Beauty ecommerce email examples
Beauty brands mix education, launches, and routines in their emails. Browse campaigns from skincare, makeup, and haircare brands.
- Emails
- 427
- Brands
- 13
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🚨 Summer Sale Extended: Today Only
This Clarins marketing email announces an extension of a Summer Sale, emphasizing that it is available for one final day only. The subject line uses an alert emoji and states the sale has been extended, while the preheader simply shows the brand name. The body highlights a 20% off sitewide discount, encouraging recipients to save while they can. It also promotes the CLUB CLARINS loyalty program, noting that members earn ten points per dollar spent and can get 100 points for signing up. A B Corp certification message about social and environmental impact appears twice. The tone is urgent and promotional, targeting a general audience with a time-limited savings angle. No specific product names are featured.
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Better than any summer SALE... 😉
Beauty Pie sends a weekend promotion email headlined as better than any summer sale, offering free standard delivery on all UK orders with code UKFS-9T8Y. The message highlights a newly launched perfume called Stole The Morning, the restocked Chollagen Collagen Powder, and the Featherlight SPF50 sunscreen, then lists further skincare and body products including Superdose C Brightening Drops, a LED collagen mask, vitamin cream, Nice Legs, Awesome Bronze, Shinkai Electrolyte Drench, AcidEnzyme Face & Body Wash and Super Retinal Serum. It stresses the brand's wholesale-style pricing mission and claims it avoids inflated markups and fake discounts. The tone is friendly and playful with emojis, and the free-shipping code expires Monday, creating mild urgency.
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LAST CHANCE for 20% off your whole order!
Aramore Skincare sends a flash-sale email with the subject line announcing a last chance for 20% off the whole order. The preheader and body promote a free 15ml NAD+ Cell Restoration Cream with any purchase of $100 or more. The main offer is 20% off sitewide using the code FLASH 20, valid until 11:59PM EST that evening, with subscription orders excluded. The email links to shop all products, the sale, the brand's science and scientists pages, FAQs, references, contact, ingredients, store locator, NAD+ information and journal. It also includes account access, Instagram and Facebook links, and an unsubscribe option. The tone is urgent and savings-focused, targeting a general skincare audience with a limited-time discount and a gift-with-purchase threshold incentive.
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Get Air10 for $259 Before It Returns to $349!
This promotional email announces a limited-time price for the Air10 product, offering it at $259 before it returns to its regular price of $349. The subject line and preheader both emphasize urgency with the phrase "Don't miss out!!!" and the framing of a temporary discount. The body itself is largely technical, noting that the message was sent as HTML-only and providing links to view it, unsubscribe, and visit the site. There is no editorial content, product description, or lifestyle imagery described in the text. The campaign relies on a straightforward price-drop angle aimed at driving immediate purchases before the price increases again. The tone is urgent and savings-focused, targeting a general audience with a clear, time-sensitive offer.
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Keep every outfit smooth with Secret #35
This Hollywood Fashion Secrets promotional email leads with free shipping on orders over 49 dollars and highlights a 30 percent off offer. The main products featured are two sizes of the Skip The Line Adhesive Thong, each priced at 14.99 dollars, presented as secure invisible protection for keeping outfits smooth. The subject line frames the product as Secret number 35, tying into the brand's fashion-secrets positioning. The layout is a standard ecommerce newsletter with product images, shop now calls to action, and social media links for Instagram, Facebook, Twitter, TikTok, Pinterest and YouTube. A preheader repeats the free shipping threshold. The tone is friendly and benefit-focused, emphasizing convenience and savings rather than urgency or scarcity. No customer testimonials, performance claims or time-limited deadlines appear in the message.
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A fragrance that feels like coming home
Maison d'Etto sends a welcome email introducing its fragrance Durban Jane, tied to the zodiac sign Cancer and its dates of June 21 to July 22. The copy describes the scent as evoking home and comfort, built on warm sandalwood, orris and ambrette with nutty and resinous accents. The main call to action invites readers to shop Durban Jane, while a secondary section addresses shoppers not ready for a full bottle by promoting a Discovery Set containing all eight fragrances. That set includes a fifty-dollar credit toward a future full-size bottle purchase, delivered by email after buying, and all Discovery Sets are final sale. The email closes with social media links and standard preference and unsubscribe options.
