready for the 4th?
This promotional email from Hollywood Fashion Secrets announces a Fourth of July themed sale. The subject line asks if recipients are ready for the 4th, and the preheader highlights free shipping on orders over 49 dollars. The body repeats the free shipping offer and adds a 25 percent discount on breast solutions, encouraging shoppers to spark confidence. Multiple shop now calls to action appear, along with a Happy 4th greeting and an end date of July 7. A second free shipping threshold of 35 dollars is also mentioned. The email closes with social media links, unsubscribe options, and company contact details. The tone is friendly and urgent, using a seasonal holiday angle to drive savings-focused purchases.
-
Flash Sale: Only 6 Hours Left
This marketing email announces a flash sale with a strong sense of urgency, highlighted by the subject line stating only six hours remain. The preheader and body both urge recipients not to miss their final chance to save and to shop now. The message is delivered as HTML-only, with a link provided to view it in a browser. It also includes standard footer elements such as an unsubscribe link, a visit site link, and a reminder to add the sender's address to an address book. No specific products, prices, discount codes, or brand names appear in the visible text. The email relies on time pressure and a generic savings appeal rather than detailing concrete offers or items.
-
Your Inside-Out Ritual for Healthier, Younger Skin
This welcome email from Aramore Skincare introduces the brand's NAD+ product line and offers a 15% welcome discount. The subject line frames the products as an inside-out ritual for healthier, younger skin, positioning skincare as both topical and supplemental. The body lists three specific items: the NAD+ Cell Energizing Supplement, the NAD+ Cell Energizing Treatment, and the NAD+ Cell Eye Cream. Navigation links point to shop pages, the brand's science and scientists sections, FAQs, references, ingredients, store locator, journal, and social media. The preheader repeats the welcome discount. The tone is informative and premium, emphasizing scientific credibility through references to scientists and research. No urgency language or deadline appears, and the email functions primarily as a new-customer welcome with an introductory percentage discount rather than a seasonal or event-driven promotion.
-
What's in Our Long Weekend Bag
This Maison d'Etto email presents a seasonal "Long Weekend Edit" built around travel and fragrance. The copy evokes coastal escapes, mountain trips and slow small-town days, framing scent as a memory anchor. Two hero fragrances are featured: Noisette, described as understated and suited to unhurried mornings, and Durban Jane, positioned as grounding and characterful for gatherings. A Discovery Set lets shoppers explore all eight scents, with a fifty-dollar credit toward a full-sized bottle after purchase. Navigation links cover Fragrance, Candles and the Discovery Set, and social channels are listed. The message is editorial and aspirational rather than discount-driven, with no coupon code, percentage saving or shipping promotion. Urgency is minimal, and the audience appears to be general subscribers interested in lifestyle storytelling and discovery-led purchasing.
-
NEW Double Serum Eye: awaken your most youthful eyes
This Clarins marketing email announces the launch of Double Serum Eye, described as the only longevity eye serum targeting both types of eye-contour aging. The message explains that 85% of eye-contour aging is driven by lifestyle and environmental factors while 15% relates to chronological aging, positioning the new dual-action formula as addressing both. The email invites readers to discover the product and highlights the Club Clarins loyalty program, where one dollar spent equals ten points and new sign-ups receive 100 points. It also notes the company's certification for social and environmental impact. The tone is informative and aspirational, focused on product education and brand values rather than discounts or urgency. No promotional codes, shipping offers, or limited-time deals appear in the visible newsletter content.
-
Today only: early access to our NEW Double Serum Eye
Clarins sends a short promotional email announcing early access to its new Double Serum Eye product. The subject line stresses that the offer is available today only, and the body invites readers to download the Clarins app to get exclusive access before everyone else. The message describes the product as combining two serums in one to visibly reduce dark circles, de-puff and smooth the eye contour in seven days, citing a self-assessment of 81 women. It also promotes the Club Clarins loyalty program with points on spending and 100 points for signing up. Recurring service benefits are listed, including free shipping over $50, three free samples, and 10% off with a subscription. The tone is friendly and urgent, focused on newness and exclusivity rather than discounts.
-
Flash Sale: Air10 from $349 → $244 (48 Hours Only)
This marketing email announces a flash sale for the Air10 product, priced down from $349 to $244, with a stated 48-hour window. The subject line leads with the discount and the deadline, while the preheader repeats the urgency with 'Don't miss out!!!'. The body itself is largely a technical fallback notice explaining that the message was sent as HTML-only and directing recipients to view it online, plus standard list-management text about adding the sender to an address book and unsubscribe links. There is no editorial content, product description, or lifestyle imagery described in the visible text. The email relies on price framing and time pressure rather than storytelling, and it targets a broad audience with a straightforward savings message.
-
A next-generation eye breakthrough is coming 👀
This Clarins email teases an upcoming next-generation eye care product rather than selling an existing item. The subject line promises a breakthrough, and the body urges recipients to "Be the first to discover it" and to "Stay tuned" for a revolution in age-defying eye performance. The main call to action asks readers to download the Clarins app and enable notifications so they can receive exclusive early access before the official launch. A loyalty section promotes Club Clarins, noting that one dollar spent equals ten points and that new members get 100 points for signing up. The tone is aspirational and suspenseful, building anticipation around a future product debut. No discount, coupon, free shipping or bundle appears in the message, so the offer is best classified as early access tied to app engagement.
-
Your morning SPF is long gone.
This Round Lab email reminds recipients that a single morning sunscreen application is not enough and positions the Sun Stick as an easy way to reapply anywhere. It highlights two products: the Birch Moisturizing Sunscreen UVLock SPF 45+ Broad Spectrum at $24.99 and the Birch Moisturizing Sun Stick SPF 50+ at $25.00, each with a Shop now call to action. A gift incentive encourages larger baskets: spend $80 or more and receive a free gift set, limited to only 300 available. The message also shows the reader's rewards points balance, links to Instagram and TikTok, and includes an unsubscribe option plus the brand's California mailing address. The tone is friendly and practical, focused on sun protection habits rather than a seasonal sale.
-
Why Our Science Surpasses Expectations
This Aramore Skincare email leads with a welcome discount of 15% off and a subject line claiming that the brand's science surpasses expectations. The body is largely navigational, linking to shop pages, the science section, the scientists, ingredients, FAQs, references, journal, store locator, and social profiles. The preheader repeats the welcome offer, and the same discount line appears several times in the body. There is no explicit product name, price, or deadline. The message targets new subscribers with a friendly, informative, science-led positioning rather than a hard sell, using the discount as an incentive to explore the brand's product range and research credentials.