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🔔 Our Summer Sale Ends Tonight – 20% Off
This Clarins email is a last-chance summer sale announcement urging subscribers to shop before the promotion ends tonight. The subject line highlights a 20% discount, and the body reinforces urgency with countdown-style language, a "LAST DAY" label, and repeated reminders that the savings disappear at the end of the day. No promotional code is required, which lowers friction for shoppers. The message also promotes the CLUB CLARINS loyalty program, noting that members earn ten points per dollar spent and receive 100 points for signing up. The overall tone is urgent and savings-focused, aimed at a general audience of skincare shoppers. The email emphasizes stocking up on summer skincare products before the seasonal offer expires, combining a straightforward percentage discount with a loyalty sign-up incentive.
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Wedding season is here. Is your skin ready?
Aramore Skincare sends a wedding-season email promoting its NAD+ skincare line with a sitewide 20% discount using code FLASH20. The message addresses brides, mothers of brides, and wedding guests, asking whether their skin is ready for the season. It explains that most users see results within one skin cycle of about 28 days, and recommends starting an NAD+ boosting protocol a full four weeks before a big event, or longer for more dramatic results. A simple routine is outlined: NAD+ Cell Energizing Treatment morning and evening, NAD+ Cell Restoration Cream in the evening, and NAD+ Renewing Eye Cream morning and evening. The email links to a NAD+ Trio bundle and includes navigation to shop, science, FAQs, and journal content.
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“Most impactful serum I’ve ever used” 🏆
This Beauty Pie email announces that the Flash Face Lift Intense Superdrops serum is restocked and ready to order. The subject line leads with a customer-style testimonial calling it the most impactful serum the writer has ever used, lending social proof to the launch. The body describes the formula as containing two Matrixyl peptides plus Argireline, targeting fine lines, deep wrinkles and expression lines, and explains usage on clean skin under moisturiser or mixed into serum or face cream. It also invites recipients to start with a Starter Kit to reach members' prices, and compares the formula to products other brands would charge around one hundred pounds for. The tone is confident and benefit-led, with a restock and availability angle rather than a discount.
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The Summer Sale Ends Tomorrow ⏰
This Clarins marketing email announces the final day of a Summer Sale, offering 20% off sitewide on skincare and makeup. The subject line uses a clock emoji and the phrase 'Ends Tomorrow' to create urgency, while the preheader simply reads 'Clarins'. The body encourages recipients to build a personalized beauty routine from skincare essentials to makeup must-haves. It also promotes the CLUB CLARINS loyalty program, highlighting that one dollar spent equals ten points and that new members receive 100 points upon signing up. A prominent call-to-action button invites subscribers to complete their routine. The email combines a limited-time discount with loyalty program enrollment, targeting general beauty shoppers with a friendly, time-sensitive promotional message.
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3 Steps for Celeb-Worthy Skin
This email from Alleven promotes skincare with the subject line '3 Steps for Celeb-Worthy Skin' and a preheader reading 'SKINCARE'. The body is largely image-based, containing navigation links for SKINCARE, MAKEUP and TOOLS, plus repeated links and a SHOP call to action alongside a MEET CELIA link. There is no visible discount code, price, free shipping offer, bundle or giveaway in the text. The message appears to be an editorial or educational style promotion centered on a three-step skincare routine associated with celebrity-style results. It includes social links to Facebook, Instagram and YouTube, an unsubscribe option, and the brand's New York address. The tone is aspirational and minimal, with no explicit urgency or audience targeting language present in the copy.
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⚡ Prime Day Floor: The Air 10 at $244.
This promotional email announces a Prime Day price event for a product called the Air 10, offered at $244. The subject line uses a lightning bolt emoji and states the price directly, while the preheader claims this is the lowest price in history and urges recipients not to miss an exact window. The body repeats the same lowest-price claim and urgency message, then includes standard footer content such as a view-in-browser link, address book reminder, unsubscribe link, and visit-site link. The email is HTML-only and contains no images or videos in the extracted text. It targets a general audience with a savings-focused, high-urgency angle built around a fixed price rather than a coupon code. No discount code, free shipping, bundle, or gift is mentioned.
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Your favorites, now up to 38% off. Prime Day is here!
This promotional email from Hollywood Fashion Secrets announces a Prime Day sale with discounts of up to 38 percent off. The subject line highlights shopper favorites and the Prime Day event, while the body features specific products including Silicone CoverUps, Star Struck Holographic Pasties, After Hours Blackout Pasties, and Double-Sided Adhesive Push. The email directs recipients to shop on Amazon and emphasizes urgency by stating deals end on June 26. It also mentions free shipping thresholds of $35 and $49 or more. The tone is enthusiastic and deal-focused, using the repeated phrase Prime Daaaay for emphasis. Social media links and standard footer elements such as unsubscribe and contact information are included. The campaign targets general shoppers with a savings-driven angle tied to the Prime Day shopping occasion.
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One Product for 12 Different Skin Concerns
This Aramore Skincare welcome email leads with a subject line promising one product for twelve different skin concerns, positioning a single hero item as a multi-benefit solution. The preheader and repeated body text highlight a welcome discount of fifteen percent off, giving new subscribers an immediate incentive to shop. Navigation links point to shop all, the scientists, science, FAQs, references, contact, ingredients, store locator, NAD+, and journal, suggesting an educational, science-led brand. Social links to Instagram and Facebook plus an unsubscribe option round out the footer. The message is short, repetitive, and focused on the introductory offer rather than specific product details, prices, or named items, so the main commercial hook is the percentage discount for first-time visitors.
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⭐ Our Most-Loved Products Are 20% Off
This Clarins marketing email promotes a sitewide 20% discount on the brand's most-loved and best-selling skincare and beauty products. The subject line highlights that top products are reduced by 20%, while the preheader simply names the brand. The body names specific items including Double Serum, Lip Comfort Oil, and Body Fit Active, and invites recipients to shop best-sellers. A loyalty section promotes Club Clarins, explaining that one dollar spent earns ten points and that new members receive 100 points on sign-up. The tone is warm and enthusiastic, emphasizing popularity and social proof through phrases about products everyone is talking about. The email uses a single clear promotional angle centered on savings across the brand's hero products, with no explicit deadline or countdown mentioned in the visible copy.
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You’re in Good Company
This BASMA Beauty email uses a social-proof angle, stating that the brand is seen on celebrities and creators, with the subject line "You're in Good Company." The body is largely navigational, offering links to Shop All, Shop Bundles, Shade Finder, Shop Blush, Shop Foundation, Shop Lips, Shop Sets, and Shop Tools & Minis. The tagline "Where Color Meets Skin" positions the brand around complexion-friendly color cosmetics. A footer note clarifies that discounts are not valid on sets or previously discounted items, implying some promotional activity exists, though no specific code, percentage, or price appears in the visible copy. The tone is confident and friendly, aimed at a general beauty audience, with no explicit deadline or urgency language present.
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⚡ Prime Day Drop: The $244 all-time low is live.
This promotional ecommerce email announces a Prime Day price drop, highlighting a $244 all-time low price described as the lowest in history. The subject line uses a lightning bolt emoji and the phrase Prime Day Drop to create urgency, while the preheader emphasizes that this is an official store exclusive. The body repeats the official store exclusive and lowest price in history messaging, reinforcing scarcity and savings. The email is HTML-only and includes a link to view it in a browser, plus standard footer elements such as an address book reminder, unsubscribe link, and visit site link. There are no product names, discount codes, or specific product categories mentioned beyond the price point. The campaign targets general shoppers with a savings-focused, time-sensitive angle tied to Prime Day.
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Your Last Chance to Save 10%
This Wildsmith Skin email is a final-call reminder urging subscribers to use their welcome offer before it expires. The subject line states it is the last chance to save 10%, and the preheader and body reinforce that the welcome offer is ending. The message promotes 10% off a first order with the code WELCOME10 at checkout, valid for 24 hours and not combinable with other promotions. It directs readers to shop the Wildsmith routine, described as crafted with precision, care, and proven ingredients to support skin health for visible results. Navigation links cover shop, wellbeing, and about, plus contact, delivery, and approach. The tone is friendly and urgent, focused on savings and a first-purchase incentive rather than new product launches or editorial content.
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Summer Sale Is Here. 20% OFF Sitewide. ☀️
Clarins sends a summer promotional email announcing a sitewide 20% discount on skincare, makeup, and body care. The subject line leads with the sale and the percentage saving, while the body invites shoppers to stock up on beauty favourites. A loyalty section promotes Club Clarins, explaining that one dollar spent equals ten points and offering 100 points for signing up. The email also includes a brief sustainability statement about meeting high standards of social and environmental impact. The tone is friendly and upbeat, using a sun emoji and a clear call to action to shop the summer sale. No shipping, bundle, or gift-with-purchase terms appear beyond the percentage discount and loyalty points.
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What is ETTO?
This welcome email from Maison d'Etto introduces the brand's name and philosophy rather than promoting a sale. The subject asks what ETTO means, and the body explains that Etto combines the words Ethics and Motto, representing core truths and the freedom to live life on your own terms. It also notes the phrase Each To Their Own, framing the brand as mindfully inclusive and empowering wearers to define their own values. The email invites readers to shop fragrances and highlights a collection inspired by horses, with a discover call to action. It closes with social media links and standard preference and unsubscribe options. No discounts, coupons, shipping offers, or specific product prices appear in the message.
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A facial in 5-minutes? ⏳
This BEAUTY PIE marketing email promotes the brand's Fruitizyme 5-Minute Facial, a weekly skincare treatment designed to deliver extreme clean T-zone gratification, brighter and fresher skin, and a total pore-clearing refresh. The copy explains that the product helps active ingredients in serums and moisturizers absorb faster, positioning it as a convenient five-minute addition to an existing skincare routine. The email leads with a free shipping incentive available when shoppers spend £45, encouraging a higher basket value. The tone is friendly and playful, using phrases like "just a little bit addicted" to create personality. The single call to action directs readers to shop the facial, and the message closes with standard brand footer information including unsubscribe and view-in-browser options. No specific discount percentage or coupon code appears in the content.
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Smooth lines start with Secret #35.
This Hollywood Fashion Secrets email promotes adhesive thong underwear under the subject line about smooth lines starting with Secret #35. The preheader and body both highlight free shipping on orders of 49 dollars or more, while a secondary banner mentions 30 percent off and free shipping over 35 dollars. Two product variants of the Skip The Line Adhesive Thong, sized M-L and XS-S, are each priced at 14.99 dollars with Shop now calls to action. The message opens with a welcome to HFS and the phrase perfect your silhouette, framing the products around a smooth, seamless look. Social links to Instagram, Facebook, Twitter, TikTok, Pinterest and YouTube appear near the footer, alongside unsubscribe, preference management, promotional terms and contact information. The tone is friendly and savings focused, with no explicit deadline stated.
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☀️ App Exclusive: Shop the Summer Sale First
This Clarins marketing email promotes an app-exclusive early access to a Summer Sale with 20% off. The subject line announces the app exclusive and invites subscribers to shop the Summer Sale first, while the preheader simply reads Clarins. The body emphasizes being first to shop with 20% off on the Clarins app today, and repeats that the offer is today only and requires downloading the app. It also promotes the Club Clarins loyalty program, noting that one dollar spent equals ten points and that new sign-ups receive 100 points. A B Corp certification message about social and environmental impact appears near the end. The tone is friendly and urgent, focused on savings, app adoption, and loyalty enrollment rather than specific product listings.
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“What sorcery is this?” ✨
This BASMA Beauty email leads with a playful subject line asking "What sorcery is this?" and a preheader simply reading "Shop All." The body centers on social proof, quoting community reactions after trying BASMA products, then invites readers to shop best offers and essentials bundles. Navigation links cover Shop All, Shop Bundles, Shade Finder, Shop Sets, and Shop Tools & Minis. Two featured bundles appear: The Essentials Bundle and The Complexion Trio. The brand positions itself with the line "Where Color Meets Skin." A footer notes discounts are not valid on sets or previously discounted items, and includes a Toronto mailing address plus unsubscribe information. No specific coupon code, percentage, or price appears in the visible copy, so the commercial emphasis rests on bundles and community endorsement rather than a stated discount.